...Aimée L. Arcoraci-Davies Professor Maria Evangelatou HAVC 155 Research Paper 4 June 2013 Cleopatra in Cosmetics: Iconography and the Journey to Attaining Flawless Beauty How has Cleopatra been used as an apparatus manipulated through capitalist- consumerism under the guise of attaining ultimate beauty? How has the exoticization and romanticism of beauty products, such as Palmolive soap, result in the products becoming more appealing to female consumers? This essay examines the problematic ideology of Cleopatra as the beautiful queen with the “flawless” complexion used in beauty advertisements of the 1920s addressed towards the post-World War I “modern woman” as a source of sociopolitical embodied power to entice men. This essay also explores concepts of femininity, modernity, and ideals of female beauty that have been constructed through a historically patriarchal framework which involves emphasizing the ‘seductive power’ of women, and revolves around the obsession for preserving a youthful girlish beauty and perpetuating women’s place in the home as the ‘pretty little wife’, in juxtaposition with George Bernard Shaw’s ‘pretty little queen’ caricature of Cleopatra. By invalidating or distorting her power, these expectations and gender based stereotypes impact society today in the same ways by advertising flawless skin with no visible pores or wrinkles as one of the many unrealistic sociocultural standards for females. For thousands of years, Cleopatra has been used as a...
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...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........
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...REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian men were using fairness creams that were originally targeted...
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...Home Search Essays FAQs Tools Lost Essay? Contact Essay Color Key Free Essays Unrated Essays Better Essays Stronger Essays Powerful Essays Term Papers Research Papers Privacy Our Guarantee Popular Essays Excellent Essays Free Essays A-F Free Essays G-L Free Essays M-Q Free Essays R-Z Essay Topics Plagiarism Donate a Paper Michael Jackson Tweet Rate This Paper: Length: 949 words (2.7 double-spaced pages) Rating: Red (FREE) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Praising the King of Pop Michael Jackson Introduction: Perhaps no one has received this title in history “the king of pop”, now a days many artist’s have arisen and have performed but not as the king of pop known worldwide and in history, has dominated the world of pop as Michael Jackson. Born on August 29, 1958 to a strict working class family in Gary, Indiana. Michael Jackson has gone through personal scandal, family squabbles and numerous career quakes but Michael Joseph Jackson remains one of the planet's best known figures. Jackson has spent almost his entire life as a public performer. He was the founder member of the Jackson Five at the age of four, soon becoming their lead vocalist and frontman. This implies Jackson has started his career at a very early age to gradually become one good public personality and famous. For this and for other reasons...
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...1. Product Description The product in this study comprise of Face & Skin Creams & Lotions under HS 3304910 2. Import Restrictions The import, export and transshipment of Cosmetic (Natural Base) are regulated under the new subsidiary legislation “Health Products (Cosmetic Products – Asean Cosmetic Directive) Regulations 2007’’ supersedes the previous legislation governing the control of cosmetic products under the Medicines. Any person who introduces a cosmetic product into Singapore must ensure that the cosmetic product is safe for human use when applied under normal conditions of use, and does not contain any banned or restricted substance stipulated for cosmetic products as listed in the legislation. Product Types The illustrative list provided below is not an exhaustive list on types of cosmetic products. Product forms and types not listed should be considered against the definition of a cosmetic product. • Creams, emulsions, lotions, gels and oils for the skin (hands, face, feet etc.) • Face masks ( with the exception of chemical peeling products) • Tinted bases( liquids, pastes, powders) • Make-up powders, after –bath powders, hygiene powers etc • Toilet soaps, deodorant soaps etc • Shaving products ( creams, foams, lotions etc) • Products for making-up and removing make-up from the face and the eyes • Products intended for the application to the lips • Products...
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...71197421 progeria-hutchison-gilford syndrome 3 Pages, 5 Sources, APA Style Preferred language style: English (U.S.); This topic is based on a topic of biotechnology, I have chosen progeria-hutchison-gilford syndrome. This paper needs to include an intro, body, conclusion, description of topic, demonstration of understanding, relation to health/nursing, accuracy and evidence of research. Progeria Hutchinson Gilford Syndrome (HGP syndrome) is a genetic condition that is fatal and is characterized by the child developing features of premature ageing. It tends to affect the musculoskeletal system, skin and the blood vessels. The disorder was reported separately by two different persons namely Hutchinson and Gilford in the late part of the 19th century. Till today about 100 cases of the disorder have been reported. About one in every 8 million births may develop this disorder. Many cases may go unrecognized, undiagnosed, or associated with stillborn children. The mortality rate of the condition is high due to heart and vascular disorders. A Child affected with the disorder may live for about 10 to 12 years. The condition more often affects males compared to females in the ratio of 5: 1. During the infancy stage, the child may appear to be normal, but after the age of 9 months to 24 months, the child begins to experience features of growth delays, stunted growth, short stature and the failure to put on body weight. The exact mechanism by which the disorder develops...
