...What is a secret? A secret is something that is kept or meant to be kept unknown or unseen by others. Secrets can be a good thing or it can be a bad thing. Secrets should only be confided in someone you know and can trust.The secret I had , had the biggest impact on my life . It almost killed me. It was a cold rainy Friday night and all my friends were over. It was my famous sleepover that i had every three months . Everyone knows what goes on at sleepovers. We talk about boys , we share secrets , and watch scary movies! First we watch a couple of scary movies. Then we talked about boys and who we had crushes on . Finally it was time to share secrets! That was best part of the night! We all sat in a circle and started talking about our secrets. It was my friend, Crystal's turn . She had seem distant the whole night . It was almost like she was nervous about something and didn't want to talk. Before she told us her secret she made us promise not to tell anyone her secret so everyone promised. I was anxious to hear what her secret was because she like to keep secrets. She was scared to talk about it at first , but then she begin her story. Crystal's secret was that she killed her dad . I had a disturbed look on my face and my other friends were shocked. We asked her to go into detail and she told us how it happen . After she finished her story all of us looked puzzled. That night we decided to keep that secret between us . A few months later Crystal's and her...
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...The effect of secrets “Our Secret’’ pp. 712-713, Alternative Assignment #4 Withney Belanger November 14, 2012 English 101, Section 16 Margaret Bratsenis Work Cited Griffin Susan. “Our Secret.’’ Ways of Reading. 9th Ed. David Bartholomae, and Anthony Petrosky. Boston: Bedford/ St. Martin’s, 2011. 712-713.Print. Crystal Lee “The Effects of Parental Alienation on Children” Belanger 1 In Susan Griffin’s essay, “Our Secret,’’ she talks about her secrets and she gives detailed insights into her life and ones of those that suffered through the Holocaust. The three biggest parts that she talks about is her own feelings, secrets and fears, her own experiences, the life of Heinrich Himmler, Leo, Helene, and Chief of the Nazi SS. The way that she organized her essay was very confusing and it would jump around a lot so you never really understood how everything would come together in the end. Griffin’s says “The DNA molecule is made of long, fine paired stands. These strands are helically coiled” (Griffin 379). Griffin’s tells what happens to the nucleus, and how the inner-workings of the nucleus develop into a cell which gives rise to many cells, which will eventually become an embryo. So the cell is how someone was made with and your development can be affecting you as you growing up. Baby is born with no secrets, innocent with arms wide open and then she is implying that at that point in a person’s life is the only point where...
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...THE SECRET OF SUCCESS Be aware and apply the Seven (7) habits of effective people • Be Proactive Take initiative in life by realizing that your decisions (and how they align with life's principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the consequences that follow. Begin with the End in Mind Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life. Put First Things First A manager must manage his own person. Personally. And managers should implement activities that aim to reach the second habit. Covey says that rule two is the mental creation; rule three is the physical creation. Think Win-Win Genuinely strive for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a "win" for all is ultimately a better long-term resolution than if only one person in the situation had got his way. Synergize Combine the strengths of people through positive teamwork, so as to achieve goals no one person could have done alone. Sharpen the Saw Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle. It primarily emphasizes exercise for physical renewal, prayer (meditation, yoga, etc.) and good reading for mental renewal. It also mentions service to society for spiritual renewal. • • • • • ...
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...Protecting Trade Secrets With the expansion of technology over the past several decades, the availability of the internet as well as our reliance on it, and emerging powers such as China and India, trade secrets become more valuable and harder to protect. Whether it’s computer hacking a corporation’s network, a military mainframe, or spying for another country, also called espionage, it takes a wide array security measure to protect information from leaking or being stolen by our advisories. These security measures fall with the realm of IT, background investigations, and facility security. It is obvious, given past espionage events; these procedures are not always effective. Trade secrets, by definition, is considered to be a formula, practice, process, design, instrument, or compilation of information, hardware, technology, or some other means of proprietary information which is not generally known by the public or outside of the entity that protects. A trade secret gives a business the ability to obtain an economic advantage over competitors or customers. In some legal jurisdictions (states), these secrets are referred to as "confidential information", and are generally not referred to as "classified information" in the United States, as “classified information” refers to government secrets protected by a different set of laws and practices. Although, it is very important to note that the government, but more specifically the military and NASA have issues with protecting...
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...The Secret Sharer written by Joseph Conrad, centers around a character of a sea captain. Its title and opening paragraphs forecast a story of mystery, isolation, duality, darkness and silence. The novel proves true these predictions reveling thematic and image patterns directly proportional to them. The opening of the novel further reveals dialectics in the novel. The clash between the private and the public world or man versus society, in other words is the primary dialectic. The journey theme or the rite of passage theme also reveal themselves. We see a young and inexperienced captain grow and explore himself and the world around him, and in the process becoming a functional member of a society. The novella may be only fifty pages long but its words speak volumes. The first indication of a course that a novel may take is its title. The three little words contained in the title give rise to many interpretations. An image generated by the title could be that of a gossip. Since a gossip is someone who tells people’s secrets, or in other words is a secret sharer if the word secret is taken for a noun, it is a possibility that this image might come to mind. Another image is that of a person who shares in secrecy, therefore becoming a secret sharer, if the word secret is taken for an adjective. This could be an image of a miser, who generally does not share his wealth, but does so only in secrecy. A secret sharer could also be an imaginary friend. It would be a person who is secretive...
