A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2]
"Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans.

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1]
Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are memorable many years after their use is discontinued.

Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually: states the main benefits of the product or brand for the potential user or buyer implies a distinction between it and other firms' products—of course, within the usual legal constraints makes a simple, direct, concise, crisp, and apt statement is witty adopts a distinct "personality" of its own gives a credible impression of a brand or product makes the consumer feel "hot" or... makes the consumer feel a desire or need is hard to forget—it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film
Nomenclature[edit]

Taglines, tag lines, or tags are American terms for short advertising slogans. In the UK they are called end lines, endlines, or straplines.[2] In Japan, they are called catchcopy (キャッチコピー kyachi kopī?) or catch phrase (キャッチフレーズ kyachi furēzu?).
Well-known slogans

How to create slogans

To create the Perfect Pitch, Title, and Tagline (top rated book) you must first think of your audience. Whether it be your customers, your constituents, and the public at large. You want an appealing message that reflects how you want your company to be perceived. A slogan can succinctly and powerfully communicate your message.

Good business slogans usually do not come instantly. After you jot a few ideas down, I advise you to play with them in your head for a week or so. Brainstorming is another great way to generate new, creative ideas. Utilize your friends, family and co-workers. Don’t get frustrated if you don’t get ‘it’ right away. Any creative pursuit takes time. But remember that everyone can create a killer slogan all it takes is a simple idea to start with.

Getting help to shape the perfect slogan

Whether you are looking for company, business, product or a green environmental slogan, a slogan development company can create a tagline which fits your company perfectly. However make sure to do your homework first before ordering a package. It is important to tell the slogan company what tone you want your slogan to be (serious, funny, and lighthearted). You should also give a brief background about your company or project and what you want your slogan to convey. The more information you provide the more accurate and descriptive goes along way. It allows the development company to best craft a catchy and creative slogan for your company.