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Shark Tank Case Study

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Submitted By LiquidFireN2X
Words 437
Pages 2
Nicholas Richards
23/09/2015
Prin. of Man.
Shark Tank paper
BuggyBeds
When viewing videos for this paper I saw some pretty great and just some not so great products. But one stood out to me from all the others. During the show for this product, two women presents the Sharks with a product called BuggyBeds. This product was presented as an early detector for bed bugs around the house. These monitors attract bed bugs to the trap and keep them trapped using a special formulated glue. As stated by both women pitching their product, the glue is not poisonous and is not harmful to people, which is a must if little kids are around. The monitors themselves are very small and easy to use. All one has to do is unpack the monitor and then place it around the area/furniture one thinks might contain bed bugs, preferable under the desired object. I found it interesting while watching this bit show when one of the women informed the Sharks that there really is not a lot of early detection systems for bed bugs. For them to produce a two-pack it just costs about ~ $1.60 – 1.75, and then they may market the product for about $6.99. I choose this product that will sell/win because of just how big a problem bed bugs are for a huge number of people and organizations. One fact stated by the women pitching this product is that a female bed bug can produce upwards to 500 more bed bugs. That is frightening, without anyway to deal with bed bugs they would just keep appearing. To me, I feel like this is a very profitable product since people would like to sleep with the feeling of having a safe bed. With this product it could just about “clean” an infested bed of bed bugs, and it is very cheap to boot. Another reason this will sell very well is because a lot of people travel, be it for business or vacation, and will probably have to spend nights in a motel or hotel. Most people when spending a night at a hotel will have no knowledge if the beds there are free of bed bugs. But since BuggyBed is very small, there is even a travel pack just for the situation explained, it can be easier and just add a sense of relief if it does trap any bugs. A recommendation for the women is to try to sell these to various hotel chains around the world to put in their rooms periodically to help clean up.

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