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...Victoria’s Secret Unit 1 Assignment 1 “Victoria's Secret, currently a household name is a retail brand of lingerie and beauty products which is owned and run by the Limited Brands Company. On average Victoria's Secret accumulates more than $4 Billion in sales a year. With over 1000 retail stores around the United States it contributes 42% of corporate profits of Limited Brand (Victoria Secret)”. Victoria’s Secret is a unique brand. With sensual supermodels, world renowned photographers, and daring advertising, it combines mass-market access with prestige products. Based on the large market size of its home country, Victoria’s Secret has been so far tied up almost solely in the domestic business. “The United States is the birth place of Victoria Secret where the brand as well as the company has thrived to hold a sort of like monopoly status in the industry. They state that advertising and promotion is one of the main reasons as to why they are where they are. In an industry where the physical exterior is about everything, the business that sells an image and lifestyle advertising is critical. Victoria's Secret spends $66 million each year on advertising, essentially defining beauty and packaging it for consumers (McAfee, 2004)”. Victoria’s Secret’s customer satisfaction in receiving merchandise from its catalogs and Web site is critical to customer loyalty. “Being one of the United States leading sellers of lingerie, it is important for the Victoria’s Secret brand name...
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...There are numerous ways to protect intellectual property; one such method is through trade secrets. Unlike patents which require the secret to be inventive or non-obvious, things such as customer lists, equations, and compilation of data (which aren't eligible for copyright or patent protection) can be protected through a trade secret. Granted, though, that the company assumes the costs associated with protecting the said secret. Whereas patents expire after 20 years, and all the designs/specifications are consequently available to the public domain, trade secrets can be protected for longer; this depends on the secret holders ability to adequately establish a framework to maintain secrecy and thereby protect the intellectual property. In the cases of Coca-Cola and KFC, the process of keeping trade secrets has benefited them greatly. Granted, though, they also use a symbiotic or symphonic combination of patents, trademarks, and copyrights to protect their overall product; no competitor has been able to completely replicate their products because the processes making the syrup (for Coca-Cola) or the method of mixing the spices (for KFC) has been a closely guarded trade secret. Had these companies patented these processes, they would have received initial protection for 20 years from anyone replicating it, but would have had these processes disclosed to the public after that. Whereas these companies have been in existence for a longer time, a patent for the processes wouldn't...
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...Running head: Trade Secrets Name Course Tutor Date Introduction Economic espionage occurs when an individual knowingly shares sensitive information that may lead to financial loss or loss of a comparative advantage of the owner. Trade secrets are a form of information, formula, procedures, techniques, or prototypes that the owner has taken reasonable efforts to protect. Trade secrets have an independent economic value regardless the form they are. Economic espionage is commercially motivated. A company, individual, or government uses illegal tactics to gain commercially valuable information about a competitor. Most economic espionage involves an employee in a company bribed by a competitor to share sensitive information. The increased use of the computer and the Internet makes computer hacking another common economic espionage. In extreme cases, a competitor may hire a gang to break into the rivals premises to steal or destroy information. Trade secrets There are many methods used to gather information about rivals. Some of the methods are legal, whereas others are not. A rival may use information available in the newspaper, company reports, patent applications, and the Internet to collect intelligence regarding the activities and plans of a company. The use of unethical methods to achieve competitive advantage is on the increase. Since 1985, economic espionage on American companies has increased by 260%. In most of the cases, the aim of the espionage is to...
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...Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position...
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...Case 12: Victoria’s Secret - Seeking for new business opportunities in the European lingerie market The Victoria’s Secret (owned by US Limited Brands, Inc.) sells women’s intimate and other apparel, personal care and beauty products and accessories under the Victoria’s Secret and La Senza brand names. Victoria’s Secret merchandise is sold through retail stores, its website, www.VictoriasSecret.com, and through its catalogue. Through its website and catalogue, certain of Victoria’s Secret’s merchandise may be purchased worldwide. La Senza products may also be purchased through its website, www.LaSenza.com. In January 2007, Victoria’s Secret completed their acquisition of La Senza Corporation. La Senza is a Canadian specialty retailer offering lingerie and sleepwear as well as apparel for girls in the 7-14 year age group. In addition, La Senza licensees operate independently owned stores in 45 other countries. The results of La Senza are included in the Victoria’s Secret segment The Victoria’s Secret segment had net sales of USD5.604 billion in 2008 and operated 1,043 stores in the United States and 322 stores in Canada, in total 1365 stores. At the moment it is not possible to buy Victoria’s Secret in European stores, except in a London store and on-line .The top-management has now decided that Victoria Secret’s should expand to the European market and if yes: Which markets should be penetrated and how? First some information about the international underwear...
