...iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different industrial sectors are in the phase of transition from conventional business models to innovative, market driven and consumer centric models. In India retail is not a new word, however the emerging formats of retailing are changing the entire scenario and posing tough challenges in front of Indian retailers. They are now designing customized retail products and services and targeting the untapped segment of the market. Presently, nearly 60% of the population resides in rural India and their retail requirements are partially met by the unorganized retail stores. This study is an attempt to explore the potential of rural retail market of India, accessing their needs for products and brands. The study also aims at developing a business model for the rural retail market in India. I. Introduction: Today Indian consumers are becoming very unpredictable. The consumer today, is richer, younger, eager to accept changes and more aspirational in his/her needs than ever before. This Statement is not confined to urban India but also applicable to rural India. A range of modern retailers are attempting...
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...E-GOVERNANCE INITIATIVES – INDIA “The Government would implement a comprehensive programme to accelerate egovernance at all levels of the Government to improve efficiency, transparency and accountability at the Government-Citizen Interface.” – Hon’ble Prime Minister’s Declaration on Independence Day - 15th August 2002. I ndia has been harnessing the benefits provided by the Information & Communication Technologies (ICT) to provide integrated governance, reach to the citizens faster, provide efficient services and citizen empowerment through access to information. The aim is to redefine governance in the ICT age to provide SMART GOVERNANCE. Several significant initiatives have been taken at the Centre and the State level in this direction. A t the Central level, the government has extensively promoted the use of IT in managing its internal processes and has drawn up a ‘Minimum Agenda of e- Governance’. Further Ministries / departments have provision of 2 to 3 percent of their annual budgets to be spent on IT related activities. The government has enacted IT Act 2000 which provides legal status to the information and transactions carried on the net. S everal State Governments have also taken various innovative steps to promote eGovernance and have drawn up a roadmap for IT implementation and delivery of services to the citizens on-line. The applications that have been implemented are targeted towards providing G2B, G2C and B2C services with emphasis on...
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...Computer Literacy and Numeracy Module Photoshop Exercise Image 1: [pic] This graphic (Image 1) displays how the citizens of Urbania are attempting to pass their garbage problems onto other smaller municipalities. Specifically, this image shows a citizen of Urbania sweeping his garbage “under the rug” of the rural towns in a very care free manner. The citizen himself is extremely large compared to the rural areas; this symbolizes the helplessness of the smaller rural towns to stop the big city. This graphic was created using a combination of several borrowed images and free-hand computer drawn pictures. I borrowed the image of the man from a website on the internet. He was originally black and white, using both arms to sweep and facing the opposite direction (See Image 2). Image 2: [pic] Using Paint Shop Pro I erased the litter and one of his arms. I then selected and copied his remaining arm, pasted it and rotated it into the upward position. I then coloured the image and horizontally mirrored it. Next I hand drew the hills of Ruralia, the trees and the houses. I further created the cities sign and rotated the text “RURALIA” to match the angle of the sign. I then found a picture of the Dallas, Texas skyline (Image 3), which was chosen for its lack of defining features, and opened it in Photoshop. Image 3: [pic] I used the crop tool to select the portion of the image I wanted to use and then used the artistic filter “Cutout” on the image...
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...they buy. 3. Demand generation has taken a back seat: “Why buy when you can borrow”. – Proscmer Movement. People nowadays have started considering installments (emi) as an option to try a product and if it suits the consumer needs it will buy. So marketers have to create a demand in order to sustain with the competition. 4. Marketing the sublime and the ridiculous: Marketing hype is distributing real consumer. Brands with fake advertising are not accepted by customers anymore. Eg: Honest shirt, Toothpaste with oxygen. Consumers are trusting advertising less and are going by experiences of others. Don’t be stupid as a marketer. “When you are swimming against the consumer you are not with the consumer”. 5. Never forget RURAL: Rural population accounts for more than 60% of population...
