...Online Retail Marketing Amy Schmitt Western Governors University June 1, 2013 Table of Contents Summary of Online Marketing……………………………………………………………………………..... 3 Advantages of Online Marketing…………………………………………………………………………….. 5 Disadvantages of Online Marketing…………………………………………………………………………. 6 Potential of Online Sales for Company………………………………………………………………………. 7 Requirements for a Successful Online Marketing Campaign…………………………………………………8 Conclusion……………………………………………………………………………………………………. 9 Reference Page…………………………………………………………………………….. ………………10-11 Summary This report will provide all research done to provide adequate information for online marketing opportunities regarding retail sales. I will provide information and statistics that will give a better understanding of how to market a product successfully. This report will cover the disadvantages and advantages of marketing products online. When properly marketing products online, a company can boost their sales substantially. This is something all retail companies should take into consideration. Online Marketing Advantages A company must consider the many different ways of marketing. Online marketing, if done correctly, can prove to be very beneficial. A company needs to determine if the product they are selling can benefit from an online marketing campaign. Marketing online has several advantages involved with it. A few of these advantages include: The ability to reach a larger, even global...
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...RWT1 TIPS DOCUMENT Your final RWT1 submission into TaskStream must include three separate documents. These documents must all be submitted at the same time for final grading. If your submission is incomplete, it will come back from the graders as a “not pass.” You should utilize the source document template and business report template that are available in TaskStream. These two templates will help you organize your work and ensure you include each of the required components in your submission. The three required attachments for your final submission must include the following: 1. Source Document (Section B) 2. Business Report (Section C) 3. Multimedia Presentation (Section D) Getting Started on the RWT1 ∙ To begin this assessment, you will want to view the webinars located at the links below: o RWT1 Getting Started Webinar: http://youtu.be/PnaYK3OEMss o Business Research Webinar: http://youtu.be/YqTDoqmJhhM Source Org Doc vs Reference Page: http://youtu.be/DYwLT3Zm-Ls ∙ You must select a scenario from the provided “Scenario List.” You need to clearly identify which scenario you have selected. Scenarios that are not one of the options listed in the task instructions will not be accepted. ∙ You will want to utilize the provided Source Document template to help you organize this section. This section requires that you include a list of all 8 sources you have identified for your research. You will need to have these 8 sour...
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...Business Research Report Title Presented to: Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction Task instruction: Prepare a business report based on your research findings that includes: 4. Introduction (suggested length of 1 page) that will: a. Introduce the subject and purpose of the report; b. Preview the main ideas of the report; c. Establish your relationship to the audience. It is recommended that you use single spaced text as you see here. Regarding item 4c, please keep in mind that your relationship with the audience will come from the scenario you selected from the topic list. In some cases your position is specified. In others you will need to define your...
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...Business Research Report Mobile Devices for Field Service Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Recommendations 7 Conclusion 7 References 8 Executive Summary The purpose of this report is to investigate the possibilities of using mobile technologies for the company’s field service personnel and how this would affect the business in three main areas. In particular we want to investigate the use of mobile tablets to improve the efficiency of the field service call. Can our existing process be improved upon? We want to investigate the use of mobile tablets to improve the accuracy and effectiveness of each repair. Because sometimes a field technician may be required to make multiple trips to a customer location to finish a repair we want to see if these multiple trips can be minimized. Finally, we want to investigate how, if adopted, the use of mobile tablets will facilitate the lowering of day to day operational expenses. The following report outlines those findings. Introduction As partner in the Home and Office Computer repair business that utilizes after-sales support contracts from major PC vendors I have been tasked with investigating the use of mobile technologies for field service. Specifically the use of mobile technology with tablet pc’s that the firm can take advantage of and how this technology would best serve the technician in the field. It is expected that tablet pc mobile technology...
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...Business Research Report Compensation Strategies for 2014 Assessment Code: RWT1 Student Name: Student ID: Date: 9/15/13 Table of Contents Executive Summary Introduction Research Findings Salaried/Hourly Compensation Commission/Productivity-Based Compensation Longevity Compensation Recommendations6 Conclusion7 References8 Executive Summary This report reviews three different compensation strategies PepsiCo can develop and implement within all of our PepsiCo. Brands and businesses for our employees. Compensation is one of the most important and rewarding factors for our employees based on our organizational health survey conducted in 2011, so a thoughtful and thorough approach should be taken as we think about changing the way in which our companies reward our employees for the work they perform on a daily basis. Salary and hourly compensations are easy and constant ways of paying the employees of our companies. Salary and hourly compensation can be a set wages employees will earn based on their job description. This wage will not change based on seniority or merit. The stability of this type of compensation system is appealing to employees as they are aware of how much income they will receive on a regular basis. Hourly based pay has very little room for opportunity of growth for the employees. Commission/productivity based pay also known asperformance based pay is a relatively common and popular approach to compensation where the employee is paid by...
