...Buck, who lived in China for almost 40 years, has formed an in-depth understanding of Chinese society and owned a spontaneous emotion toward Chinese people. With a meticulous and direct observation of Chinese farmers, she accurately grasped “earth” as the survival core and cultural root of Chinese farmers. In her masterpiece, The Good Earth, Pearl Buck brings authentic rural life and vivid images of farmer in China to western readers through her unique perspectives. The Good Earth not only changes distorted stereotype Chinese images in the westerners’ mind in 19th century, but also fully demonstrates various Chinese farmer’s characters. This thesis intends to analyze Wang Lung’s behavior and his hidden characters as a typical farmer in China. Through scrutinizing the text content, the author discovers that both merits of traditional Chinese farmer and backward thoughts under the feudal society are embodied in Wang Lung’s character. On the one hand, Wang Lung, industrious and frugal, simple and kind, has a keen attachment to earth. On the other hand, he is feudalistic, timid and conservative with a strong lust to women. Key Words: The Good Earth Wang Lung image of farmer Contents I. Introduction 1 1.1. Summary of The Good Earth 1 1.2. The Significance of The Good Earth 2 1.3. Relevant Studies of The Good Earth 3 II. Wang Lung’s Merits as a Typical Chinese Farmer 4 2.1. The Attachment to Land 4 2.1.1. Strong Desire for Landowning...
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...independent legal system outside of the influence of the communist party makes it hard for citizens and people responsible to act effectively when attending legal manners. Another issue that affects China’s legal system is the lack of neutrality, since the CCP (Chinese Communist Party) is the entity in charge of approving all court appointments, meaning that if a case does not benefit the party, it won’t go through, in addition the judges main concern is to act on behalf of the party not the people. The CCP even has the power to interfere in deliberations and can overturn and override verdicts. Finally, the country does not have enough legal force (lawyers), since there is one lawyer per 10,000 people. An interesting characteristic of China’s legal system that benefits businesses is the fact that lawyers and judges are trained to protect foreign investment, to create a safe environment for international firms, and to deal with commercial cases. However, this comes with a trade off, individuals have a hard time if seeking justice, since business disputes are the main concern. 2. Code, common, socialist, or Islamic-law country? China is a communist state, meaning that the state controls the economy and holds the power. The Chinese Communist Party is the party who holds the power and...
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...Raffles College of Design and Commerce Associated College of Shanghai Marketing Strategy 003FM410 Yumiko Zhang | | RCDC: 124FZG9584 Date of Submission: Week 10 November 5, 2012 Lecturer: Delphine L Table of Content Abstract…………………………………………………………………………….4 CHAPTERE 1 - External environment analysis………………………………..5 1. General environment (PESTGD)…………………………………………….6 2.1 Demographic……………………………………………………………………6 1.1.1 Population size……………………………………………………………7 1.1.2 Income distribution………………………………………………………9 1.1.3 Ethnic mix……………………………………………………………….10 2.2 Economic……………………………………………………………………...12 2.3 Political Legal Environment…………………………………………………..13 1.3.1 Taxation law……………………………………………………………..13 1.3.2 Labor law………………………………………………………………..13 1.3.3 Voluntary standards………………………………………………………14 1.4 Socio-cultural…………………………………………………………………..15 1.5 Technological…………………………………………………………………..17 1.6 Global………………………………………………………………………….18 2. Industry Analysis………………………………………………………………19 2.1 Industry Overview…………………………………………………………….19 2.2 Industry Growth Trends……………………………………………………….20 2.3 Porter’s 5 Forces………………………………………………………………21 2.3.1 Bargaining Power of Suppliers………………………………………….21 2.3.2 Bargaining Power of Buyers……………………….................................22 2.3.3 Threat of Substitute Products ……………………………………….23 2.3.4 Rivalry among Competing Firms……………………………………24 2.3.5 Threats of New Entrants…………………………………………….25 3. Consumer Market…………………………………………………………26 ...
