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Shouldice Hospital Essay

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Module 9
1. What is the market for this service? How successful is Shouldice Hospital?
What makes Shouldice Hospital’s market unique is its limited to external (versus internal) abdominal hernias. Shouldice also focuses on quick recovery usually first-time repairs “primaries” are straightforward requiring 45 minutes to 90 minutes if the doctors experience a difficult hernia and within 4-days patients can resume normal activities. In addition, a high portion of their operations was on males, estimating over 1,000,000 operations in total. Although, Shouldice owes its success to word-of-mouth referrals which have increased throughout the years. Not to mention, their reasonable rates which general hospitals cannot compare. As Alan O’Dell states, …show more content…
Elements like their method, patient experience, nurses, doctors, facility, and administration contribute to Shouldice success. For example, their administration secretaries are cross trained in cases of emergency. The hospital also has a strong concern for their employees resulting in employee retention. To conclude, the Shouldice Hospital encourages group effort where they can teach and learn from one another.
3. As Dr. Shouldice, what actions, if any, would you like to take to expand the hospital’s capacity, and how you implement such changes?
As Dr. Shouldice, I believe it will be best to expand to the United States. Although, this is not a decision to take lightly, it is something a business has to give a lot of consideration to because otherwise it can easily go wrong (Ramdev, 2016). Instead of investing $4 million into a new space in Toronto and worrying about government regulations, they will be better off investing in the US. Expanding to the US can also offer the possibility of diversifying into other specialties. This option will also help the 10% patients that travel from the United States to Toronto, not to mention expanding their market while using the same service method. Furthermore, this option will ease certain concerns employees have regarding Saturday operations. Overall, expanding to the US will increase the hospitals capacity while at the same

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