...Mary West The Smart Guide to Successful Social Selling Tweets Chief Marketing O cer at Omni Corp Lives in San Francisco, California From Mooroolbark, Victoria, Australia Knows English, Swedish, Dutch and 12 others Mary Wes Chief Marke Current Previous Education San Francisco, C Mary West @marywest CMO of Omni Corp, concert junkie, and grilled cheese enthusiast San Francisco, CA Send a me 6,384 341 Following Followers 32,481 Follow SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only. Publication by salesforce. com does not constitute an endorsement. Salesforce.com does not warrant the accuracy or completeness of any information, text, graphics, links or other items contained within this e-book. Salesforce.com does not guarantee you will achieve any specific results if you follow any advice in the e-book. It may be advisable for you to consult with a professional such as a lawyer, accountant, architect, business advisor or professional engineer to get specific advice that applies to your specific situation. © 2014 Salesforce.com. All rights reserved. 79% of salespeople who use social media as a selling tool outperform those who don’t. -Social Media and Sales Quota Survey If you had been told 10 years ago that your customers would write down all their wants, needs, opinions, and thoughts and then publish them...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Mohammed Rafi 1 Mohammed Rafi Mohammad Rafi Background information Born Origin 24 December 1924 Kotla Sultan Singh, Punjab, British India Indian Died 31 July 1980 (aged 55) Mumbai, Maharashtra, India Genres Indian classical, ghazal, playback singing Occupations Hindi and Punjabi playback singer Instruments Vocalist Years active 1944–1980 Mohammad Rafi (Urdu: ,عیفر دمحمHindi: मोहम्मद रफ़ी; 24 December 1924 – 31 July 1980), was an Indian playback singer whose career spanned four decades.[1] He won a National Award and 6 Filmfare Awards. In 1967, he was honoured with the Padma Shri by the Government of India.[2] In a career spanning about 40 years, Rafi sang over 26,000 film songs.[3] His songs ranged from classical numbers to patriotic songs, sad lamentations to highly romantic numbers, qawwalis to ghazals and bhajans, and from slow melancholic tunes to fast and melodious fun filled songs. He had a strong command of Hindi and Urdu and a powerful range that could accommodate this variety.[4] He sang in many Indian languages including Hindi, Konkani, Urdu, Bhojpuri, Oriya, Punjabi, Bengali, Marathi, Sindhi, Kannada, Gujarati, Telugu, Maghi, Maithili and Assamese. He also recorded a few English, Persian, Spanish and Dutch songs. An article in Times of India, published on 24 July 2010 sums up his voice as, "If there are 101 ways of saying "I love you" in a song, Mohammed Rafi knew them all. The awkwardness of puppy love, the friskiness of teen romance, the philosophy of...
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...Real Estate Management Make up Assignment Submitted To Prof. Nageshwar Rao For partial fulfillment of the course REM Submitted by Barnendu Sarkar, Roll No.: 2014PGP078 Article: “Housing for All by 2022” Mission – National Mission for Urban Housing, 17 June, 2015 Link: http://pmindia.gov.in/en/news_updates/housing-for-all-by-2022-mission-nationalmission-for-urban-housing/ АNАLYSIS Prеsеnt situаtion of Housing in Indiа Rеquirеmеnts to аchiеvе by 2022 Shortаgе of housing by аbout 60 million units By yеаr 2022, Indiа would rеquirе to еstаblish аround 110 million housing units Аmount of yеаrly invеstmеnts in thе housing sеctor is closе to USD110 to 120 billion. Invеstmеnts grеаtеr thаn USD2 trillion or аbout USD250 to 260 billion аnnuаl invеstmеnt till 2022 . Аvеrаgе CАGR of 5 to 6 % in аnnuаl rеаl еstаtе invеstmеnts bеtwееn 2008 аnd 2014 Invеstmеnts would rеquirе to risе аt а CАGR of 12 to 13 % (unаdjustеd for inflаtion) in 2022 Prioritisеd rurаl growth lеаding to unеvеn distribution of housing dеvеlopmеnt 70 % of housing rеquirеmеnts till 2022 should bе concеntrаtеd in ninе Indiаn stаtеs; rеquirеmеnt thеrе bеing thе highеst Both cеntrаl аnd stаtе govеrnmеnts аrе spеnding аbout USD5 to 6 Bn аnnuаlly , аbout 3% of currеnt invеstmеnts in rеаl еstаtе sеctor, which is аlso 1% of its аnnuаl еxpеnditurе. Urbаn housing would аccount for а shаrе of аbout 85 to 90 % of thе totаl invеstmеnts; thе focus should ...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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... I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus in my driveway. The Smart fortwo Brabus is an electric car but yet has a "Save the Earth" vibe. The Smart fortwo Brabus is an absolute beauty. It has both a sporty but yet classy look. Its sporty look makes it popular and trendy. It is something that a young person such as me, would...