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...Ageism and the Elderly Decrepit, senile, over the hill, old fart or slow driver are often the words you hear when referring to “the elderly”. In 1969, Robert Butler, the first director of the National Institute on Aging was the first to use the term “ageism” to describe the stereotyping of people because of their age. The term ageism contains a negative bias or attitude toward the aging. This it a form of discrimination. While there is other ‘isms used in American society; sexism, or racism, ageism enables the younger generation to see older people differently, they may be seen as just old people who are no longer able to actively contribute to society. When is a person considered to be old or elderly? There was a time when you were required to retire at the age of 65. But with the economy and life span increasing people work until they cannot. There is no set age but society usually deems a person old when they are able to collect benefits like pensions, social security, medical care or discounted meals. The United States Census Bureau has estimated that the population of those over 65 will increase from 11.4 percent in 2000 to 20.7 percent in 2050. The baby boom generation, those born in the 1950’s will make up sixteen percent of the population in at least ten states by 2020. Some say that by the end of the twenty-first century life expectancy will exceed 100 years of age. Most people want to live a long life, but only if they are mentally and physically able to...
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...of plastic surgery as mentioned above is introduced. The difference between plastic surgery and cosmetic surgery is that cosmetic surgery is not needed due to a deformity or health issue whereas plastic surgery is. Cosmetic surgery is simply a procedure taken to improve a normal body structure or body feature to make it look better through surgical and medical techniques. Today, due to regular inventions and innovations in science and technology, the field of cosmetic surgery has become safer. However, no matter how good the technological advancements are, there is always the risk of not only the surgery resulting in unwanted outcomes but in some cases death may even occur which still make cosmetic surgery not worth the risk. This paper deals with cosmetic surgery. It states two major reasons why healthy and normal people undergo cosmetic surgery. It also clarifies the physical risks involved such as hematoma, scarring, blood loss, drop in blood pressure, infection, numbness due to nerve damage, unexpected result and death; psychological risks; and financial risks. 2) Two major reasons why healthy and normal people undergo cosmetic surgery There are several reasons why an individual feels the urge to use cosmetic surgery to improve his or her appearance or body feature. The two most common reasons are:...
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...documented prevalence of S. aureus in many food products including raw retail meat indicating that consumers are at potential risk of S. aureus colonization and subsequent infection. Presence of pathogens in food products imposes potential hazard for consumers and causes grave economic loss and loss in human productivity via food-borne disease. Symptoms of SFD include nausea, vomiting, and abdominal cramps with or without diarrhea. Preventive measures include safe food handling and processing practice, maintaining cold chain, adequate cleaning and disinfection of equipment, prevention of cross-contamination in home and kitchen, and prevention of contamination from farm to fork. This paper provides a brief overview of SFD, contributing factors, risk that it imposes to the consumers, current research gaps, and preventive measures. Clostridium difficile was first described as part of the normal microbiota in stool samples from healthy infants in 1935 (59) and is still detected in significant numbers of healthy asymptomatic infants (143). Later, it was identified as a pathogen associated with pseudomembranous colitis and occasionally with wound and lung infections. (12;96;153;153) Now it has become the most common cause of diarrhea in hospitals and long term care facilities causing billions of dollars in excess costs. (43) C. difficile...
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...Analysis 10 Introduction to the Company and our product “Fair and Lovely” 12 STP Analysis 15 Consumer Behaviour 18 SWOT Analysis 26 Recommendations 27 Bibliography 28 Product Category Definition Fairness Cream products are a part of the personal care product segment. More specifically, they are a sub-set of the skin care product segment. Given below is the product category map: Personal Care Products The product category refers to the products that customers use to enhance or support their personal appearance, hygiene, and well being in general Fairness Products Skin Care Products The segment includes various products such as moisturizers, anti-ageing creams, and sun-screens that customers use to take care of their skin Fairness segment is that part of the skin care segment which includes products that are responsible for improving the skin fairness (permanently or temporarily) For the purpose of this study, we are concentrating only on the Fairness Cream Products, i.e. the fairness products available in cream form, and not in the form of soaps, gels, etc. Also, we are only considering the products whose primary utility is skin fairness. However, these products might also be delivering some additional (but secondary) utility. Fairness Cream Market Market Overview Indian fairness cream market is a highly developed and competitive space. The origination of the segment can be traced back to 1976, when Hindustan Unilever launched the first fairness...
