...Introduction The neglect, for a long time, of African contribution to modern diplomacy, by scholars and the failure to forcefully project the history and image of Africa, exposed the continent to uncharitable, disparaging and judgemental comments by Eurocentric historians who denied African history. However, the notion in certain quarters that Africans were not capable of engaging in any systematic and sophisticated art of diplomacy is to a large extent not true. (Adegbulu, 2011) Foreign Relations in Global Perspective. Diplomacy is the fundamental means by which foreign relations are conducted and a foreign policy implemented, far from being the invention of capitalism or of the modern nation state, is found in some of the most primitive communities and seems to have evolved independently by peoples in all parts of the world. The basic object of diplomacy is to enable men to live with their neighbours, a feat which requires a measure of accommodation to the interests of others. Above all, they are the questions of peace and war, and then such matters as the conclusion and observance of treatise, the making, maintenance and breaking of alliances, the establishment of boundaries, the development and protection of trade and the payment of tribute. The means by which these are pursued need to be adjusted to changing circumstances, but the employment of accredited agents (diplomatists) to represent and to negotiate on behalf of a state or society seems to be...
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...Barada Sundari Devi, a Bengali poetess. After receiving a doctor of science degree from Edinburg University, her father settled in Hyderabad State, where he founded and administered the Hyderabad College, which later become the Nizam College. Education : Sarojini Naidu was a brilliant student. She was proficient in Urdu, Telugu, English, Bengali, and Persian. At the age of 12, Sarojini Naidu attained national fame when she topped the matriculation examination at Madras University. Her father wanted her to become a mathematician or scientist but Sarojini Naidu was interested in poetry. She started writing poems in English. Impressed by her play Maher Muneer, the Nizam of Hyderabad gave her scholarship to study abroad.At the age of 16, she traveled to England to study first at King's College London and later at Girton College, Cambridge.There she met famous laureates of her time such as Arthur, Symons and Edmond Gosse. It was Gosse who convinced Sarojini to stick to Indian themes-India's great mountains, rivers, temples, social milieu, to express her poetry. She depicted contemporary...
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...with a particular focus on science fiction. The series comprises six videos dedicated to tropes such as the Manic Pixie Dream Girl, Women in Refrigerators and the Smurfette Principle. In 2011, Sarkeesian co-authored the essay "Buffy vs. Bella: The Re-Emergence of the Archetypal Feminine in Vampire Stories" for the anthology Fanpires: Audience Consumption of the Modern Vampire. She spoke at conferences and workshops about media criticism and video blogging, and was interviewed by The Observer in March 2012 about modern media culture, stating: "I think to the extent that it could be creating authentic, human female characters, it is a push towards a more feminist media." Her blog has been utilized as material for university-level women's studies courses, and she has spoken at universities on the topic of female characters in pop culture. In March 2012, Sarkeesian and her blog were listed in the journal Feminist Collections's quarterly column on "E-Sources on Women &...
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...commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners SCOPE OF PROJECT 1. Detailed study of the non carbonated soft drinks industry in India 2. Analysis of Frooti’s performance against the other prevailing noncarbonated soft drinks brands in the country. 3. Analyzing consumer perception based on various parameters such as purchase frequency, effect of sales promotion schemes, brand attributes and consumer loyalty, packaging...
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...Report On Customer satisfaction about marketing mix of Horlicks Report On “customer satisfaction about marketing mix of Horlicks” Submitted by: Group Name: jaguar Sec: 04 Name | Id | Nusrat Jahan | 10113101137 | Taskir Ahmed | 10113101140 | Humayun Kabir Rajib | 10113101176 | Omika Ome | 0809310112219th | Submitted to: Maniruzzaman Lecturer of BUBT Bangladesh University of Business & technology Date of submission:16 April 2012 16 April 2012 Md Maniruzzaman Lecturer of BUBT Subject: Submission of report Dear Sir We are highly delighted to our report on “customer satisfaction about marketing mix of Horlicks” to you. We have tried our best level to put highest effort for the preparation of this report. We will whole-heartedly welcome any suggestion for improving this report. We hope all will see the flaws in forgiveness mind. We have gathered a lot of practical experience about Horlicks. Which is the only industries that fulfill their demand by themselves. We have also gathered a lot of knowledge about products of Horlicks. By analyzing our topics and have enjoyed it. We strongly hope and believe that you will enough to accord your kind approval to this report. Sincerely yours, Group: Jaguar Sec: 04 Program: BBA Bangladesh University of Business & Technology ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personnel and we were fortunate to have that...
