...Chance Dalton Haley Davis English 101 2 December 2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example,...
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...accepting design bids for its seasonal annual marketing campaign. Team B is asked to design the following: * An 11” x 14” poster designed for print delivered as an unflattened PSD file smaller than 10 MB. * A 300 x 300 pixel web advertisement delivered as an unflattened PSD file smaller than 10 MB and a flattened JPEG of no more than 200 KB. * The color scheme must be consistent with the color scheme established on the Baderman Island website. * Both the poster and web advertisements to include the Baderman Island logo, located in the banner at the top of the Baderman Island home page. * Designs to include at least three different examples of text to include: The Baderman Island motto. A new additional slogan created by Design Team B. The company name Baderman Island, modified from text into a graphic. In order for Team B to create these designs, it is beneficial for them to learn more about the Baderman Island Resort, such as the accommodations, amenities, and restaurants. The site also has a blog that could be useful in finding out what guests look for most when coming to visit Baderman Island Resort. History “Welcome to Baderman Island: where paradise is reality.” "Established in 2004, leisure and convention center focused Baderman Island is dedicated in providing unique and quality experiences to Island guests and daily visitors. The Board of Directors and operational leaders within the organization, require their staff to promote quality...
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...Most companies use slogans, taglines or catchy phrases in their advertisements to tell the world what makes their product or service special or different. A slogan can become the foundation of a company’s identity if done well however, if done poorly - a slogan can send the wrong message and actually drive customers away. This is why it is important to have a solid and accurate tagline. When you develop an effective advertising slogan – one that’s notable and gives a precise picture of what your business is all about – the slogan becomes an important part of your brand. An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. This is exactly why I agree that Walmart was right to drop their tagline “Always Low Prices. Always”. Walmart is not always going to have the lowest price on an item so the continued use of the slogan could possibly work against Walmart when people start observing the prices may not ALWAYS be lower. Even though, this tagline did reach with millions of customers, their second operation – the price rollback campaign helped stock soar 1173 percent in the 1990s. This strategy was more appealing to the eye; people saw a smiley face slashing prices in half. It did wonders for the company! It was like the store’s mascot, it was on the commercials, store signane, employee aprons and their buttons. It was during 2000 – 2007 when Walmart’s stock prices fell and remained...
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...A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2] "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans. Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are...
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...celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by a company under a particular name Mission Statement A summary of the aims and values of a company, organization, or individual. Mission Statement A summary...
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...Explain whether Jake's actions are in or out of his scope of employment. Jake’s actions are within the duty of care of his job, he is an auto mechanic technician and he takes pride in doing his job to the fullest degree. Auto mechanics “performs basic care maintenance, such as oil changes and tire rotations, diagnose more complex problems, and plan and execute vehicle repairs.” (Automotive service technicians, n.d., (¶ 1) There was a breach of duty, due to the overtime that Jake worked because of the free oil change promotion offer by the owner of the car dealership. Jake hurt his thumb while working on a car; he said, “I tried to tighten my thumb with a torque wrench.” (Drama of Law, n.d.) The overtime that Jake worked caused him to be overly tired and not as alert as he normally would which caused him to injury his thumb while working on a vehicle. This injury occurred while Jake was at working fulfilling his job duties as an auto mechanic. Herman is offering free oil changes to all previous customers to bring in business for his car dealership. Jake who is the newly appointed service manager is doing a complete work up on all the cars that come through his garage, along with the free oil change. What Jake is doing is apart of his job and when car owners normally go in to have their oil changed there are other services included. An oil change includes “fluid levels checks and top up of the brake fluid, antifreeze, power steering and essential cheeks of the lights,...
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...1. A union exists and Dinesh is a part of it. 2. Since this problem exists elsewhere in the organization the training program can be organization wide. Since mechanists are not skilled labour and still they get away without being fired shows that the organization is one, which has a union. Since Ganesh has no complaints with the work that Dinesh does and since Dinesh is known for his temper and alcoholism Dinesh seems to be facing some kind of problem in family or factory. He is not someone who evades work by nature or is ineffective but only reacts badly to situations a few times. He is facing some kind of pressure and when it becomes too much he takes his anger out on someone in the work place. The fact that he has been with the organization for 5 years seem to suggest that he feels fairly experienced and does not want the supervisor to tell him to do things other than what he was already doing. "Critical Incidents Method" can be used effectively here. The work of a mechanist is quite routine and does not need constant appraisal. It would be better if the appraisal system were such that it only takes into account special events. Since this kind of behaviour exists elsewhere in the job it suggests that there is some sort of pressure in the job. This could also be caused due to the monotonous nature of the work. A training program designed to release stress can prove beneficial here. Yoga is something that comes to mind immediately. The problem of the...
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...1.0 Executive Summary The purpose of this business plan is to raise $100,000 for the development of an automotive repair shop while showcasing the expected financials and operations over the next three years. The Automotive Repair Shop, Inc. (“the Company”) is a New York based corporation that will provide automotive repair services and part sales in its targeted market. The Company was founded in 2009 by John Doe. 1.1 Products and Services The Automotive Repair Shop will be engaged in the business of providing automobile repair and other automotive services to the general public. The Company has the ability to service almost any domestic or foreign automobile. The Company will generate revenues from both the sale of mechanic labor and from after-market replacement automobile parts. Once Mr. Doe brings the business to profitability, he intends to further expand the after-market auto parts revenue center and increase the sports tuning services, which command higher premiums that standard automotive repair. The third section of the business plan will further describe the services offered by the Automotive Repair Shop. 1.2 The Financing Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. 1.3 Mission Statement The Automotive Repair Shop’s mission is to become the recognized leader...
