...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Technologies for Smart Grid Abstract Smart Grid is next generation power transmission system with advanced communication technologies. This article will make a review of some possible communication technologies for the smart grid. The applications and limitations of these technologies will be introduced and discussed. 1. Introduction Smart grid is next generation of the power transmission system and is a revolution of the old electrical power grid which has been used for about one hundred years. Now there is still not a clear definition of smart grid but some main aims and features of expected smart grid are: observable, controllable, efficient (energy and economy), incorporating renewable and distributed generation, enable demand side operation and the ability of automated. The technologies support the future smart grid can be divided into three parts: 1. Information and Communication Technologies (ICT) 2. Sensing, Measurement, Control and Automation Technologies 3. Power electronics and energy storage Technologies This article will only introduce the current information and communication technologies for the smart grid because of the length restriction. The reliable and stable communication system is a key factor for the power delivery system. Therefore, a communication system that meets the requirements is the foundation to the successful implementation of Smart Grid in the future. 2. Information and Communication Technology (ICT) for Smart Grid The application...
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...1. You are preparing to implement smart cards into your organization for all users. Which Windows Server 2003 service must you install in order to support smart card authentication? A: b. Certificate Service 2. Based on strong password characteristics, what is wrong with the password TiGer01? What would you recommend changing to make this password stronger? A: Do not use a full dictionary word, make it at least 8 characters, and add a symbol/special character to the password. 3. One of your employees is unable to gain access to the network because she left her smart card at home. Keeping in mind that your network has fairly high security guidelines, which of the following choices is the most secure solution for this situation? A: d. Create a temporary smart card for her with a certificate that expires at the close of the business day. 4. You are the main administrator for an enterprise environment consisting of four domains in separate locations. Your network is becoming increasingly difficult to manage due to the number of users in separate geographic locations. Each location has people who are willing to learn to maintain their part of the network. In addition, as departments grow, you want each department to have control over their user accounts and resources. The CEO has asked you to come up with a plan to set up decentralized administration. What will you include in your plan? A: Delegation of control to each admin of each sub-domain, Standardized...
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...in their daily life for example people with dementia who have difficulty in remembering details and managing daily life activities can now live independently with the assistance of smart computer systems. Sleep regulation warnings, ergonomic assistance in moving around the living space and cooking assistance systems are a few examples in this regard. Moreover, assistive technologies help ageing population better interact with technological devices such as smartphones. The emergence of smart technologies has opened the portal for the development of increasingly powerful and customized tools to help people with disabilities. The potential for technology to improve the living standards of disable individuals is enormous. But how exactly does the intervention of technology in improving the lives of disable individuals. Though many believe that smart homes are expensive and not useful for people with disabilities, smart homes are the best suitable assistive technology that a disabled can get. In a fast paced world that thrives today, smart and technologically advanced home environments provide a safe and convenient lifestyle that promotes a general well being of individuals and an improved quality of life. As Emily Agree, a professor at Johns Hopkins Bloomberg School of Public Health states that “Smart home devices also improve well-being by promoting independence. The use of assistive technology enhances the ability of adults to make choices about when and how they carry out...
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...MAGNETIC STRIPE TECHNOLOGY I recalled a week before Christmas; I was at the shopping mall buying some clothes, shoes, bags, and gifts for my niece and nephews. Afterwards, I was about to pay to the cashier. Surprisingly, the amount that I purchased was greater than the cash on my hand. I was really nervous that time because it was the first time that happened to me; however, I remembered that I have ATM card on my wallet. I slip out my card from my wallet and gave it to the cashier. She courteously took the card from me and swiped it through a card reader. After a while, the lady on the cashier handed back my card with a receipt and gave me a generous smile while saying, “Thank you, Sir”. In that particular moment, I wondered or you may also wondered, “How did this transaction happen?” or “How can all information be stored on that card?” given the fact that it is just a plastic card. The answer on these questions lies on the back of our card. The black stripe, also known as the magnetic stripe, is what makes this possible. Magnetic stripe technology was invented Fritz Pfeulmer, a German-born audio engineer in 1928. Although it was invented that time, it was not until the early 1960s that the technology found its way to meet the demands of people in metropolitan area. It was then first installed by the London Transit Authority as a mean to aid the increasingly busy London Underground. Its success was spread across the Atlantic Ocean. More so, by the late 1960’s, San Francisco...