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...reliant on the fief system, and when loyalty was abandoned, the response was usually catastrophic. When Emperor Alexius went back on his word, for example, his reputation was smeared by Christians, he became known as “treacherous,” and more importantly, this started a war (20, 58). Another theme that can be found within this text is identity. A man identified himself primarily to fit his needs, rather than by his nationality. Enguerrand was a man who stuck his toes in both French and English identities, but when it suited his needs he tried to refer to his Hapsburg roots (247). He ultimately chooses to become fully French, which is important because he chose this rather than it being assumed because of his French birth. There is also the case of the French Queen Isabeau. She was born Elizabeth of Bavaria, but in order to more readily identify her in the French court, her name is changed to Isabeau, and she is trained for four weeks in French dress, etiquette and flirtation (416-420). It is more important to identify with the country of your allegiance rather than the country of birth. The final theme that this review will analyze is gender roles. While the text utilizes one man’s life to tell its story, it goes into great depth about the roles that females played. In Medieval society women were quite the paradox. They were seen as “too occupied with children and housekeeping… to give due thought to divine things,” but the Church was the one of the few places that a woman could...
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...advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors. Objective of study There has been a tremendous increase in use of mascots recently in the advertising world . Mascots are not new they are being used since ages as they are believed to bring luck they are always associated with sports teams ....
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...BA 304 Marketing Management Individual Assignment “Colonel comes to Japan” KFC case study Presented Colonel Comes to Japan This case study we going to talk about how and when KFC come to japan? KFC (Kentucky Fried Chicken) is the biggest company that everyone know as a fast food restaurant that serve a quality fried chicken around the world but some people don’t know how KFC come to be famous in in the world including Japan. KFC (Kentucky Fried Chicken) was founded by Colonel Harland Sanders, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah in 1952. KFC was one of the first fast-food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 80s. The chain continued to expand overseas. A series of documentary programs examining the American business community with concentration on the attempt by American fast food chain Kentucky Fried Chicken to gain a foothold in the protected Japanese market. Focusing on the daily duties of Loy Weston, chair of Kentucky Fried Chicken in Japan, the program examines the cultural differences, which had to be overcome for the American poultry powerhouse to open and maintain over 300 restaurants in Japan in eleven years. Highlights include the following: footage of many life-size statues of "Colonel Harlan Sanders" -- the chicken chain's apocryphal antebellum progenitor - on the back of a flatbed truck being hauled to various franchise...
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...Colgate Mazbooth Daath rakhe surakshith The Colgate Rural Initiative, targeted at rural areas with a population between thirty and a hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental camps were also conducted in the Dussera Mela at Kota. Dental checkups and school activities have succeeded in spreading the message of 'Zero Tooth Decay' to children and adults in around 433 villages and towns, bringing a brighter, bigger smile to rural India. This grass root initiative went a long way in helping Colgate touch base with consumers in the interiors. Abstract Promotion of brands in rural markets requires the special measures. Due to the...
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...may be domestic, international, civil, commercial or economic in nature. Litigation has been the traditional method of resolving disputes, which may arise as a result of default by a party. Overtime, the process of litigation has become more and more time consuming, expensive and cumbersome and increase in the number of cases in courts have led to congestion and delay in their resolution. Some Disputes are sensitive and confidential in nature and disputants may prefer settlement in private to one in public glare of court. In addition, the complexity of court litigation tends often times towards increase in costs which disputants are naturally anxious to reduce. On the other hand, there may be claims involving small sums, which may not be worth the cost of litigation. All these have led to the development of alternative methods of resolving disputes. 1.2 ALTERNATIVE DISPUTE RESOLUTION METHODS The term “Alternative Dispute Resolution” (ADR), is used generally to describe the methods and procedures used in resolving disputes either as alternatives to the traditional dispute resolution mechanism of the court or in some cases supplementary to such mechanisms. ADR arose largely because the litigation process was and still is, unduly expensive- in the long-run and especially prolonged as a result of judicial technicalities embedded in that method of dispute resolution. Apart from the fact that businessmen and women now prefer private resolution...
