Case: Apple 1.1 From the case study, it is apparent that the Apple Company has recently changed its strategy towards its hiring methods; it is now looking for well qualified, skilled employees of other organizations that may be looking for other opportunities. From one perspective, it may seem like an unethical business strategy because they are looking for employees that acquired their training and skills from other businesses. Other companies went through the selection and hiring process to find those people, spent time training them to further their knowledge and expertise in a certain field. On the other hand, we live in the world of competition where the survival of any business depends on how well they can compete on the market. Some may say, companies can steal customers from each other, why not employees? It is up to a company to make sure their employees want to stay with the business for a long time. Personally, I would go with the ethical way of conducting business, but it is up to a company to decide how they want to be perceived by the outside world. 1.2 The employees found through the black card strategy would most likely have to go through the same training as any other newly hired employees. They may already have good customer service skills and high sales records in the past, but the Apple Company would probably want them to familiarize themselves with the whole Apple culture and certain atmosphere in order for them to get excited about the products and feel like a part of the company. It can be assumed that those employees would be more satisfied with their jobs than the ones hired in more traditional way because they are more skillful and experienced in their tasks and are more likely to be recognized for their achievements. 1.3 It is up to the Apple Company to make sure that the Best Buy employees are just as motivated to sell their products as the employees of their company. This result can be achieved by providing an extensive training and learning sessions, which would help them to feel more like a part of the company. The Apple Company can also use some of the traditional strategies of increasing production, for instance, by setting up commission rates for those who sell more products. There may be other incentives for Best Buy employees to offer Apple products to their customers, such as opportunities to get promoted within the Apple Company or get raises.