SanDisk Corporation is an American company that designs, develops and manufactures flash memory storage devices and software. (2) SanDisk is the third largest manufacturer of flash memory in the world and has manufactured storage products used in data centers and embedded in smartphones, tablets and PCs. SanDisk is a top producer of data storage products based on flash memory, which retains data even when power is interrupted. Its products are sold to four primary end markets - mobile, consumer electronics, computing, and enterprise and hyper scale data centers. (1)
In business to business marketing, customer experience drives loyalty and to sustain superior customer experience, B2B firms must provide purposeful leadership, distinguished brand values, employee engagement, and customer interaction. Firms that can build a systematic process gathering, analyzing data, and taking action on customer insights will be more successful in long term relationships. One of the qualities of SanDisk is that it believes in a customer focused cultural transformation vision that makes its B2B sales a success. As the case study made by IG states, SanDisk is a client centric organization, proactively providing support and solution to its customers by engaging. In its company culture, SanDisk is taking customer experience as a journey by identifying issues that are impacting customer’s business outcomes. By developing data capture, analysis and reporting system that integrates customer experience data and insight with internal metrics that delivers that data to stakeholder customers, employees and executives, SanDisk makes customers, partners, employees and executives engage in the ongoing dialog and process on innovating / continually transforming your customer experience. Company includes review and refinement of customer experience as part of SanDisk’s organizations management