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...A secret trust (ST) has been defined as a means of creating a trust without the beneficiary being publically identified, and in essence an equitable obligation is engrafted upon a gift in a will and communicated to the trustee within the testator's lifetime . A trusted confident will receive a gift under the will ostensibly for her own benefit but which is in fact to be held on trust . STs fall into two main categories: fully secret trusts(FST) and half secret trusts(HST). A FST is totally private whereas in a HST the secret trustee is named on the will. The statement made by Emma Challinor deeply opposes STs and the two main theories, fraud theory and dehors theory, which purport to justify them. With reference to case law and commentary,...
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...lingerie not only functional but desirable 5 Organization: A Culture of Pink HQ in Columbus, OH Employees: 90,000 Wexner CEO for 50 years O L Brands CEO: Mr. Leslie Wexner E S MAST Global Logistics LLS Logistics Bath & Body Works CEO: Ms. Sharon Jester CEO: Mr. Nicholas Coe VS Pink CEO:Ms. Denise Landmn La Senza CEO: n/a Henri Bendel CEO: n/a VS. Stores CEO: Ms. Lori Greeley Brands with high emotional content Corp values: care for the customer, passion and diversity In transition due to recent spin-offs. Seeking permanent name/brand identity 6 VS. ecommerce CEO: Ms. Denise Landmn O Sales by Brand E S In $ billion 2009 5.3 2010 5.9 2011 6.1 2012 6.6 2013F 6.5 Brand Victoria's Secret/Pink Bath & Body Works Other Total 2.4 0.9 8.6 2.5 1.2 9.6 2.7 1.6 10.4 2.9 1.0 10.5 2.7 1.4 10.6 % of portfolio 70% 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011 2012...
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...Trade secret In regards of Schlossberger’s suggestion that the duty to respect trade secrets has limit and is overridden, it seem more emphasizing in whistle blowing aspect. So the question rises that under what conditions is whistle blowing moral justified? In my opinion, it does not matter what one’s obligations or confidentiality agreements, one is never exempt from the general obligations we have to our fellow human beings. One of the most fundamental of these obligations is not to cause harm to others. In particular, obligations of confidentiality and loyalty cannot take precedence over the fundamental duty to act in ways that prevent unnecessary harm to others. Agreements to keep something secret should have no moral standing unless that secret is morally justifiable itself. Such agreements should be morally void if the organization is engaged in illegal or immoral activities. In that case, one’s obligation to the public overrides one’s obligation to maintain secrecy. For example, one cannot have an obligation to keep secret a conspiracy to murder someone, because murder is an immoral act. It is for this reason also that employees have a legal obligation to report an employer who has committed or is about to commit a felony. For the same reason, an employee cannot justify participation in an illegal or immoral activity by arguing that one was merely following orders. Some people have argued that whistle blowing is never justified because employees have absolute obligations...
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...research is based upon the study of “Victoria’s Secret” Brand, it describes the brand’s evolution and its product line. The research covers semiotic analysis of Victoria’s Secret in terms of the Brand Ambassador, Visual Promotion material like Print Media, Brand Logo and other Graphics used in its promotion. However, the research does not cover in depth study of: marketing strategies, history and its several Product lines. “Buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” CONTENT TOPIC PAGE NUMBER OBJECTIVE………………………………………………………………………… SIGNIFICANCE………………………………………………………………….. LIMITATIONS…………………………………………………………………… 1. INTRODUCTION…………………………………………………………. 2. …………………………………………………………………………………. 2.1 The history of Victoria secret……………………………………. 2.2.1 The origin…………………………………………………………………………………. 2.2.2 A brief timeline…………………………………………………………………………. 2.2 VICTORIA SECRET PRODUCTS……………………………………. 2.3 SEMIOTIC ANALYSIS 2.3.1 Ad campaign 1 2.3.2 Ad campaign 2 2.3.3 Ad campaign 3 2.3.4 Ad campaign 4 3. CONCLUSION AND SUMMARY……………………………………. OBJECTIVES: * Introduction to Victoria’s Secret * Evolution Of the Brand * A brief...
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...Victoria’s Secret Public Criticism of its Business Victoria’s Secret is one of the America’s biggest designer, manufacturer and marketer of women’s premium lingerie. Founded in 1977 by Roy Raymond and his wife, it has long been the leader in its market, with $1.1 billion revenues in 2015. Today Victoria's Secret is wholly owned by L Brands, a publicly traded company. However, notwithstanding the company’s remarkable success, Victoria’s Secret, since several years, suffers from the public criticism of its business. There are both Internal and External factors that led to this public criticism of the brand. Some of these factors include a series of scandals that damaged their image and identity, and a new wave of competitors and new entrants that starts to challenge the brand, which create a high bargaining power for customers. The primary internal issue, and also the most important one that led to Victoria’s Secret public criticism, is the series of scandals that damaged their brand image and identity. The company suffered from a wide range of critics from 2009 to 2016, among which : In 2009 Victoria’s Secret was sued several times for producing underwear that contained formaldehyde. In 2012 they were accused of the use of child labour in harvesting cotton and of selling knockoffs of the company’s stockings. Moreover the new lingerie collection « Go East » has been criticised for being racist. However, today we are investigating the two biggest scandals that happened...
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