...Kudler Fine Foods is increasing and looking to drive revenue upward while leaving the current prices as set. Kudler Fine Foods is ready to develop changes to increase their revenue . I will discuss in this paper the important elements needed in Kudler Fine Foods goal towards advancement in marketing and the role of using the competitive intelligence tactics. This could include other ways to successfully achieve goals of growth. Marketing Research “Although marketing research isn’t perfect, it seeks to reduce risk and uncertainty to improve decisions made by marketing managers” (Armstrong, , 2011) . Marketing research can help develop new product ideas and offer a fine tuning in slimming down products and services. Businesses use market research t o help determine who will be interested in purchasing their products and services. Marketing research will reach out to a target group of people based on certain feelings, needs, income and age. Mrs. Kudler conducted surveys to reach out to customer and receive feedback in areas of potential improvements. Pointing them in the directions of the company’s ,strengths and weakness seen by current customer. Marketing research will help Kudler to develop a plan to help with the company’s expansion goals. In addition this marketing research allows for Kudler to reach out to new customers, new areas within the market and developing new sales promotions. Kudler Fine Foods conducted a market...
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... 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how these changes will affect Company. To do this we will examine the Macro-environment, Microenvironment. SWOT analysis and financial analysis will be carried out on the company’s external and internal environment. Corporate Objectives will also be stated to indicate the future of Unilever Company. Marketing Audit, Internal analysis, Critical success factors, Segmentation, Targeting will be...
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...Before the invention of new media, traditional media was largely a capital intensive business, reserved for those with power and access to multi-billion dollar presses and expensive physical distribution systems, costly audio-visual recording and government liscensing (Chia, 2011). Not only has new media disrupted the old conventional model by reducing the barrier of entry to extraordinarily low levels, it has also challenged the commercial model that funds traditional news media gathering and adversely gained tremendous recognition as an essential platform for information dissemination and acquisition (Koh, Lim, Ng, Detenber and Cenite, 10/08/2005). As one of the most wired nations in the world, the Singapore media industry sees audiences and advertisers alike, moving away from traditional media towards digital media (Choo, 12/08/2013); where news from myriad sources is available free of charge and where advertisers have a wide range of options for reaching consumers, including cost-effective online advertising and online retailing. In Singapore, traditional news media are primarily represented by two companies, one owned by Temasek (MediaCorp), one of the state’s sovereign-wealth funds, and the other (Singapore Press Holdings) that is government-centric through close monitoring and regulation. Now forced to compete with a vast spectrum of new publishers such as WikiLeaks, giant news aggregators like Yahoo, MsN and Google News as well as millions of bloggers of whom are...
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...production of slimming products that use herself as the earliest testimony. She brought the name of Sendayu Tinggi at that time, which was among the earliest developer of herbs in Malaysia. Besides, Sendayu Tinggi now has more than 400 kinds of products, a wide selection of herbs, facial & styling themselves in an exclusive boutique. Sendayu Tinggi design the products that includes product formulation, design, ideas, and marketing to the consumers. In 2000-2004, the production is done by 2 Sendayu Tinggi's manufacturer contract which is Pollensa Sdn. Bhd. & also Ganoderma Nutriceuticals. Sendayu Tinggi now is able to run multiple production comprising capsuling, blistering, and sachet. Sendayu Tinggi also in the process of adding production of tableting, oil, and liquid filling. Moreover, Sendayu Tinggi also ever get the third place in the competition's best cleanliness and landscape around Selangor organized by MPK. Other than that, the company also get the good results for 3 consecutive years for health control inspection by JKKP. Sendayu Tinggi produce products based on the medicinal herbs. There were 3 types of products, which is supplements, facials, and make ups. The supplement product is about the availability which are herbal abstinence products, herbal tea, herbal drink women, slimming drinks, anti-acne pills, slimming pills, supplements, and skin lightening supplements. For facial products, there are collagen and anti-pigmentation product, slimming lotions, UV...
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...2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Acknowledgement India’s competitive advantage lies in the lower production and research cost, its large pool of low cost technical and scientifically trained personnel, and large number of compliance certified manufacturers and service providers, which make us different from others. ASSOCHAM feels that technology incubation is no longer confined to a few institutions; it is a responsibility that we have to share, if we wish to see a better and a healthy future ahead. There is an immense need to develop skilled manpower in the area of healthcare and modern as well as traditional medicines. I am glad that this Summit on Emerging trends in Healthcare will bring forth the journey from research desk to the bedside of patient, as we will look at healthcare at the frontline to identify some common challenges that may help explain the complex nature of healthcare and the scale of the “change” challenge. I wish to thank KPMG for unanimously contributing towards this Knowledge Paper, which gives a rich and comprehensive insight of the trend in healthcare. I would also take the opportunity to thank QCI for supporting this event. The case studies contributed providing the best of their services and support towards improving the healthcare scenario of India, I wish them...
