...I. Strategic Profile and Case Analysis Purpose Starbucks has always been the famous coffee shop in the world. When people smell coffee the first thing that came into their minds is “Starbucks”. Starbucks starts in 1971 in Pike Place Market in Seattle, Washington. It wasn’t always about selling coffee drinks, before Howard Schultz was selling coffee beans and coffee machines not the coffee drink itself. Then for about 10 years he thought of a way of selling coffee since it became famous, with that he came up of opening a store named II Giornale. After a year, Jerry Baldwin, Zel Siegl and Gordon Bowker sell the name Starbucks to Schultz and quickly renamed II Giornale to Starbucks and started to expand across America. Now Starbucks has more than 11,000 stores in the United States alone and more than 17,000 stores around the world. Having so many stores, it became more available to the public. You can buy their coffee almost anywhere. With this kind of availability, the long lines where nowhere to be found. Coffee serving and production was fast. But having so many stores can make a huge impact. The convenience of the costumers was met, but the sales might make a huge loss. That is why the main purpose of this Case Study is to identify how having so many stores can make a huge impact on Starbucks’ demands and to prevent it from happening with making an action plan. Another purpose is to identify the latest perception of consumers that will make Starbucks innovate and focus on other...
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...and positioned their product in the market. They are in the business of processing raw seafood into a packed-snacks. Their financial data had shown an increasing sales and profit year after year since 1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide trend towards health consciousness which negates the consumption of processed snack foods and the stricter health and sanitary requirements on the import goods of the export markets are the major threat that must be resolved or given action. The analyst had come up with the recommended plan of action that could counter strike the above mentioned threats or problems. A strong campaign for marketing strategies to promote the product and gain the competitive advantage, a nationwide distribution of the product must be targeted, a continuous innovation of the product focusing on its quality and standards that could surpass the export requirements and of course considering to go with the direct exporting which will require additional cost and risk but would guarantee a sure return and...
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...time, Sather employed approximately 1500 manpower, at all manufacturing and distribution centre’s. In 1992, robotic facilities were introduced in manufacturing sector to systematic operation until palletization. Sathers centralize their operation centre in Round Lake, in order to monitor manufacturing plants, distribution centers and printing plant systematically. The systematic managements and computerized system enable telemarketing tracking, monitoring, account and also recording more efficiently whenever the distribution centers running out of stocks with trucking fleets running efficient 100 percents. Introduction of Snacks to Go product into market had not been encouraging as company targeted. The marketing plan was not well planned for consumer market. Company Mission – 21st Century Continue to develop our position in natural snacks, cookies and nuts products, but we will dominantly be a candy...
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...INDIVIDUAL CASE ANALYSIS #1: THE WATERVIEW JOSH MCKENNA B00573719 SCOTT COMBER – COMM 2303 TUESDAY, FEBRUARY 4th, 2014 Introduction Located on the waterfront of a once prestigious resort at the heart of the Muskoka district of Northern Ontario, the Waterview snack bar has been a leading tourist destination for decades. The resort has since changed ownership on multiple different occasions over the past few years, and as a result, its ability to consistently demonstrate quality customer service has also suffered. The present owners have been making an effort to restore the resort’s image, but reputations are heavily influenced by word of mouth, thus the restoration process has been slow going. Long-time snack bar employee, Michael Welland, who has been working for The Waterview snack bar since he was 17, has been returning each summer holidays to work full-time to save money for his university education. Welland, who had been recently promoted to the position of supervisor, engaged his manager, Rebecca Boddington, in numerous heated arguments. These arguments revolved around Boddington demanding Michael to perform tasks that were not involved in his job description; failing to take the time to address his job-related problems and concerns; and paying him less than he was promised upon receiving his promotion to supervisor. Welland, disheartened and convinced that Boddington held a personal grudge against him, was now considering whether it was worth his time to finish...
