...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
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...VIRTUAL UNIVERSITY OF PAKISTAN Format of Internship Report – (MCMI619) [pic] 1. Title Page The title page of the report will include: a. Name of the organization b. Name of the internee, Student ID and session c. Submission date of the internship report d. Name of the University e. VU logo 2. Letter of Undertaking You are required to fill in the Letter of Undertaking provided in the ‘Download’ section of the course VULMS and attach here the scanned copy after signing it. 3. Scanned copy of the internship certificate (provided by the organization) Attach the scanned copy of your (original) Internship Completion certificate provided by the organization. 4. Dedication (Optional) If you want to dedicate your work to someone, you may write the dedication note under this section of your internship report. 5. Acknowledgement In this section you acknowledge the help and support of all the people who helped you in completion of your internship and internship report e.g. the library staff, course instructor, family or any other person. 6. Executive Summary Executive summary previews every section of the report in a short form. It can be called as micro image of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything important that you have done, discovered and concluded should be mentioned but briefly and concisely. 7. Table of contents List the important headings and sub headings in the...
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...HLSC120: Society, Culture and Health Reflective Learning & Writing Proforma (Example Only) for Assessment 2 – Reflective Learning & Writing – 30% weighting – 1,500 words Due Date: 12 midday, 2nd September 2013 (Monday) [This proforma is available on LEO as a Word document for your use in completing this assessment task.] Use this proforma to organise your response to the reflective assessment task. Use the steps as headings and write in paragraphs below the headings. This is not an essay task. All your sources should be referenced using APA style. Step 1: Carefully choose one question from the Reflective Learning and Writing section of eModule 1 or 2 to guide your reflection. Write the question here: Step 2: Use the four factors from Willis' (2004, as cited in Germov, 2009, p. 6) sociological imagination template to gain background information to analyse the question. Historical factors Cultural factors Structural factors Critical factors Be sure to specifically identify and describe issues for each factor in your analysis. (approx. 400 words; use one academic source – your textbook, Second Opinion). Step 3: Next, identify and cite one of the readings, articles or videos from the eModule and describe how it has helped you to gain a deeper understanding of this topic. Remember to relate the information from this resource back to the factors from the sociological imagination template. (approx. 400 words; use two academic sources – one from your...
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...For Assessment 2: Reflective Learning & Writing (2,500 words) HLSC 120: Society, Culture and Health Due date: 12 Midday, 24th March 2014 via Turnitin on LEO 1. This Proforma is available on LEO as a Word document for your use in completing this assessment task. 2. Use this proforma to organise your response to the reflective assessment task. 3. Use the steps as headings and write in paragraphs below the headings. 4. All your sources should be referenced using APA style. Step 1: Choose one question from the Reflective Learning and Writing section of eModule 1 or 2. Write the question here: ____________________________________________________________________ Step 2: Use the four factors from Willis' (2004, as cited in Germov, 2014, p. 7-8) sociological imagination template to analyse the question: 1. Historical factors: how the past influences the present; 2. Cultural factors: how culture impacts on our lives; 3. Structural factors: how particular forms of social organisation affect our lives; 4. Critical factors: how we can improve our social environment. Please Note: * Write approximately 700 words for Step 2. * Use only your textbook; Second Opinion by John Germov as your academic reference. * Be sure to specifically identify and describe issues for at least 2 factors in your analysis. Step 3: Next, identify and cite one of the readings, articles or videos from eModule 1 or 2 and describe how it has helped you...
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...Study Skills for Postgraduate Learning | Planning & Reflecting at Postgraduate Level | [Student Name] [Student ID] [Submission Date] | Table of Contents Abstract 3 Task 1: Development of a Research Strategy 4 Task 2: Development of a Project Plan 7 Task 3: Reflective Piece 10 Effectiveness of My Research Strategy & Project Plan 10 Problems Faced and Learning: 10 Learned Time Management Skills and Reflection Skills: 11 New Learning during the Research Project: Reviewing a Case Study 11 Conclusion from the Case study 13 My Reflections on the Research Questions: 13 References 14 Abstract The point addressed in this research document is the Importance of Planning and Reflection Skills at Postgraduate Level and also an assumption that post graduate students acquire planning and critical reflection skills automatically during their post graduate studies. Planning, critical thinking and reflecting are the pillars of the postgraduate study, managerial work and continuing professional development (CPD). “It is not sufficient simply to have an experience in order to learn. Without reflecting upon this experience it may quickly be forgotten, or its learning potential lost. It is from the feelings and thoughts emerging from this reflection that generalizations or concepts can be generated. And it is generalizations that allow new situations to be tackled effectively.” (Gibbs 1988) Reflection is a key element in any successful planning. You are...
