Free Essay

Rwt1 Business Research Report

In:

Submitted By jtkat46
Words 2078
Pages 9
Business Research Report
Mobile Devices for Field Service

Assessment Code: RWT1

Table of Contents
Executive Summary 3
Introduction 4
Research Findings 4
Recommendations 7
Conclusion 7
References 8

Executive Summary

The purpose of this report is to investigate the possibilities of using mobile technologies for the company’s field service personnel and how this would affect the business in three main areas. In particular we want to investigate the use of mobile tablets to improve the efficiency of the field service call. Can our existing process be improved upon? We want to investigate the use of mobile tablets to improve the accuracy and effectiveness of each repair. Because sometimes a field technician may be required to make multiple trips to a customer location to finish a repair we want to see if these multiple trips can be minimized. Finally, we want to investigate how, if adopted, the use of mobile tablets will facilitate the lowering of day to day operational expenses. The following report outlines those findings.

Introduction As partner in the Home and Office Computer repair business that utilizes after-sales support contracts from major PC vendors I have been tasked with investigating the use of mobile technologies for field service. Specifically the use of mobile technology with tablet pc’s that the firm can take advantage of and how this technology would best serve the technician in the field. It is expected that tablet pc mobile technology will improve the field service in three primary areas.
First, we are looking to improve efficiency and lower the mean time to repair. This means that the company would like to get to the repair job quicker, make the repair in a timelier manner and therefore be able to schedule more repairs during the work day. How can we use mobile technology to do this?
Second, how can the mobile technology actually improve accuracy and reliability in field repairs at the home or office? Because, computers and their peripherals can be extremely complicated the company wants to give the technician the tools possible to correctly make repairs on the first trip thereby reducing second and third trips caused by technician error. How can mobile tablet technology help with this issue?
And lastly, how can mobile technology help save money through lower support costs? Can inventory and personnel be better managed? Will the use of tablets in the field be beneficial to the bottom line?
Research Findings
From extensive research, using a variety of relevant and credible resources, there are three issues that should be considered:
1) The use of mobile tablets to improve the efficiency of the field service call
2) The use of mobile tablets to improve the accuracy and effectiveness of each repair
3) The use of mobile tablets to lower the cost of operational expenses

Efficiency of the field service repair call
The importance of field service and the efficiency in limiting downtime is of utmost importance. That would be defined as the time between the requests was made for a service call and the successful completion of that service (Leveraging technology to improve field service, 2002). Major retailer service providers have had much success with providing their field service personnel with mobile devices (Telecommunications, 2007). Technicians can use their mobile device to access the latest schedule of repairs. They can log their hours as they are making trip to the home or office of a client. Mobile computing along with mobile printing devices can cut the time required to fill out invoices, receipts, or work orders. The use of the mobile devices built-in global positioning system (GPS) can also greatly increase the efficiency of each service call. Tracking of the service personnel can be achieved. The field service technician will know that they are being watched and monitored and that will help keep them on the job all the time. Since GPS uses maps and direction providers, the technician will know exactly how to locate a customer location. There will be no excuse of taking extra time to search for a location or taking the wrong route. GPS will tell technicians the optimum route and with voice alert features, there is no possibility of making a routing mistake. With current GPS technology, technicians can be alerted to any diversions or traffic issues with the route, which again adds to the efficiency. The most important benefit is that when shorter routes are utilized it not only improves efficiency of service but also saves on costs (ZSL Inc., GPS Vehicle Tracking 2012). Analysis: The competiveness of the field service repair business requires that efficiency in the service call is of the utmost importance. Without mobile technology that efficiency cannot be achieved. The current mobile technologies will give the company an advantage in this area,