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...Kellogg Company Narrative - Industry Analysis Nicole Gabor Abstract The Kellogg Company and General Mills are the world’s leaders in manufacturing cereals and snacks. The financial analysis of both companies shows similarities in market trends and issues both companies are facing. The following analysis will shed light the financial standing with direct relation to the DuPont Identity and ratios lending to success and industry trends. Kellogg Company Narrative - Industry Analysis An industry analysis was completed on the well-known company, Kellogg (NYSE:K). The Kellogg Company is one of the world’s largest producers of cereals, snacks and frozen foods. The company product portfolio includes favorites such as Frosted Flakes, Rice Krispies, Eggo waffles and Nutri-Grain cereal bars. Kellogg was founded in 1906 with headquarters located in Battle Creek, Michigan. The company has manufacturing facilities in over thirty-five countries and markets products in more than 180 countries globally. The company is divided into seven business segments which consist of North America, Europe, Latin America, Asia Pacific, U.S. Morning Foods and Kashi, U.S. Snacks, and U.S. Specialty. Kellogg’s biggest competitor is General Mills (NYSE:GIS). General Mills was founded in 1866, and is one of the world’s leading manufacturers of consumer food products. The company has over 100 brands, including Betty Crocker, Cheerios, Yoplait, Gold Medal, and many more. General Mills manufacturers...
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...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
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...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
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...MGT603 Assignment Case study one 1. What behaviors are involved in online grocery shopping? The online grocery shopping consists of various types of behaviors; such as information contact, funds access, store contact, product contact and transaction behaviors. Information contact behavior is mostly a part of online grocery shopping, where consumers used to search their required products and order through online processes. The fund access behavior is also used in online grocery shopping while purchasing products through online by using their credit/debit cards or net banking. Sometime, customers used to order through online but visit the nearest stores to bring the product after inspecting; such as fresh vegetables, milk products and meat or animal proteins etc. therefore, they must search for the nearest store and product and contact them to bring those pre-ordered products. There are several behaviors involved in online grocery shopping. For peapod grocery, the order were filled at affiliated stores and delivered to the customer’s home in a ninety minute time period; this save the customers time and reduced the stress that grocery shopping often causes due to lack of time and overcrowding. For these conveniences, the consumers were willing to pay a monthly fee as well as a fee per order that included the services of packaging, transporting, and delivering. Most of the items available for this service are brand name goods, which caused little risk in the consumers mind in...
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...assignment, I have a friend who is setting up a sandwich and snack bar to provide lunches for workers at a local industrial estate. To help him out I have agreed to design a promotional campaign. It is essential for this sandwich and snack bar to be located inside the local industrial estate. The sandwich/snack bar is aiming to provide lunch to the workers working at the industrial estate on a daily basis, which includes a seating area. To start of the new snack bar/sandwich bar, employees working at the snack bar would be handing out free samples of the fresh different flavoured sandwiches, Panini's, and samples of any other quick snacks. This will be done in order for the customers/consumers, specifically workers at the local industrial estate to experience the extravagant flavouring and taste, which will encourage them to come inside and buy more. The sandwich/snack bar will market the products sold at the sandwich/snack bar as healthy and nutritious as all the products which will be sold at the sandwich/snack bar would be made freshly and all ingredients and within comes with 100% fruit juice and a bag of either fruit or fruit salad. This will be a good idea, as nowadays many people seek to eat healthy therefore with the 100% fruit juice and the bag of fruit salad will encourage people to buy a quick tasty snack or a sandwich with their chosen flavours and a chance to eat healthy at the same time with every tasty snack or sandwich which the customer purchases. Market Planning...
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...begins his path down the snack chip path in Nashville, Tennessee (“Frito-Lay Corporation,” n.d.). In 1945, their paths merge into a business agreement to sell each other’s chips in their respective areas. These two companies merged in 1961 to become Frito-Lay, Inc. Only four years later, in 1965, Frito-Lay, Inc. became a division of Pepsi Co. (“Our vision,” n.d.a). Frito-Lay has become one of the world’s prominent producers and venders of snack chips. Some of their snack brands include: Baken-Ets, Cheester’s Fries, Cheetos, Cracker Jack, Cracker Jack’d, Doritos, Fritos, Funyuns, Grandma’s, Islen, Lay’s, Matador, Maui Style, Mrs. Vickie’s, Munchos, OvenBaked, Ready to go Snacks, Rold Gold, Ruffles, Sabritones, Santitas, Simply, Smartfood Popcorn, Stacy’s, SunChips, and Tostitos (“Full brand list,” n.d.b.). Frito-Lay also produces nuts, dips, and peanut butter crackers (Kerin & Peterson, 2013). Frito-Lay not only manufactures the snack foods, but has a hand in every stage of the process. The corporation has a potato breeding operation located in Rhinelander, Wisconsin. Their goal is to produce a superior potato variety for chipping (“Frito Lay Agricultural Research,” n.d.). They receive potatoes from roughly 80 different potato farms. They have 29 plants in 15 states (“Frito-Lay Plant locations,” 2013). The company also is involved in the distribution of their products (Kerin & Peterson, 2013). Consumers spent roughly $374 billion dollars on snack foods between 2013 and...