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...submission) | Deadline date | 26.12.2013 | | Individual assignment | | | Group assignment | | | COURSEWORK SUBMISSION COVER PAGE Submission instructions Please note that all work must be submitted electronically unless instructed otherwise. For online submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework online submission instructions.doc For hardcopy submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework hard copy submission instructions.doc Feedback To be completed by markers on the next page | | 80%+ | 70-79% | 60-69% | 50-59% | 40-49% | 30-39% | 0-29% | Integrated Writing Task 70 % Weighting | Content and Structure | The written piece includes all the parts: introduction, two summaries, and conclusion. The written piece presents the main topic and key information provided in both sources. Transition and reporting verbs are masterly used. No personal view is included. | The written piece includes all the parts: introduction, two summaries, and conclusion. The written piece presents the main topic and key information provided in both sources Transition and reporting verbs are skillfully used. Personal view is rarely included. | The written piece includes all the parts: introduction, two summaries, and conclusion. However, introduction or conclusion is not well developed. The written piece presents the main...
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...individual reflective journal (30%) Individual Negotiation Reflective journal (30%) Due date is on Tuesday week 13 The objectives of this assignment are to: Assess student’s ability to apply the knowledge and understanding of cross cultural management and negotiation learnt in this course by critically reflecting on negotiation simulations. Assess student’s ability to identify and analyses issues that were critical to the processes and outcomes of the negotiation simulations. Assess student’s ability to plan for a negotiation. Specific Tasks: This assessment item include four sections each approximately 500 words in length. In Part 1 of your journal, you are required to critically reflect on negotiation simulations from Week 9 to 11 and apply appropriate cultural, communication and negotiation theory/ies to identify and evaluate your own strengths and weaknesses. In part 2 of your journal, you are required to critically reflect your final negation simulation on week 12 and identify your improvements and evaluate processes and application while including effective and ineffective strategies and tactics compare with week 9 to 11. In Part 3 of your journal, you are required to identify the most significant ethical issues surrounding the negotiation simulations from week 9 to 12 and provide recommendations on how could you avoid the issues. Your individual negotiation plan for the Final Group Negotiation Simulation in Week 12 forms Part 4 of your reflective journal...
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...Unit Handbook Applied Management Project (BSS000-6) Induction Week 17th- 21st September 2012 Submission Date: Monday 10th December 2012 MSc Finance & Business Management MSc International Business & Management MSc Marketing & Business Management Contents 1.Background to the unit 2 2.How the AMP works 2 3.AMP induction timetable 4 4.AMP tutorial support 4 5.Handing in the AMP report and reflective report 5 6.Main report format 6 7.Reflective report format 7 8.Academic offences 8 9.Referencing 10 10.Assessment marking 10 11.Assessment criteria 11 Appendix 1 - Applied Management Project Marking Scheme 13 Appendix 2 - Submitting your Work Through BREO 18 Appendix 3 - Guide to Referencing 19 Appendix 4 - Unit Information Form 23 Appendix 5 - AMP Session Timetable......................................................................29 1. Background to the unit This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed piece of work of the Masters Programme. It is designed to simulate a real management situation, giving you the opportunity to demonstrate your ability to...
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...Reflective Statement This course helps me to build up better academic skill to do the research. In the Brainstorming task, I learn how to organization my thinking. The task helps me to develop some ideas from different angle which devise my essay question. It is the foundation of my essay. When I did the Brainstorming task, the China train collision has happened. This task helps me to extend my perspective behind the accident. My research topic idea ‘Why China society is riddled with corruption and immoralities?’ is come from this accident.The peer and self-review task help me to develop critical and objective thinking via reading my partner brainstorming and my partner feedback. The source justification task helps me to assess the material appropriate or not and do the correct reference. And the Literature Review task helps me to form the final essay argument and use the sources to support my argument. In The Interpretation Analysis Task I learned how to focus on the analysis writing. Also learn how to interpret, evaluate and compile my argument. In the Collaborative Critical reading task and presentation I learn how to form an argument via analysis the advertisement. In the online activities I have made a poster and analysis the poster. In this task I learned how to use the rhetorical strategies such as three rhetorical appeals (ethos, pathos and logo). It helps me to build a pervasive argument in my essay. This course not only provides rhetorical knowledge but also the...
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...[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009 ...