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...WILMINGTON UNIVERSITY Paspanika MBA 7604 7/13/2014 When the Small Business Association says they want to encourage entrepreneurs and start-ups what do they mean? Small Business Association was founded on July 30, 1953. The main objective of the organisation is to provide assistance to the entrepreneurs in setting up their business. The organisation provides free individual face-to-face, and internet counselling for small businesses, and low-cost training to nascent entrepreneurs. Addition to this, SBA provides a number of financial assistance programs for small businesses that have been specifically designed to meet key financing needs, including debt financing, surety bonds, and equity financing. The organisation has established small businesses in over 1,800 locations throughout the United States and US territories. Are all start-ups the same? Why? No, all start-ups are not same. Problems vary with the business. One person who wanted to start his bakery business will face different set of problem from the person who wanted to set up his real estate business. Though, majority of the times, the nature of problems remain same all across the businesses. Every entrepreneur requires capital and training prior to establishing any business. Do all start-ups require the same assistance and advice? Explain. No, Do all start-ups does not require the same assistance and advice. Every business has different set of challenges. A farmer, who wanted to export his agriculture...
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...criteria were used in selecting the case studies – the diversity of ownership models, and the requirement of a sufficient scale of the intervention. In addition to the field research conducted in 2008 using qualitative methods, the research also built on secondary sources. A review of the literature in the field of Information and Communication Technology for Development (ICTD) showed that while telecentres are viewed as contributing positively to development in general, they are largely not really seen as a space for catalysing transformative social change. Instead, there remains in the notion of telecentres for development a perpetuation of market-led approaches, wherein telecentres are viewed as a strategic means for expanding markets in rural areas, especially for corporates. In this approach, poor communities are repositioned as an opportunity for business, with ICTs as the most effective way of connecting them to the global market system. This espouses a version of inclusion that instumentalises disadvantaged sections, overlooking the potential of telecentres to serve as a tool for equitable and participatory development. Such subjugation of local development and the local community to the neo-liberal ideology can be seen as the ‘Walmartisation’ or ‘marketisation’ of...
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...Advantages of India in macro business environment Innovating for Emerging Markets A few decades ago, India was seen as a producer of finished goods for the international market, or if we put it bluntly, we were seen as a dumping ground for products from the developed countries. A pretty sad scenario as we used to import more and our exports were frugal. Barring agriculture and spices, we did not have much to rave about. However, a change in mindset of the authorities has paved the path towards progress. India’s economic growth has prospered over the years, thanks largely to the opening of markets to foreign companies and investors, which has ushered a very healthy and competitive environment. This trend started way back in the early 90s, where liberalisation, privatisation and globalisation policy of 1991 opened up new horizons of opportunities for Indian business to take shape firmly and be equally competent in the world market. As a result, India has progressed quite well in terms of technological innovation and has managed to produce high-tech products and services. In a way, we are world leaders, when it comes to providing solutions, as more or less, every software product or service that comes out has a “made in India” tag to it. It definitely makes us feel proud as we are one of the top contributors to the global economy. But, somewhere in this melee, we are underperforming to our true innovation potential—this somehow has affected our industrial competitiveness...
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...UNCONVENTIONAL MEDIA ON RURAL MASSES SWATI PRIYA1 & POOJA BHATIA2 1 Senior Lecturer, Department of Humanities, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India 2 Professor and Head, Department of MBA, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India ABSTRACT The paper discusses the impact of unconventional media on the buying behavior of rural consumers. It also studies the problems and challenges of rural communication in rural Uttar Pradesh and highlights the relevance of non conventional media in rural markets. Non conventional media are effective tools for raising hype about new products or for re-launching existing products. This is particularly true in the case of FMCG products, where the hype generated can propel sales volumes, provided the advertising campaign is appealing and is backed by a good distribution system. The paper elucidates the fall outs of conventional media by highlighting some national advertisement campaigns carried out by corporate giants to communicate with the target audience in rural markets. The authors take up the empirical views in highlighting the relevance of non conventional media by analyzing the national campaigns from secondary data sources. KEYWORDS: Rural Communication, Non Conventional Media Vehicle and Rural Consumer Buying Behavior INTRODUCTION Rural communication calls for understanding the key challenges at hand- rural heterogeneity...