Improve the accuracy and effectiveness of each repair
Because of the inherent complexity of computer and computer peripheral repair we want to give the technician the means to make the repairs on the first trip thereby reducing second and third trips caused by technician error or lack of proper information that could be found in a service manual. By using a mobile tablet, the technician can have at his fingertips the necessary information to make the right decision when making a repair. This would include things like ordering the correct part if necessary or verify proper measurements such as voltages or signals. Spare parts inventories should always be up to date. And if the part is not available at the local inventory than cross checks to other inventories can be made.
Not only will the information be accurate but also easily and quickly accessible.
A lack of information can result in longer service times and possibly a second service visit — which can translate into longer periods of downtime for customers (Motorola, 2007). With mobilization, the problem is dealt with immediately and while you’re in the middle of it. No more need for excessive return trips if the problem is fixed right the first time. Field service technicians become more efficient because they have instant access to information and can update records from the field. If they need to update and upload some data, maybe to obtain accurate part numbers or other technical information they can enter that information on their mobile devices. They don’t have to report back to the service desk at the main office to recall and record new updates.
The field service technicians can simply request any additional pertinent info needed for the repair from the office or can just link to it from their mobile devices. They don’t need to wait to do such tasks until they return to office.
Wireless connectivity allows continuous data synchronization (Process Engineering, 2009). As long as the wireless network is available via public or private Wi-Fi or a carrier’s 3G/4G network the technician will have up to the minute access to the most accurate technical details.
Tablets such as the iPad 2 come with front- and rear- facing cameras which, with the help of an app, make barcode scanning possible in the field (thesmartvan, 2011). This could be of potential benefit when attempting to describe a particular problem for technical support escalation.
Analysis: Customer satisfaction is a number one priority. Getting a job done right the first time with only one visit will achieve this. Mobile technology utilizing tablets will provide the mechanism to a timely and accurate repair.

Lower the cost of operational expenses
By increasing the productivity of the field service technician this will in turn enable the field technician to make more repairs in a day. As the rate of repairs per day increases so will the ability for the company to absorb more service contracts. The increased level of customer satisfaction due to the increased efficiency and accuracy of our service technicians will also lead to more service contracts. With these new contracts and the ability to arrive at a site with a quicker response time can also lead to the emphasis on premium contracts whereas the customer will pay a premium price for higher grade service-level agreements with minimal response time requirements for example.
The company will lower costs with mobile technology by better utilizing the field technician (SAP, 2011). Utilizing the GPS functions, field service technicians can view the current day’s service calls on a map. With access to all needed information, the field technician can efficiently and effectively plan their day and fix issues immediately on the spot. That will minimizes the number of required field service visits, leading to lower service costs.
The more frequent the new mobile devices are used the more easily the return on investment is realized. As the new devices are used, work orders can be closed out in the field. The field technician can record labor time, materials, and expenses upon each job completion. The billing process and cycle can begin even before technician returns to the home office (Oracle, 2012)
Analysis: Efficiency, accuracy and customer satisfaction are all lofty goals. But while achieving those goals the company wants to increase market share while limiting costs and gaining profit. After the initial investment of capital for the new hardware as well and any software costs, the return on the investment should be realized shortly with increased service contract sales and lower operational costs.

Recommendations Recommendation 1: Adopt the strategy to incorporate mobile technology into the company’s field service business. The current process of utilizing paper tickets invoices and receipts is outdated and in efficient. The current support system for parts ordering and technical support is slow, inaccurate and antiquated. Mobile technology positions the company to be much more competitive in this competitive field.
Recommendation 2: Utilize tablets with mobile capability as the device of choice for the field service technicians. These devices have all the capabilities including Wi-Fi or 3g/4g support for wireless connectivity, GPS for tracking and directions, large screens for the ability to view technical documentation, cameras for additional technical support, and the ability to run software for web-browsing and connectivity to the home office data base.
Recommendation 3: Lastly, hire a consultant on a short-term basis to integrate the company database with the new mobile devices. This may require upgrades to the existing software to make it mobile compatible as well as install pertinent software on the mobile devices so that the integration is seamless. In addition, the consultant will provide user training at both the mobile and database levels.

Conclusion

The objective of this study was to explore the possibilities of introducing mobile tablet technology into the company’s computer field service repair business. We explored how the use of mobile technology can be utilized to help the business in three areas. First, that mobile technology utilizing tablet devices can improve the efficiency of the technician in the field. Second, that the use of mobile technologies can improve the accuracy and effectiveness of the repair at a customer site. And lastly, we looked at how the use of this technology in the field can ultimately lead to lower operational costs.
This report recommends that the company adopt mobile technology for use in the field as well as purchase the necessary tablet hardware for each field technician and also provide funding for the use of a short-term consultant to kick-off the migration for the mobile strategy. The end-results will be extremely beneficial to the company’s long term competitiveness in the field service industry. References