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...A Survey of Electronic Cash, Electronic Banking and Internet Gaming 1 2 TABLE OF CONTENTS PREFACE ..........................................................................................................................5 FOREWORD ..........................................................................................................................7 INTRODUCTION ............................................................................................................... 11 ELECTRONIC CASH .......................................................................................................... 15 INTRODUCTION ................................................................................................... SMART CARDS/STORED VALUE CARDS........................................................ The Basics ..................................................................................................... Stored-Value Card Issuers ............................................................................ COMPUTER E-CASH ............................................................................................ The Basics ..................................................................................................... E-Cash Issuers ............................................................................................... REGULATORY POLICY ......................................................................................... SUMMARY OF ELECTRONIC CASH...
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...A library is a treasure-house of knowledge. A well-stocked library is an asset to the school, college, university or the neighbourhood. A library has a librarian to guide and attend to the readers. In KDU University College, the library has been a place where student tend to spend most of their time doing their assignments, completing their homework and also spend time on leisure reading. This well occupied library has been through a renovation lately where there is more reading space and also more books. The college library management has been done manually and not computerised. They have opened suggestions to the student where they can give out suggestion on which hardware and software can be used for our college library. As most of the library in colleges and public library tend to use computerised system for the management purpose has been making things easy and effective for the librarian to do their job. The type of hardware that I would suggest that would be fundamental for a library system would be definitely the system unit, the monitor, the keyboard, the mouse and a printer. A system unit with a business user specification would be prefect for this usage. In detail, Server or PC with i5 Processor, Windows 7, a 500 GB hard drive, 4 GB of fast DDR3 RAM memory, and a LCD display. Hardware which would be even necessary would be like the finger print reader where this can used to scan and read finger print of students who want to borrow books just have to place their...
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...implicit theories about the world we live in that are largely shared by the members of our society.” (LaPlante, 2005) Thus, the popular beliefs amongst one’s peers in conjunction with widespread word of mouth lend to similar thoughts amongst the ‘Generation Y’ demographic. The speculation of global warming and climate change has sparked many people to begin trying to make changes in the way their lives are lived, including installing devices that can make their homes ‘smarter’, and more environmentally friendly. Energy conservation, and environmental issues are very important topics in the world today. As a result the U.S. electrical system has undergone some revolutionary social changes in the past few years (Levinson, 2010) by creating a smart grid in additional efforts to try and reduce greenhouse admissions. Designed to be significantly more efficient than the modern thermostat, Nest Labs Inc Learning Thermostats remind the owner to change the air filter, which is just one...
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...Engineering The National University of Singapore 2014 2 TABLE OF CONTENTS Page ACKNOWLEDGMENTS I INTRODUCTION II THE TRAINING ASSIGNMENTS III CONCLUSION Student Feedback form Student Log Sheet VIP Report Clearance Form 4 5 6 23 24 26 27 3 ACKNOWLEDGMENTS The vacation internship program is a golden opportunity for learning and self-development. I consider myself very lucky and honored to have such a wonderful opportunity to be an intern at Surbana Technologies Pte. Ltd and have so many helpful knowledgeable people lead me through in completion of my internship program. I wish to express my indebted gratitude and special thanks to Mr Louis Tay who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my internship at his esteemed organization. I do not know where I would be without him. I also want to express my deepest thanks to Mr Raymond Seah Yew Teck and Mr Alan Lee Kok Wah for teaching me the essential concepts of the projects and giving necessary advices and guidance and arranged all facilities to make life easier. I choose this moment to acknowledge their contribution gratefully. I express my deepest thanks to Ms Cindy Yap and Ms Yvonne for arranging suitable position for me...
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...Exploring the imperative of revitalizing America’s electric infrastructure. the SMART GRID: an introduction. How a smarter grid works as an enabling engine for our economy, our environment and our future. prepared for the U.S. Department of Energy by Litos Strategic Communication under contract No. DE-AC26-04NT41817, Subtask 560.01.04 DISCLAIMER This report was prepared as an account of work sponsored by an agency of the United States Government. Neither the United States Government nor any agency thereof, nor Litos Strategic Communication, nor any of their employees, make any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not necessarily constitute or imply its endorsement, recommendation or favoring by the United States Government or any agency thereof, or Litos Strategic Communication. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government or any agency thereof. PRINTED IN THE UNITED STATES OF AMERICA. PREFACE It Is A ColossAl tAsk. But It Is A tAsk thAt must BE donE. The Department of Energy has been charged with orchestrating the wholesale modernization...
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