...Strategy Preview In the United States, ‘lemonade on wheels’ is a start up company in the field of the Beverage industry. Since the company is new, there would be a chain of stands across the city. The main products served at the stand will be Lemon juices in various flavors’ according to the taste, quantity and packages. The products are not age targeted and hence specific for all. Since it is a startup business, the plans for the company includes making its popularity by promoting the products in the market by very basic procedures. Name of the lemonade stand and its importance The name of the company has been kept as ‘Lemonade on wheels’. The reason behind choosing its purpose was to have mobility in the stands. The stand will be mini vans. It will have one compartment where fresh lemonade would be prepared and served. There will be a second compartment where the chairs for the customers be kept. The consumers will have their seats in the shape of wheels outside the van. The seating arrangements for the customers would be such that all the chairs would get packed inside the van when the day gets completed. The basic idea for ‘lemonade on wheels’ is that the position of the van can be changed according to the costumers and timings and be easily set. Secondly, it is intended to channelize the popularity of the product as a brand name as lemonade that is served on wheels. Mission statement and its Significance Lemonade on wheels mission statement is to have customers that are...
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...Mercato Private: • Ricavi 52.800.000 ₤ (-‐5,9%) • EBIT 5.421.319 ₤ (-‐23,29%) • U$le Ne/o 957.791 ₤ (-‐50,77%) • ROE 9,46% (-‐7%) • PFN 29.539.123 ₤ • Cash Flow Finale – 4.051.792 ₤ Mixed Strategy: • Ricavi 100.646.400 ₤ (+79,4%) • EBIT 20.783.668 ₤ (+194%) • U$le Ne/o 10.175.200 ₤ (423%) • ROE 52,61% (+418,32%) • PFN 21.602.011 ₤ 2 • Cash Flow Finale 3.397.989 ₤ AGENDA Assump&on Liquidità opera@va Mercato private: Profit Plan • Profit Wheel • Cash Wheel • ROE Wheel Credi@...
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...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
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... | | | | |Sales (60 pianos × $3,300 per piano) | |$198,000 | | |Cost of goods sold | | 89,520 | | |(60 pianos × $1,492 per piano) | | | | |Gross margin | |108,480 | | |Selling and administrative expenses: | | | | |Selling expenses: | | | | |Advertising |$ 955 | | | |Delivery of pianos |3,660 | | | |(60 pianos × $61 per piano) | | | | |Sales salaries...
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...Strategic Plan Part II Swott Analysis BUS/475 Ed Miller Strategic Plan Part II Swott Analysis Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made for people who prefer quality over quantity. Taste is the most important thing when it comes to brewing fine craft ales. An internal and external analysis will be conducted to determine the factors that have an impact on the success of the company. A SWOTT analysis will also be conducted to determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the brewing industry. When analysis is complete it will help Big Wheel brewing know what they need to do to stay successful in the brewing industry. SWOTT Analysis Conducting a SWOTT Analysis requires Big Wheel Brewing to answer questions necessary to properly evaluate the strengths and weaknesses along with the threats and trends. Assessment of factors that will play a role in profits and losses is imperative to how effective the SWOTT analysis will be. The internal factors such as marketing and advertising will play a role as well as external factors such as customer’s wants and needs. After figuring out what the company’s strengths and weaknesses are Big wheel must identify the opportunities that can be taken advantage of for future company growth, Trends in the beer industry such as the consumers every changing...
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...bland or run of the mill. This is an effective way to market their vehicle because theirs stands out, you can see the colors clearly also the lines of the vehicle. This was one of the first cars of the 70’s to move away from the curved corners on a vehicle, and move to a boxier look. The Original ad for the Gremlin X had a lot of comparisons between vehicles. The largest comparison made is the horse power that is available in the Gremlin X, but not other vehicles. American Motors made it very clear that their base model of the Gremlin X had more horse power than any model out at the time. They also included that there was another engine option available with even more horse power. Throughout the history of the car horse power has been a selling point, or buying point for many people. Simply stating the facts about the size of the motor and the output that it created probably sold multiple cars by itself. Bells and whistles sell a lot of merchandise in the world, and the Gremlin X was no different. In this article while describing the vehicle there are...
