...choose one of the “Got Milk” commercials with the famous actress Salma Hayek to confirm or contest the theory, in order to create a deeper understanding of the attitude formation model. The “Got Milk?” campaign had a great success in telling moms that milk is nutritious and healthy for their children. Milk should be an essential part of their children’s diet, because it contains a wide range of nutritive substances. In the commercial, Salma Hayek arrived home from a fancy night and realized she has no milk for the morning. So, she leaves the house on a wild chase to find some milk. All the stores she visited were either out of milk or closed. Eventually, after unavailingly trying to milk a cow herself, she finally stopped a milk truck and got her precious gallon of milk. At the end, the commercial convinced with a sense of humor as Salma slopped her glass of milk in the morning, she was fighting for the whole night. The objective of this commercial is simply to increase the sale of milk. The commercial explains that an empty refrigerator at night should be a challenge for the customer as milk is an irreplaceable beverage for breakfast. The commercial puts a finer point on what “Got milk?” means overall. Due to the chosen setting and music the commercial tends to be farcical and reminds the viewer on a cartoon somehow. It creates a funny and laughable atmosphere and evokes sympathy toward the main actress, Salma Hayek. As advertising is about getting attention, the best way...
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...as such instances there are so many people involved having similar tastes. Some men prefer dating chubby women with fair complexion while others prefer skinny women with attractive vital stats. Similarly, some women prefer hairy men and find them strong and attractive while some think of such men as virile and repulsive. The concept of beauty has evolved from era to era. In the modern world men and women have different tastes for beauty while people living in early 60’s and 70’s had different tastes for beauty. In the earlier eras women had to be fat to be considered as beautiful as seen in many of the paintings of the Titian. The concept of beauty is again changing gradually with popular actors like Scarlett Johansson, Angelina Jolie, Salma Hayek and Jennifer Lopez revealing that a beautiful woman is indeed with curves. As a matter of fact, when we are younger and growing up we admire things that appear beautiful from the outside. We are tempted towards beautiful men and women without considering much about their real inner self. But as we grow and enter into adulthood we start admiring things that are beautiful from the inside. Outer beauty remains no longer the tempting aspect for us. In comparison, the outer beauty diminishes with growing age as wrinkles and blemishes start developing on the body whereas the inner soul remains genuine for the rest of the life no matter how we appear from the outside. The concept of beauty has always been...
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...Markedsføring Oppg. 3 Diskuter hvordan merket «Salma» er posisjonert i markedet. I denne diskusjonen er det naturlig at dere trekker inn POP, POI og POD. Før vi svarer på spørsmålet skal vi gi kort forklaring på hva disse begrepene går ut på. POD: point of difference: Trekk som konsumenter kan assosierer produktet med, og som oppleves unik og skiller seg fra andre produkter. POP: Point of parity: Egenskaper som konsumenter assosierer produktet med, men deler kategori sammen med andre produkter. Krav må oppfylles for å bli godtatt i referanserammen. POI: Point of inferiority: Hvilke egenskaper eller punkter kan produktet la konkurrentene være bedre på. Dagens laksemarked består av sterkt konkurranse mellom bedrifter. Med lakseproduserende som f. eksempel Finest og Frøya, er det stor konkurranse om å kapre flest mulig forbrukere. Det vil si at Salma må markedsføre sine produkter ut i fra punkter som de mener skiller seg best fra konkurrentene, det kan enten være kvalitet eller pris. På hvilken måte skiller Salma seg ut i fra andre, POD? Salma skiller seg fra sine konkurrenter når det kommer til kvaliteten produktene deres besitter. De legger vekt på å være en luksusvare som tilbyr sine forbrukere mager, ben fri laks som kan brukes til nesten all matlaging. Det er disse egenskapene som gjør at de tiltrekker en segment med stor kjøpekraft som er villig til å betale den høye prisen. Det første kunden assosierer Salma med når tilfelle er POP er at de selges i vakuumpakket...
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...as they say the fame have its price, unfortunately Salma alkhafaji lost her seventeen years old son, Ahmad in a car shooting as the attacker’s shot both cars one of the cars had her son ahmad, the car with salama in it survived the murder attempt. After that she was called Zainab the Modern day Zainab. The news loved her and the Iraqi women’s and Middle Eastern women’s took her story seriously and passingly. However secular groups in Iraq viewed Salma as person with hostility, she voted in favor of 137 resolution. Women’s groups in Iraq accused Salaam alkhafaji for simply toeing the line of the conservative Dawa Islamic party and which is nominated her to the council. Against Iraqi women’s...
