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Sex on Tv

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A Biennial Report of the Kaiser Family Foundation
2003

X SE
ON

TV

Dale Kunkel, Ph.D. Erica Biely Keren Eyal Kirstie Cope-Farrar, Ph.D. Edward Donnerstein, Ph.D. Rena Fandrich

3

SEX ON TV

2003

A BIENNIAL REPORT TO THE KAISER FAMILY FOUNDATION

DALE KUNKEL, PH.D., ERICA BIELY, KEREN EYAL, KIRSTIE COPEFARRAR, PH.D., EDWARD DONNERSTEIN, PH.D., and RENA FANDRICH UNIVERSITY OF CALIFORNIA, SANTA BARBARA FEBRUARY 2003

ACKNOWLEDGMENTS
The authors wish to convey their sincere appreciation to a number of individuals who have played important roles in supporting and facilitating this research. At UCSB, Charles Mullin directed the videotaping effort that captured over 1,000 programs for analysis with diligence, dedication, and careful precision, as he has done consistently over the years in his work on this project. Emma Rollin generously assisted in this effort, assuming primary responsibility for several of the channels studied. The staff at UCSB’s Institute for Social, Behavioral, and Economic Research accomplished all of the financial aspects of the study helpfully and expertly. Tim Schmidt, Jan Jacobson, Jan Holtzclaw, Monica Koegler-Blaha, and Nicole DuBois all contributed to the success of this study with their “can do” approach to the many challenges posed by administrative bureaucracies. At the Kaiser Family Foundation, Vicky Rideout has been an invaluable partner since the outset of this ongoing project tracking sexual messages on television. Her vision of a benchmark analysis that could be repeated over time to track industry trends seemed incredibly ambitious when we first started our work. Now that this vision has been genuinely realized with our third report, it is impressive to see the accumulated knowledge that has resulted, and inspiring to observe its application in policy debates and social responsibility discussions with

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