...III Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo 1 PASTILLAS CONTRA EL DOLOR AJENO DE MÉDICOS SIN FRONTERAS Imanol Egusquiza Martínez Guillermo López Mota Kerman Simón Bolado Tutora: Covadonga Aldamiz-echevarría González de Durana Facultad de Ciencias Económicas y Empresariales UPV-EHU (España) RESUMEN: La institución de la que vamos a tratar en las sucesivas páginas es Médicos Sin Fronteras, una organización internacional que presta ayuda médica y humanitaria en aquellas zonas necesitadas en las que faltan recursos. La acción humanitaria y social que realiza es bien conocida por todos, pero nosotros nos ocuparemos de una reciente acción de marketing que realizan para recaudar fondos de manera que da la posibilidad de participar a la vez que busca sensibilizar a la población sobre el dolor que sufren muchos enfermos olvidados. Nos referimos a las Pastillas contra el dolor ajeno, unos caramelos que han sido producidos conjuntamente por varias empresas que han participado de forma desinteresada con el proyecto y que se distribuyen exclusivamente en farmacias. Al comprar estos caramelos, que no contienen ningún tipo de fármaco, colaboramos para que MSF disponga de más fondos para realizar su labor. ABSTRACT: The institution that we analyse in the following pages is Medicins Sans Frontières / Doctors Without Borders, an international organization that provides medical and humanitarian assistance in areas where there is lack of resources. The...
Words: 5046 - Pages: 21
...fault. Faustus and Everyman fail to recognize Christ and their afterlife is left at stake. On the road to salvation, death serves as a groundbreaking event in the life of mortal men. Throughout their quest, Everyman and Faustus struggle to prove themselves worthy of greater afterlife through misusage of their mortal lives. Everyman is approached by the devil with a pilgrimage which he must partake, one where he will not come back alive. He seeks help in that those who befriend and abandon him during his lifetime such as: beauty, goods, and knowledge cannot help him on his journey. Good Deeds is the only character that could assist everyman, but Good Deeds is outweighed by sin, and is ultimately unable to help Everyman. Good Deeds represents that which every man must present to Christ to be judged. Everyman’s sin outweighs his good deeds, jeopardizing his salvation; Man must achieve salvation through their own efforts—good deeds. “Everyman must face God in the final judgment of death. None...
Words: 1350 - Pages: 6
...one is to blame. The devastation that resulted from Hurricane Sandy is a perfect example of such evil, along with afflictions such as cancer and earthquakes. Moral evil, on the other hand, is defined as “evil produced by activities of moral agents” (Feinberg, 414). This evil stems from intentional action, such as murder, stealing, and adultery. Natural evil is part of the consequences of moral evil that resulted from the fall of man in the Garden of Eden. The vast amount of evil that exists in the world is not because God created it, but because man allowed it. Man was not created with a built-in evil nature; he was created with a free will that was exercised to purposefully sin. God gave Adam a choice to do right or wrong and he failed in Genesis 3:6 by disobeying God. The moment Adam chose to sin in Eden he “brought tragic spiritual, physical, and social deprivation to the entire human race” (Demarest, 435). God did not force this choice on Adam but allowed him to have complete free will. God is wholly benevolent and did not create evil; man brought it into the world by his sinful actions....
Words: 821 - Pages: 4
...Nature of Humanity According to Hawthorne Nathaniel Hawthorne was born 1804 in Salem, Massachusetts. He descended from a Puritan family who participated in the Salem Witch Trials. His father died when Nathaniel was four, and he did not lead a very exciting or remarkable life. A rich tradition of family and local history provided much of the material for Hawthorne’s works. Nathaniel Hawthorne is mostly preoccupied with human flaws, pervasive evil, and evil in humanity. In his stories, “The Birthmark” and “The Minister’s Black Veil”, Nathaniel Hawthorne attempts to convey the nature of humanity by describing a quest for human perfection, creating a sense of loneliness, and proving that flaws structure humans. “The Birthmark” has a very deep theme: man’s attempts to transform nature in order to make it more perfect than it already is. Aylmer is described in the beginning as a man who is a great scientist and a lover of nature but who also has a beautiful wife whom he loves dearly. Georgiana says, “To tell you the truth it has been so often called a charm that I was simple enough to imagine it might be so” (1). “Ah, upon another face perhaps it might,” replied her husband; “but never on yours. No, dearest Georgiana, you came so nearly perfect from the hand of Nature that this slightest possible defect, which we hesitate whether to term a defect or a beauty, shocks me, as being the visible mark of earthly imperfection”(2). To Aylmer, his wife is perfect, but Georgiana’s...
