...sweet scent of Black Cherries. This isn't sickly sweet like Maraschino Cherries - it's a deep, dark, succulent Black Cherry. Blackcherry Crisp - An absolutely delicious bakery scent that will make your mouth water! Warm and juicy cooked blackberries on a bed of various spices with a vanilla crisp topping Cashmere Mist ~ Inspired by DKNY (Donna Karan, New York). A refreshing, woody, arid scent blending fresh floral jasmine with sandalwood and vanilla. Very feminine! Coco Mango ~ Our Coco Mango fragrance conjures beach visions - palm trees meeting overhead, sweet coconut scented suntan lotion, and the perfect slice of a fresh mango Da Lime In Da Coconut ~ Cool & refreshing, not too sweet and not too tart...just right! This smooth fusion of lime& coconut will make you want to dance. Dark Knights ~ This sumptuous scent is refined femininity with a raw kick of plain old sexiness! It's an alluring fragrance created from a blend of intensely rich-smelling Oriental flora accentuated by deep, earthy wood tones and spices. This captivating oil is perfect for use as a room fragrance. Or try using it in soaps and body lotions so that no matter what your day brings, you always be in touch with your inner, wildly sensuous self Dreamcatcher ~ One of the most beautiful, unique scents in the world! A soft, powdery floral with undertones of designer perfume. A one-of-a-kind fragrance. Granny Green Apples Just think of biting into a crisp, juicy Granny Smith apple. Sweet, green apple with...
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...What Is Next in Air Care Scent Trends? Article | 18 Aug 2011 Fragrance developments have moved air care from the functional to the emotional, but what does that mean for future trends in scent? Air Care No Longer a Cover Up Not so long ago, the primary if not only function of air fresheners was to mask unpleasant odours, but clever marketing over the last decade has brought a complete change in consumer perceptions of the category's purpose. As home care manufacturers came to recognise the competitive advantage of offering new and unusual fragrances in their ranges in order to drive sales, scent innovations brought about more experiential and complex fragrances, resulting in a shift in focus for the entire air care category. Consumers no longer turn to air care products only when there are nasty smells to be removed or masked; they now buy into the category when they want to enhance the environment in their homes. A category that once could have been considered almost a commodity used only out of necessity has been subtly transformed into a category deeply connected to consumers' emotions. The scent of success Although one of the most expensive ingredients in any home care product, fragrances are worth manufacturers' investment in terms of time and money as they are extremely important to a product's success. A unique scent can be a powerful differentiator, giving a product the edge in an otherwise saturated market. Fragrance is a crucial factor in the consumer's final...
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...Also,the taxi driver cozen my money for only a three-minute ride. I was unhappy with his charges. As I swayed into Time Square, the first thing I noticed was the crowded pavements filled with excitement, and the air carried a sweet scent like a candy shop kept inside a cooler. Time Square seemed to me as the heart of the city. As you walk through the sweet and tasteful air,the scent of the numerous restaurants dashes to your nostrils. While walking into the flow of thousands of people, they seemed to enjoy their walk with a cup of hot coffee or listening to exotic music. Time Square sparks a light into the city and into your...
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...The Fifth Scents a store by Southern Scents General Company Description Our products are to be used in households to liven up a room or for the body’s health. When you think of scented products, you usually think of big names such as “Bath and Body Works,” “Yankee Candle Company,” or “Avon.” You hardly see independent scent stores in developing areas. Even then, these companies don’t offer the complete variety that our company would offer. A developing area such as Travelers Rest, South Carolina is a good fit for our company because Travelers Rest is an upcoming, modern city. We would be an independent company, in the beginning at least, who is willing to partner-up with other companies that suit our needs in later years once our business takes off. Our company will be both internet bases and sit based so we could reach out to both locals and those who have heard about our company. Our mission is to bring back the scents of childhood and Southern roots to in turn bring comfort and pleasure to our customers. Some of our strengths come from the location of our shop. The community of Travelers Rest is very open-minded and has welcomed changes and new businesses. There is a lot of tourism in because of the Swamp Rabbit Trail, located on Main Street, Travelers Rest. This trail, brought by the Greenville Health System, has attracted many entrepreneurs and many tourists as the city has been voted as one of America’s coolest small towns. There’s also no competition in this area...
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...Case Study Answers: 1. Brands they use a) Think about the life stories of our three informants and the quotes regarding the brands they use .Is it appropriate to say that these consumers have formed relationships with the brands they know and use? In what ways yes, in what ways no? Answer: Jean: She has formed relationships with the following brands: a. Revere Ware: Best stainless steel pot she has ever bought because the spaghetti sauce she cooks doesn’t burn in it and stick to the bottom; she bought one for her daughter too. b. Pastene Tomatoes: The best “Kitchen Ready” canned tomatoes she has ever used because they taste the best; the tomatoes are perfect, nice and ripe. c. Philip Berio: It is the best because it tastes better than the others and is best for cooking. d. Progresso: Italian flavoured bread crumbs and vinegar. e. Johnnie’s Foodmaster: They have the best meat (For sausages, meatballs etc). f. Electrolux: The best vacuum cleaner she can buy despite the fact that it is expensive. g. Frigidaire: The best refrigerator because the brand has been with her for 15 years and the company provides excellent customer service even now. h. Shimmer Lights: It is Jean’s personal shampoo; she doesn’t share that shampoo with anyone and feels she deserves it. i. Gloria: Boar’s head from Gloria as it is the best; the people there cut ( meat cold cuts) nice and thin. She has not formed relationships with the following brands: a...