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...I magine living in the oldest civilization in the world. You could have been the first person to walk along the Great Wall or to use paper money. You wouldn’t get lost if you had the latest invention, a compass. And for good luck, you would be wearing red. These are just some of the things that you could have done in ancient China. The Chinese created many wonderful works of art. They invented many things that we still use. Today, people have found art and writings that tell us about ancient China. They have even found a huge army that the Chinese made from clay. This clay army was buried underground for thousands of years! Let’s take a look at the Chinese people and their history. There is a lot to learn about them. CHINA: THEN AND NOW C hina is in East Asia. The Chinese word for China is Zhongguo. This name means “middle country.” In English, the country’s official name is the People’s Republic of China. China’s capital is Beijing. The official language of the country is Mandarin. People in different part of China speak different languages and dialects. Putonghua, the common speech of Chinese language, is the standard Chinese pronunciation. China has many kinds of landforms. In the west there are tall, snow-covered mountains. Among them is the tallest mountain in the world, Qomolangma Feng. It is over 8,848 meters (29,029 feet) tall. In the north there are large deserts. The Gobi is the second largest desert in the world. In the east there are huge rivers...
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...Philiipine Traditional Costumes The Philippine Costumes Barong Tagalog for Men Barong Tagalog, the official national costume of Filipino men, originated from the northern part of the Philippines, and is originally made of jusi or pineapple cloth called “pina” (woven from pineapple leaves). It is worn over a Chinese collarless shirt called camisa de Chino. It exhibits the loose, long lines of its Chinese sources, the airy tropical appearance of Indo-Malay costume, the elongated effect of Hindu dressing, and the ornamental restraint of European men’s clothing. Today, barong tagalong can come from different materials and different colors. It is usually used for formal occasion and meetings Mestiza The Mestiza Dress is a formal dress made of expensive lace and fabric adorned with embroideries. It is the sophisticated version of the national costume, the baro’t saya (blouse and skirt). Made more popular by former Philippine First Lady Imelda Marcos, some even called it Imelda dress or terno. Mestiza dress is known for its elegance and butterfly sleeves. It is usually worn for formal occasion Maria Clara Dress Maria Clara’s dress was named after a mestiza heroine of one of the novels of the Philippine National hero Dr. Jose Rizal. Its origin was the national costume of Filipino women which is baro’t (shirt) saya (skirt). The Maria Clara gown features a floor-length paneled skirt of silk or satin and it consists of four separate pieces: the collarless...
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...: a. Chinese soldiers fought bravely. b. We are studying the English language. In ( a ) the word " Chinese " is a proper adjective because it is derived from the proper noun " China " In ( b ) the word " English " is a proper adjective because it is derived from the proper noun " England ". Note -- Every proper adjective should begin with a capital letter b. Descriptive Adjectives Descriptive Adjectives qualify a noun by adding some quality or state to it. eg : a. A brave soldier killed the enemy. ( quality ) b. There are some sick soldiers in the hospital ( state ) c. Quantitative Adjectives Quantitative Adjectives indicate how much of a thing is meant. He has much rice. He has little rice. He has no rice. He has some rice. He has not any rice. He has enough rice. He has sufficient rice. He sold all the rice. d. Numeral Adjectives Numeral Adjectives express number. Numeral Adjectives are subdivided into (a) Definite and (b) Indefinite a) Definite Numeral Adjectives denote some exact number. Those which show how many things there are are called Cardinals; Those which show in what order things stand are called Ordinals. Cardinals : one, two three, etc. Ordinals : first, second, third, etc. b) Indefinite Numeral Adjectives do not denote any exact number. Examples : -- All men are mortal. Some men died young No men were present. Many men are poor. Few men are rich. More men came today than yesterday. Most men must work...
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...Jonathan Perez Chinese Literature December 8, 2010 The Plum in the Golden Vase On a cold winter day, P’an Chin-lien anxiously awaits for her brother-in-law, Wu Song, inside the hanging blind at the door. As Wu Song nears the home, Chin-lien becomes aware that her wretched, dwarf husband could never be related to such an astounding and highly esteemed man. He was everything opposite of the dwarf. She entices him to drink warm wine and to sit himself by the fire. Chin-lien did not seem like she wanted to conceal her true intentions towards Wu Song and continued her seduction. The Plum in the Golden Vase (Chin P’ing Mei) accurately portrays a shift in the role of women in traditional Chinese fiction. Traditionally, women in Chinese culture were mere daughters, sisters, wives, mothers, mothers-in-law and daughters-in-law. They were expected to serve their fathers during their childhood and serve their husbands in their married life. Through the depiction of P’an Chin-lien and other characters from The Plum in the Golden Vase, the author (The Scoffing Scholar of Lanling) addresses the changes of gender roles. The Scoffing Scholar illustrates how women used seduction to emerge as individuals with decision-making abilities, manipulating behaviors, and sexual prowess. From his youth, Wu Song became an expert with the spear and quarterstaff and therefore feared nothing. It was of no surprise that while traveling though Ching-yang Ridge he kills the tiger with his bare...