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...Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring, and operating changes that HLL underwent in the 1990s had helped profits grow through 2003, the company’s top-line growth had remained more or less stagnant over the past few years, causing some analysts to re-align their portfolios. In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan - an ambitious blueprint outlining the company’s growth strategies for the 21st century....
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...FMCG NOVEMBER 2011 For updated information, please visit www.ibef.org 1 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities Useful information For updated information, please visit www.ibef.org 2 FMCG NOVEMBER 2011 Advantage India Growing demand • Attractive opportunities • 2018E Market size: USD74 billion Rising disposable income of the young population has been a major growth driver for the sector Emergence of organised retail has boosted the distribution of FMCG sector Low penetration levels in rural market offer room for growth Consumers are highly adaptable to new and innovative products • • • Advantage India Increasing investments • There is a growing market for premium products Policy support • Industry saw heavy FDI inflows as they accounted for 2.1 per cent of the country’s total FDI 2000-10 Many players are pursuing inorganic growth by acquiring regional players Automatic investment approval of up to 100 per cent foreign equity is allowed Have improved on the infrastructure facilities which has increased access to the industry • • 2010 Market size: USD28 billion Notes: Market size estimates from Technopak 2018E – estimated figure for 2018 For updated information, please visit www.ibef.org ADVANTAGE INDIA 3 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities...
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... Jessica Yvonne Varma (1321250) Bithika Karmakar (1321246) India is a diverse Country with different cultures, languages and religions. Some of the main challenges faced by India are its humongous growth in population, insufficient funds to meet the needs, delays in implementation of government policies etc. These are all some of the main factors which cause unequal development of society. While some people enjoy the luxury of resources, some remain left out. When we look back to the past evolution of technology in India, along with the growth and better opportunities it created, it tended to also heighten social inequalities and unrest. While internet in India has reached a peak of 100 million users (according to IAMAI report of 2012), only 20percent of urban Indians are connected and only 3 percent of rural Indians are connected. While the upper and the middle classes are enjoying the prosperity and happiness of India’s fast growing economy, the majority of our nation is left in darkness. They are ignorant to all the development. This is the digital divide that is splitting our nation apart. Bill Clinton had mentioned that “It is dangerously destabilizing to have half the world on the cutting edge of technology while the other half struggles on the bare edge of survival.” The basic requirement for reducing digital divide is to provide affordable IT infrastructure in all geographical areas. The governments has now realised the need to focus their efforts on...
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...Major health problems in india : Major health problems in india communicable disease problem population problem environmental sanitation problem medical care problem nutritional problem COMMUNITY NUTRITION PROGRAMMES: INTEGRATED CHILD DEVELOPMENT SERVICE (ICDS) SCHEME : Integrated Child Development Service (ICDS) scheme was launched on 2nd October, 1975 (5th Five year Plan) in pursuance of the National Policy For Children started in 33 experimental blocks Success of the scheme led to its expansion to 2996 projects by the end of March 1994. Now the goal (Ninth Five Year Plan ) is universalization of ICDS throughout the country. Beneficiaries : Beneficiaries 1. Children below 6 years 2. Pregnant and lactating women 3. Women in the age group of 15-44 years 4. Adolescent girls in selected blocks Objectives : 1. Improve the nutrition and health status of children in the age group of 0-6 years 2. Lay the foundation for proper psychological, physical and social development of the child 3. Effective coordination and implementation of policy among the various departments 4. Enhance the capability of the mother to look after the normal health and nutrition needs through proper nutrition and health education. The Package of services provided by ICDS : 1. Supplementary nutrition, Vitamin-A, Iron and Folic Acid 2. Immunization 3. Health check-ups 4. Referral services 5. Treatment of minor illnesses 6. Nutrition and health education to women 7. Pre-school...