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...So you want shoppers to stay ionger and spend more in your store? In-store fragrancing adds a new twist to experiential marketing. Patricia Moore went sniffing for the full story. Building a brand can be challenging, and, if the latest retail trends are anything to go by, it just got a whole lot more so! Today's consumers expect that something extra before they bond with a brand; the way your store smells could well be the decider. Smells sell; the key is to find the scent that will translate into dollars once it's pumping through the store. There's nothing new about using fragrances to attract business: think coffee and fresh baked bread. What is new is a focus on experiential marketing - connecting consumers with brands in a combination ot 'personally relevant and memorable ways', such as fragrancing and music - and the research going into the effects of ambient odour in the retail environment. Helen Thompson-Carter, general manager of Ecomist Systems, the New Zealand company that's leading shoppers by the nose here and in Australia, Korea, the Philippines and South Africa, cites research which demonstrates in-store fragrancing results in customers staying in-store longer, buying more, and coming out with an increased perception of the quality ot the store's services and products. Michael Morrison, from Monash University's department of marketing, is a specialist in experiential marketing. He says. while the connection between smells and emotion is well accepted, even...
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...One major dish and drink were prepared in class were Lomo Saltado and Chicha Morada from the country of Peru. The Lomo Saltado has usually four steps to prepared, the first step is to marinate the beef with salt, pepper, garlic, soy sauce, rice vinegar and cumin. Then you add sliced tomatoes with onion and to top it off add cilantro with jalapenos. Chicha Morada has a preference of purple corn and to prepare you boil corn with cinnamon, lemon, apple, cloves and pineapple. You let it simmer for an hour and a half you add sugar and it will be ready to drink with the dish. The dish looked appetizing with the rice and french fries, the residents of Peru would typically eat anything with potatoes. The drink itself had a pleasing color of a imperial...
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...A PROJECT REPORT ON “USER BUYING BEHAVIOR TOWARDS PERFUME” INTRODUCTION In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire research and facts product wise. Advantages of Marketing research Indicates current Market Trends Marketing Research keep business unit in touch with the current market trends and offer guidance for facing market situation with confidence. Pinpoints deficiencies in Marketing policies Marketing Research pinpoints the deficiencies as regards product, pricing, promotion, etc. it give guidance regarding different of marketing. They include product development, branding, and packaging. Explains customer resistance Marketing Research is useful for finding out customer resistance to company’s products. Remedial measures...
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...Technical Explanation: I Smell Memories… Purpose: To inform my audience about the connection of smells to memories. Audience Analysis: This process is difficult to this particular group of students because most of this class consist of business majors so most likely the highest biology class they have completed is BIO 1101. This information, which I will present in a cause/effect structure, is complex and involves critical thinking. Introduction I. “Six years ago, on an early morning in September, Molly Birnbaum was out for her regular jog when she was hit by a car. Her pelvis was shattered, her skull fractured, her knee torn. Yet for her, the most serious damage was far less visible: she lost her sense of smell. Birnbaum, now 29, was an aspiring chef, and the loss meant the end of her career. It also meant something else, something that was potentially even more life-changing. "I felt like I lost a dimension of my memory," she says. "It made me worried about the future. If I couldn't smell ever again, was I losing this important layer”? (Konnikova) A. This was a story told by Maria Konnikova. B. She is a contributing writer for The New Yorker with a Ph.D. in Psychology from Columbia University told this story in an article called, “Smells like Old Times”. II. After reading this article I started thinking about how certain smells trigger different memories. A. Like how the smell of Beautiful, a perfume by Estee Lauder, reminds me of my great grandma’s house and her...
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...Scent of Apples Bienvenido N. Santos When I arrived in Kalamazoo it was October and the war was still on. Gold and silver stars hung on pennants above silent windows of white and brick-red cottages. In a backyard an old man burned leaves and twigs while a gray-haired woman sat on the porch, her red hands quiet on her lap, watching the smoke rising above the elms, both of them thinking the same thought perhaps, about a tall, grinning boy with his blue eyes and flying hair, who went out to war: where could he be now this month when leaves were turning into gold and the fragrance of gathered apples was in the wind? It was a cold night when I left my room at the hotel for a usual speaking engagement. I walked but a little way. A heavy wind coming up from Lake Michigan was icy on the face. If felt like winter straying early in the northern woodlands. Under the lampposts the leaves shone like bronze. And they rolled on the pavements like the ghost feet of a thousand autumns long dead, long before the boys left for faraway lands without great icy winds and promise of winter early in the air, lands without apple trees, the singing and the gold! It was the same night I met Celestino Fabia, "just a Filipino farmer" as he called himself, who had a farm about thirty miles east of Kalamazoo. "You came all that way on a night like this just to hear me talk?" "I've seen no Filipino for so many years now," he answered quickly. "So when I saw your name in the papers where it says you come from...
