Free Essay

So Long to the Sunday Classified

In:

Submitted By remo
Words 3035
Pages 13
Preface Introduction to Human Resource Management and the Environment Human Resource Management A Brief History of Human Resource Management Strategic Importance of HRM HRM and Organizational Effectiveness Objectives of the HRM Function Helping the Organization Reach Its Goals Efficiently Employing the Skills and Abilities of the Workforce Providing Well-Trained and Well-Motivated Employees Increasing Employees' Job Satisfaction and Self-Actualization Achieving Quality of Work Life Communicating HRM Policies to All Employees Maintaining Ethical Policies and Socially Responsible Behavior Managing Change Managing Increased Urgency and Faster Cycle Time Who Performs HRM Activities Outsourcing The Interaction of Operating and HR Managers HRM's Place in Management HR Department Operations HRM Strategy Clarifying Meaningful HRM Objectives HRM Policy HRM Procedures Organization of an HR Department Plan of the Book Summary Key Terms Questions for Review and Discussion Notes The Human Resource Manager and Managing Multiple Responsibilities Careers in HRM A Strategic Management Approach to Human Resource Management A Model to Organize HRM How to Take a Diagnosic Approach to HRM External Environmental Influences Government Law and Regulations The Union Economic Conditions

p. iv p. 1 p. 2 p. 5 p. 7 p. 9 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 12 p. 13 p. 13 p. 13 p. 14 p. 14 p. 15 p. 16 p. 16 p. 16 p. 17 p. 19 p. 19 p. 19 p. 21 p. 22 p. 22 p. 23 p. 23 p. 25 p. 28 p. 30 p. 33 p. 34 p. 35 p. 35 p. 36 p. 36

Competitiveness Composition and Diversity of the Labor Force Geographic Location of the Organization Internal Environmental Influences Strategy Goals Organization Culture Nature of the Task Work Group Leader's Style and Experience Strategic HRM: An Important Key to Success Strategic Challenges Facing HRM Technology Diversity: Building a Competitive Workforce Caliber of the Workforce Organizational Restructuring and Downsizing Contingent Workers People and the HRM Diagnostic Framework Abilities of Employees Employees' Attitudes and Preferences Motivation of Employees Personality of Employees Desirable End Results Summary Key Terms Questions for Review and Discussion Notes Dissecting the ARDM Model and Its Application Best Buy's Approach to Outsourcing Equal Employment Opportunity: Legal Aspects of Human Resource Management How Did EEO Emerge? Societal Values and EEO Economic Status of Minorities: Before 1964 The Government Equal Employment Opportunity Laws: Content and Court Interpretations Title VII of the 1964 Civil Rights Act Title VII and Sexual Harassment Title VII and Pregnancy Discrimination Title VII and Religious Minorities

p. 38 p. 38 p. 42 p. 43 p. 44 p. 45 p. 45 p. 46 p. 47 p. 48 p. 48 p. 49 p. 49 p. 50 p. 54 p. 54 p. 55 p. 56 p. 56 p. 56 p. 56 p. 57 p. 57 p. 58 p. 60 p. 60 p. 60 p. 62 p. 63 p. 65 p. 68 p. 68 p. 69 p. 69 p. 69 p. 69 p. 72 p. 74 p. 74

Title VII and "English-Only" Rules Civil Rights Act of 1991 Executive Order 11246 (1965) Equal Pay Act of 1963 Age Discrimination in Employment Act of 1967 (ADEA) Americans with Disabilities Act of 1990 (ADA) State Laws Enforcing the Law Equal Employment Opportunity Commission (EEOC) The Courts Affirmative Action in Organizations What Is Affirmative Action? Voluntary Affirmative Action Plans Involuntary Affirmative Action Plans Update on Affirmative Action Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Dissecting the Diagnostic Model and Its Application Meeting the Challenge of Sexual Harassment Global Human Resource Management A Global Perspective The Cultural Nature of Global HRM The Concept of "Fit" in Global HRM Multinational and Global Corporations The Expatriate Manager in the Multinational Corporation Selecting the Expatriate Manager Culture Shock and the Expatriate Manager Training the Expatriate Manager Compensating the Expatriate Manager Host Country Nationals and the Global Corporation A Note on Global Corporate Boards of Directors The Legal and Ethical Climate of Global HRM Labor Relations and the International Corporation Summary Key Terms Questions for Review and Discussion

p. 74 p. 75 p. 76 p. 76 p. 76 p. 77 p. 79 p. 79 p. 79 p. 80 p. 82 p. 82 p. 82 p. 82 p. 84 p. 86 p. 87 p. 87 p. 87 p. 88 p. 90 p. 93 p. 96 p. 98 p. 100 p. 101 p. 101 p. 103 p. 103 p. 105 p. 106 p. 109 p. 110 p. 111 p. 111 p. 113 p. 115 p. 116 p. 116