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...Child labour Child labour refers to the employment of children in any work that deprives children of their childhood, interferes with their ability to attend regular school, and that is mentally, physically, socially or morally dangerous and harmful.[3] This practice is considered exploitative by many international organisations. Legislations across the world prohibit child labour.[4][5] These laws do not consider all work by children as child labour; exceptions include work by child artists, supervised training, certain categories of work such as those by Amish children, and others.[6][7] Child labour was employed to varying extents through most of history. Before 1940, numerous children aged 5–14 worked in Europe, the United States and various colonies of European powers. These children worked in agriculture, home-based assembly operations, factories, mining and in services such as newsies. Some worked night shifts lasting 12 hours. With the rise of household income, availability of schools and passage of child labour laws, the incidence rates of child labour fell.[8][9][10] In developing countries, with high poverty and poor schooling opportunities, child labour is still prevalent. In 2010, sub-saharan Africa had the highest incidence rates of child labour, with several African nations witnessing over 50 percent of children aged 5–14 working.[11] Worldwide agriculture is the largest employer of child labour.[12] Vast majority of child labour is found in rural settings and informal...
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...HUMAN TRAFFICKING A SEMINAR PAPER PREPARED BY ELEGBOGUN OSERERE JULIET COURSE TITLE: CLASSICAL THEORIES OF CRIME, DELINQUENCY AND SECURITIES COURSE CODE: 800 IN PARTIAL FULFILMENT FOR THE AWARD OF MASTER IN CRIMINOLOGY DEPARTMENT OF SOCIOLOGY UNIVERSITY OF LAGOS LECTURER : PROFESSOR SOYOMBO OMOLOLU FEBRUARY, 2013. ABSTRACT With the rapidly increasing rate of migration – a by-product of a more globalised world – human traffickers have greater opportunities to exploit those who migrate to other States. First, human trafficking is driven by poverty and international productivity/living quality disparities. Second, the existing humanitarian and/or suppressive approaches cannot solve the problem. Third, the best option for solving the problem is setting up the ‘reciprocal direct investment’ (RDI) scheme between leading and lagged economies. The RDI scheme can facilitate improvements in the quality of public governance in lagged economies and...
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...INTRODUCTION Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst...
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...MARKETING MANAGEMENT II REPORT ON “MARKETING CHALLENGES OF INDIA” Submitted to Prof.-S. Anant Ram Submitted bySayona Maitra (2012287) Shafique Gajdhar(2012289) Satakshi Rani(2012276) Shubham Saxena(2012303) Suneet Shome(2012315) Sunil Gupta(2012316) Word Count 6909 Page Count 46 Group no. 8 1 Contents The marketing challenges in India can be 1. Cultural diversity: 2. Differences in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics and cultural nuances of consumer segments: 5. Retailing complexities6. Indian consumers reflect a range of behaviors: 7. Consistent brand association in midst of price war 8. Penetration levels of branded offerings among consumers are extremely low (5) (6) (7) (8) (9) (10) (11) (12) 9. Symbolism is reflected across product categories (symbolizing status or emotions) can be found in several product categories in today's context. It is a challenge for marketers to achieve symbolism for their products in India. (14) 10. The challenge for marketers is to ensure a judicious mix of traditional values and contemporary thinking for such segments. (16) 11. The presence of unorganized sector in several categories has created challenges to marketers at the lower price ranges. (18) 12. illegal duplicates prevalent mainly in Rural and Semi rural markets pose a threat to reputation of the company. 13. High degree of price sensitivity is a strong cultural trait in the Indian mass market...
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...Luis Thompson ANTH 252 Doctor Hemphill Yokuts v. Cherokee I. Introduction This paper is a basic introduction to two native North American tribes; the Yokuts of the California cultural area and the Cherokee of the Southeast cultural area. First I we will delve in to the general backgrounds of these two tribes, followed by an in depth examination of Religious beliefs practiced by each tribe, as well as the Life cycle rituals of the Yokuts and Cherokee. Directly proceeding this we will then contrast the former in depth examinations with that of the Tlingit tribe who resided in the Northwest culture area and also we will contrast The Yokuts and the Cherokee with the Zuni tribe who reside in the Southwest cultural area. General Background: Yokuts The Yokut tribe is a group of native North Americans found in the California culture area. The Yokut tribe inhabited the San Joaquin Valley of California. The Yokut tribe has been broken up into three main groups based on the area that their territory encompassed. The are the Northern Valley Yokuts who inhabited the region beginning in the northern most San Joaquin valley, present day Stockton, to the area where the San Joaquin Valley turns northward toward the Calaveras and Mokelumne rivers, or present day Modesto. The Next division is known as The Southern Valley Yokuts. This group of Yokuts lived in the Southern San Joaquin Valley from the upper forks of the Kings River, present day ...
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