ZSL, Inc., GPS Vehicle Tracking (2012)
Retrieved from http://www.fieldpower.com/mobile-field-service-software/GPS-Vehicle-Tracking.aspx

Agnihothri, S. (n.d). Leveraging technology to improve field service. vol. 13, no. 1 (2002), p. 47-68
Vascellaro J. Telecommunications; What's a Cellphone For? Businesses are finding all sorts of new uses for mobile devices. [serial online]. n.d.;(Mar 26, 2007), p. R.5
Motorola, Transforming field service operations: Drive costs down and service levels up with mobility (2007)
Retrieved from http://www.motorola.com/web/Business/_Documents/White%20Paper/_Static%20files/Content_Targeting/FIELDSVC_WP_Motorola.pdf

WIRELESS: Empowering mobile workers
Anonymous. Process Engineering (Nov/Dec 2009): 42.

http://thesmartvan.com/blog/2011/03/04/5988/ipad-for-field-service-4-reasons-to-outfit-your-teams-now/
Sara Suddes March 4, 2011

SAP. Empower Field Service Engineers to Achieve Service Excellence. 2011.
Retrieved from www.sap.com/mobile

Oracle. Mobile Field Service. 2012.
Retrieved from http://www.oracle.com/us/products/applications/ebusiness/service/051364.html

Similar Documents

Premium Essay

Wgu Rwt1 Business Research Report Benefits of an Ehr

...Business Research Report Benefits of an Electronic Health Record Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 5 Research Findings 5 Opportunity for Financial Incentives 5 Improved Quality of Patient Care 6 Increased Productivity and Efficiency 7 Recommendations 8 Conclusion 9 References 11 Executive Summary The benefits of successfully implementing an electronic health record are both vital to the future of our business as well as rewarding. The purpose of this report is to clearly demonstrate the need for implementation of an electronic health record and provide explanation of the benefits available to us with successful implementation. . The three main benefits I will be presenting research on are the financial benefits of an electronic health record, the ability to provide better quality patient care and the opportunity to increase productivity and efficiency through implementing an electronic health record. There are significant financial incentives for implementing an electronic health record and meeting Medicare and Medicaid’s requirements for meaningful use. Eligible providers can earn up to $44,000 through the Medicare EHR Incentive Program and up to $63,750 through the Medicaid EHR Incentive Program. There are three stages involved in meeting meaningful use the first stage consists of data capture and sharing, the second involves advanced clinical...

Words: 3353 - Pages: 14

Free Essay

Tips

...RWT1 TIPS DOCUMENT Your final RWT1 submission into TaskStream must include three separate documents. These documents must all be submitted at the same time for final grading. If your submission is incomplete, it will come back from the graders as a “not pass.”  You should utilize the source document template and business report template that are available in TaskStream. These two templates will help you organize your work and ensure you include each of the required components in your submission.  The three required attachments for your final submission must include the following: 1.       Source Document (Section B) 2.       Business Report (Section C) 3.       Multimedia Presentation (Section D) Getting Started on the RWT1 ∙         To begin this assessment, you will want to view the webinars located at the links below: o RWT1 Getting Started Webinar: http://youtu.be/PnaYK3OEMss      o Business Research Webinar: http://youtu.be/YqTDoqmJhhM      Source Org Doc vs Reference Page: http://youtu.be/DYwLT3Zm-Ls ∙         You must select a scenario from the provided “Scenario List.”  You need to clearly identify which scenario you have selected.  Scenarios that are not one of the options listed in the task instructions will not be accepted. ∙         You will want to utilize the provided Source Document template to help you organize this section. This section requires that you include a list of all 8 sources you have identified for your research. You will need to have these 8 sour...

Words: 1812 - Pages: 8

Premium Essay

Task 1

...Business Research Report Title Presented to: Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction Task instruction: Prepare a business report based on your research findings that includes: 4. Introduction (suggested length of 1 page) that will: a. Introduce the subject and purpose of the report; b. Preview the main ideas of the report; c. Establish your relationship to the audience. It is recommended that you use single spaced text as you see here. Regarding item 4c, please keep in mind that your relationship with the audience will come from the scenario you selected from the topic list. In some cases your position is specified. In others you will need to define your...