HRM Legal Advisor Notes Development of Global Managers Avoiding Costly International HRM Mistakes Solving the Labor Dilemma in a Joint Venture in Japan Toyota in France: Culture Clash? Video Case Southwest Airlines: Competing through People Acquiring Human Resources Human Resource Planning and Alignment Human Resource Planning Strategic and Human Resource Planning The HR Planning Process Situation Analysis and Environmental Scanning Forecasting Demand for Employees Analyzing the Current Supply of Employees Action Decisions in Human Resource Planning Human Resource Information Systems Employees' Privacy, Identity Theft, and HRIS Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Human Resource Planning and Virtual Human Resource Management Job Analysis and Design The Vocabulary of Job Analysis The Steps in Job Analysis The Uses of Job Analysis Who Should Conduct the Job Analysis? The Use of Charts Methods of Data Collection Observation Interviews Questionnaires Job Incumbent Diary or Log

p. 116 p. 117 p. 121 p. 121 p. 123 p. 124 p. 125 p. 127 p. 128 p. 129 p. 130 p. 131 p. 131 p. 131 p. 135 p. 137 p. 139 p. 141 p. 142 p. 143 p. 143 p. 144 p. 144 p. 148 p. 150 p. 152 p. 152 p. 153 p. 154 p. 154 p. 155 p. 156 p. 156 p. 159 p. 159

Which Method to Use? Specific Quantitative Techniques Functional Job Analysis Position Analysis Questionnaire Management Position Description Questionnaire Job Descriptions and Specifications Job Analysis and Strategic Human Resource Management Job Analysis and Employee Competencies Job Design Scientific Management and the Mechanistic Approach Job Enrichment: A Motivational Approach Work-Family Balance and Job Design Job Design: The Next Challenge Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Job Analysis: Assistant Store Managers at Today's Fashion Job Analysis and Maternity Leave: Calming the Boss's and Co-workers' Nerves Recruitment External Influences Government and Union Restrictions Labor Market Conditions Composition of Labor Force and Location of Organization Interactions of the Recruit and the Organization The Organization's View of Recruiting The Potential Employee's View of Recruiting Methods of Recruiting Internal Recruiting External Recruiting Realistic Job Previews Alternatives to Recruitment Overtime Outsourcing Temporary Employment Cost-Benefit Analysis of Recruiting Summary Key Terms

p. 159 p. 160 p. 160 p. 162 p. 164 p. 165 p. 168 p. 169 p. 169 p. 170 p. 171 p. 172 p. 174 p. 175 p. 175 p. 176 p. 176 p. 177 p. 182 p. 183 p. 185 p. 188 p. 188 p. 189 p. 190 p. 190 p. 190 p. 191 p. 193 p. 193 p. 194 p. 200 p. 201 p. 201 p. 201 p. 201 p. 202 p. 203 p. 204

Questions for Review and Discussion HRM Legal Advisor Notes Netiquette: Effectively Communicating with E-Mail So Long to the Sunday Classifieds Are New Recruits Looking for Work-Life Balance? Selection Influences on the Selection Process Environmental Circumstances Influencing Selection Selection Criteria Categories of Criteria Reliability and Validity of Selection Criteria The Selection Process Preliminary Screening Employment Interview Employment Tests Reference Checks and Recommendations Physical Examinations Selection of Managers Cost-Benefit Analysis for the Selection Decision Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Posting Your Resume Online Bechtel Power Corporation's Use of Objective Welding Tests Are Traditional Resumes Gone Forever? Video Case Creative Staffing Solutions: A Pipeline of Human Assets Rewarding Human Resources Performance Evaluation and Management The Case for Using Formal Evaluation Purposes of Evaluation Performance Evaluation and the Law

p. 204 p. 204 p. 205 p. 208 p. 209 p. 211 p. 213 p. 214 p. 214 p. 216 p. 216 p. 218 p. 221 p. 221 p. 224 p. 228 p. 232 p. 233 p. 234 p. 237 p. 237 p. 238 p. 238 p. 239 p. 240 p. 243 p. 244 p. 245 p. 246 p. 249 p. 250 p. 253 p. 253 p. 254