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...Smart Digitalization Table of contents 1. Introduction 3 2. Modern Digital Health 6 Greek market 6 E-prescription project Care Across RESPI 6 9 9 Polish market 10 Luna 0 1 Diabdis 11 The robot for people with Alzheimer disease 11 Latvian market 12 Current E health trends 12 Current E health trends in Latvia 13 3. The Future 16 4. References 19 1. Introduction Aging of population is regarded as one of the most significant megatrends world is currently facing. According to L.A. Gavrilov and P. Heuveline: Aging of population (also known as demographic aging, and population aging) is a summary term for shifts in the age distribution (i.e., age structure) of a population toward older ages.1 An immense scientific progress allowed people to reduce the perinatal and infant mortality rates along with enabling older people (after 65 years) to live longer. Less and less people are being born each day, making workforce shrink2 . Combining those two factors alone, one can clearly find in which direction our world is heading. Historically it is possible to distinguish between several periods in the last century, taking into consideration trends within birthrate. U.S. population is a superior example, since the data is exceedingly accurate and its society is pretty complex demographically. A crucial phase for today’s world is associated with Baby Boom (1946-64). This occurrence, taking place right after WWII made enormous impact on how the current population...
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...anti-immigrant attitudes marked its latest presidential election, namely the current president Donald Trump who has adopted a crude anti-immigration policy (Kramer, 2017). Meanwhile, while anti-immigrant sentiment appears to be a global trend, Canada has maintained positive attitudes towards immigrants. In the federal election campaign of 2015, Justin Trudeau, the leader of the Liberal Party and a candidate for the office of prime minister at the time, promised to bring 25,000 Syrian refugees to Canada if elected. He was elected as a popular prime minister, and made good on his promise (Zilio, 2016). This shows a clear agreement between the government and the people of Canada on what appears to be a highly controversial topic in other countries. This paper will explore what accounts for this relatively atypical positive attitude towards refugees in Canada. I will argue that economic and demographic factors, in addition to multicultural policy, have helped maintain positive attitudes towards immigrants in Canada. Over that last few decades, Canadian governments have always perceived immigrants as a key to the economic growth. This vision is clearly demonstrated in the immigration program that “has emphasized the selection of highly-skilled workers” based on a “points system” (Reitz, 2012, p.523). According to Reitz (2012), the “point system” has allowed the Canadian government to evaluate immigrants based on “possessing characteristics predictive of employment success, such as education, knowledge...
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...School of Communication and Creative Arts Department of Communication & Media Studies Subject Code: MBAM 003 Subject Name: Media Planning & Buying Group Assignment May 2015 Semester Group Members: 1) Yew Chi Yin (0103082) 2) Liew Kah Chun (0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...
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...Intro: What are Pressure Ulcers? Cayuga Medical Center’s Initiative Ideally, in modern medicine patients with wounds are bought to treatment facilities and when they leave they are healthier than when they came in. However, one problem threatens to change this. Pressure Ulcers, which form because of skin pressure reducing blood flow to an area of the body, have a habit of forming in patients with a variety of long-term problems as they are cared for in hospitals and nursing homes. The result of this is that in addition to whatever other problems a patient may have, the ulcer causes the skin and the tissue beneath the skin to die, and if the dead tissue is not quickly removed it can cause additional problems and pain for the patient. There are several factors that put one at risk of pressure ulcers, and these conditions are often difficult or impossible to treat. A typical pressure ulcer patient: suffers from mobility problems, is an older adult, has a spine or brain injury or disease such as multiple sclerosis, has a disease or condition that affect ones mental status, has fragile skin, has urinary incontinence or bowel incontinence or does not get enough nutrition. As most of these conditions are symptoms of old age or mental illness, these people will always be at risk of pressure ulcers, meaning the pressure ulcer prevention is there best chance of living comfortably. Pressure Ulcers can be treated but they are painful and if untreated they can result in death. They are...
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...JAN ORIGINAL RESEARCH Pressure ulcers and their treatment and effects on quality of life: hospital inpatient perspectives Karen Spilsbury1, Andrea Nelson2, Nicky Cullum3, Cynthia Iglesias4, Jane Nixon5 & Su Mason6 Accepted for publication 5 September 2006 Karen Spilsbury PhD RN Research Fellow Department of Health Sciences, University of York, York, England, UK Andrea Nelson PhD RN Reader School of Healthcare, University of Leeds, Leeds, England, UK Nicky Cullum PhD RN Professor Department of Health Sciences, University of York, York, England, UK Cynthia Iglesias PhD Research Fellow Department of Health Sciences, University of York, York, England, UK Jane Nixon PhD RN Deputy Head Clinical Trials Research Unit, University of Leeds, Leeds, England, UK Su Mason PhD RN Principal Research Fellow Clinical Trials Research Unit, University of Leeds, Leeds, England, UK Correspondence to Karen Spilsbury: e-mail: ks25@york.ac.uk 6 5 4 3 2 1 SPILSBURY K., NELSON A., CULLUM N., IGLESIAS C., NIXON J. & MASON S. ( 2 0 0 7 ) Pressure ulcers and their treatment and effects on quality of life: hospital inpatient perspectives. Journal of Advanced Nursing 57(5), 494–504 doi: 10.1111/j.1365-2648.2006.04140.x Abstract Title. Pressure ulcers and their treatment and effects on quality of life: hospital inpatient perspectives Aim. This paper reports a study exploring patients’ perceptions and experiences of the impact of a pressure ulcer and its treatment on their health and quality...
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