Words: 1226 - Pages: 5

Premium Essay

Rwt1

...Business Research Report Compensation Strategies for 2014 Assessment Code: RWT1 Student Name:  Student ID:  Date: 9/15/13 Table of Contents Executive Summary Introduction Research Findings Salaried/Hourly Compensation Commission/Productivity-Based Compensation Longevity Compensation Recommendations6 Conclusion7 References8 Executive Summary This report reviews three different compensation strategies PepsiCo can develop and implement within all of our PepsiCo. Brands and businesses for our employees. Compensation is one of the most important and rewarding factors for our employees based on our organizational health survey conducted in 2011, so a thoughtful and thorough approach should be taken as we think about changing the way in which our companies reward our employees for the work they perform on a daily basis. Salary and hourly compensations are easy and constant ways of paying the employees of our companies. Salary and hourly compensation can be a set wages employees will earn based on their job description. This wage will not change based on seniority or merit. The stability of this type of compensation system is appealing to employees as they are aware of how much income they will receive on a regular basis. Hourly based pay has very little room for opportunity of growth for the employees. Commission/productivity based pay also known asperformance based pay is a relatively common and popular approach to compensation where the employee is paid by...

Words: 6394 - Pages: 26

Premium Essay

Business Research Report

...Business Research Report Online Marketing Plan for "Talking Cookbook" Presented to: Executive Teams Assessment Code: RWT1 Student Name: Cathy Everett Student ID: 000267052 Date: August 24, 2013 Mentor Name: Janie Chromcak   Table of Contents Executive Summary 3 Introduction 3 Research Findings 3 Advantages and Disadvantages 4 Online Impact on Sales 4 Requirements for a Successful Campaign 5 Recommendations 6 Conclusion 6 References 7 Executive Summary The purpose of this report is to provide research and recommendations for the company to decide if expanding into the online market is beneficial. The company already has a very large customer base in all stores and is well respected within the communities that it currently operates. This report will show that while there are some disadvantages to starting an online campaign, the advantages overshadow them by having a big impact on sales with minimal requirements from the company itself. Introduction Currently, the company is only offering "Talking Cookbook" in retail stores. Business is good and the company wishes to continue selling them in retail stores. In addition, the company has recently decided to expand into the online sales business. This report has been created to help the executive team and board of directors determine if the advantages of an online marketing campaign will outweigh the potential disadvantages in using the internet and worldwide web to increase the customer base and make...

Words: 1879 - Pages: 8

Premium Essay

Rwt 1

...Business Research Report Financial Reporting According to International Accounting Standards Presented to: XYZ Corporation Assessment Code: RWT1 Student Name: Linda Kaye Craghead Student ID: 000225676 Date: March 13, 2013 Mentor Name: Caroline Juedes Table of Contents Executive Summary.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Research Findings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Annual Report and Auditing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Financial Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Income Statements.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...

Words: 2033 - Pages: 9

Premium Essay

Rwt1

...Business Research Report Insurance Agency Expanding Into Call Center Selling. Assessment Code: RWT1 Student Name: John Doe Student ID: 000000000 Date: 01/01/0 Mentor Name: First Last Table of Contents Executive Summary.........................................................................................................................3 Introduction......................................................................................................................................4 Research Findings............................................................................................................................4 Five9....................................................................................................................................4 Velocify................................................................................................................................5 Google Apps For Business...................................................................................................6 Recommendations............................................................................................................................6 Conclusion.......................................................................................................................................6 References.......................................................................................................................................7 ...

Words: 2338 - Pages: 10

Free Essay

Compensation Research

...Business Research Report Manufacturing Compensation Strategies Assessment Code: RWT1 Student Name: T Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Merit Pay 5 Job Based Pay 6 Skill Based Pay 7 Recommendations 8 Conclusion 8 References 9 Executive Summary After examining several distinct compensation strategies utilized in the manufacturing industry, I have prepared this report to explore three specific plans; Merit Pay, Job Based Pay and Skill Based Pay. When considering a compensation plan, more than just pay should be included. No compensation strategy would be complete without including all forms of compensation from pay, health benefits, retirement savings options and time off. Merit Pay is increasingly becoming prominent in manufacturing. Employers that use Merit Pay bestow pay increases and incentives to employees based on individual performance. This maybe a good way to reward high performers and publicize those behaviors that the organization values. Job Based Pay is a structured pay system that compensates according to the position instead of the employee’s ability or adeptness to do the job. This job based strategy can reduce the likelihood of gender discrimination in pay. Also, it ensures that the employee is being paid a fair market value for the work they perform. Finally, Skill...