Format of Evaluation Establish Criteria Set Policies on Who Evaluates, When, and How Often Selected Evaluation Techniques Individual Evaluation Methods Multiple-Person Evaluation Methods Management by Objectives Which Technique to Use Potential Problems in Performance Evaluations Opposition to Evaluation System Design and Operating Problems Rater Problems Eliminating Rater Errors Avoiding Problems with Employees The Feedback Interview Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Selecting and Appraising Administrative Assistants at Row Engineering Evaluating Store Managers at Bridgestone/Firestone Tire & Rubber The Politics of Performance Appraisal Compensation: An Overview Objective of Compensation External Influences on Compensation The Labor Market and Compensation Economic Conditions and Compensation Government Influences and Compensation Union Influences and Compensation Internal Influences on Compensation The Labor Budget Who Makes Compensation Decisions Compensation and Motivation Pay and Motivation Pay and Employees' Satisfaction Pay and Employees' Productivity Compensation Decisions

p. 256 p. 256 p. 257 p. 260 p. 260 p. 266 p. 268 p. 270 p. 271 p. 271 p. 272 p. 272 p. 275 p. 275 p. 276 p. 279 p. 280 p. 280 p. 280 p. 281 p. 283 p. 287 p. 290 p. 293 p. 295 p. 295 p. 295 p. 298 p. 298 p. 302 p. 303 p. 303 p. 303 p. 304 p. 304 p. 306 p. 306 p. 308

The Pay-Level Decision Pay Surveys The Pay Structure Decision Delayering and Broadbanding The Individual Pay Decision Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes The Comparable Worth Debate Compensation: Methods and Policies Determination of Individual Pay Methods of Payment Flat Rates Payment for Time Worked Variable Pay: Incentive Compensation Ownership People-Based Pay Executive Pay Issues in Compensation Administration Pay Secrecy or Openness Pay Security Pay Compression Summary Key Terms Questions for Discussion and Review HRM Legal Advisor Notes Customizing Bonus Pay Plans Employee Benefits and Services Background Why Do Employers Offer Benefits and Services? Who Makes Decisions about Benefits? Mandated Benefits Programs Unemployment Insurance Social Security Workers' Compensation Voluntary Benefits

p. 308 p. 309 p. 311 p. 316 p. 316 p. 317 p. 318 p. 318 p. 318 p. 319 p. 322 p. 325 p. 327 p. 328 p. 328 p. 328 p. 329 p. 339 p. 340 p. 341 p. 343 p. 343 p. 344 p. 345 p. 345 p. 346 p. 347 p. 347 p. 348 p. 351 p. 355 p. 357 p. 357 p. 357 p. 359 p. 359 p. 360 p. 362 p. 364

Compensation for Time Off Paid Holidays Paid Vacations International Vacation Benefits Personal Time Off Sick Leave Family Leave Maternity and Parental Leave Employer-Purchased Insurance Health Insurance Life Insurance Disability Income Replacement Insurance Income in Retirement Retirement Income from Savings and Work Individual Retirement Accounts (IRAs) SEP (Simplified Employee Pension) IRAs 401 (k) Plans Private Pensions Employee Services Stock Ownership Plans Education Programs Preretirement Programs Child Care Elder Care Financial Services Social and Recreational Programs Flexible Benefits Plans and Reimbursement Accounts Managing an Effective Benefits Program Set Objectives and Strategy for Benefits Involve Participants and Unions Communicate Benefits Monitor Costs Closely Cost-Benefit Analysis of Benefits Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Benefits Are Vanishing Video Case

p. 365 p. 365 p. 366 p. 366 p. 367 p. 367 p. 368 p. 368 p. 369 p. 369 p. 371 p. 371 p. 372 p. 372 p. 372 p. 372 p. 372 p. 373 p. 375 p. 375 p. 375 p. 375 p. 375 p. 375 p. 376 p. 376 p. 376 p. 377 p. 378 p. 378 p. 378 p. 379 p. 379 p. 379 p. 380 p. 380 p. 381 p. 382 p. 384