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...their appearance and body image. Media images of the unattainable thin body can be found almost anywhere. There has been continual interest in women’s body image throughout the years. Is there truth in the fact that women’s self-esteem and eating patterns are affected by what a woman sees in the media? Have this been researched enough to show the link between poor body image and the media’s portrayal of women and could this research allow for successful interventions to be evaluated and implemented. Could and intervention lead to fewer cases of anorexia and bulimia and could this lead to increased self-esteem and a more positive body image amongst women? The question many people want to know is if this is the case, where did these stereotypes come from exactly? Is it from the movie, television industry, fashion and beauty magazinesor is it from social and cultural influences , or maybe its just something we learn naturally. Does it really affect women and adolescent females selfworth, or does it go beyond that, leading to serious medical conditions? This paper explores the different factors that influences women body image and if the media is soley responsible for how adolescents and women view their body. Some arguments exist that body image is learned and influenced by self-esteem. Bailey, S.D., & Ricciardelli, L.A (2011) stated that body image is psychological in nature, and is more about a person’s self-esteem and less about their actual physical attractiveness as judged...
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...Methodology………………………………………………………………7 6. Analytical Results………………………………………………………....8 7. Discussion………………………………………………………………...10 8. Bibliography………………………………………………………………16 9. Appendix………………………………………………………………....17 EXECUTIVE SUMMARY In summary, the cost of housing an incarcerated inmate does affect the budget of the United States. Whether, the inmate is sentenced to life imprisonment or the death penalty. The facts in this research paper leans heavily in favor of life imprisonment as a cheaper form of punishment verses an inmate being sentenced to death row. The judicial system and politicians have formed several alternatives to assist our country with the ability to lower the cost of housing an inmate in our prison system. For example, the United States detaining systems are concentrating more on issuing a fair sentence to nonviolent offenders, such as, substance abusers and prostitutes. They realize that the majority of the inmates are in need of drug rehabilitation and have a mental illness. Also, the research shows that women offenders are the most affected with drug addiction and substance abuse. They also have the greater risk of recidivism and mental illness, due to, the drug addiction and substance abuse. The judicial system formed an alternative called “sex courts” to address the situation with female prostitutes. The alternative addressed the need of therapeutic rehabilitation (drug treatment and mental health counseling), instead of, incarcerating...
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...Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3, No 8, 2012 www.iiste.org COMPARATIVE ANALYSIS OF FAIR VALUE AND HISTORICAL COST ACCOUNTING ON REPORTED PROFIT: A STUDY OF SELECTED MANUFACTURING COMPANIES IN NIGERIA BESSONG, PETER KEKUNG and CHARLES, EFFIONG DEPARTMENT OF ACCOUNTING FACULTY OF MANAGEMENT SCIENCES UNIVERSITY OF CALABAR, P.M.B.1115, CALABAR, CROSS RIVER STATE, NIGERIA Tel: +234 8037079607 ABSTRACT This study aimed to critically examine the effects of fair value accounting and historical cost accounting on the reported profits. However, since the major objective of any business organization is to make profit and continue in business, what they face in the course of doing their business and the method of accounting they use in reporting their profit may make this noble objective to be unrealistic particularly during inflationary period. Data were collected from both primary and secondary sources and presented and analyzed using ordinary least square. The study revealed that both historical cost and fair-value accounting have significant effect on reported profit. Conclusively, Based on the findings of the study, it is concluded that the amount calculated as depreciation, charged as taxes and paid as dividends greatly influence the operating profit of the company. This simply means that the method of profit measurement will greatly influence the amount charged as taxes, depreciation and dividend on the profit of...
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...HERBAL MEDICINE FOR ALTERNATIVE HEALTH CARE A Research Paper Presented to The Faculty of the Languages and Literature Department College of Liberal Arts De La Salle University-Dasmariñas Dasmariñas, Cavite in Partial Fulfillment of the Requirements for the Course ENGL 102-Communication Arts and Skills II Hannah Khamille Bayalan Marie Pia Iscel Villa Dianne Lherry Landicho March 2008 Chapter I INTRODUCTION A. Background of the Study Plants had been used for medicinal purposes long before recorded history. For example, ancient Chinese and Egyptian papyrus writings describe medicinal plant uses. Indigenous cultures such as African and Native American used herbs in their healing rituals, while others developed traditional medical systems in which herbal therapies were used systematically. Scientists found that people in different parts of the globe tended to use the same or similar plants for the same purposes. In the early 19th century, when methods of chemical analysis first became available, scientists began extracting and modifying the active ingredients from plants. Later, chemists began making their own version of plant compounds, beginning the transition from raw herbs to synthetic pharmaceuticals. Over time, the use of herbal medicines declined in favor of pharmaceuticals. Long before the introduction of modern medicines and Western curative methods, herbal medicines had been widely used in the Philippines. The use of medicinal plants or herbs has...
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...of promotional messages delivered to them through different mediums and from different organizations. Whether at home watching TV, listening to Radio, walking in the mall or driving through the city, consumers get exposed to those messages which they process through different channels, and eventually create behavioral responses. However, due to the competitiveness in the market, many businesses face difficulties in delivering their messages to their target audience. A problem with promotional messages is that they can easily fall into the trap of becoming simply noise. They crowd the market place, make things confusing to the customer, which creates a marketing problem and defies the whole purpose of the marketing message. This paper focuses on the effective...