Words: 1108 - Pages: 5
...sinners. Thus, Edwards impresses upon the audience, the fury of the God towards those who haven’t repented their sins. The use of imagery by Edwards helps him to convey his message to the audience in an effective manner. One instance of a strong imagery used in the sermon is “The wrath of God is like great waters that are dammed for the present; they increase more and more …If God should only withdraw his hand from the flood-gate, it would immediately fly open, and the fiery floods of the fierceness and wrath of God, would rush forth with inconceivable fury, and would come upon you with omnipotent power…” This segment provides a clear picture to the audience about the uncontrollable angst of the Almighty towards the guilty. It paints a picture of horror and agony among the the listeners. The tone created by Edwards’ imagery in this excerpt is intimidating to the audience. Edwards conveys the intensity of the wrath of God to the audience by giving them a visual of the fierceness of the great waters that would rush forth from a dam if God wishes to release his hands from the flood-gate. The choice of imagery by Jonathan Edwards is very effective in this segment because, by comparing the fiery overflow of the great waters from the dam to the inconceivable fury of the God, he fills the hearts of the listeners with fear and anxiety. The audience also feels guilty about the sins they have committed during their life along with a realization of the omnipotent power of the Almighty God. Another...
Words: 512 - Pages: 3
...In the section, Toward Psychological and Spiritual Health, McMinn directs his focus to the different characteristics of a person’s life. He suggests that Christian counseling strengthens three areas of a person’s life: sense of self, an awareness of human need and limitations, and confiding interpersonal relationships with God and others. Each chapter is outlined in a very teachable format. The chapters have sections to address the challenges the counselor faces, psychological and spiritual health focus points, and also expected results by each foundational element of counseling – psychological, theological, and spiritual. The majority of McMinn’s book is devoted to the most important elements of a Christian’s life – prayer, scripture, sin, confession, forgiveness, and redemption - that are the foundational constructs of the Christian counselor’s method of treating his client’s. The third chapter focuses on prayer. Prayer is common to every person’s experience. It, in itself, is more than a method used in...
Words: 1362 - Pages: 6
...The sacrificial offerings of Leviticus are not insignificant, primitive, or barbaric. God carefully devised them as teaching tools to those under the Old Covenant, who looked forward to the full revelation of the object of His law, and to those of us under the New Covenant, who look back on it. There are five different kinds of offerings given within the first 6 chapters of Leviticus. Beyond this the first seventeen chapters of Leviticus are devoted to explaining the occasions for, and the correct procedures to be followed in, sacrifice. It is clear then that Sacrifice is important to Leviticus’ presentation of Israel’s worship. We will look at the five types of worship and summaries for each of them, why they play an important part. The burnt sacrifice shown in Leviticus one is the most important of all the sacrifices offered to God. This is mainly because it expressed dedication. This sacrifice, unlike any other, was wholly consumed and is also described as the whole burnt offering. Offerings would be graded in value so that even the poorest worshippers might find access to God by coming in complete devotion. The sacrifices signified that the whole of man, for whom the sacrifice was offered, was to be entirely offered or devoted to God's service. It is amusing that the meat offering in Leviticus 2 was the one offering that did not consist of meat. The proper translation is “meal offering,” which would be an offering of grain or cereals made of fine flour. The word...
Words: 928 - Pages: 4
...Evangelistic Method #1 The Roman Road to Salvation is a very good method because it brings forth what God has in store for all men, women, and children. It shares to the unbeliever that” God loves you and has a plan for you!” Our sinfulness has separated man from God (Roman 3:23 & Romans 6:23). Even though we were sinful and the things man did displeased God, He still loved us, so He sent His Son to die for your sins. “God demonstrates His own love toward us, in that while we were yet sinners Christ died for us” (Romans 5:8). Jesus died for our sins, He was buried, and was raised on the third day “(1Corinthians 15:3-4). Then asked if you would like to receive God’s forgiveness, how wonderful it is to know that even though we were sinners God is given us a pardon through His mercy and grace. This simple yet complete method through its various bible scriptures clarifies to the unbeliever an almost step by step illustration of His sin, what was done to restore him through and Jesus dying for man sins, and most importantly God’s forgiveness. Evangelistic Method # 2 Servant Evangelism was something that Jesus Christ Himself taught and illustrated to the His disciples and Jesus Himself is a model of servant hood, in His selfless giving and His will to serve others. “just as the Son of Man did not come to be served, but to serve, and to give His life a ransom for many” (Matthew 20:28). We as His followers must continue to do good works and meet the needs of the less fortunate...