Budget Rent-a-Car and International Developing Human Resources Training and Development Introduction to Orientation Goals of Orientation Who Orients New Employees? Orientation Follow-Up Introduction to Training Goals of Training Learning Theory and Training "Learning Organizations" Training Activities Managing the Training Program Determining Needs and Objectives Choosing Trainers and Trainees Training and Development Instructional Methods On-the-Job Training Case Method Role Playing In-Basket Technique Management Games Behavior Modeling Outdoor-Oriented Programs Which Training and/or Development Approach Should Be Used? Management Development: An Overview What Is Management Development? Development: Individual Techniques Goal Setting Behavior Modification Development: Team Building Development: An Organizationwide Technique Total Quality Management (TQM) Evaluation of Training and Development Criteria for Evaluation A Matrix Guide for Evaluation Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes

p. 387 p. 391 p. 392 p. 394 p. 394 p. 395 p. 398 p. 399 p. 399 p. 400 p. 401 p. 401 p. 403 p. 403 p. 407 p. 408 p. 408 p. 409 p. 410 p. 410 p. 410 p. 411 p. 412 p. 412 p. 418 p. 418 p. 419 p. 419 p. 421 p. 425 p. 426 p. 426 p. 427 p. 430 p. 431 p. 433 p. 433 p. 434 p. 434 p. 435

Assessing Training Needs Dunkin' Donuts and Domino's Pizza: Training for Quality and Hustle Career Planning and Development The Concept of Career Career Stages Career Choices Career Development: A Commitment Career Development for Recent Hirees Causes of Early Career Difficulties How to Counteract Early Career Problems Career Development during Midcareer The Midcareer Plateau How to Counteract Midcareer Problems Preretirement Problems How to Minimize Retirement Adjustment Problems Career Planning and Pathing Career Planning Career Pathing Career Development Programs: Problems and Issues Integrating Career Development and Workforce Planning Managing Dual Careers Career Planning and Equal Employment Opportunity Downsizing and Job Loss Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes My Career Audit The Dual-Career Couple Video Case Hot Jobs.com Labor-Management Relations and 0promoting Safety and Health Labor Relations and Collective Bargaining Early Collective Action and Union Formation Labor Legislation Overview National Labor Relations Act (Wagner Act)

p. 438 p. 438 p. 440 p. 442 p. 444 p. 448 p. 451 p. 451 p. 452 p. 453 p. 454 p. 455 p. 455 p. 459 p. 459 p. 460 p. 461 p. 463 p. 463 p. 464 p. 464 p. 466 p. 466 p. 471 p. 472 p. 472 p. 472 p. 473 p. 475 p. 476 p. 479 p. 481 p. 482 p. 486 p. 486 p. 487

Labor Management Relations Act (Taft-Hartley Act) Labor-Management Reporting and Disclosure Act (Landrum-Griffin Act) Structure and Management of Unions Federation of Unions Intermediate Union Bodies National Unions Local Unions The Union Organizing Campaign Authorization Card Campaign and Union Certification Union Security Levels of Union Security Right-to-Work Requirements Public Employee Associations Background Public Sector Labor Legislation Collective Bargaining Prenegotiation Selecting the Negotiators Developing a Bargaining Strategy Using the Best Tactics Reaching a Formal Contractual Agreement Contract Ratification Failure to Reach Agreement Strikes Lockouts Permanent Replacements Third Party Intervention Administering the Contract Discipline Grievances Arbitration The Changing Climate of Unionization in the United States Union Membership Trends Global Unionization Union Organizing Trends Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes

p. 488 p. 488 p. 489 p. 489 p. 489 p. 489 p. 489 p. 490 p. 490 p. 491 p. 491 p. 493 p. 493 p. 493 p. 493 p. 494 p. 495 p. 495 p. 496 p. 496 p. 497 p. 498 p. 498 p. 498 p. 499 p. 500 p. 500 p. 501 p. 501 p. 501 p. 502 p. 503 p. 504 p. 504 p. 506 p. 507 p. 508 p. 509 p. 509 p. 510