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...night of the march from Montgomery, Alabama to Salma, Alabama, On March 7th 1965. As Endo watched the evening news, he recognized the assistant minister from All Souls’ Unitarian Church in Washington, DC. Endo had worked with the minister the summer before on a community service project. Minister Reeb booked a flight went to Salma, Alabama after seeing the brutal attack on a peaceful group of demonstrators as they attempted to make their way across the E. Pettus Bridge demanding voting rights. As the event took place, it was nationally broadcasted around the entire country. Many people who watched the reported inhumane attack, fled to Salma Alabama to try and help many Black Americans. The news reporter’s reported that minister Reeb was badly beaten by two white segregationist, Minister Reeb died two days after he was attacked. This day would come to be known as “Bloody Sunday” March 11th...
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...Yogesfary Thirumoorthy (ZP01520) Question 1 Definition of Litigation: A civil action brought before a court of law in which a plaintiff, a party who claims to have received damages from a defendant's actions, seeks a legal or equitable remedy. Definition of Mediation: A facilitative process for resolving disputes quickly and cheaply. Mediation aims to regulate the procedures and principles for resolving conflicts without recourse to courts; the goal is to arrive at a solution simply and easily Contrasting principles between litigation and mediation as per below table and will be explained in details as stated in Alternative Dispute Resolution in Industrial Disputes by Kamal Halili Hassan [2006] 5 MLJ xiii. NO | Litigation | Mediation | 1 | Interests accommodation | Rights enforcement | 2 | Value claiming | Value creating | 3 | Coercive & Binding | Voluntary & consensual | 4 | Due process of law | Procedural flexibility | 5 | Privity of involvement | Widely participatory | 6 | Formality | In formality | 7 | Norm imposing | Norm creating | 8 | Consistency and precedetial | Situation & Individualized | 9 | Act-centered | Person-centred | 10 | Fact-oriented | Relationship-oriented | 11 | Past focus | Future focus | 12 | Professionalised | Peer-based | 13 | Public & accountability | Private & Confidential | 14 | Adversarial | Collaborative | 1. Interest accommodation & Rights enforcement Mediation process has limited right of appeal...
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...Salma Adel Mohamed EL Sragy Mobile: 01119472021 / 01004724752 Land line: 03 5413747 E –mail: barcelona44@live.com [pic] Objective: Looking for a rewarding position in international company / bank according to my academic background whereby I can apply and develop my skills, build a long term growing career and be an effective individual and team member. Work Experience: ➢ HR Specialist at Alexandria University (February 2014 – till present). ➢ Job description : • Assess training needs through surveys, interviews with employees, focus groups, or consultation with managers, instructors or customer representative • Select and assign instructors to conduct training. • Process, verify, and maintain documentation relating to personnel activities such as staffing, recruitment, training, grievances, performance evaluations, and classifications. • Interview job applicants to obtain and verify information used to screen and evaluate the performance. Education: ➢ Faculty of commerce English section, Alexandria University. ➢ Degree: Bachelor of Commerce. ➢ Graduation year: 2012 Major: Business Administration. ➢ Grade: Good ➢ High School: AL Mannar English Girls School. Certifications: ➢ MBA from Arab academy for science and technology (in progress). ➢ Microsoft office Excel 2010 from...
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...Analysis of Indian Developmental Projects in Afghanistan and its impact on Pakistan THEME * Pakistan and Afghanistan are generally labeled as inseparable states due to their historical, religious, cultural, linguistic, trade and ethnic linkages. However, history of bilateral relations between Kabul and Islamabad reveals turbulence. The main reasons for this rocky relationship are the issues related to the Durand Line, the idea of a greater Pakhtunistan, the 1980’s Soviet War, the rise of the Taliban, post 9/11 war, and India’s rising influence in Afghanistan. Through multi-sectoral long-term development projects, apparently carving socio-economic space through application of soft power, India ultimately aims at enhancing its regional relevance to extract politico-economic benefits, while correspondingly constricting contemporary space for Pakistan. Indian sponsored / assisted projects in Afghanistan indicate their character to be more of anti-Pakistan than pro-Afghanistan. Development of road Zaranj-Delaram off sets Afghanistan’s over dependence on Pakistan for transit trade, through offering ground link to Iranian Port Chahbhar. Similarly, Indian offer to build water reservoirs on river Kabul can be termed as extension of her water war against Pakistan. It has implications for Pakistan on its economic, defense and foreign policy fronts. Apropos, carry out a detailed analysis of Indian sponsored / assisted projects directly or indirectly influencing Pakistan and recommend...