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...Part 1 最 常 考 问 题 及 参 考 答 案 注意很多问题后要加理由,不然考官就会问你“WHY” 第一部分很多是问个人信息的问题,答案因人而异,这里提供的答案可以做为范本,不符 合你的情况的可以做些修改。符合你的情况的,你可以练熟!还有一些问题,就是我们提 供的问题的变化,就是不同的问法,但是你可以用同一个方式来回答的,要记得考试时候 能听明白,然后会转化哦! 1. Your Work or Your Studies • Do you work or are you a student? Well, I am a senior in Zhejiang University and I’m planning to pursue my master’s degree in the U.K after my graduation. That’s why I take this test. 1a) Your Work General Description of Your Job • What job (or, what work) do you do? I’m a teacher at an English training center. I’ve been working there for several years. It’s my pleasure to see my students make progress, so I think this job is very suitable for me. • What is the nature of that work? It’s a teaching job. I help the students improve their English language skills and most of them are planning to take IELTS. • What do you do in that job? I teach English, both productive and receptive skills. My job is to help my students succeed in their studies and pass exams if they need to. • Would you say your job (or, your work) is very important? 、 I think so. I think the world will be much worse if there’re no teachers, especially good...
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...in the genus of Collocalia, only the nests of four species habituating in the Southeast Asian region have commercial value because of human consumption. They are Collocalia fuciphaga, Collocalia germanis, Collocalia maxima and Collocalia unicolor. Collocalia species, average 6.5g in weight, have glossy plumage. Their nests are constructed with salivary glue, a cementing substance, and may incorporate other materials such as vegetation or feathers. It takes about 20 days to finish the nest. The edible bird's nest ( 燕窩 in Chinese) making up with purely salivary glue are much more expensive than those incorporating with other materials. The demand for edible bird's nest Increase => It may be due to the fact that Hong Kong people are more and more concerned about their health. Moreover, a dual nature of edible bird's nest, that could be treated as medicine or/and food, may play a role. History In the past, people could only buy dried edible bird's nests. Nowadays, for the advancement in food technology, large variety of edible bird's nest related products emerge to the market. They are readily to serve products. No cooking process is required. Amongst those new products, most of them are still in the traditional form as bird's nest soup, such as instant bird's nest in different concentrations. Some instant bird's nest may also supplement with other TCMs. Apart from the traditional form, there is a trend of using edible bird's nest extract as one...
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...Supervisor: Anita Radon Abstract The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. Luxury consumption is not a new phenomenon, but in some countries, like China and Finland, the luxury market is still growing since many brands are newly entering these markets. At the same time, new generations have become luxury consumers so these markets are quickly changing. Researches have been made on luxury consumer behaviour in China and Finland. However, there is a lack of updated information available about this subject, especially about Finnish luxury consumers. Furthermore, the driving forces behind the luxury consumption are not the same in different countries. In a competitive industry like luxury fashion, the marketing tactics have to be adapted to specific market conditions in order to succeed. The purpose of this thesis is to gain updated information about Chinese and Finnish luxury consumers and investigate forces behind their luxury consumption. The study focuses on three important influencing forces including culture, motivation and brand equity of Chinese and Finnish luxury consumers. The investigation shows that Chinese luxury...
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...Yanli Jin 09/13/2012 Assignment #1 Wake up, Media! If you asked my six-year-old cousin about her idea on marriage, she would tell you that the guy she is going to marry should have a nice car and be able to buy her every single Barbie she wants. We’d like to make fun with her adult-like behaviors and of course are not very serious about what she is really saying. However, children don’t tell lies. What she has said reflects a devaluation of marriage in Chinese society. Marriage should be a pure love match; however, it has somehow become an artifice of gaining wealth. Through the tabloid culture, such as the Chinese reality televisions dating show “If You’re the One”, our moral judgment has been imperceptibly influenced because of media’s lack of social responsibilities. Does wealth really place a better role in a relationship than happiness? The answer is definitely negative. We have a long history of arguing what marriage really means to human beings. “In most culture of the past, marriage wasn’t about the happiness of two individuals – it was a political and economic arrangement between two families. Marriage was a way of consolidating wealth, merging resources, forgoing political alliances, and even concluding peace treaties” (Cherlin, Andrew). As time pass by, the rise of individualism changes our view of marriage. We expect the fairness and pleasure in our marriages. It is a huge advancement in human right progress. In China, however, people...