Reporting on Labor Unions Union-Management Contract Negotiation The Union's Demand for Recognition and Bargaining Rights Managing Employee Discipline Categories of Difficult Employees Ineffective Employees Alcoholic and Substance-Abusing Employees Participants in Theft, Fraud, and Other Illegal Acts Rule Violators The Discipline Process Approaches to Discipline The Hot Stove Rule Progressive Discipline Positive Discipline The Disciplinary Interview: A Constructive Approach Legal Challenges to Discipline and Termination Employment at Will Alternative Dispute Resolution Summary Key Terms Questions for Review and Discussion HRM Legal Advisor Notes Making Difficult Decisions The Case for and against Drug Testing Promoting Safety and Health Background Causes of Work-Related Accidents and Illnesses Who Is Involved with Safety and Health? Governmental Responses to Safety and Health Problems OSHA Safety Standards OSHA Inspections OSHA Record Keeping and Reporting OSHA: A Report Card Organizational Responses to Safety and Health Issues Safety Design and Preventive Approaches Inspection, Reporting, and Accident Research

p. 512 p. 512 p. 515 p. 518 p. 520 p. 521 p. 521 p. 523 p. 529 p. 531 p. 532 p. 532 p. 533 p. 534 p. 534 p. 535 p. 536 p. 537 p. 539 p. 540 p. 540 p. 540 p. 541 p. 543 p. 544 p. 546 p. 547 p. 550 p. 552 p. 553 p. 555 p. 555 p. 556 p. 557 p. 558 p. 558 p. 558

Safety Training and Motivation Programs Preventive Health Programs: A Wellness Approach Safety and Health Issues Stress Management Violence in the Workplace Indoor Environmental Quality (IEQ) HIT-AIDS in the Workplace Cumulative Trauma Disorders (CTDs) Evaluation of Safety and Health Programs Summary Key Terms Questions for Review and Discussion Notes Preparing for an OSHA Inspection Campus Food Systems Video Case OSHA and Unions versus Manufacturers: Is Workplace Ergonomics a Problem? Measuring Human Resource Activities Sources of Information about Human Resource Management: Where to Find Facts and Figures Career Planning Glossary Name Index Company Index Subject Index

p. 559 p. 559 p. 562 p. 562 p. 564 p. 565 p. 566 p. 568 p. 569 p. 570 p. 571 p. 571 p. 571 p. 574 p. 575 p. 577 p. 579 p. 585 p. 593 p. 603 p. 614 p. 623 p. 626

Table of Contents provided by Blackwell's Book Services and R.R. Bowker. Used with permission.

Similar Documents

Premium Essay

Why I Want to Become an Ota?

...Why I want to become an OTA? Stacy Williams Keiser University My desire to become a healthcare professional began back in 1993, when I was just 14 years old. Every Sunday morning I would be woken up by my grandfather, whom I thought was my father at the time because of our close relationship and the smell of Maxwell House coffee. As I prepared for my day my grandfather waited for me on the front porch to walk to the store where he would by The Florida Times Union newspaper and a treat of my choice. However after I and my grandfather returned home he would cook breakfast for the two of us and as we ate he would read the paper as I read the comic section. On this particular Sunday I noticed that my grandfather was reading the newspaper longer than usually, so I than grabbed another section, in which being the classified ads to read. My grandfather looked at me over the top of his eyeglasses and asks me “Pokey what do you want to be when you grow up” I looked puzzled. I continued to read on and came across the sub title: medical profession. As I read about the different qualifications, educations, skills, and requirements it take to acquire such jobs I immediately became interested. Over the next few years I’m now 17 years old, about to graduate from high school with a child, and working at Winn Dixie a dead end job I began to look into other options for employment. During my transition to search for employment that offers me growth potential my grandmother became ill and...

Words: 600 - Pages: 3

Premium Essay

Deregulation of Trading Hours

...10 Retail trading hours regulation Key points  Restrictions on shop trading hours have varied objectives, including the opportunity for some small businesses to trade without competition from larger retailers and to reduce the need for retail employees to work outside ‘traditional’ working hours. For consumers, restrictions on trading hours impinge on consumer choice regarding when (and where) to shop, causing inconvenience and congestion costs. For retailers, there are efficiency costs and administration costs in complying with state trading regimes. But the largest costs are reserved for those retailers who are prevented from trading to the extent they would like: they forego trade to other retailers and also to other avenues of discretionary consumer spending. Changes in social patterns have contributed to decisions by state and territory governments to liberalise trading hours regimes over time. But for all states, some trading restrictions still remain and they continue to discriminate between retailers on the basis of products sold, size and location. Beyond the deregulated ACT and Northern Territory, restrictions on trading hours apply with varying levels of intensity. Western Australia, South Australia and Queensland are the most restrictive states. Some of the regulated states have also established geographic shopping districts or regional trading precincts which have created significant ‘boundary’ anomalies that fundamentally distort retail markets. Onerous and...

