...& citing/referencing | | Writing tutor name: | Martin Millband | | Overall: | Fail | Writing assignment: | Micro-participation Course Assignment | | Advisory grade | | | | | Assessor’s initials | BW | Your UM email address: m.hiddema@maastrichtuniversity.nl Table of contents 1. Introduction 3 2. The competitive model in the Internet market 4 3. Google 5 4. Facebook 7 5. Amazon 8 6. Apple 9 7. Conclusion 10 References 12 The four Internet giants: competition and antitrust regulations 1. Introduction The Economist (2012) reported that rivalry between the four Internet giants, which included Google, Facebook, Amazon, and Apple, is increasing. All four giants have well-developed, powerful business models. Google has tied its search engine to the advertisement business while Facebook is connecting advertisements to the interests of people revealed on their Facebook page. Amazon started selling books at premium price but soon extended their business by selling everything from clothes to digital content online. The last one of the four giants is Apple, which sells computers, laptops, phones and other gadgets (The Economist, 2012). Competition is increasing between these four giants, which can be seen from the following events. First of all Google launched the operating system, Android, as a hedge...
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...Scenario Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in the retail stores located throughout the United States but they also wish to establish a presence on the Internet. Research the online marketing opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. Main Ideas Advantages and disadvantages of online marketing Halligan, B. ( 2011). Inbound marketing. Retrieved from http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes Fowler, G. (2009). Amazon cuts ties to affiliates in Hawaii. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB124638801268074915.html Lau, K. (2010). The advantages and disadvantages of online marketing. Retrieved from http://kevinklau.com/the-advantages-and-disadvantages-of-online-marketing/ The potential impact of online sales Cerf, V. (1995). Computer networking: Global infrastructure for the 21st century. Retrieved from http://homes.cs.washington.edu/~lazowska/cra/networks.html Barr, A. (2013). EBay holiday quarter sales jump: 2013 forecast cautious. Reuters. Retrieved from http://news.yahoo.com/ebays-fourth-quarter-revenue-rose-18-percent-212124057--sector.html Macaluso, N. (2001). Analysts cool to Amazon q4 projections...
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... Blue Ocean Strategy Eliminate Raise Documentation & delays Portability Reduce Create Dependence on fresh reports Convenience partners (Travel, Insurance, Pharma cos can partner) The Solution HealthVine “Healthcare information on the move” Accessible Convenience Timely & updated HealthVine Portability Availability Relevant Vision To be a world class seamless and timely healthcare information management provider Scope of Business: Live Quotes • “There is a huge vacuum present in healthcare information resources in comparison to credible players like WebMD, Revolution health etc. in the US and thus people in India have a great need for a credible source of information.” • Mr. Nelson Feranandes, Online Marketing & eCommerce professional (Apollo Hospitals, ICICI Lombard, etc.) Whom are we talking to Medical professionals Corporates/Staff Frequent Fliers/Travellers Insurance Companies Pharmacists Schools & Educational groups How does it work Step 2 Step 1 User...
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...Fishery”. Having the experience of our work depending on “Aldi”, I have to recommend some important points on my classmates’ report, which are missing or incomprehensible. My first recommendation is that each consultancy report is certainly required to have a specific market point and to include a PEST analysis of the company. After that, it would be necessary to have a comparison and a clear benchmarking between John West and its competitors and a feasibility analysis. Furthermore, the solution section should include not only the proposals of a different fishing method but also the financial impact that each one of these methods could have on the company and how each one of these methods could help the company to improve its products’ quality and its sales. Finally, since the problem is recognized and the consultancy group tries to solve it, the advertisement should not be only as a reference but it should be part of the solution. 1. Specific market point and PEST analysis Reading through the project it is not clearly comprehensible that the report is based in United Kingdom’s market. The result of this fact on the consultancy report is that we do not know the exact competitors, the exact consumers, the specific market pool and it is reasonable that the SWOT analysis is not as accurate as it could be and of course the PEST analysis is totally absent. The PEST analysis is necessary, because it would give us information especially about the social and technological factors that could...
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...entertained with the same programs without remaining a slave to the same type of bills. Online streaming technology offers many benefits such as instant gratification and less expense as opposed to traditional cable or satellite television. Letting go of cable or satellite T.V. would save the average household about $840.00 yearly, according to Centris, a market research firm. Those are shocking numbers. However, the reason people pay these high cable bills is for the entertainment and connection to the world that television programming provides. The benefits of alternative programming should be weighed by all consumers. There is a new generation of consumers that have already caught on to the new trend. Viewers are increasingly watching their favorite shows free or for a fraction of the price that their cable or satellite company charges. A Netflix subscription costs about $8.00 a month. The average cable or satellite subscription costs between $30.00 and $45.00 a month. This is an undeniable difference. It is easy for one to assume that the prospect of going online and having to watch TV shows or movies on a little computer screen or tablet screen is part of what keeps people from naturally choosing this otherwise obvious route. However, nobody is confined to those strict boundaries. There are all types of streaming devices and cords that allow a person to watch the online programming...