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...Best Snacks Problem Solution Course/Number Date Andre Boyer Best Snacks Problem Solution Best Snacks encounters many challenges that affect the creativity and innovation practices. This ranges source from individual and organizational learning, management practices and technology in creativity and innovation. Jones (2004) states, “Each design challenge has implications for how an organization as a whole and the people in the organization behave and perform.” (p. 115). This means that each area influences the direction of the organization and some of the difficulties that stifle a creative environment that lends itself to an innovative organization. Further, successfully overcoming challenges associated with a void in creativity consists of implementing a plan that address concerns highlighted by employees in the recent organizational survey. Creating a plan may source at the leadership level but the input sources from the employees because this is the identified area where creativity does not exist in the desired way. Leadership teams must recognize that the survey indicates employees do not feel they have the freedom to provide creative input therefore; leadership team members become part of the problem. Mat and Razak (2011) state, “Identification of success or failure of innovation can be done through implementation phase” (p. 217). As a result, the problem itself lies within the leadership team members rather than the employees of Best Snacks. Based...
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...presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography | Acknowledgement Every study requires a guidance of someone who is working in that field. Firstly I would...
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...McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness...
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...Café D. Pownd Case Study Introduction Café D. Pownd is newly opened residence cafeteria in the Cambridge Hall, which was opened from 7:00 am to 7:00 pm, Monday to Friday. It serves 550 residents from both Cambridge Hall and Nottingham Hall by providing hot meals, beverages, salads, desserts, snacks and sandwiches. Its peak hours are 5pm to 6:30 pm everyday which makes the heaviest crowds. The majority of the customers paid with campus-wide electronic payment system. Problem Statement Customers are complaining about the waiting time is too long. This could a threat to the cafeteria because if they could not successfully decrease the waiting time, customers would switch to other alternatives. Another critical consideration to this case is that they don’t have large space for the cafeteria. This is the reason why there is congestion during the peak hours. In order to solve this problem, the assistant residence manager, Jason Mah, needs to collect and analyze information and find an effective solution. Analysis (Quantitative) According to Mah, the average waiting time for each line is: 1. Line 1=5 minutes 2. Line 2=10 minutes 3. Line 3= 1minute The precooked and interactive customer base ratio is 2:1 that precooked is more attractive than interactive. The product margin in precooked is higher than interactive meal. Moving customers will increase profits. According to the spreadsheet we can know, the standard deviation of entrance time of arrival is 3.91...
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...INTRODUCTION A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold. A beach snack bar is often a small building situated high on the sand. Besides soft drinks, candies and chewing gum, some snack bars sell hot dogs, hamburgers, french fries, potato chips, corn chips and other foods. While this is usually the case, sometimes "snack bar" refers to a small café or cafeteria. Various small, casual dining establishments might be referred to as a "snack bar," including a beverage and snack counter at a movie theater and/or a small deli. Many places that have snack bars have a "No Outside Food or Drink" policy, to encourage sales. The first known use of the word "snack bar" was in 1930. A snack food or commonly called snack is seen in Western Culture as a type of food not meant to be eaten as a main meal of the day, unlike breakfast, lunch or dinner but rather a assuage/moderate a person’s hunger between these meals, providing brief supply of energy for the body. The term way also refers to a food item consumed between meals purely for the enjoyment of its taste. Snacks are terrific way to satisfy hunger and get all the vitamins and nutrients your body needs. For people who has hectic schedule on school, work, travelling and other activities, it may feel like there’s no time for healthy eating. When trying to stop eating, it’s probably tempting to go the quick and easy routes...
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