...innovation Smart phone. This average large group of people is using Smart Phone, and there are some significant reasons behind their likings and using of Smart Phone. More over 9.63 crore people of Bangladesh are using mobile phone recorded by Bangladesh Telecommunication Regulatory Commission. From these large numbers of mobile users maximum 34 percent people users are using Smart Phone. Persons/Customers insights or what overall influencing factors are related and their significant affect on purchasing decision of Smart Phone are to be discovered by our research. More precisely, what are the actual factors people consider before purchasing a Smart Phone is to find out through our research. However to attain this research we do not need to understand the nature and competition of the market of smart phone rather the basic things (special consideration needed at the time of purchasing smart phone by customers & users) we had brought in our consideration like price, status, design, features, brand image, warranty, which our research intends to find out by doing survey on current users. 1.2 Statement of the problem The research ultimate goal is to find out what are the significant factors that influence/affect customer purchasing decisions of smart phone. For reaching to the ultimate goal we have decided to do a survey on current users of smart phone to identify what factors influenced them to purchase smart phone and their current perception regarding smart phone. Our...
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...The new generation smart phone : an extensive study on the future of cellphone Introduction Topic area In recent years, the demand for smartphone has been increased significantly. Even company like Nokia has been reported of loosing market share in different countries because of the new generation smart phones made by Android and Apple corp. The reason is, these days, the functions that people want from the cellphone is a lot different from the primary users. At first only making calls was the need but now people look for special gadgetes like – music and video players, camera, internet, personal organizer etc. with the changing demands the cell phone producing companies are also modifying, recreating and introducing new model of cellphones. The new generation cellphones are more like a mini computer in hand. Research question and Significance to knowledge This paper will highlight on how the idea of smartphone evloved and what are the extra ordinary and distinctive features of smart phone that are drawing the customers towards it. Also answers to questions like – what is the present market growth rate of smart phone industry, Why company like Nokia is being threatened to loose market share to Android and Apple corp, what are the reasons behind the rapid growing smart phone industry,what is the future of smart phone, what the customers want from their smart phone,could there be any more technological advancement – will be found out through this paper. Literature review ...
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...reputable manufacturer of various electronic items. Jay McCanless, a recent MBA graduate, has been hired by the company's finance department. One of the major revenue-producing items manufactured by Conch Republic is smart phone. Conch Republic currently has one smart phone model on the market, and sale has been excellent. The smart phone is a unique item in that it comes in a variety of tropical colors and is preprogrammed to play Jimmy Buffett music. However, as with any electronic item, technology changes rapidly, and the current smart phone has limited features in comparison with newer models. Conch Republic spent $750,000 to develop a prototype for a new smart phone that has all the features of the existing smart phone but adds new features such as wifi tethering. The company has spent a further $200,000 for a marketing study to determine the expected sales figures for the new smart phone Conch Republic can manufacture the new smart phone for $205 each in variable costs. Fixed costs for the operation are estimated to run 5.1 million per year. The estimated sales volume is 64,000, 106,000, 87,000, 78,000, and 54,000 per each year for the next five years, respectively. The unit price of the new smart phone will be $485. The necessary equipment can be purchased for $34.5 million and will be depreciated on a 7 year MACRS schedule. It is believed the value of the equipment in 5 years will be $5.5 million....
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...it is hard for companies to keep up. It is said that technology advances to the likes of a dog. When a dog turns one year old, they are technically seven years old. Every year technology advances seven times further then technology was the previous year. There are many challenges that are faced the advancing new technology and social wireless media. The biggest challenge is security. Many companies and individual users would like to know that once they let their information leak wirelessly that the information is secure. Hackers are more present than ever before in the world of wireless communications. If a company wants to have wireless media for their telecommunications then they are going to have some pretty good security protecting all of their information. The government even has problems trying not to let any information get leaked over the web. Many of these companies that have chosen to have all of their communications go wireless also have chosen to do a lot of their business over smart phones. Smart phones are such a huge advancement in the technology age. Smart phones have changed the business landscape forever. There are just too many things that smart phones and ipads and all of these new gadgets that are coming out can do within a business. However smart phones have by far taken over most notably in the consumer arena. (Christensen,...