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...1. Explaining the Relationship between Media Exposure and Early Adolescents’ Body Image Perceptions: This document was conducted by Kern Eyal who has a Ph.D. in Communications and Tali Te’eni-Harari who has a Ph.D. in Business Administration. Their journal article will be helpful for my research paper because their main focus is on the media exposure towards adolescent girl’s low self-esteem on their physical body. The study explains the young girl’s favorite television characters as an important factor for their overall low self-esteem and body image. This source also included statics with relationship to young girl’s body image. 2. Friendly Advice? Beauty Messages in Web Sites of Teen Magazines: I will be using this article because it discuss valid reasons adolescent girls are using the web for beauty advice. The study included statics in their findings based on three of the most influential website young girls are using with examining their attitudes towards the beauty products usage. This article also referenced other studies that are similar to their own findings such as young girls using the web for fashion magazines, shopping, and music. 3. Role of television in adolescent women's body dissatisfaction and drive for thinness: This study examined adolescent women being unhappy with their body image and wanting themselves to become smaller because of the type of program they were watching. This source is effective for my research essay because their...
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...Diesel Mechanic Becoming a diesel mechanic is an extremely rare and overlooked career path. Not everyone is cut out to be a diesel mechanic; it is a very dirty, hands-on job. However, it does not require any standard curriculum knowledge. It is simply the understanding of an intricate diesel engine. Being a diesel mechanic is a rewarding career that is a vital part of maintaining much of America’s transport. Diesel mechanics work on the diesel engine, the workhorse that powers larger vehicles. Diesel mechanics are also referred to as diesel service technicians or diesel engine specialists. They follow a routine maintenance checklist which involves the inspection of braking systems, steering mechanisms, wheel bearings, and other significant...
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...Automobile Mechanic, an automobile repairman, is a career I wish to pursue for the lifelong learning, good deeds, and increased knowledge. I have had an interest in automobile mechanics sense I was a kid. Several things interest me in this career. I enjoy fixing things as well as helping people and making money. The only challenge I’m concerned with is the likelihood of me getting a high enough starting salary. This job contains a well suitable salary. This job has great benefits. It also has a great retirement plan. I do consider being an automobile mechanic some day. An automobile mechanic is someone that repairs, fixes, or builds an automobile. A mechanic works in a shop. Automobile mechanics are also called service technicians (“Overview” 1). They wait for people that need their vehicle worked on....
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...The passion that I am going to talking about is being an auto mechanic and all of the things that come along with being an auto mechanic. Being an auto mechanic is not a job for everyone, but I believe it is the right job for me. Being an auto mechanic requires many different things including having a wide range of tools, extensive knowledge about the automobiles and the to work on them everyday. One of the most important purchases for a mechanic is his tools. One of the requirements for just about every auto mechanic job is that you bring your own tools. The reason for this is that while mechanics are trusted to work on vehicles, If a shop provided them tools to do work there would be no guarantee that the tools would be put back where in...
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...Mobile Garage Services Limited” will provide mechanic and vehicle repairs services when called upon in case of emergency. Several small mechanic teams will wait on various exit points of Dhaka city and within the city to respond to emergency calls. The call operators will receive emergency call for services required and will inform the nearest mobile mechanic teams who will attend the location where the vehicle broke down. The teams will move around in company vehicles carrying the tools needed to repair vehicles and will also carry some common spare parts. The company will have qualified mobile mechanics who will come equipped with all the necessary tools to perform expert vehicle repairs wherever you may be – whether that's at home, at work or at the side of a road. 2. Industry Background The number of people in our country with their own private vehicle is increasing day by day. Also corporate offices, factories and other form of ventures have their own transportation. So the need for repairs and maintenance of these vehicles is also rising. This creates an opportunity to set up a venture of this nature. Currently people with vehicle who need this kind of service either have to drive their vehicle to the garage or calls a known mechanic. Few garage service providers who take emergency call are not that mobile and do not have the resources and expertise to carry out a venture of this nature. The need for motor mechanic services is growing as the number of vehicles...
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...Through Silicon-Via (TSV) Technology Abstract Increasing demands for electronic devices with superior performance and functionality with longer battery life while reducing their sizes, weights and energy consumption has driven the semiconductor industry to develop more advanced packaging technologies. Among all different types of packaging technologies proposed, three-dimensional (3D) vertical integration (3D stacking of chips) using through silicon via (TSV) copper interconnect is currently considered one of the most advanced technologies in the semiconductor industry. The co-efficient of thermal expansion of copper is 5-6 times more than that of silicon. This leads to thermal stresses in the via. These stresses are analyzed in this paper. Also, these stresses lead to a change in carrier mobility. This leads to formation of keep out zones (KOZ) in surrounding silicon. The various factors affecting the size of the KOZs are also considered. 1 1 Introduction A via (Latin for path or way) is an electrical connection between layers in a physical electronic circuit that goes through the plane of one or more adjacent layers. A through-silicon via (TSV) is a vertical electrical connection (via) passing completely through a silicon wafer or die. This is an interconnection method in which holes are drilled through active chips, after which they are filled with an interconnect material. Different tiers of chips are then stacked on each other by CuCu bonding...
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...Can you correctly identify a car from the sound of the engine? I can. Consequently, I am what some might call a “motor head”, though I prefer car enthusiast. I love learning about cars, how they work, and the industry as a whole. How do the various parts fit together and contribute to the car’s power and stability? Which countries produced which systems? How do we get from an idea to a final product rolling off an assembly line (or even finished by hand)? At only three days old, I was adopted. Just before I turned thirteen, my adoptive father passed away. Luckily I’m very close with my grandfather. We even look alike (despite no genetic connection) and we are both passionate about cars. He planted this seed during my childhood by...
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