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...Curriculum [pic] Md. Salim Mahmud Address Madhobgonj, Nayarhat, Ashulia, Savar, Dhaka Cell no.:+8801916-360061 E-mail: Salimmahmud217@yahoo.com |Career Objective | Ready to accept any kind of hurdle on the way to be an established employee in this highly competitive world with a blend of hardworking spirit and creative zeal. |Personal Information | Father’s Name: Md.Shahidul Islam Mother’s Name: Salma Akter Present Address: Vill: Madhobgonj, P.O.: Nayarhat, P.S: Ashulia, Savar, Dhaka. Permanent Address:Vill: : Madhobgonj, P.O.: Nayarhat, P.S: Ashulia, Savar, Dhaka. Date of Birth: September 02, 1990 Marital Status: Single Religion: Islam Nationality: Bangladeshi (By birth) |Educational Qualification | - LLB (Legum Baccalawres) Southeast University, Dhaka, Bangladesh Year of passing: 2015 CGPA: Appeared (On the scale of 4.00) - MBA (Masters of Business Administration) Major: HRM Stamford University Bangladesh Year of passing: 2015 CGPA: 3.50 (On the scale...
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...On the 8th of October 2011, the volunteers of Ashic Volunteer Club (AVC) set out on a street rally to mark the occasion of World Hospice and Palliative Care Day. The rally consisted of the president of Ashic Foundation Salma Choudhury, AVC volunteers, who are students from various universities and schools, and the parents of the children present in the Foundation. The rally started from the Ashic Palliative Care Unit (PCU) in Dhanmondi 3/A and went up to City College. Again, the rally began from Dhaka National Museum and continued all the way across University of Dhaka to the Press Club where members from the Bangladesh Cancer Society joined in the event. AVC achieved its purposes of creating a human chain and rallying on the streets on that very day. AVC wanted to share its vision of increasing the availability of hospice and palliative care throughout Bangladesh by creating opportunities to speak out about the issues involved. The second aim was to raise awareness and understanding of the needs – medical, social, practical, spiritual – of disease-stricken people and their families. The third was to raise funds to support the cause. While the rally was on, many took interest and AVC volunteers exchanged meaning conversations with countless people – stating the dire importance of better hospice and palliative care in Bangladesh, demonstrating how every single person can be of great help by contributing even little, giving away informative leaflets, etc. This rally was a motif...
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...Term Paper on MIGRANT WOMEN AND THEIR LIVELIHOOD FRAME WORK IN DHAKA CITY: A CASE STUDY ON T&T SLUM Chapter | Page no. | 1. Introduction | 4 | 2. Methodology | | 2.1 Focus Group | 5 | 2.2 Group Size | 5 | 2.3 Data Collection | 6 | 2.4 Data Analysis 2.5 Limitation | 6 7 | 3. Findings And Analysis | 7 | 3.1 Reasons Of Migration | 7 | 3.2 Way Of Earning | 9 | 3.3 Obstacles | 10 | 3.4 Family | 12 | 3.5 Earning And Spending | 12 | 3.6 Support | 14 | 3.7 Satisfaction | 15 | Conclusion | ...
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...Bible Dictionary Project Template Name: Brittani Fink Student ID: L25540669 Course: Bibl 104 Date: September 22, 2014 Old Testament Bible Dictionary Project: Ruth is one of the most well known women of the Bible. She began her life in Moab, and eventually she moved to Israel. Ruth lived approximately 1000 B.C. No information is known about Ruth’s birth. Ruth is best known as one of the most godly women in the Bible. God reinforced her decision to leave her own country and she is one of the most prominent women in Jesus’ geneology. Ruth was known best for her loyalty, love, obedience and diligence. Ruth was a wife to Boaz and mother to Obed. Ruth put her trust in God and left her family and a land she knew to marry her first husband. After her husband died instead of fleaing back to her homeland she satyed with her mother-in-law then traveled together to Judah. Tursting in God again, Ruth found herself to fend for herself and to begin work in the fields, which is how she met Boaz. By being faithful and trusting God she was blessed with a son and grandson. Through Ruth’s life we can see that she is an example that God will reward our faithfulness. After she made the sacrifice to leave her family then lost her husband she remained faithful and trusted in God and God rewarded her. “And we know that for those who love God all things work together for good, for those who are called according to his purpose.” (Romans 8:28). The book of Matthew, although not physically...