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...Nokia was once the pioneer in the development of mobile phones and became in 1998 the leader in the manufacturing and sales of mobile phones (McCray et al, 2010). Nokia kept its leading position for several years and at the turn of the century Nokia’s products were revolutionary and transformed the entire industry until Nokia was overtaken by Apple with the introduction of its iPhone in 2007. The introduction of the iPhone made Apple the market leader in smart phones and Nokia’s market share started to dwindle. Nokia fell far behind in the smart phone market. What are the main causes of Nokia’s decline, a company that had once been the pioneer in the market? Nokia has been very successful and enjoyed the leading position in the mobile phone market for many years. The huge success was the pride of Finland. This leading position in the market led Nokia to develop a culture of complacency. Complacency in a market leader can lead the organisation into a position which is known as the Icarus Paradox. Overconfidence, complacency and carelessness are key symptoms of this paradox. Nokia’s culture of complacency, arrogance and close mindedness coupled with its market dominance led directly to its failure in the smart phone market. An example of this complacency and closed mindedness was given by a former manager of Nokia, Dave Grannan, who explained the reaction at Nokia when Apple released the iPhone: ‘We have tried touch screens before and people did not like them’ (Burrows, 2011)...
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...developments in the production of healthcare information devices have been on the increase, popular, and widely used by patients and providers. Some of these devices, which include smart phones, computers, smart glasses like Google glasses, activities trackers, and wearable devices, have impacted and transformed the delivery of healthcare in ways that include cost of healthcare, access to healthcare, and quality of the care delivered. Introduction It is a common knowledge that developments in technology is continually changing, is responsible for globalization, helps with effective evaluation of business and decision-making, and enables the growth of information technology. Similarly, the areas of information technology and healthcare delivery are also presently active, developing, and constantly changing. As a result, the management of health information technology is currently enabling versatility in the delivery of healthcare, helping with the process of making it precise, tailored, effective, and efficient as it goes through enormous transformations. New innovations and dynamic changes in health information technology will play important roles in the future transformation of healthcare delivery, therefore, advances such as the use of health devices which include smart...
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...Strength Apple is a very successful company. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). The favorable brand perception had also increased sales of Macintosh computers. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products is also very strong, and represents a huge contribution to income for Apple. Apple designs, manufactures, and markets personal computers (PCs), mobile communication devices, and portable digital music and video players. The company also offers a variety of related software, services, peripherals and networking solutions. The company also provides online distribution of third-party music, audio books, music videos, short films and television shows. The company has a strong brand image, which enables it to command a premium price for its products and gives it an edge over regional as well as global competitors. However, intense competition threatens to erode the company’s revenues and profitability in long term. 1). Strong brand image 2). Robust financial 3). Focused R&D Weaknesses Product recalls The company’s products and services experience quality problems from time to time. Apple sells highly complex hardware and software products and services that can contain defects in design and manufacture. Defects may also occur in components and products that the company purchases from third parties...
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...Content 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context 6. References 7. Annexure Page No. 3 3 7 9 11 13 14 15 16 I. Consumer Analysis A sample of 8 consumers was taken for an exploratory research, the objective of which was to identify needs, desired attributes, relative importance of attributes and how different competitors are rated on the attributes. The consumers were chosen in the following manner: • 4 existing smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone) Switched from? Touch Screen, Android, Applications, Need Processor Touch Screen, Android, Applications, Attributes Processor Android > Processors > Applications Relative Attribute importance Samsung > Nokia Competitor rating Google-Nexus Alternatives evaluated A combination of conjunctive and Decision rule /heuristic lexicographic heuristic Social Any factors that influenced the buying? No specific loyalty Loyalty Consumer 2 (Existing Micromax User) Age 24 years Student...
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...INTRODUCTION TO COMMUNICATION TECHNOLOGY Communication is often considered as essential in business, regardless of whether it is used to collect data from a team of researchers on market trends or to reach audiences across national boundaries for marketing purposes. Effective communication is an important key to success for organisations and the lack of it can lead to mistakes, strategic blunders, or even catastrophic failures. Whatever profession one may be in or may wish to pursue, the ability to communicate is a skill that employers would expect employees to have (Courtland & John, 2010). The history of communication starts from cave man’s invention their own way of communicating, evident in the historical relics of cave drawings. The Native Americans used smoke signals for long distance communication while the Native Africans were known to use drums as a means of long distance communication. There are several tongues and languages in the world today and these are all means to the purpose of communication. However, the field of communication has changed drastically since the advent of technology and the modern economy has been adopting these technologies to reap greater benefits and profits. The interplay of forces between communication technology is evident in our day-to-day lives. Such as moving from the heydays of barter trade to being able to purchase goods through telegraphic transfer that can happen almost instantly, with less concern for the physical...