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...RP #6 After Apple-Picking Robert Frost’s “After Apple Picking”, is a rather complex poem where motifs or sleep and death are used to characterize the speaker. The speaker of this poem is an old man, who has picked apples for a large portion of his life. He is exhausted due to the manual labor is life has contained, and he identifies death with sleep, as he begins to get ready for death. In the first two lines of the poem, a religious overtone is presented, “My long two-pointed ladder’s sticking through a tree, toward heaven still” (1-2). This may make the reader think of the biblical story of Jacob’s ladder, in which he dreams on a ladder that the angels climb up to heaven. This shows how the speaker is ready for death, and ready for the afterlife. Later on in the poem we learn of the setting of the poem as the speaker tells us, “Essence of winter sleep is on the night, the scent of apples: I am drowsing off” (7-8). It is nighttime, and the speaker is very tired, as he begins to drowse off into the night. Either it is winter, or winter is approaching, which would lead to the end of apple picking season. Through the next few lines he describes how he is looking at his apple trees through a piece of ice, saying, “looking through a pane of glass, I skimmed this morning for the drinking trough, and held against the world of hoary grass. It melted, and I let if fall and break” (10-13). He is using ice to show how winter is changing the way he perceives things, and how winter...
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...These scent glands on the bottom of red pandas’ feet exude a colorless liquid that is odorless to humans. The red panda tests odors using the underside of its tongue, which has a cone-like structure for collecting liquid and bringing it close to a gland inside its mouth. It is the only carnivore with this adaptation. Red pandas are skilled climbers, using trees for shelter, to escape predators and to sunbathe in the winter. Their ankles are extremely flexible, and the fibula and tibia are attached in such a way as to allow the fibula to rotate about its axis. These features make it possible for red pandas to adeptly climb headfirst down tree...
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...You'll need sodium hydroxide, guava leaves, containers, and lavender scent. ------------------------------------------------- Benefits of Guava for Skin Care and Other Medicinal Purposes Guavas are plants in the myrtle family which contains about 100 species of tropical shrubs and small trees. They are native to Mexico, Central America, and northern South America. Guavas are now cultivated and naturalized throughout the tropics and subtropics in Southeast Asia, Hawaii, the Caribbean, Florida and Africa. When it comes to skin care, the astringents of guava enhance the skin texture and tighten loosened skin. Guava works more effectively than any other skin nourishing lotions in the market. Decoction of immature leaves and fruits can be applied on the skin for tightening and toning purposes. Additionally, guava has high contents of Vitamin A, Vitamin C and Potassium, which are characterized by their antioxidant functions. These nutrients carry out detoxification processes and keep the skin healthy and wrinkle-free. Guava is loaded with antioxidants. Since the 1950s, guavas – particularly the leaves – have been the subject for diverse research on their constituents, pharmacological properties and history in folk medicine. Most research, however, has been conducted on apple guava (P. guajava), with other species remaining unstudied. From preliminary medical research in laboratory models, extracts from apple guava...
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...making is passed on through the ages. When the Greeks and Romans moved in Egypt, they told the perfume oils and ointments the Egyptian used. So they quickly learned how to produce them, and started adding their own touches. Perfume makes it way around the world. The common problem in perfumes nowadays is sometimes it is very strong scented that it hurts in our noses. It also causes rushes, for those who has sensitive skin. Some perfumes smells good on the first application but then fades away after sometimes. These are the problems in artificial perfumes. So the researcher thought of an alternative way to make a perfume out of flowers that will capture people’s preference. The researcher’s thought of flowers because flowers have different scents that may of the people are very attracted to the smell...
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...French Connection (also known as FCUK) is a UK-based global retailer and wholesaler of fashion clothing and accessories. Founded in 1972 by Chief Executive Stephen Marks it is based in London and its parent company, French Connection Group plc, is listed on the London Stock Exchange.[2] French Connection French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company is famous for the use of the "fcuk" acronym in its advertising campaigns in the early 2000s which successfully raised its profile. Contents * 1 Distribution * 2 Controversial branding * 2.1 French Connection (FCUK) * 3 Products * 3.1 Fragrances for Her * 3.2 Fragrances for Him * 3.3 Unisex Fragrances * 4 References * 5 External links Distribution French Connection distributes its branded ladies and it is a subsidiary of Calvin Klein(CK) wear and menswear through a network of owned stores in the UK, US and Canada, through franchised stores in major markets around the world (Australia, Hong Kong, China, India), through concessions in department stores in the UK and also sells its products to other multi-brand retailers. The product assortment competes in the low to mid range of fashion and price. French Connection also has a variety of licensed products,[3] including eye glasses, sunglasses, toiletries, shoes, jewellery and watches, which are sold...
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