Words: 769 - Pages: 4
...Evil 1: Translation Until the 1960’ies there has been looked at malicious actions as something unusual and extreme, which was an expression for mental disease. It was difficult to imagine, that quite ordinary people could commit inexplicable and monstrous crimes, and it was relievable when there was a biological explanation. How can we define wickedness and malicious actions? It is something, that hurts others, and it both can be physical and mental. So the victim’s quality of life is getting reduced, but to speak about really wickedness, you have to add, that there have to be intentionally actions quite out of the ordinary. Also the offender does not have to show sympathy or empathy for the victim at the mitre time. 2: Blog entry When I think about evil the first thing that comes to my mind, are for example war, raping, murdering and so on. A lot of people have the idea that some people don’t want to be evil; they’re saying that there are other explanations. But is there a universal definition of evil and could some situations that be justified? In my opinion, there absolutely is a universal definition of evil. Of course, many people try to justify their actions by saying that their religion or their god forced them to act like they did. Some people also say that it’s their family or the social surroundings, where they learn things in another way than kids usually do when they get raised. An example is, that some young people don’t think about their actions, like...
Words: 674 - Pages: 3
...Chase Hamblen English 2410 Mr. Wesley Jarrett 10 April 2012 Inferno Canto I I awoke from a daze to find that I was in a dark unfriendly place with cave-like features, filled with sin and wrongdoings. I do not recall how I got to such a place, but after collecting myself, I noticed a very dim light to one end of the cave, so I proceeded toward it. The path I had chosen seemed to descend, and as I appeared to reach the light I was astonished to find a lion with a bright glow blocking the path. As he paced back and forth, looking at me hungrily, I considered retreating. After realizing I was no match for the magnificent beast, I turned and began to venture back to the other side of the seemingly never-ending cave. Then, a man appeared before me and stated that his name was Izuel, a fallen angel. He explains that the lion represents different forms of evil and tells that another greater being that represents good will come one day and remove the lion from its post. Amazed by this story and his Izuel’s arrival, I asked why he had been banished from Heaven. He told me the story of how he had spoken against God and had been sent to Hell, and has been sent by my long lost wife in Heaven and given a short time to guide me to Heaven. He then outlines what the journey will be like and warns me that I must first journey with him through Hell. He says that there are three levels that we must travel through and that each level will be worse than the last, consisting of obstacles...
Words: 947 - Pages: 4
...consistent philosophy, we will have to be more precise. As such, this is an important minichapter. I encourage you to read this section carefully and to think through alternative ways to define the key terms. This will enable you to better understand my arguments and to test them properly. In defining “morality” and “justice” in the context of government activism, I am using the terms as they are commonly (although not exclusively) used in the political arena. I will refer to “legislating morality” (LM) as efforts to regulate and restrict consensual but sinful acts between two adults in which no significant, direct costs are imposed on others. Although both parties enter the agreement willingly and expect to benefit, Christians believe that, as sin, the activity is, on net, harmful. But the key point is that the behavior is voluntary for both parties and both parties expect to benefit-- what economists call “mutually beneficial trade.” Examples of this include sex outside of marriage and drug use. (A second category of LM is using government to force or legitimize “good behaviors” such as prayer in schools.) In contrast, “justice” issues will be those in which someone's rights are directly and significantly violated. Obvious examples of this include murder, rape, and theft. In other words, one party uses force of some type to directly harm another party; someone benefits directly at the expense of another. It follows that “legislating justice” (LJ) is the use of government to try to...
