In today’s word everything is constantly changing, and improving. Every day great inventions are thought of, and made a reality. Old things are changed and manipulated to remain useful and important. The United States Postal Service should be no different. If the USPS wants to succeed in the coming years, they will have to change the company to make it more efficient and prosperous. A long time ago someone coined the USPS with the slogan “fly like an eagle,” but these words hold no real value in the twenty first century. According to Daniel Stone, the USPS needs new branding (Source A). A company’s branding is its identification. Without proper branding, or a good slogan the public doesn’t have a good way to identify the company. …show more content…
When a company has good slogans it prompts consumers to associate certain thoughts and feelings with that company. If the USPS does a good job they could come up with a slogan that prompts both excitement and joy, pushing customers to be more apart, and increasing the company’s production. Slogans can be very beneficial to a company, but it takes more than that to keep a company floating. The USPS Postmaster feels that by eliminating Saturday deliveries it could help save the USPS (Source C). However, Richard Honack believes the exact opposite. He thinks that the USPS should also deliver on Sundays (Source A). Not only would this be risky, but it could be just what the USPS needs to separate itself from competition. For as long as mail has been delivered, it has never been delivered on a Sunday. Although today it seems very normal that shops are open on Sundays, it didn’t used to be …show more content…
From 2007 to 2010 mail volume dropped by almost forty billion pieces. Yet the amount of employees only decreased by 60,000 people (Source B). If any company wants to be successful then it must spend within its means. The USPS has far too many employees for its current workload. With the significant decrease in mail, there should have also been a significant decrease in employees. A company that is losing money cannot continue to lose money by keeping on employees that are not necessary. Although it is awful to have to fire people, it is an irrefutable evil when it comes to good business. Another aspect to employee costs are their benefits. Employees are guaranteed a minimal hourly wage by the government, they are also guaranteed certain benefits. However, these benefits are not guaranteed to the extent at which the USPS gives their employees (Source F). An easy solution to cutting the losses of the Postal Service would be to minimize benefits. There is no circumstance in which all of the employees benefits, or retiree’s benefits should be taken away. If just a few hundred dollars were shaved off of each of the 300,000 retiring workers’ benefits, it would save the Postal Service millions. It would be very hard to make the decision to cut back on these payments, but without real change, the USPS has no hope to ever persevere in the years to