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...the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power. [pic] SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface making operations extremely intuitive. It is radically different from those of other phones or PDAs that recognizes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do Brand awareness – Apple is well known for cool essential gadgets like the iPods along great technological innovations like the original Macintosh. Price – At $350, the iPhone would be sold at a reasonable price for its value. It outperforms any other PDA or smart phone on...
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...export oriented unit manufacturing instant tea in the state of Kerela, which is the largest such facility outside the United States. Current Position of Tata Tea LTD. * After the financial collapse in the year 2000, Tata Tea is now moving forward toward the growth. Currently share value of Tata tea has moved up to Rs 700 per share. * Tata tea has been ranked as the most trusted beverage brand in India (The Economic Times, 2007) The company's marketing strategy of focusing on continuous innovation in all direction of brand marketing and sales, has helped Tata Tea to achieve excellent growth in recent years (Ms Sangeeta Talwar, Executive Director-Marketing, Tata tea Limited). Tata Tea Business Expansion Currently smart phone market in India is booming and there is wide...
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...Smart Guide C.D. Godagama#1, S.Vasanthapriyan *2 # Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. 1godagama_cd@susl.lk * Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. 2priyan@sab.ac.lk Abstract— In “Smart Guide” project we are focusing on developing a windows phone 7.1 based smartphone application which will help visitors of National Zoological Garden to find paths inside the zoo and get sufficient information about animals live in the zoo. Since we are using our own created map we have to find a way to get best path in order to find the paths inside the zoo. To get user’s location we use GPS technology. But we have to find a way to deal with GPS error which is approximately 10-30 meters. Keywords— Windows Phone 7.1, Smartphone, GPS, GPS error I. Introduction National Zoological Garden of Sri Lanka (also called Colombo Zoo or Dehiwala Zoo) is a zoological garden situated in Dehiwala, Sri Lanka, established in 1936. It spreads over 22 acres of land and facilitates over 3500 animals belongs to 350 species over 50 places. Generally about 5000 people visit the zoo daily and this could be increased up to 10000 during weekends and school vacations. [1][2] Since it covers 22 acres of land, it is hard to find the correct order to visit all 50 places and...
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...Amazon.com, Inc. According to the case, starting as an online bookstore in 1995, Amazon, expanding its business to cloud computing, comparison shopping, expansive retail, advertising, music & video and smart devices such as kindle, has achieved a great success in the past 20 years. However, there are also some imminent challenges to overcome for the successful giant. When it comes to the external environment of the company, we think there are three main trends of the technology industry. Firstly, era of mobile internet. In fact, as technology has been evolving, traditional boundaries between hardware and software, products and services, and online and bricks-and-mortar stores have not only become increasingly blurred as the article tells us, but also have connected with each other by internet and smart devices, especially smart phones. Though the Fire phone turned out Amazon’s first misstep, the smart phone is very important for Amazon as it may be the most-used device for consumers accessing to Amazon’s diversified products and services. Secondly, the emerging of digital ecosystem. We can draw from the other three giants, Apple, Google and Facebook that they are running and expanding their businesses centered on their hundreds of millions of users. Based on a huge user base, Apple expands its product categories adding Apple TV, Apple watch and Apple pay. Google made inroads into tablet business, TV set-top box, social networks. Facebook launched the HTC First specifically...
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...Mobile Applications Market The 21st century has seen the rise of mobile applications through the technology of smart phones .The mobile apps market is very elastic and continues to expand each and every day. The mobile market has a wide variety of applications that no matter what type of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple...
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...Watching what we eat and making sure to incorporate physical activity daily. In order to maintain these numbers many people have started to use technology to record the calories burned as well as monitor their heart rate while working out. Most people have a heart rate monitor and then have to record their information manually to another program in order to keep track of how well they are doing. Samsung has met with this issue by including a Smart watch called the Gear and the Gear Fit in which connects to its Samsung Galaxy 5 and automatically records information from your work out. The company has also included many other features that go along with the use of both its smart phone the Galaxy 5 and its Smart Watch the Gear and Gear Fit. Samsung has cornered the market with this innovative smart watch introducing a new way to stay fit and get healthy and making it easier to maintain records of all of your fitness endeavors. “Introducing Samsung’s first network-connected wearable.** So now you can make and answer calls when your phone isn’t nearby. You can also check texts, emails, updates— even stream and listen to music, right from your wrist.” (Samsung, 2014) Background “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. (Samsung, 2014).” Samsung is one of the leaders in the mobile technology world. Offering one of the best in the Android line the...
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