...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...NETW583 September 6, 2015 What do companies who succeed and thrive in today’s world have in common? What does it take for a company to thrive in an ever-changing environment? One secret weapon most companies have discovered as a top priority today is innovation. In the world we reside in today, it’s a must that innovation is an important key to an organization’s overall business strategy. One company in particular, Apple, took the world by storm and used innovation and vision to turn the company failures into an overload of success. In this paper we will discuss some of Apple’s biggest successes and failures, how much of Apple’s success can be linked directly back to its culture, and the actions of Apple and how they apply to our TCO’s. To give some background of the company history, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Jobs and Wozniak shared Job’s vision to build computers that average people could use and enjoy. Because of amid unsuccessful product launches, a power struggle ensued within the company and led to the resignation of Steve jobs in 1985. It was one year later that Steve's return to Apple was set into motion. So what were some of Apple's biggest successes and failures during the return of Steve Jobs? One of the first inventions, The Apple II, became the most popular successful personal computer of its time (Gallo, 2013). The introduction of the Apple II computer launched what...
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...Inside apple is a book where the author lets us discover the whole new strategic world of Apple directed first by Steve Jobs. It introduces the original way Apple manages its company. We learned that the business strategy model Apple is using is completely different from what we learned in school. We’ve always learned that a company has to have free flow information contrary to Apple that faces a large secretly managerial structure. By the time you finish reading the book, you will have a completely different idea of what you thought about apple, and you will probably be afraid of working for that firm. The author shares with us many interviews he has done to Apple employees and they help you discover how they feel working there. Overall, this book will please anyone interested in International Business, and personally, it pleased me. I had no preference to any chapter, as they all conform the history of the company and how it woks, but I did pay more attention to Chapter 4 “Stay Start-Up Hungry” because it explains how Steve Jobs reentered his own company and did all the necessary changes to make it the best company in the market. After analyzing the chapter, I figured out Steve Jobs changed the company’s culture and make employees work at what they were best and nothing else. Apple created an atmosphere where employees where supposed to think big and mediocrity was not allowed in that place. In this chapter Lashinsky reminds us that in Apple, you can rapidly know who is...
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...Introduction It is well understood now, after years of hesitation, that all organizations come to have a distinctive culture. This is that members of organizations come to have a system of meanings. Organizations, large and small, like individuals, get to have a personality that characterizes and differentiates them from others. Scholars have concluded that the organization is determining the influence of organizational culture holds similar members (Pride, Robert & Jack , 2009: 55). When an organization gets to consolidate their cultural patterns, it assumes a life of its own, independent of its components. This phenomenon is evident in large organizations. In this report, we discuss the corporate culture of Apple Computer Incorporation. For that purpose report will provide an introduction to the chosen organisation and a clear rationale for why it has been selected. Along with that, we also discuss a detailed application of the cultural web framework to the chosen organisation, using appropriate and relevant terminology, and demonstrate a clear understanding of the main conceptual tools and frameworks under investigation, as evidenced through the quality of their application. Moreover, this report will also produce a balanced and critical evaluation of this particular strategic approach drawing on a wide-ranging and independently-sourced literature. Overview of Apple Computer Inc Apple or "the company" is engaged in design, development and marketing of personal computers...
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...combination of profit-oriented and social responsibility-oriented perspectives. At one end is the approach where the profit motive eclipses social responsibility, for example Steve Jobs of Apple, Inc. At the other end is the approach that, although profit oriented, accords significant priority to social responsibility, for example, Sir Richard Branson of the Virgin group of companies. Steve Jobs, whose persona was indelibly imprinted on Apple opined that “[o]ur belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”(Jobs, n.d.) That statement reflected an unswerving commitment to the profit motive where consumerism was a means to an end. The following discussion presents Steve Jobs as an example of a business leader who is strongly profit-oriented, and Richard Branson as one whose primary goal is to make a positive impact on society. The leadership style, and major business principles of Steve Jobs Leadership Style Steve Jobs’ leadership poses an extraordinary challenge for description, judging by the basic categories of leadership as delineated in most business curricula. His leadership is best summed up by the Leadership Editor of Forbes magazine in the article Steve Jobs Broke Every Leadership Rule. Don't Try It Yourself (Allen, 2011). Jobs displayed charisma, revolutionary vision, and innovative genius, along with a relentless drive for excellence. On the surface these are hallmarks of Transformational leadership...