Words: 2158 - Pages: 9

Free Essay

Rwt1 Business Report

...Business Research Report Impact of FASB on Company A Presented to: CEO of Company A Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 FASB History 4 Public Corporation Requirements (GAAP) 5 Investor Impact 6 Recommendations 7 Conclusion 8 References 9 Executive Summary The purpose of this report is to research the accounting and reporting standards of the Financial Accounting Standards Board (FASB) and report the impact FASB may have on our company. The following research explains the history and purpose of FASB, the accountability requirements on public corporations, the effectiveness of FASB in setting standards in order to improve financial reporting in the public sector, and finally, the impact on and satisfaction of the investment community in regards to FASB’s imposed standards. The Financial Accounting Standards Board (FASB) was established in 1973 and has been the designated organization in the private sector for establishing standards of financial accounting in governing the preparation of financial reports by nongovernmental entities. These standards, which are enforced by the authority of the Securities and Exchange Commission (SEC) and the American Institute of Certified Public Accountants, are important to the efficient functioning of the economy. It is in the best interest of a capital market that investors and potential investors have complete and reliable information provided them so they...

Words: 2406 - Pages: 10

Premium Essay

Rwt1

...Business Research Report Title Presented to: Assessment Code: RWT1 Student Name: Name Student ID: xxxxxxxxx Date: 10/03/2012 Mentor Name: Dayna Haydon Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary The main objectives of this report were to evaluate and determine if business ethics and corporate citizenship initiatives would increase employee efficiency within the workplace, the impact of these programs on the reputation of the organization and their effect on the organization’s relationship with employees, investors, and customers. A variety of relevant books and modern journal articles were used to research on this subject. The review of these articles and books revealed that corporate social responsibility initiatives play a fundamental role in building the image of the company as well as strengthening the organization’s relationship with its customers. Ethical programs on the other hand guide employee actions and in effect minimize any points of conflict that may arise within the workplace thereby increasing workplace efficiency and overall employee productivity. Ethical programs also ensure that financial reporting abides by the stipulated standards. This ensures that the information contained in financial reports is reliable and therefore increases...

Words: 2518 - Pages: 11

Premium Essay

Wgu-Rwt1 Compensation Report

...Business Research Report Compensation Strategy Presented to: Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 6 Conclusion 7 References 8 Executive Summary This report provides an analysis and evaluation of three different compensation strategies for potential implementation into our firm. Performance based, skill based, and piece rate pay plans are defined and analyzed. The focus of the topics included in the analysis includes employee retention, recruitment, morale, and productivity The performance based compensation considered is individual and team based bonus programs. This seems to be the most common form of incentive based compensation and has shown to be effective in many cases. This is also a relatively easy strategy to implement. Skill based pay is a strategy that puts emphasis on developing employees into skilled workers, as well as recruiting skilled workers. Employees are paid based on their skills rather than on the job that they fill. Its goal is to garner a quality producing team. This strategy is a bit more difficult to enact as the technical skills required in our industry are ever changing. Piece rate pay is a pay structure that offers a set amount of compensation per item produced. It has been shown to dramatically increase production while simultaneously...

Words: 2147 - Pages: 9

Premium Essay

Compensation Strategies

...Business Research Report Compensation Strategies Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary The XYZ Manufacturing Company harnesses employee happiness to produce high quality goods. Happy employees equates to loyalty and long term employee – employer relationships. To continue this formula, there are 3 strategies that will assist: 1) Group Performance Compensation, 2) Hourly Job Compensation, and 3) Contingent Employee Compensation. Group Performance strategy will foster teamwork, collaboration and higher production outputs. The diverse skill set of the group will allow them to work independently with minimally supervision. Bonuses for meeting and exceed manufacturing goals will be offered. The Hourly Job strategy will compensate all employees for their actual time spent working. Employees that are paid hourly have been found to be happier and more loyal to their employer. Profit sharing bonuses will be offered to keep the employees vested in the company thus keeping overtime to e minimum. Contingent employees will allow the company to meet the demand of peak production without the costly investment of higher regular employees. These contingent employees will be skilled temporary / seasonal workers and independent contractors. They will be hired to meet the just in time production...