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...Reflective language Prepared by the Academic Skills Unit, 2016 The process of reflective thinking Reflective writing is a process in which you look inwards for a personal response, as well as outward to connect your reactions to a wider context. Self-awareness Critical analysis Synthesis Evaluation Identify your reaction (thinking and attitude) to the task Question your reaction and thinking: a self-dialogue Integrate this new knowledge into your learning Explore the importance for you as part of developing your professional learning Pose a question and explore the connection between: • Your existing knowledge and views • The basis of this knowledge and these views ad • The academic and professional literature The language of reflection Reflective writing uses the first person (‘I’, ‘me’, ‘my’) to examine affective, cognitive, and behavioural responses to situations, events, readings, or other activities. Affective responses Cognitive responses Behavioural responses I was nervous when… I found it difficult… I felt confused/excited by… I was confident that… I was surprised to… I find it comforting that… I like/ I worry/ I enjoy I think… I guess… It seems… I have (no) idea… I understand/consider… I wonder… For me, this means… I am challenged by… I agree… I can(not) imagine… I believe… I have experienced… I am (not) sure… I did… I did not… I participated in… I withdrew from… I listened… I...
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...1. This Proforma is available on LEO as a Word document for your use in completing this assessment task. 2. Use this proforma to organise your response to the reflective assessment task. 3. Use the steps as headings and write in paragraphs below the headings. 4. All your sources should be referenced using APA style. Step 1: Choose one question from the Reflective Learning and Writing section of eModule 1 or 2. Write the question here: ____________________________________________________________________ Step 2: Use the four factors from Willis' (2004, as cited in Germov, 2014, p. 7-8) sociological imagination template to analyse the question: 1. Historical factors: how the past influences the present; 2. Cultural factors: how culture impacts on our lives; 3. Structural factors: how particular forms of social organisation affect our lives; 4. Critical factors: how we can improve our social environment. Please Note: * Write approximately 700 words for Step 2. * Use only your textbook; Second Opinion by John Germov as your academic reference. * Be sure to specifically identify and describe issues for at least 2 factors in your analysis. Step 3: Next, identify and cite one of the readings, articles or videos from eModule 1 or 2 and describe how it has helped you to gain a deeper understanding of this topic. Please Note: * Write approximately 600 words for Step 3. * Use two academic sources: Second Opinion (Germov,2014)...
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...Unit Handbook Applied Management Project (BSS000-6) Induction Week 5th - 11th February 2014 ------------------------------------------------- Submission Date: 28th April 2014 Unit Leader Simon Reilly Course Co-ordinators MSc Finance and Business Management – Piotr Konwicki (Pathway Leader: Sanawar Choudhury) MSc International Business and Management – Simon Reilly and Brinder Saigal MSc Marketing and Business Management – Carmine de Vita MSc Business and Management – Rosemary Burnley MSc Information Systems & Business Management – Markus Haag Contents 1. Introduction 2 2. How the AMP works 2 3. AMP tutorial support 4 4. Handing in the AMP interim, main and reflective reports 5 5. Main Report structure 6 6. Reflective Report format 7 7. Academic offences 8 8. Referencing 10 9. Assessment marking 10 10. Assessment criteria 11 Appendix 1 - Submitting your Work through BREO 17 Appendix 2 - Guide to Referencing 18 Appendix 3 - Unit Information Form 22 Appendix 4 - AMP Session Timetable 30 Appendix 5 - AMP Suggested Time Line 31 1. Introduction This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed...
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...| SUBJECT NAME : | Managing, leading, stewardship | | SUBJECT NUMBER : | 21937 | | Subject Co-ordinators lecturerstutors | Dr. Walter Jarvis Dr. Natalia Nikolova Dr. Stephen Wearing Management Discipline Group UTS B-School Dr. Walter Jarvis Dr. Natalia Nikolova tba | SUBJECT PRECIS An understanding of managing, leading and stewardship is foundational to the development of students as responsible and accountable leaders, managers, followers and stewards. This subject aims to prepare students to meet profession-like objectives and how to guide others to meet collective responsibility in morally challenging situations. To do so, the subject develops the concept of stewardship to help leaders to better understand how to promote and sustain the symbiotic integrity of business and society, i.e. where business serves society's needs for not just products and services but in ways that earn public trust and respect. The approach taken in the subject delivery and associated assignments is to encourage students to recognise the place of business in society and to cultivate a personal commitment toward earning and sustaining public trust in consideration of others in their business judgments and decision-making. SUBJECT PRECIS An understanding of managing, leading and stewardship is foundational to the development of students as responsible and accountable leaders, managers, followers and stewards. This subject aims to prepare students to meet profession-like...
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...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of self-assessment...
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