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...The impact of Cultural Capital on advertisement Class Professor *** Name Date Overview The French sociologist Pierre Bourdieu first proposed the concept of cultural capital. Since the 1980s, social capital has become a popular concept in many disciplines concerned and analysis of important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct. After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. "Advertising." The word of foreign origin, derived from the Latin word “Adteurture”; its basic meaning is the meaning of attention and induce the latter evolved into the English language “Advertise”. In recent years, advertising fills of people’s lives. From the television’s ads, newspaper’s ads, outdoor walls’ ads, to the network, advertising are seen every where. But in different cultural background, consumer values, consumption patterns and consumer behavior are different. Cultural capital has a deep impact on advertising, which cannot be ignored. Today's society is in economic globalization; all the advertising companies cannot separate from cultural capital. We need to know when planning to advertise the nation's culture, and...
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...If Saab becomes Chinese should it rename? • Vladimir Djurovic, president at Labbrand, suggests the name might not work well in China. “We have already found in previous research projects on car brand names, that names with this term were not a favourite choice in China because they are a little too spiritual”. • Given both Labbrand’s expertise and MG’s experience, the acquisition might be the perfect opportunity for repositioning the Saab brand, especially if the product line were to change. However this move is not risk-free. • Saab’s name “萨博” is widely recognized by the Chinese audience, so renaming might mean losing loyal customers. To solve this Vladimir Djurovic, president of Labbrand, believes that “instead of renaming, Saab could consider developing a better tagline to fit the Chinese market and make the brand more vivid in the imagination of Chinese consumers”. Chivas Regal Trademark Case • Chivas Brothers failed to establish that the spirits brand was “well-known” in China before the registration of Chivas Regal clothing in 2003, which would have been grounds to deny the application.Before the 2003 registration by the Wenzhou squatter, Chivas Brothers (the brand owner) had registered the marks in a number of Classes, including 33, which includes alcoholic beverages. However, just because a brand owner registers the mark in one Class this does not automatically protect against other registrants for different goods/services or for products in other Classes...
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...this myth. Perhaps, we did not notice some great differences as this secondary research was only spurious without close interaction or close observation of the Australian culture. For this, we needed to enter into their circle and study it at close view. Gaining entry We spoke to one of our classmates John and asked him if we could get an opportunity to observe the Australian life at close quarters to understand their culture. John was happy about our request and invited us to be his guests for the weekend. Cultural differences While us- the team of four stay at our John’s house for the weekend, we observed many differences between theirs and our culture and it did give us some level of cultural shock. The magnitude of shock was different for us. Deepika, had a lesser extent of shock due to her respective cultural background. The various differences which we observed was related to, the status of men and women in the household; personal space given to the children; decision making process and deciding authority; distribution of work; and attitude towards other people belonging to lower economic strata or of different race and community (Gibson & Zellmer-Bruhn, 2002). Culture Shock John’s family welcomed us fervently and in gregarious manner. There were four members in the family: John, his sister, and his parents. When we inquired about his grandparents, he said they stay few miles away from their home. Deepika’s first reaction on this was, "Why do they stay separately when...
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...history, China peoples start to drink tea before four thousand years ago. In China, tea has become a unique cultural phenomenon. The Chinese view tea to be both medicinal and beneficial whereas coffee does not have the same value to the Chinese. Other than that, having a cup of tea after meal will help to digestion. When feel upset, Chinese also believe a cup of tea will help to quiet down the mind. Moreover, when a Chinese family have guess come to their house, the owner will always treat the guess a cup of tea and can enhance the friendship. But to the coffee, Chinese do not get the benefits of drinking coffee and believe coffee are does not have the same value compare with tea. It will become one of the barriers facing Starbucks as they try to “teach” Chinese to change their view towards the coffee. In addition to this, one has to take into consideration the vast area of china. China consists of 1.3 billion of peoples. Even china is keep improving and economic start to growth up, but china is still having largely rural areas and lots of lower income family. Other than that, they have less familiarity with coffee and don’t have as much money spend on the more expensive beverage. Therefore, it will be other barriers to the Starbucks who want try to “teach” people to change their consumption habits from tea. Lastly, the vast majority of the Chinese market who drink coffee are accustom to instant coffee. Having them change to brewed coffee could prove to be a long and arduous task...
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