Words: 2563 - Pages: 11
...Do things you can’t see or understand make you distrusting or afraid? Some people fear the unknown. In fact, the unexplainable often puts irrational fear into the hearts of many. In “The Minister’s Black Veil” by Nathaniel Hawthorne, Reverend Hooper causes discord by wearing a veil in front of his congregation. Never explaining his reasons, he continues to wear the veil every single day. His people begin to shun him, thinking it is strange and unseemly. He wears it the rest of his life, and upon his deathbed explains it is a symbol of the mask everyone is wearing to cover his secret sin. The author emphasizes obsession, isolation, and underlying guilt as aspects of man’s hidden sins by presenting the struggle between the concealed side of man and the ideals of society. The minister becomes obsessed with his pursuit of showing men’s inner identities. As his bride-to-be Elizabeth confronts him about removing the veil, his response is not to her liking. “Do not leave me in this miserable obscurity forever!” “Lift the veil but once, and look me in the face,” said she. “Never! It cannot be!” replied Mr. Hooper. “Then, farewell!” said Elizabeth. (417) The parson is so consumed with being an example for his community that he sacrifices his own happiness. He strives to be in the image of God and to share his true character, and implies his congregation should do the same. However, his withdrawal sets him apart from his people. Therefore, without that contact the minister loses...
Words: 1253 - Pages: 6
...[pic] 25 Duas from the Holy Quran |(And when My servants ask thee concerning Me, I am indeed close (to them): I respond to the dua (prayer) of every suppliant when they | |calleth on Me - Quran 2:186) | | | |1. Our Lord! Grant us good in this world and good in the life to come and keep us safe from the torment of the Fire (2:201) | | | |2. Our Lord! Bestow on us endurance and make our foothold sure and give us help against those who reject faith. (2:250) | | | |3. Our Lord! Take us not to task if we forget or fall into error. (2:286) | | | |4. Our Lord! Lay not upon us such a burden as You did lay upon those before us. (2:286) | | ...
Words: 788 - Pages: 4
...Below is a Bold topic for the family... Please read it... You can use it to counsel who r addicted to this Bad Habit or Can be helpful to clear your own doubt's & to come out of it... IS MASTURBATION A SIN? To start with,masturbation is self service by which one derives pleasure;it's a sexual stimulation of the genitals, usually to the point of orgasm, it's usually performed using the hands, fingers, everyday objects, or dedicated sex toys. So the question: Is it sinful for a child of God to masturbate? The sincere and simple answer is that, it is biblically sinful based on these three points: (1) IT'S DISHONORING YOUR BODY. Pastors and preachers who claim that masturbation is not a sin are the same people who say a godly woman can dress any how; their base is that God's is not concern about what you do with your body, watch out! Such people believe God is only after your mind or your heart, and your body is none of His business, you can dress half naked as a woman, you can wear earrings as a man, perm your hair like woman; you can smoke, drink, it is your body, normal habit, and none of God's business. Such teaching of your body is not God's business is satanic and unbiblical. God is interested in your body as well as your soul, God wants you to keep your heart holy as well as your body. Romans 12:1, "I beseech you therefore, brethren, by the mercies of God, that you present your bodies a living sacrifice, holy, acceptable to God, which is your reasonable service." Your...
Words: 805 - Pages: 4
...by Antonio Walton December 7, 2014 Literary Features and Techniques This literary analysis is of 2 Samuel 24:1-25[1], which depicts a literary plot. The main characters in the narrative are the Lord, David, Gad, Joab, and Araunah. The characters in this chapter of the Bible come from categories ranging from a mixture of round, fully developed, characters, such as David, and the Lord Himself, to flat characters with a basic quality or specific function such as Gad, Joab and Araunah. The Lord's sovereignty is highlighted in the story wherein He is depicted inciting David and judging David for the sin he committed. He gave David a choice in the type of punishment to be imposed, and imposed said punishment. He stayed the Angel's hand before the destruction of Jerusalem, and instructed David, by way of Gad, to build an altar and atone for his sins. David was Israel's king; he was incited by the Lord and he sinned by directing Joab to conduct a census. When given a choice by the Lord, he chose the punishment and went on to repent by building an altar and making sacrifices to the Lord. It is this fullness of character and the storyline dedicated to the Lord, as well as King David, which inevitably renders them as round characters in the narrative. Gad was a prophet who was appointed within David's court to act as his seer. Gad’s role in this narrative was to be the messenger between the Lord and King David. Joab, who was the Commander of King David’s Army...
Words: 2183 - Pages: 9