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...System embrace it for life. This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. Figure 1 SOSTAC™ - a generic framework for e-marketing planning How does it work on B2B company e-marketing plan? 1. Situation analysis Internal audits •Current internet marketing audit (business, marketing and internet marketing effectiveness) •Audience composition and characteristics •Reach of web site, contribution to sales and profitability •Suitability of resources to deliver online services in face of competition External audits •Marco-economic environment •Micro-environment C new marketplace structures, predicted customer activity •Competition C threats from existing rivals, new companies and intermediaries Assess opportunities and threats (SWOT analysis) •Markets and product positioning •Methods of creation of digital value and detailed statement of customer value poposition 2. Objective analysis •corporate objectives of online marketing •detailed objective; tangileb and intangible benefits •online value promotion 3. Strategy definition •investment and commitment to online channels •market and product positioning •target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences? •Change management...
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...thinking to buy whichever a recreational property or secondary or primary house. McBride Financial Services has decided to revamp its recent marketing plan so that they can contact customers is more probable to fit the profile of the kind of buyer that their services are created for. This paper will show up how McBride Financial Services can reach a gainful commerce during marketing and operations in addition to their target of breaking even monetarily. The kinds of media that could used within McBride’s marketing plans and their goals markets will be outline, and their growth of services to the web will also be covered in the following document. As with any marketing plan, research needs to be conducted and reviewed. This research will help McBride Financial Services to orient better their company toward the needs of the customers and could make decisions that will bring more customers to their individual branch offices. Determining where the company stands with its current customers is important because they can build on their current market strategies to reach new customers and excite current customers with new services. An easy method for McBride to undertake in research would be to contact their current customers and have them fill out a short survey. This survey could used to highlight the services and products that their customers currently are happy with on the company end and place in which they believe McBride could improve. Many other consumer organizations...
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...Airways – Marketing Plan). The Airline since commenced its commercial operations in November 2003, taking the lead in the fasting growing Airlines in the history of commercial aviation (2014, Etihad Airways). Synopsis This business report will critically analyse the extent to which, the five elements of the marketing process is addressed in the Etihad Airways Marketing Plan. The report will be divided into six main categories under the Marketing Process, they include; Situational Analysis, Market Research, Establishing Marketing objectives, Identifying Target Markets and Developing Marketing Strategies. In continuation, this report will address areas of strength and weakness in the business as well as three realistic recommendations to improve the Airlines marketing plan. Page 2 Table of Contents 1. Situational analysis…………………………………………………………….4 2. Market Research………………………………………………………………..5 3. Establishing Marketing Objectives………………………………………….6 4. Identifying Target Markets…………………………………………………….7 5. Developing Marketing Strategies…………………………………………….7 6. Implementation, Monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising marketing strategy……….……………………………………………………………………...8 Recommendations…………………………………………………………………9 Conclusion…………………………………………………………………………..9 References…………………………………………………………………………10 Page 3 Situational Analysis The situational analysis on Etihad Airways provides a precise understanding...
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...Geelong, Victoria, in 1925. This sales forecast will present the expected sales of ford vehicles in 2012 as a result of research and current trends. Australia’s Auto-mobile Market’s Key Trends 1. Weakening of Car sales Since the global financial crisis, new vehicle sales within Australia have been severely crippled. In 2008 December, sales were recorded at76,510 dropped from earlier year’s sale of 86,250 . The 11.3% drop is a direct result of unfortunate consumer confidence which Australia’s index of consumer sentiment was recorded at -6 in 2008 January (Trading Economics). Although sales continued to be poor in 2009, sales regain its market strength in 2010 with the aid of increased sales of SVUs and private sales of cars, increasing sales by 11.8% compared with 2009 (Sydney Morning Herald). Despite strong buoyance in 2010, the car market again began to weakened again with the total new car sales slipped by 1.5% where sport car sales dropped by 5.6% (The Age). 2. Movement Towards Small Vehicles In 2011 the nationwide trend for all car companies has been customers moving from purchasing larger sedans to small and light cars. Small and light vehicles made up 38.9% of total car sales in October, up from 35.1% in 2010 (Federal Chamber of Automotive Industries, 2011). This is a trend that will have an impact on our sales forecast for Ford with customer’s preferring the smaller Ford vehicles. It is further highlighted by poor sales figures of the larger falcon which sold 1331...
