Communication Plan
Sheraton is a big brand in hotel industry in Vietnam. When we become the partner of that hotel, we need to find the best way to communicate with them. To have a good communication plan, dividing the steps to approach the customer is very important. First of all, Sheraton might not know what we are, because we are too new to the Vietnam market. In the beginning of this plan, we send them two letters, one letter is talk about our company history and why we want to become a partnership with them. Another letter we talk about how appreciate we are if we can do business with Sheraton. Secondly, at the time Sheraton know about us, we make several phone calls to make the relationship with Sheraton. In this territory, we are a brand new, so we should make more calls than someone who has a large, rural area. The very first call is just use for briefly description about the company product line. The second, third and four call using telling about the benefits which Sheraton will get. In the final call, we tend to set the day that appropriate for both the Sheraton Representative and Sales Representative of Hotel Furniture Outlet to have a meeting. During the call, we focus on listening to our customer, not to talk more. “Listen to your customers actively; be really interested. No, be fascinated! Sit on the edge of your chair, literally.” (Gallagher). Thirdly, we have the meeting with Purchasing Representative of Sheraton to give them the company catalog or company pursue. We also give the company profile which includes the legal certificate of Vietnam Government; it means that we can do business in Vietnam legally. Fourthly, we celebrate the seminar and invite all the members who involve in the selling and purchasing process. In that seminar, we will present specifically our kinds of products, our last projects in another market, etc. Finally, we invite them