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...Introduction…………………………………………………………………………………….....2 Part I: the management style of Steve Jobs……………………………………………………….2 Part II: Steve Jobs' presentation style……………………………………………………………..6 Conclusion………………………………………………………………………………………...8 References……………………………………………………………………………………...…8 Abstract Steven Jobs and “Apple” are excellent examples to demonstrate the correlation between leadership and management. There are lots of different studies on how Steve Jobs, the “Apple’s” chief executive officer (CEO), is leading the company to success. However, the main purpose of our work is not to analyze each of them, but to see what explanation of the company’s success can be found in certain articles, literature reviews and what can be learnt from Jobs’ way of presenting a product. Results of some findings have proved that the management style of the “Apple” CEO makes the company successful. Then, as soon as the mentioned CEO starts to speak, his presentation informs, entertains and inspires, capturing the audience. The simple techniques he uses can be borrowed by anyone for any kind of presentation. The value of this report is in depicting the management and leadership related issues when Steve Jobs is taken as a role model. Introduction “Innovation distinguishes between a leader and a follower” * Steve Jobs By now “Apple” is one of the most well known brands in the world. The rising of the company has started in 1997 when Steven Jobs becomes its leader. To start, the first half of this report...
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...Devry University: Entrepreneurial Finance December 05, 2010 The Entrepreneurial Story of Steve Jobs The Start of Apple Anusree Banerjee Table of Contents Executive summary 3 Pre-foundation partnership 4 Initial bootstrapping 4 Angel investors 4 Initial public offering 5 Success mantra 6 Appendices 8 Venture Capitalists tell their story: Arthur Rock on Steve Jobs 8 Preliminary confidential offering memorandum 9 Bibliography 10 Executive summary This report highlights the start of the entrepreneurial journey of Steve Jobs – the founder of Apple. The Apple journey started off as a partnership. Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it. They bootstrapped for the first product – Apple I. Mike Markkula was the first angel investor who showed belief in the product and the team. Markkula had made his fortune as a marketing manager at Fairchild Semiconductor and Intel, retiring at age 32. In 1977, Steve Jobs met with Markkula and convinced him that personal computers were an exciting opportunity. Markkula invested $250,000 in Apple for a one-third stake in the company and served as president from 1981-83. With Mike’s guidance and funding Apple ceased to be a partnership and was incorporated on April 1, 1976. Apple investors had a traditional exit...
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...other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. steve jobs apple computers Looking at the company’s latest product lines and revenue models, I’d be a fool to call them anything less than what they are, which is: A design firm A media platform A publishing company A software powerhouse A computer builder A movement Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all time. So how did they do it? Rather than tell you how I think they did it, I thought instead I’d turn to their fans on Twitter, who helped me uncover 7 of the greatest marketing lessons that Apple brings to the table. 1. Ignore Your Critics As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like. Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster....
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...Amanda Perry Module 1: Intro of the MAC CCT 271 August 21, 2014 Steve Jobs was born on February 24, 1955 in Los Altos, California. Steve Wozniak was born on August 11, 1950 in San Jose, California (www.biography.com/stevewozniak). The pair founded Apple Computers Inc. on April 1, 1976 with Ronald Wayne. They were responsible for releasing some of the first personal computers on the market. Jobs and Wozniak partnered together to invent the Apple I computer in 1976. They were hoping to sell their first computer to their fellow members in the Homebrew Computer Club (www.biography.com/stevejobs). The Homebrew Computer Club was a computer hobbyist group out of Silicon Valley, California, and was founded by Gordon French in 1975. The group met together twice a week to exchange different ideas about computers and how to make them more accessible to people. The group consisted of many computer enthusiasts that later became high profiled hackers and computer entrepreneurs like Jobs and Wozniak (www.princeton.edu/homebrewcomputerclub). As time went on, the two continued to work on building bigger and better things like the LISA. In 1979, a crew from Apple, led by Jobs, decided to go and visit Xerox’s Palo Alto Research Center (PARC). It was said that Jobs walked away with a vast amount of knowledge and secrets from Xerox that he used in the original MAC. It was believed that the ideas behind the graphical computer display came from PARC when all actuality, Apple...
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...Culture: 10 Lessons for Staying in Steve Jobs' Good Graces News Analysis: Apple's top iPhone executive has left the company over reports that he didn't fit into Apple's corporate culture. So, maybe it's time for a review of what Apple's culture is really all about. The announcement that Apple Senior Vice President Mark Papermaster left Apple sent shockwaves through the tech industry. Papermaster came to Apple from IBM after the companies waged a short-lived battle over exactly when he could start working at the hardware company. After that, he took over the iPhone and iPod Touch and, at least to outsiders, did a fine job of delivering products that consumers wanted. His departure from Apple was very much a surprise. But it didn't take long for some details and speculation about the reasons for Papermaster's departure from anonymous sources to make their way into news reports. One claim made by the Wall Street Journal stood out. The publication said that its sources claimed Papermaster didn't match well with Apple's corporate culture. And as those problems persisted, Steve Jobs started losing faith in his ability to lead the mobile devices division. Admittedly, the Wall Street Journal's report has not been confirmed by Apple or Papermaster, so it's impossible to say why he really left. But the source's claim of cultural incompatibility seems to be something that some employees suffer from at Apple. And that's unfortunate because Jobs has created one of the most distinct...