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...later changing the name to Amazon. The reason the company was started was to first enter the rapidly expanding internet market as Amazon.com. Whilst the concept of the business could very easily be copied, many other businesses have been copied and continued to grow massively and be very profitable, such as McDonalds. The first products to be sold on Amazon were mostly limited to books. A clever market strategy, offering these books in many countries via the internet. Books themselves come in millions of forms and were popular with millions more, this was successful and led to rapid growth. The internet allowed Amazon in just two months to sell across the US as well as 45 other countries, there was a huge market to be worked with. In this 2 month period sales were up to $20,000 a week. From this it is clear that there was a gap in the market which was easily exploited and led to rapid growth on a scale not predicted by founder Jeff Bezos. Some businesses struggle to make $20,000 per annum on startup, let alone a week. The internet opened up a huge market for a hugely popular product which was always going to lead to success. At this stage casual use of the internet was very new and most people still went to stores to purchase books, for people with internet access and a computer they now did not need to and Amazon was one of the only, if not the only online bookseller to be offering this service. It was convenient for people and that was something very new and very rare....
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...Book review of ‘No Ordinary Disruption: The Four Global Forces Breaking All the Trends’ Reference of this book: Dobbs, R., Manyika, J. & Woetzel, J. (2015) No Ordinary Disruption: The Four Global Forces Breaking All the Trends. United States: PublicAffairs Basic idea of this book In this book, Dobbs, Manyika, and Woetzel emphasize various methods to reset intuition by individuals, companies and governments as a result of four global disruptive forces changing global economy. This book was primarily divided into two parts. In this first part, the authors identify four fundamental disruptions that have quickened and intensified the shifts in global market: the increase of emerging market and the age of rapid urbanization especially in China and India,which led to a significant contribution to help most people escape poverty; the accelerating technological change of nature force of market competition; the aging of population; complex global connections through trade, capital and people. The second part puts emphasis on corresponding strategies and measures to be adopted by individual, companies and government, to adapt to the changes. It might be an example for the future that the increase of cost of capital and a lack of high-skill workers and low-skill jobs. Equally important, the resetting of management intuition and ability to respond to changes concern thinking pattern and decision-making for executives and leaders (Akhila, 2015). On the...
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...Walt Disney’s Potential Struggles Walt Disney Corporation is the largest entertainment provider in the world. It has operations in more than 200 countries, and has been seeing record breaking Revenues in recent quarters. This is due primarily from their broad diversification, their new technology embracive approach of business, and their aggressive emergence into markets outside of the United States. All of this being said, there are still several potential challenges and struggles that Disney faces as they continue forward towards their future prospects of doing business. Disney has been taking an aggressive approach with their excess reserve money in recent years. In the last 5 years, they have invested nearly $15 billion in capital in its businesses. Much of this has been due to the significant acquisitions of Pixar and Marvel, along with Playdom Inc., and UTV. The corporation also put 4.5 billion into their new theme park in Shanghai, as well as two new 340-meter ships for their Disney Cruise Line. The company has also been assertively buying back shares of the company, which has placed demands on their cash reserves. With all of these investments happening at once, CEO Bob Iger is putting a great deal of faith that these procurements will pan out to be profitable in the near future. $15 billion dollars is a lot of cash to drop when there is no certainty in when full cost recovery will be in sight. Another potential issue would be the health of the world economy in the...
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...the only form of read news, USA Today cornered the market in the national newspaper arena and become one of the number one newspapers for people in the America to read. As the digital age came about, it was time for change and USA today had huge competition ahead of them and difficulty if they did not chose to compete. New companies were emerging as leaders in the online news world, and even established companies were moving towards online news to keep up with the growing technology. Even though things started out very slow, with the reporting quality increasing they saw a large growth in the advertising and revenue side of things. The values that it included were independence, fairness, accuracy and trust. Loyalty played a huge part and something that the reporters loved and cherished about the company itself. However in the late 1990s, things started to change and technology readily started to take over the nation. Online reporting started to become popular as it was quicker and easier for people to access so more people were going from reading the daily newspaper to the internet for their breaking news. They quickly started losing their market share in the daily newspaper sales so they knew chance was needed to be able to keep bringing in the revenue. So their response was to move online and they created USTA’s version of online news. This idea was developed by including television, paper and digital news together. The online version started out as news the people would pay a...
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...business model." Pascrell represents Poker Stars, an online poker company that is working to purchase the Atlantic Club Casino, and has more than 50 million online players around the world. Pascrell said the law incentivizes the Atlantic City casinos to "marry" their brand to an online provider to attract gamblers to the city and hold their attention online when they get home. He added that people still visit casinos in Europe and Asia despite the fact that online gaming is legal there. "There's no proof of a negative impact, in fact, there's only proof of a positive impact," Pascrell said. "This is going to distinguish us from neighboring states who have been eating our lunch." While Pascrell said there are no silver bullets for pushing New Jersey back to the forefront of the gaming world. Both he and Posner agree the bill puts the state back in a leadership position as other states scramble to form similar regulations. William Pascrell III, a lobbyist with Princeton Public Affairs Group, said the bill gives "bricks and mortar casinos a chance to re-examine their business model." Pascrell represents Poker Stars, an online poker company that is working to purchase the Atlantic Club Casino, and has more than 50 million online players around the world. Pascrell said the law incentivizes the Atlantic City casinos to "marry" their brand to an online provider to attract gamblers to the city and hold their attention online when they get home. He added that people still visit...
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...Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682...
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