Dhaka Shishu Mela

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ASA University Bangladesh
Report On
Customer satisfaction on Shishu Mela

Submitted To

MD. Habibur Rahman
Lecturer, Faculty of Business Administration
ASA University Bangladesh

Submitted By

Muntasir Mamun Faysal
Id: 091-12-0231.

Batch & Section: MKT-7A
BBA Department, ASAUB
Submission Date: 29-07-2012

Letter of Transmittal

July 29, 2012.
To
MD. Habibur Rahman
Lecturer, Faculty of Business Administration
ASA University Bangladesh

Subject: Submission of the Report on customer satisfaction of Shishu Mela

Dear Sir,

This is a great pleasure for us to submit the report on “Customer satisfaction on Shishu Mela” which is partial requirement of my BBA program. While preparing this report, we tried our best to follow the instructions that you have given us.
The entire report is based on our research/survey in Shishu Mela. We have furnished all the things what we have got to know about the Shishu Mela.
We shall be highly encouraged if you are kind enough to receive this report.

Sincerely yours

Muntasir mamun Faysal
Bachelor of Business Administration (BBA)
ASA UNIVERSITY BANGLADESH

Acknowledgement

At first we present our due regards to the Almighty, who have provided us the brilliant opportunity to make and complete this report successfully.
We would also like to give our hearties thanks to who helped us in their busy working schedule to gather lots of useful information to prepare this report. Special thanks to our respondent who give their response to support my analysis part.
We would also like to thank all the other people who have helped us during the process of making this report.

Table of Contents

Introduction……………………………………………………………… 6
Research Methodology………………………………………………….. 7
Objectives of the study………………………………………………….. 7
Limitation of the study………………………………………………….. 8
Data analysis:
Descriptive Statistics……………………………………………………. 9
Frequencies statistics……………………………………………………. 10
Frequency table………………………………………………………… 11-13
Findings by Pie chart………………………………………………….. 14-18
Conclusion……………………………………………………………… 19
Recommendation………………………………………………………. . 19
References………………………………………………………………... 20

Introduction

It is maintained by Dhaka City Corporation as theme park since 1994. The 12 rides of the park include including a Voot train, a swan boat and a number of wheel-based rides. The cheapest of all theme parks in Dhaka, charging BDT 30.00 for entry per head, it draws about 1,000 visitors a day.
The children’s recreational park named Shishu Mela (Children’s Park) was established in Shymoli. This park opens every day at 11:00 am and closed at 10:00 pm.

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Research Methodology

1. Existing literature. 2. Observation and analysis (including field research in shisu mela). 3. Quantifiable data, including attendance figures, operational figures in investigations of virtual queuing, efficiency, time management etc. Three databases have been established (Parks, Lands and Attractions), wherein gathered Interviews with Shisu mela customers, and others in applicable role of shisu mela conducted by us.

Objectives of the study

• To provides good’s & services to the customers. • To make a profit. • Maximize sales & improve quality. • Provide a highly competitive services • Arrange good environment. • Take care of customer’s satisfaction. • To provide the security.

Limitation of the study

a. There are no secondary data. b. Due to confidently the policy of the Shisu mela restricting disclosing some important data. c. Unwillingness among the clients to participates to the survey. d. Customers have no interest to talk with us. e. Lack of informations. f. Time management. g. Because of these limitations, researchers often supplement observation with survey. h. Not flexible. i. Response rate is often very low. j. Quick method.

Data analysis
Descriptive Statistics

| |N |Std. Deviation |
| |Statistic |Statistic |Statistic |Statistic |
|Valid |0-1 |11 |36.7 |36.7 |36.7 |
| |2-3 |13 |43.3 |43.3 |80.0 |
| |3-4 |5 |16.7 |16.7 |96.7 |
| |4 to above |1 |3.3 |3.3 |100.0 |
| |Total |30 |100.0 |100.0 | |

Visiting Shishu Mela

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Family & Relatives|11 |36.7 |36.7 |36.7 |
| |Couple |6 |20.0 |20.0 |56.7 |
| |Friends |12 |40.0 |40.0 |96.7 |
| |None |1 |3.3 |3.3 |100.0 |
| |Total |30 |100.0 |100.0 | |

Reason Visit

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Entertainment |7 |23.3 |23.3 |23.3 |
| |Refreshment |13 |43.3 |43.3 |66.7 |
| |Holyday |9 |30.0 |30.0 |96.7 |
| |Personal Reason |1 |3.3 |3.3 |100.0 |
| |Total |30 |100.0 |100.0 | |

Thing Attract

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Amusement |10 |33.3 |33.3 |33.3 |
| |Theater |5 |16.7 |16.7 |50.0 |
| |Souvenirs |3 |10.0 |10.0 |60.0 |
| |Special event |12 |40.0 |40.0 |100.0 |
| |Total |30 |100.0 |100.0 | |

Types of Rides

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Roller Coaster |11 |36.7 |36.7 |36.7 |
| |Voot Train |7 |23.3 |23.3 |60.0 |
| |Crazy Car |8 |26.7 |26.7 |86.7 |
| |Swan Boat |4 |13.3 |13.3 |100.0 |
| |Total |30 |100.0 |100.0 | |

Security Services

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Yes |18 |60.0 |60.0 |60.0 |
| |No |12 |40.0 |40.0 |100.0 |
| |Total |30 |100.0 |100.0 | |

Environment

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Yes |20 |66.7 |66.7 |66.7 |
| |No |10 |33.3 |33.3 |100.0 |
| |Total |30 |100.0 |100.0 | |

Perfect Location

| |Frequency |Percent |Valid Percent |Cumulative Percent |
|Valid |Yes |21 |70.0 |70.0 |70.0 |
| |No |9 |30.0 |30.0 |100.0 |
| |Total |30 |100.0 |100.0 | |

Pie Chart

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Figure 1: In this figure information provides that people how much time visited Shishu Mela in a year.

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Figure 2: In this figure information provides that people are visiting Shishu Mela with whom.

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Figure 3: In this figure information provides that people why visit at Shishu Mela.

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Figure 4: In this figure information provides that what things people attract much more.

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Figure 5: In this figure information provides that types of rides at Shishu Mela.

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Figure 6: In this figure information provides that what about the security services in Shishu Mela.
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Figure 7: In this figure information provides that are people do agree that Shishu Mela are entertaining.
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Figure 8: In this figure information provides that people mention what types of problem over there.
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Figure 9: In this figure information provides that are people do agree that location of Shishu Mela is Perfect.
Conclusion

This work will take a post-structural approach to the understanding of how the various theme parks signs can be read by its audience, drawing heavily on film theory’s understanding of meaning in narrative and emotional manipulation - acknowledging the various contexts from which an audience may approach the text, and investigating the designers’ attempts to weight their work for a specific interpretation.

Recommendation

Due to the customer complaint and the lack of guidelines to prevent untrained sales staff from serving customers, the following recommendations are made concerning compensating the customer, staff training, monitoring new staff, and revising the guidelines.

1 Compensation
Given that the customer has justifiably complained, we should give him his money back, and, to maintain goodwill, continue relationship with customers.

2. Monitoring New Staff
In order to reduce the possibility of new salespeople making incorrect recommendations to customers, they should always be accompanied by an experienced salesperson for the first month of their service. This guideline should also be in our staff manuals and procedures.

References

• We collect primary data for this report • We collect image from www.google.com/image • We are pleased who helps us to collect data • We also give thanks to respondents who helps us to doing survey