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... This document details some of the strategies which, when implemented, can be structured upon the current business model. The new e-business model will help the company expand its product differentiation strategy and also enable the company to create value added-dependency for both current and new customers. The e-business model also can be used to improve the company’s product branding across the globe and can be used as a steppingstone moving aggressively into new emerging markets as well as maintain and increase the current market share in North America. Introduction Lytle Corporation is a US based publically traded Discrete Manufacturer. Lytle manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Their product line includes; but, is not limited to: Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors, and Slack Adjusters. Most of the products are used in heavy-duty Class 5 to Class 8 Trucks, specifically agricultural, specialty, and military trucks. The company operates in the North American (USA, Canada, and Mexico) market with limited sales outside of the Continent. Fifty-five percent of existing Lytle sales comes from the top four (4) trucks Original Equipment Manufacturers (OEM). The remaining sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets, and private garages. Online Viability of Products and Services Currently, the company has limited online presence...
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...significant increase from years 6 to 7 of 33%, but then fell 15% from years 7 to 8 which resulted in a decrease of $897,000 of revenue. The decrease was attributed primarily to the current economic situation. It looks like the company adjusted properly with the loss of revenue from years 7 to 8 by decreasing their selling expenses by 15%, but they decreased their advertising expense which could have caused a lack of revenue (sales) by not attracting customers while competitors increased their marketing. Where the company failed to adjust properly was in its administrative expenses. While revenue decreased 16.3%, administrative expenses increased 1.3%. This was one of the main reasons the company’s net profit margin went from 2.8% to .6% from years 7 to 8 while Two Wheel Racing, the competition, had a 5.1% net profit margin. The company is currently holding onto a significant amount of cash on hand (a 348.2% increase from years 7 to 8) and had a drastic increase of accounts receivable from year 6 to years 7 and 8. This is a big indicator of the company’s struggle to collect money in a timely manor. It takes Competition Bikes 43.8 days to collect while Two Wheel racing is able to collect in 32.5 days. Vertical analysis results When considering the vertical analysis of Competition Bikes Inc. I was able to see some trends and a few areas of concern for the company. First, the cost of goods remained steady averaging around 73% as well as gross profit which averaged...
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...The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. In 1945, Ruth and Elliot Handler and Harold "Matt Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the "Burp...
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...980,000 in year seven, an increase of $1,495,000 or a 33.3% increase. The cost of goods sold in year six was $3,294,000, which increased to $4,342,000. This increase of $1,048,000, or 31.8%, was expected considering the increase in net sales. The cost of goods sold remained less than net sales, so this is a strength for the company. While both net sales and cost of goods sold increased, there was still a balance between the two. This shows that the company sold more products at a lower cost, which also attributed to the 37.5% increase in growth profits. Total Selling Expenses Total selling expenses increased from $299,220 in year six to $397,960 in year seven. This was an increase of $98,740, or 33.0%. These expenses were mostly variable expenses that increase as production and sales increase. Since net sales increased, it is expected for selling expenses to increase as well. As a result, the increase in total selling expenses would be considered a strength for Competition Bikes. Total General and Administrative Expenses Total general and administrative...
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...Financial Analysis (COURSE CODE: JET Task 1) A1 a. Horizontal Analysis Results Income Statement Based on the review of Competition’s Bike’s Horizontal Analysis, revenue shows a decline of $897,000 or 15% in Year 8 compared to Year 7. The decline was mainly due to the current economic conditions. This also resulted in the decline in gross profits by $266,600 or 16.3%. The selling expenses of the company fell by 14.9%, compared to a 16.3% decline in the gross profits from year 8 to Year 7. Most of their customers are expert riders, who are supported. Several of the supporters have reduced on the financial support to the cyclists. The cost of goods sold for Competition Bikes, Inc. declined 14.5% in Year 8, a 31.8% drop contrast to Year 7. Even though it does draw a parallel to earnings the decrease was not significant. Selling costs such as advertising, website creation and sales commissions, distribution network support, maintenance, and transportation showed declined by 14.9 %, a slump from 33% in Year 7. This decrease in the cost between goods sold and the selling expenses are full force for the company. The General and Admin expenses such as administrative supplies, executive compensation, employment taxes, utilities, payroll services, research and development, depreciation expense and more showed a slight increase of 1.2% in Year 8. The increase in general administrative expenses is due to a 11.1 % increase in utilities, a 7.6% a raise in other general and...