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...TERM PAPER MPOB L LOVELY INSTITUTE OF MANAGEMENT topic:- stress management SUBMITTED TO:- Ms. MANBIR KAUR GILL SUBMITTED BY:- NAME:- PRASHANT KUMAR ROLL NO:- RT1901 “A19” SUB:- MPOB REG NO:- 10900829 PROG :- MBA (1ST) ACKNOWLEDGEMENT | I would like to take this opportunity to express my gratitude towards all those people who have helped me in the successful completion of this term paper, directly or indirectly. I would also like to express my sincere gratitude towards Ms. Manbir kaur gill (my term paper guide) for her guidance and help which she willingly provided at every step of my term paper. PRASHANT KUMAR M.B.A 1st SEMESTER TABLE OF CONTENT INTRODUCTION 1 ORGANIZATION SIGNIFYING 4 LITERATURE REVIEW 5 RESEARCH METHODOLGY * SECONDARY DATA 8 DATA ANALYSIS ...
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...E&Y Nutraceuticals Critical supplement for building a healthy India Contents Foreword................................................................................................... 04 Introduction............................................................................................. 06 Executive summary................................................................................ 07 An insight into the nutraceuticals market of India Section I: Nutritional status of the population of india....................................10 Section II: Nutraceuticals market: global and India.........................................24 Section III: Way forward............................................................................... 48 Annexure.................................................................................................. 66 Acknowledgements................................................................................ 76 Glossary....................................................................................................77 About FICCI..............................................................................................80 Foreword Ajit Singh Chairman- FICCI Task Force on Nutraceuticals Chairman- ACG Worldwide (formerly Associated Capsules Group) President- Health Foods and Dietary Supplements Association (HADSA) Dear reader, Nutraceuticals as they are called in industry parlance cover a basket of products from...
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...African Journal of Business Management Vol.5 (8), pp. 3063-3070, 18 April 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study on occupational stress experienced by private and public banks employees in Quetta City Nadeem Malik Commerce Department University of Balochistan Pakistan. E-mail: nadeem_malik_uob@yahoo.com. Accepted 18 February, 2011 Stress is a universal element and persons from nearly every walk of life have to face stress. Stress can have negative impacts on both the employee and the organization. Actually, in this research paper it was checked that what the impact occupational stress produced upon employees. The study describes the occupational stress in public and private banks. A randomly selected sample of 200 employees from private and public banks shows that occupational stress is found higher among private bank employees compared to public bank employees. Among different occupational stress variables role over load, role authority, role conflict and lack of senior level support contribute more to the occupational stress. Bank employees cannot afford the time to relax and "wind down" when they are faced with work variety, discrimination, favoritism, delegation and conflicting tasks. Key words: Occupational stress, pubic bank employees, private bank employees, employees’ health, increased competition, organizational behavior. INTRODUCTION People react to stress in...
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...Topic Option A. Company Case Study Introduction In the recent years, people pay more attention to healthy food. The brand I chose which name is Cocoa Bio can easily solve this problem. Cocoa Bio's idea is to create natural products of nourishment, which help people improving health using one of the best products that the nature has offered, the cocoa and consequently the chocolate. Cocoa Bio (2010). Cocoa Bio was established in the United Kingdom. In March of 1997, Cocoa Bio started working to offer us this kind of products to a marketing expansion. In this essay, I will focus on expanding this brand to South Korean in which has not been covered yet. I will use PESTEL analysis macro environment, then discuss market entry modes and market mix strategy, and last, I will propose which one to choose, standardization or adaptation. PESTEL analysis Political factors South Korea is government-led market economy. The economic aspect of the direction and development depends on government’s unilateral command, because of its highly centralized system of government. The most cannot be ignored problem is substantial degree of selective state intervention in the private sector. It is an obstacle for Cocoa Bio market entry and penetration. Besides, South Korean market has relatively limited volume, and it mainly relies on foreign trade to accelerate economy, therefore the government is quite sensitive to imported goods. Furthermore, Protection of homegrown company is quite common...
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...Chapter 5: Gender Stratification by sex is a feature found in most societies, with men generally being in a more dominant position in society than women. Men have traditionally been seen in a wide range of active and creative roles – as warriors, hunters, and workers, as political leaders or successful business executives, as scientists, engineers, inventors, and great artists. Women have traditionally been seen as housewives and mothers confined to the home and caring for their husbands and children. Even when working outside the home, women's jobs often seem to be an extension of their caring role in the home, looking after others as receptionists, secretaries, nurses, teachers, and social workers. Are these differences simply an extension of the biological make-up of males and females, or are they a product of the ways that males and females are brought up in society? (Nature vs. Nurture) SEX AND GENDER • Sex: (whether someone is male or female) refers to the natural or biological differences between men and women, such as difference in genitals, internal reproductive organs, and body hair. • Gender: (whether someone is masculine or feminine) refers to the cultural, socially constructed differences between the two sexes. It refers to the way a society encourages and teaches the two sexes to behave in different ways through socialization. • Gender role: is the pattern of behavior and activity which society expects from individuals of either...
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