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...Apple has created some deeply loved products, but even sophisticated business people don't understand how Apple does what it does. Adam will tell us more about some of their unique approaches to business. Adam Lashinsky is a senior editor at large for Fortune Magazine, where he covers technology and finance. He is also a frequent speaker and Fox News contributor. Prior to joining Fortune Lashinsky was columnist for the street.com and the San Jose Mercury News. Please join me in welcoming Adam Lashinsky. [applause]. >> Adam Lashinsky: Thank you very much. It's really wonderful to be here. I want to tell you straight off the bat that I'm doing this presentation on Power Point and running off of PC. A dirty little secret that I've been waiting to reveal until I got here is that I wrote the book on a PC in Word. So thank you. Thank you very much. I have to get some things off my screen. There we go. And one other sort of opening comment is that I know that a lot of people when they begin a talk ask people to turn off their telephones or to close their laptops. I would like you to do just the opposite. I'm assuming that if you are looking at your phone or your laptop that you're either tweeting or on Facebook. I'm Adam Lashinsky on Twitter and Adam Lashinsky also on Facebook. And you're more than welcome to comment on what I'm saying. So and one last very important caveat. I have spent more than the last year researching Apple. And...
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...bigger computer companies at the time; HP and IBM. As competition heated up, Apple continued to set new trends time and time again by offering unique products in a way the consumers had never seen. Over the next 15 years Apple would set trends and have its ups and downs in the marketplace as many computer and software manufacturers did throughout out the late 80’s and early 90’s. As the late 90’s arrived, Apple was being crushed on the software front by the 800lb gorilla known as Microsoft. To counter the aggressive price tactics of PC makers and Microsoft’s chokehold on the industry, Apple introduced IMac. IMac was the affordable apple hardware consumers sought. While IMacs created growth for Apple, it was not the whole picture that Steve Jobs had envisioned for the company. In 2002 Apple added ILife to its product portfolio which created a slew of products including but not limited to; ITunes, IMovie, IPhoto and the IPod. All of which were great successes for Apple. Fast forward another 5 years and you can add Iphone, and Ipad to the mix. Apple has continuously created growth and revenue by presenting new markets other competitors were not aware of. Apple’s strength has been recognizing Revenue opportunities where others do not. In 1999 Napster was released creating a massive influx of piracy of music. In 2002...
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...Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Steve Jobs, who the left company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The company is now also known for its iOS range of products that began with the iPhone, iPod Touch and now iPad. Apple has 327 retail stores in thirteen countries, and an online store. It is the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011 the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011. People tend to think of Apple’s headquarters in Cupertino, CA as the company’s heart and soul, but a majority...
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...http://www.washingtonpost.com/business/economy/apple-a-history-of-one-of-the-worlds-most-valuable-companies/2012/02/29/gIQA1VFVmR_gallery.html#photo=16 Apple was founded in a garage by Steve Jobs, pictured here, and Steve Wozniak. The young entrepreneurs brought different strengths to their fledgling company: Jobs had a flair for conceptualizing products, while Wozniak had the technical know-how to make them happen. In this 1977 photo, Steve Jobs introduces the Apple II, one of the company's early successes. This is an undated file photo of an advertisement for the Apple II computer. Despite the gadget's success, Newsweek reported in 1985 that Jobs "has long been known to hate the Apple II, which he considers a 'boring' and technologically clumsy machine." The first Apple Lisa was released in 1983. The computer wasn't well received. The price of nearly $10,000 was seen as too high, and the system ran slowly. A year later the computer was discontinued and replaced with the Lisa II (pictured), which also suffered a short shelf life. Apple ended up dumping unsold Lisas in a Utah landfill, according to reports. Steve Jobs shows off his company's new Macintosh computer following a shareholders meeting in Cupertino, Calif. When the device was unveiled in January 1984, The Washington Post wrote that it was "the most important new product in Apple's history and, says the company, the foundation for its future as a force in the computer industry." Apple spent more than $30 million...
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...contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Apple, Inc. is an know name in computer technology, Apple leads the computer and technology industry in innovation thanks to the award winning desktop and notebook computer known as OX X operating system (Yoffie & Slind 2008). Apple management style has been documented and used to study how to be a successful business. Steve Job was a pioneer in the way he took the company leadership to become a top company. Apple success is no secret even if secrecy is part of their strategic strategy. They invest in their employee and this help them not only a strong company but a company that people tops in the technology field are flocking to work with. For Apple to be a successful organization it has to have a successful strategic management plan, the managers must learn to think strategically and have the ability to evaluate their environment and develop new ideas. Steve Jobs one of the founding fathers of Apple Inc. used strategic planning to his advantage by making Apple mission simple one-bringing easy to use computers to the market place and revolutionizing the industry with simple easy computers and devices for consumers to use. Apple strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term objective. It entails the...
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