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...revenue. Net sales increased by 33.3% increase. The cost of goods sold also increased. This was an increase of 31.8%. The fact of increase with both of these analysis showed positive results. The increase of net sales should always be more than the increase in cost of goods. If this does not happen, than the company is spending more on parts and supplies than they are making on goods sold. This also showed the company was able to sell more bikes at a lower cost than they had to spend on the supplies needed to make the bikes. This was proven by the company showing a 37.5% increase in gross profit. The Income Statement Horizontal Analysis showed an increase in the company’s total selling expenses. This increase was at 33% for years six and seven. This can be a positive due to selling expenses being variable expenses; expenses that will increase or decrease, depending on the amount of goods needed to meet the amount of sales and the amount of net sales. This was seen when the...
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...grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services), Parts Distribution Centers (PDC), Warehouse Dealers (WD), buying groups, fleets and private garages. Online Viability of Products and Services Currently, the company has limited online presence. The company has a website (www.ABCcorp...
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...performance of the business being evaluated. The spreadsheet that is attached provides a horizontal analysis of years 6, 7, and 8 for the balance sheet and income statement for Competitive Bikes and Two Wheel Racing. The horizontal analysis can take into account either the dollar amount of the changes over the years or the percentage of change for the years. This analysis will consider both items, and will also be comparing years 6 and 7 and 7 and 8. Year 7 The analysis of years 6 and 7 shows a positive result for Competitive Bikes. Revenue There was a positive increase in revenue for years 6 and 7. Net sales increased by $1,495,000 between years 6 and 7. This was a 33.3% increase for Competition Bikes. The cost of goods sold increased $1,048,000. This was a 31.8% increase. The fact that net sales increased by 33.3%, and cost of goods sold increased by only 31.8% was a significant factor in these two years. This was a positive result, because net sales increased more than what the cost of goods sold increased. Competition Bikes found a way to sell more bikes at a lower cost for the company. This is why the company had an increase of 37.5% in gross profit. Selling Expenses Total selling expenses increased by 33% between years 6 and 7. This was expected, because most of the selling expenses are considered variable expenses. Variable expenses are expenses that increase as production and sales increase. Sales commissions, distribution network support, and transportation out are all...
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...Current Situation In May 2005, Tata Motors launched a revolutionary product, Tata Ace, a four-wheel auto vehicle with a successful sale. The Key Problem Despite the decent sale of Tata Ace, Tata Motors has to figure out some way to further gain their market share. Alternative Solutions and Reasoning 1. Targeting the three-wheeled cargo vehicle market in India This means that Tata Motors to modify the Tata Ace to suit for the three-wheeled cargo market in India, which will hopefully help selling 67,500-70,000 pieces with a relatively low profit margin in this segment. 2. Targeting the four-wheeled passenger market The four-wheeled passenger market segment seems to be under-estimated, therefore if Tata Motors can endeavor into this field, it will take a smooth lead position, which helps selling 57,700-60,000 pieces with relatively higher profit margin compared to the three-wheeled cargo vehicle. 3. Targeting the remaining regional Indian four-wheeled cargo market Tata Ace is now sold in only 25% of the India region, and a expand to the whole Indian market will gain 60,000 more pieces sold, with a high profit margin, but low risk, and the product do not need a modification, which is best recommended. The Current Situation The three-wheel and four-wheel auto vehicles are the major part of the Indian commercial vehicle sector. And Tata Motors is the market leader of the four-wheel segment with a market share of 51% in the year of 2005, after the release of its revolutionary...
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