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...Banana Peel as Alternative Bio-sorbent Material for Removal of 2-Chlorophenol from Water Salma I. M. Ibrahim1,2,3 Torsten C. Schmidt2; Samy M. Abd El-azeem3 1: Holding Company for Potable Water and Sanitation, Fayoum, Egypt 2: Instrumental Analytical Chemistry, University of Duisburg-Essen, Essen, Germany 3: Chemistry Departement, Faculty of Science, Fayoum University, Fayoum, Egypt Introduction Water is one of the vital necessities for the survival of human beings. Wastewater reclamation, recycling and reuse are vital to meet the water requirements for irrigation, industry and domestic use due to increasing population and development in many parts of the world. Industrial wastewaters largely possess organic and inorganic materials such as dyes, phenols, aromatic compounds, and heavy metals [1]. Phenols cause bad taste and odor of drinking water and can exert negative effects on different biological processes. Phenol and its derivatives also show mutagenic effects by unbinding of the DNA helix, inhibition of DNA synthesis in human, induction of gene mutations, chromosome aberrations and a neuploid formations (phenol, catechol) [2]. Because of this increased awareness and concern about environmental pollution, stringent national and international legislation has been set up, generating more efforts of research work in this area, especially in finding better and more efficient techniques to treat wastewater bearing these organic pollutants [3]. Bio-sorbents are certain...
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...A Report on marketing strategy of TR TRAVELS University Of Liberal Arts Bangladesh. Prepared For: Nafees Imtiaj Ahmed Lecturer ULAB school of business(USB) Prepared by: Group 2 Md.MohedulAlam -123011127 Ummea Salma Neela -123011037 FarinRahman Khan -123011036 Date of submission: 15th April 2014 LETTER OF TRANSMITTAL April 15.2014 Nafees Imtiaj Ahmed Faculty member ULAB school of business(USB) Subject: Submission of Report on “Marketing strategy of TR TRAVELS” Dear Sir. With due respect we, the students of group 2 reported on “Marketing Strategy of TR TRAVELS” .This report is a summary of our group work that we have been given to complete. Though we are in learning curve, this report has enabled us to gain insight into the marketing strategy of TR TRAVELS. So it becomes as an extremely challenging and interesting experience. Thank you for your supportive consideration for giving us an idea. Without your Inspiring this report would have been an incomplete one. Lastly we would be thankful once again if you please give your judicious advice on effort. Yours’ sincerely. Md.Mohedulalam Ummea Salma FarinRahman khan Acknowledgement We take this opportunity to express ourrespectful gratitude and deep regards to ourmentor & course teacher Mr. NafeesImtiaj Ahmed for his exemplary guidance, monitoring and constant encouragement throughout the course and also for this report. The help and guidance given by him time to time shall carry...
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...Defining Marketing MKT421 August 5, 2013 Cassandra Baker Defining Marketing Marketing is an important element in the business organization. It is more than selling and promoting a product. It is meeting the needs and satisfaction of the customer. Personal Definition of Marketing Marketing is the erection of a relationship between a business, goods, and a consumer by grasping the value of their needs. Understanding the needs of the consumer is essential for a successful marketing campaign for a business. It is about making things more desirable for the consumer. Marketing From Other Sources There are different types of marketing, and it is defined in many ways. Marketing Definition 1 Marketing can be defined as the process or technique of promoting, selling, and distributing a product or service (“Merriam-Webster”, 2013). Marketing is used both to increase sales of an existing product and to introduce new products (“Merriam-Webster”, 2013). Marketing Definition 2 Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers (Hillstrom & Hillstrom, 2002). In addition to the functions commonly associated with it, such as advertising and sales promotion, marketing also encompasses product development, packaging, distribution channels, pricing, and many other functions (Hillstrom & Hillstrom, 2002). Marketing concepts, which is used by many companies...
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