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Assignment 1 — Sharp Corporation: Beyond Japan
Unit 1: Macro-level Influences on International Business
In Assignment 1, you are required to do a case analysis of Sharp Corporation, a Japanese company. If you haven’t already done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the instructions page for this assignment).
The objective of the case study for Assignment 1 is to expose students to globalization and its impact on operational decisions of companies. Faced with major losses, Sharp Corporation is forced to question its long-standing operating model and to develop a new approach that is more suitable to the environment it now competed in.
Completing this assignment will enable you to see how the key concepts presented in Lessons 1 through 3—globalization, culture, and political and economic risk—are interconnected. You will be able to evaluate interrelationships among issues related to (i) the role of globalization in investment decisions and company operations; (ii) the role of economic environment in creating global companies; (iii) the importance of property rights in international business; and (iv) the role of national culture in company operations.
The Case
To read the case, click the link below (will open in new window).
Sharp Corporation: Beyond Japan
One-time permission to reproduce granted by Richard Ivey School of Business Foundation on Oct. 13, 2011. This permission will expire six months from Jan. 1, 2012.
Case Analysis Questions
The following questions are just a starting point that will help you organize your thoughts and better analyze the case. DO NOT simply answer these questions—rather, you must write a thorough case analysis as outlined in the "Assignment Tips and Requirements." 1. Who is the decision maker in this case? How would you characterize his background? Is he unusual? 2. Discuss Sharp’s history. What has it been good at? Less good at? How is the company perceived? 3. How did Sharp become a successful player in LCD? 4. Describe Sharp’s operating model? What are its pros and cons? 5. Should Sharp change its operating model? 6. Should Sharp move into China now? Why or why not?

https://prezi.com/vt0cto2x3zm7/sharp-corporations-business-case-study/

Formatting Requirements for Case Analysis Assignments | | Font | 12-pt Times New Roman | Margins | 1-inch all around | Length | Maximum 1500 words (excluding exhibits) | Each deviation from these requirements will be penalized 5 marks. | |

Grading Criteria

Presentation – 35 marks
Quality of executive summary (10 marks)
Use of tables, figures, and appendices (10 marks)
Flow of written material (5 marks)
Language usage and clarity (5 marks)
Grammar and punctuation (5 marks)

Substance – 65 marks
Identification of the core problem (10 marks)
Identification of the underlying causes (15 marks)
Analytical depth and rigour (15 marks)
Discussion of viable alternatives (15 marks)
Choice and defense of recommendation (10 marks)

Note on Case Analysis

| Right-click on the PDF icon to open or save the file to your computer.
One-time permission to reproduce granted by Richard Ivey School of Business Foundation on Oct. 23, 2014. This permission will expire six months from Oct. 23, 2014. |

Maximizing your Mark

* To maximize the mark you receive on your case analysis report, ensure that it includes the sections listed below. Use a bold heading to identify each section in your paper. The approximate number of words recommended for each section is shown below in brackets. * Executive summary (200 words): provides a coherent overview of the document it attempts to summarize. The executive summary, which should be written after completing other sections of the case analysis report, must contain a brief statement of the core problem, pertinent details, and the recommendation. * Problem statement (50 words): identifies the core problem or issue facing the decision-maker. What is she or he trying to solve? Do not confuse the problem with its underlying causes. Likewise, do not "change" the problem. For example, if the problem is deciding whether a firm should enter Mexico via a joint venture, do not argue that China would be an ideal country for the firm to enter. * Analysis (600 words): identifies the underlying causes of the core problem. It should provide a well-balanced and detailed analysis of the situation by examining all relevant factors. Remember that unless you correctly identify the causes of a problem, it will be difficult to find a solution that "really" solves the problem! * Discussion of alternatives (400 words): includes two feasible and mutually exclusive alternatives that can be utilized to solve the core problem. Do not discuss alternatives that the decision-maker has rejected or about which she or he is not enthusiastic. Discuss all important advantages and disadvantages of each alternative briefly. * Recommendation (250 words): explicitly identifies your recommendation. Ensure that it is specific and feasible, and briefly explain your rationale for advocating a particular recommendation. Make sure as well that your recommendation is consistent with the rest of your report. Check to see if you have really addressed the core problem!

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