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...| 2006-5 Oklahoma | 47800 | 2007-1 LSU | 46900 | 2007-2 Texas | 50100 | 2007-3 Prairie View A&M | 45900 | 2007-4 Montana | 36300 | 2007-5 Arizona State | 49900 | An important thing to note is that the homecoming game of every season is the second home game (bold), and is always well attended. Also the forth home game always corresponds with a local festival that always draws from attendance (italics). Summary of Forecasting Methods: Below is a table of the forecasting methods. The correlation coefficient, bias, mean absolute deviation (MAD), mean squared error (MSE), and mean absolute percent error (MAPE) are shown. | Correlation | Bias | MAD | MSE | MAPE | Naïve | -- | 541.38 | 6865.52 | 69,856,200 | .19 | Moving Average (3 periods) |...
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...[1] SMART GRID: A Caminho da Rede Inteligente <http://www.cpqd.com.br/highlights/4368-smart-grid-a-caminho-da-rede-inteligente.html> acessado em 23.7.2011 às 11h23 [2] Réflexe, a Smart Grid project led by Veolia Environnement, is selected for France's future investments program' <http://www.veolia.com/en/medias/press-releases/reflexe.htm> acessado em 23.7.2011 às 11h31 [3] National Smart Grid Policy: Moving Toward a National Modernized Electrical Grid through Current Pilot and Demonstration Programs <http://pip.collegethink.com/media/files/papers/Scott_09_r.pdf> acessado em 23.7.2011 às 11h46 "O que foi projetado para atender a uma realidade do século XX, seguramente não conseguirá acompanhar satisfatoriamente as tendências de demanda do século XXI, onde o consumo de energia elétrica insiste em crescer a taxas sempre mais elevadas que o próprio PIB dos países."[1] "The Department of Energy (of USA) has identified three major problems of the electric grid: unreliability, inefficiency and enormous greenhouse gas emissions during electricity generation." [3] "As Americans use more and more electricity via electric vehicles, computers or iPods, the demand is surely out weighing the supply. This causes strain and congestion on the electric grid." [3] "the grid lacks efficiency. Most of the energy that is lost within the electrical grid is in the form of heat. However, if a five percent increase in the efficiency occurred...
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...Abstract— Cities need to become smarter by becoming more sustainable, more efficient and more livable. Information technology is helpful in making the city smarter. Smart cities are based on eight pillars comprises of buildings, energy, water, recycling, healthcare, mobility, services and finance. This paper focuses mainly on energy, environment and infrastructure which include all the eight pillars. The key drivers in smart city in terms of energies are maintaining grids reliability and stability, improving energy efficiency across the value chain, integrating intermittent CO2 free energy and intelligent energy storage. Smart infrastructure in smart cities are sensor networks, digital management of water and waste management, resources awareness,...
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...i.e. bionics and smart devices, there are a wide range of vulnerabilities and malicious maneuvering rising up against them. The future of these emerging technologies brings with them a complex set of security issues and policy concerns, which need to be precisely balanced in order to protect national interest and personal and private security. As theses technologies are developed and made practical for effective use by the U.S. military and private use, policy development and governance must keep pace. Keywords: Cybersecurity, IT Governance, Cybersecurity Innovations, Emerging Technologies, Bionics, Smart Technologies Introduction Most electronic technologies depend on a wide range of information technologies, Wi-Fi and many cases the Internet to relay critical data. Devices built with information technologies, requires remote validation or operation and is based on security protocol to protect them are vulnerable to manipulation and compromise attacks. Is the level of built in securities going to be enough to secure the trust between human users and machines, protect against rogue insider threats and nation-state conflicts worldwide? Will there be enough protection to ensure there is no lost in privacy? Since the 1970’s much work has been done by private industry and government, which has led to some key industrial and medical transformations. Or what is being call smart technology today. Smart technologies have...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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... I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus in my driveway. The Smart fortwo Brabus is an electric car but yet has a "Save the Earth" vibe. The Smart fortwo Brabus is an absolute beauty. It has both a sporty but yet classy look. Its sporty look makes it popular and trendy. It is something that a young person such as me, would...
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