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Ryan Friedliinghaus

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Submitted By neszta666
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Entrepreneurial Mindset Shravan Manna
Ryan Friedlinghaus
Ryan Friedlinghaus is the founder and CEO of the world famous car customization shop West Coast Customs (WCC). WCC repairs and re-builds cars mainly for rich people and celebrities. The customers provide Ryan a basic plan for how their car should be looking like, and from there on his staff customizes the cars with a little taste of WCC. They are specialized in every part of cars, from electronics to metalwork and interiors. All the different parts are done by teams who are specialized in their jobs, and mostly they are not just working on one car but a few. They also have a strict deadline for when the car should be modified and finished.
Ryan started the business by himself in 1993 originally located in Orange County, California, then he moved to Los Angeles in 1988 to the outskirts of Compton and the current location now is in Corona, California. He had a capital of 5000 dollar which he earned by working in his dad’s liquor store, when he opened West Coast Customs. From what he earned by working is now a world famous car customizing shop, and he is very successful. When he was 15 years old he customized skateboards and bikes for other kids, and after some time he started to work with cars. His first customization work was a Mazda pickup truck which was his, also at the age of 15. West Coast Customs also got more famous by a television program that was showing on MTV, called Pimp My Ride. All the cars from the show were modified at WCC. Celebrities such as Paris Hilton, singer Will.i.am , UFC fighter Anderson ”Spider” Silva, movie star Sylvester Stallone and NBA star Shaquille O’Neil have got a fully customized car by West Coast Customs. Currently they have a show called ‘’Street Customs’’ which is on the Discovery channel. Ryan is also a nice person to talk to, which you need to do business. He has a lot of connections with suppliers, because if you are building cars you can’t always get every part you want from one company. The tires for example are bought in from one company and the rims are bought from another company and the other parts as well, like the engine parts and interior parts. All the work is done by professionals and it’s done very neat and careful. The staff of WCC need to work careful because most of the parts are expensive and they should not be damaged, they also need to follow their schedule to be finished at the deadline. They also need to be creative from time to time, because the work that they are doing is not the standard way. Sometimes there are parts that need to be cut for precision. For so many years it’s been going great for Ryan and his company and that’s because of good management too. West Coast Customs got bigger as they expand their locations. In 2007 Ryan opened a shop in Dubai, and later on shops in Australia, Malaysia, Russia and Germany. So in those countries he has an income as well, he just made it an international business. The capital is also used for better equipment and better tools, and I’m sure the electricians and mechanics are getting paid better than the average mechanics in normal garages.

So all of this has made Ryan a successful businessman, and it wouldn’t have been easy to get there for sure. He started just with a capital of 5000 dollars and now he has much more than that, but to get there you need all the skills and connections as well. I think if you have the skills to run a shop and to manage it, you should just give it a try and maybe you will be successful. If you have connections, for example people you know from companies where you need your material from, that could make your business run more smoothly, because you always need to be sure if your supplier has your material. You also need to be focused on your job; some people can’t manage everything by themselves because they don’t have enough time or they have health problems but you could get an assistant for that, or just hire a manager that’s what Ryan did as well. The manager can be taking care of all the processes that’s been done to the cars, and he can control if the people are actually doing their job. That’s an advantage for Ryan too as he has to attend meetings, and the meetings aren’t just in one city. If any big changes need to be made the manager has to tell Ryan and he will decide what happens next, so he is still the boss in the shop.
Ryan has inspired me because of his good work, the cars that have been customized by his company are all beautiful and from the inside they all should run smoothly. When they upgrade any part of the engines they use high quality parts, which cost more than normal parts. Sometimes they have to use aftermarket products, because the standard ones don’t look as nice and those aren’t of better quality, but that depends. Mostly the customer comes up with an idea but West Coast Customs expands those ideas in more creative designs. I also like the working place of WCC, because it looks very stylish and they have all the tools you need. All in all WCC is my favorite car customization shop in the world, and I would even like to work there. I like cars since I was a kid, like most other guys and it just gives you a better feeling to have a car that’s modified by your design. You can change any detail of cars if you have the knowledge, skills, a garage and the tools of course. I would also like to have my car customized by WCC in the future when I have enough capital, because you can trust them and they are professionals in their jobs.

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