Words: 2168 - Pages: 9

Premium Essay

Marketing

...Business Research Report Online Sales Plan Assessment Code: RWT1 Student Name: Natalia Hoque Student ID: 000286573 Date: June 2, 2013 Mentor Name: Jessica Seda-Ruiz Table of Contents Executive Summary 3 Research Findings 4 Marketing 4 Sales Plan 5 Successful Operation 6 Recommendations 6 Conclusion 7 Executive Summary Online sales plan strategies come from various levels within the business organization, ranging from a marketing strategy to sales plan objectives. Greater levels of strategy deal in forecasting the potential revenue increases from the online sales division and creating realistic goals when starting a new division from the existing stores. If the goals are attainable, a successful new online sales operation can be achieved. Practical strategies and tactics can make business objectives real. Gaining market share from established competitors is at the top of most retail business' strategic plans. A number of marketing tactics can help to achieve this goal. Having your stores gather customers’ information to send in an e-mail introducing the new online website will be your first step. A weekly promotion only available by an online purchase will encourage your customer’s to check out the new website on a weekly base. This will lead to consumers trying out your new product and in the future giving you a chance to win new customers. Investing in a printed advertising and sending e-mails can help build awareness of your online sales...

Words: 2125 - Pages: 9

Premium Essay

Breaking Into Online Markets

...Business Research Report E-Commerce: The future of ABC Corporation. A look into the features, advantages, and benefits of entering the online sales arena in today’s retail market. October 2012 Assessment Code: RWT1 Date: October 21, 2012 Table of Contents Cover page…………….……………………………………………………………….….1 Table of contents……………………………………………………………………….….2 Executive Summary…………………………………………………………………….…3 Introduction…………………………………………………………………………….….4 Advantages and Disadvantages…………………………………………………………………………….5-6 Potential for Impact...………………………………………………………………….....7-9 Requirements……....………………………………………………………………....…..9-10 Recommendation…………………………………………………………………………11 Conclusion………………………………………………………………………………..12 References……………………………………………………………………………..…13 Executive Summary ABC Corporation is a retail establishment that has attained a stronghold in the United States through brick and mortar stores. Desiring to increase revenue and broaden its customer base, ABC is currently entertaining the idea of entering the online sales arena. Allison Enright, (2012) Editor of Internetretailer.com, states that,” U.S. e-commerce sales accounted 5.1% of total retail spending, according to an estimate released last month by the U.S. Department of Commerce. It is the first time that e-commerce as a percentage of total retail spending has topped 5%.” These figures suggest ABC’s desire to...

Words: 3333 - Pages: 14

Premium Essay

Crm Impact on Business

...CRM Business Report Should We Adopt a CRM System? Prepared for Western Governor’s University Course: RWT1 Prepared by Charles Carr August 10, 2009 Table of Contents Executive Summary ……….…………………………..………..……………..iv Introduction …..…….…………………………………………..….……………1 Benefits or advantages…………………………………………………………2 Cost or Possible Disadvantages……………………………………...………..3 Impact on our Business……………………………………………………….…4 What Is the estimated cost……………………………………………………….5 Conclusion & Recommendations……………………………………………….6 References…………………………………………………………………………8 List of Illustrations Marketing Effectives Table…………………………………………………………5 The options of Demand for CRM………………………………………………….6 iii Executive Summary This report analyzes the benefits and costs of implementing a customer relationship management system (CRM), and to determine the impact it will have on our business if we decide to adopt a CRM system. Benefits or Advantages Our firm has a great opportunity to benefit for implementing a CRM system, which could increase our customer service, increase our productivity, and increase our operational functionality. These benefits can be achieved by turning our raw data into competitive intelligences, which in turn will lead to increases in revenue. Costs or Possible Disadvantages If we do not plan the implementation process carefully, there is a 55 percent chance that our firm will not receive the full benefits of the...

Words: 2425 - Pages: 10