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...Business Research Report Compensation Strategies Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary The XYZ Manufacturing Company harnesses employee happiness to produce high quality goods. Happy employees equates to loyalty and long term employee – employer relationships. To continue this formula, there are 3 strategies that will assist: 1) Group Performance Compensation, 2) Hourly Job Compensation, and 3) Contingent Employee Compensation. Group Performance strategy will foster teamwork, collaboration and higher production outputs. The diverse skill set of the group will allow them to work independently with minimally supervision. Bonuses for meeting and exceed manufacturing goals will be offered. The Hourly Job strategy will compensate all employees for their actual time spent working. Employees that are paid hourly have been found to be happier and more loyal to their employer. Profit sharing bonuses will be offered to keep the employees vested in the company thus keeping overtime to e minimum. Contingent employees will allow the company to meet the demand of peak production without the costly investment of higher regular employees. These contingent employees will be skilled temporary / seasonal workers and independent contractors. They will be hired to meet the just in time production...
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...Business Research Report Compensation Strategy Presented to: Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 6 Conclusion 7 References 8 Executive Summary This report provides an analysis and evaluation of three different compensation strategies for potential implementation into our firm. Performance based, skill based, and piece rate pay plans are defined and analyzed. The focus of the topics included in the analysis includes employee retention, recruitment, morale, and productivity The performance based compensation considered is individual and team based bonus programs. This seems to be the most common form of incentive based compensation and has shown to be effective in many cases. This is also a relatively easy strategy to implement. Skill based pay is a strategy that puts emphasis on developing employees into skilled workers, as well as recruiting skilled workers. Employees are paid based on their skills rather than on the job that they fill. Its goal is to garner a quality producing team. This strategy is a bit more difficult to enact as the technical skills required in our industry are ever changing. Piece rate pay is a pay structure that offers a set amount of compensation per item produced. It has been shown to dramatically increase production while simultaneously...
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...Business Research Report E-Commerce: The future of ABC Corporation. A look into the features, advantages, and benefits of entering the online sales arena in today’s retail market. October 2012 Assessment Code: RWT1 Date: October 21, 2012 Table of Contents Cover page…………….……………………………………………………………….….1 Table of contents……………………………………………………………………….….2 Executive Summary…………………………………………………………………….…3 Introduction…………………………………………………………………………….….4 Advantages and Disadvantages…………………………………………………………………………….5-6 Potential for Impact...………………………………………………………………….....7-9 Requirements……....………………………………………………………………....…..9-10 Recommendation…………………………………………………………………………11 Conclusion………………………………………………………………………………..12 References……………………………………………………………………………..…13 Executive Summary ABC Corporation is a retail establishment that has attained a stronghold in the United States through brick and mortar stores. Desiring to increase revenue and broaden its customer base, ABC is currently entertaining the idea of entering the online sales arena. Allison Enright, (2012) Editor of Internetretailer.com, states that,” U.S. e-commerce sales accounted 5.1% of total retail spending, according to an estimate released last month by the U.S. Department of Commerce. It is the first time that e-commerce as a percentage of total retail spending has topped 5%.” These figures suggest ABC’s desire to...
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...Business Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the...
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...Ethics, Social Responsibility and the bottom line. Assessment Code: RWT1 Student Name: Michael Daley Table of Contents Executive Summary 3 Introduction 4 Research findings: 5 Business Relationships can be improved through being Ethical and Socially Responsible 5 Strong Business Ethics will increase Efficiency 6 Social Responsibility will greatly increase our company’s Reputation 7 Recommendations 8 Conclusion 9 References 11 Executive Summary Ethics and social responsibility is on the mind of everyone in the world these days. We have all seen the effects of what happens when a company does not follow an ethical standard; it can lead very quickly to its demise. A strong ethical standard and being socially responsible is a must in the world of business. There are those who think that if they can get away with things, it can lead to higher profits and a bigger bottom line. This may be true in the short term but history has shown that those with strong ethics have the longevity and reputation to make it in the long run. The research for this report will show that not only is having strong ethics and being socially responsible the right thing to do, it is the smart thing to do for our company. In all we do, we need to have good relationships with those that we need in order to conduct business. We have vendors, suppliers, stakeholders and consumers that we have to maintain a good and strong relationship with. By having a strong ethical standard...
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...Business Research Report OS of Champions Assessment Code: RWT1 Student Name: Date: May 18, 2014 Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Apple IOS 5 Pro’s and Con’s 5 Ease of use 6 Versatility 6 Security 6 Analysis 6 Android OS 6 Pro’s and Con’s 6 Ease of use 7 Versatility 7 Security 7 Analysis 8 Microsoft Windows OS 8 Pro’s and Con’s 8 Ease of use 9 Versatility 9 Security 9 Analysis 9 Recommendations 11 Conclusion 12 References 13 Executive Summary As we prepare to arm our Sales Managers with a devise that will not only keep us competitive in the market, but give us a technological advantage over our competitors. Allowing them to: • Present sales pitch to the customer • Analyze sales performance • Track Sales in real time • Manage Sales Force • Manage Accounts • Conduct training • Keep our data secure • Order equipment direct to the market We must decide which OS best fits our needs. We have researched in depth the three leading operating systems on the market. Apple IOS, Android Jelly Bean, and Microsoft Windows 8.1. While each operating system had great advantages and disadvantages we found the following to be true: Microsoft Windows 8.1 is the clear winner. I recommend we provide each Sales Manager with a phone and tablet computer running the Windows 8.1 operating system by Microsoft. It will give them everything they...
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