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...Rural marketing in india accounts for 70% population and 50% of nation's GDP consituting a total income of $100 billion in 2010 elevates the level of significance should be given in expanding the market for rural india.It is a three step module starting with awereness,consumer engagement and finally retail contact.The dynamics of rural marketing has changed over years so has the perception about brands.As the RURAL YOUTH moving out from villages to near by cities and towns for education and employment creating increase in awareness of brands.As the rural marketing involves both urban and rural as it widely deals with sale of agricultural goods in urban areas and finished goods in rural areas.Along with the FMCG product brands the consumer durable goods brands taking their intiative in rural marketing explains its prominance and adoptance.Innovations tend to be happened in the brands in order to overcome challenges like pricing,distribution and packaging.630 billion rural population helping the marketers of most MNC's and indian companies to develop different strategies in tapping this huge market.Market growth of 3-4% per annum gives enouragement to rural investors.for the future decade indian rural market is driven literally by indian markets hence it creates opportunities for the youngsters in terms of innovation in rural distribution and promotion,pricing sensitivity and communication.Rural india buys goods for money not cheap goods which makes it profit making business...
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...Strategic 1 Management Of UNILEVER STRATEGIC ANALYSIS OF THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 2 Management Of UNILEVER Submitted by: Nadia Shoukat (23) MBA, 4th semester, Section A, (M) Submitted to: Sir Shahid Yaqoob MBA Marketing Submittion Date: 22 May, 2010 THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 3 Management Of UNILEVER DEDICATION WE DEDICATE THIS HUMBLE EFFORT TO The Holy Prophet “HAZRAT MUHAMMAD” (P.B.U.H) The greatest Social Worker, Whose every tear was for The Cause of humanity And also dedicated to THE UNFATHOMABLE LOVE, UNFLINCHING SUPPORT UNTIRING MIDNIGHT PRAYERS AND STEADFASTNESS OF “OUR REVERED PARENTS” WHO HAS BEEN A BEACONHOUSE FOR USFOR THE WHOLE OF OUR LIFE, WHO HAS ALWAYS SHOWED US THE RIGHT PATH, THE PATH OF TRUTHFULNESS AND HONESTY AND WHO HAS BEEN ALONG WITH US THROUGHOUT OUR STUDYING CARRIER THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 4 Management Of UNILEVER Acknowledgements God never spoils any effort; every piece of work is rewarded according to the nature of devotion for it. We are extremely thankful to ALLAH ALMIGHTY Who, in spite of numerous difficulties, vicissitudes and acute frustrations enabled us to probe the present study and dissertation. We bow our head to ALLAH ALMIGHTY for the buntings and the blessings that He has bestowed upon us. Who has given us the courage and stamina to come up to the expectations of our revered teachers and ever...
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...discernible trend. In 1951, 47% of India's rural population was below the poverty line. The proportion went up to 64% in 1954-55; it came down to 45% in 1960-61 but in 1977-78, it went up again to 51%. Mid-1970s to 1990: Income poverty declined significantly between the mid-1970s and the end of the 1980s. The decline was more pronounced between 1977-78 and 1986-87, with rural income poverty declining from 51% to 39%. It went down further to 34% by 1989-90. Urban income poverty went down from 41% in 1977-78 to 34% in 1986-87, and further to 33% in 1989-90. After 1991: This post-economic reform period evidenced both setbacks and progress. Rural income poverty increased from 34% in 1989-90 to 43% in 1992 and then fell to 37% in 1993-94. Urban income poverty went up from 33.4% in 1989-90 to 33.7% in 1992 and declined to 32% in 1993-94 Also, NSS data for 1994-95 to 1998 show little or no poverty reduction, so that the evidence till 1999-2000 was that poverty, particularly rural poverty, had increased post-reform. However, the official estimate of poverty for 1999-2000 was 26.1%, a dramatic decline that led to much debate and analysis. This was because for this year the NSS had adopted a new survey methodology that led to both higher estimated mean consumption and also an estimated distribution that was more equal than in past NSS surveys. The latest NSS survey for 2004-05 is fully comparable to the surveys before 1999-2000 and shows poverty at 28.3% in rural areas, 25.7% in urban areas and...
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