Words: 15543 - Pages: 63

Premium Essay

Factors Affecting Students Decision to Drop Out of School

...FACTORS AFFECTING STUDENTS’ DECISION TO DROP OUT OF SCHOOL A Research Paper Presented to Center for Social Development Research Cor Jesu College Digos City In Partial Fulfillment of the Requirements For Academic Research by HERMOGENES C. ORION, JR, Ed.D ERIKKA JUNE D. FOROSUELO, DM-HRM JEAN M. CAVALIDA, MA, RGC March 2013 COR JESU COLLEGE Sacred Heart Ave., Digos City 8002 Davao del Sur Philippines APPROVAL SHEET ------------------------------------------------- As a requirement for Academic Research, this research paper entitled: FACTORS AFFECTING STUDENTS’ DECISION TO DROP OUT OF SCHOOL has been prepared and submitted by HERMOGENES C. ORION, JR., ERIKKA JUNE D. FOROSUELO, JEAM M. CAVALIDA ------------------------------------------------- APPROVED by the Oral Examination Committee DR.MARIA ELENA MORALES DR. LETICIA CANSANCIO Panel Member Panel Member DR. ALEX D. NIEZ Chairperson ------------------------------------------------- Accepted in partial fulfillment of the requirement for Academic Research. DR. ALEX D. NIEZ College Dean MAY 2013 ii ACKNOWLEDGMENT ...

Words: 22080 - Pages: 89

Premium Essay

Business Policy and Strategy

...Assessment………………………………………………………….………………………………10 3.1.1 Rise of the Web and Internet………………………………….……………………………………10 3.1.2 Economic downturn put company into the red……………………………………………11 4. Internal Assessment of The Chronicle Gazette…………………………..………………………12 4.1 Strengths……………………………………………………………………………………………………..……12 4.2 Weaknesses………………………………………………………………………………………………………12 5. How other publishers are reacting to the challenges? ………………………………………12 5.1 Differentiation…………………………………………………………………………………..………………12 5.2 New Product Development………………………………………….……………………………………13 5.3 Customer Insight………………………………………………………….……………………………………13 6. Action Steps for The Chronicle Gazette………………………………………..……………………14 6.1 Short-term Steps……………………………………………………………………………….………………14 6.2 Long-term Steps…………………………………………………………………………..……………………15 Strategic Planning at The Chronicle Gazette 1. Introduction The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225,000...

Words: 3701 - Pages: 15

Premium Essay

Cim Marketing Plan

...SESSION : MARCH 2012 UNIT TITLE : MPP CANDIDATE REG. NUMBER : 13443734 WORD COUNT : 2963 ‘I confirm that in forwarding this assignment for making, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment is a result of my own independent work/ investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation...

Words: 9666 - Pages: 39

Free Essay

Social Observation

...SF Pride 2010 - “Forty and Fabulous” The 40th annual Pride Parade drew thousands of people on Sunday including many who took part in the parade and others who just went to watch. The crowds were diverse and certainly not limited to members of San Francisco's LGBT community; there were people from all over the world and from all ages, races, and backgrounds. I was impressed to see people being very accepting and welcoming of one another. Everyone was able to express themselves without being judged, and more importantly everyone was treated as an equal regardless of their background. After the parade, the party shifted to Civic Center Plaza where the crowds eagerly anticipated a performance by the Backstreet Boys. Chaos emerged as everyone tried to get as close to the main stage as possible. People became irritated because the Backstreet Boys were running half an hour late; meanwhile everyone began to push and shove each other, and due to the unbearable heat and the smell of marijuana some people began to faint. When the Backstreet Boys finally came on stage to perform, everyone began to scream at the top of their lungs. Nobody really knew the words to the first song that they were singing. However, as soon as Nick Carter began to sing “I Want It That Way,” we all sang every lyric of that song in unison. House Speaker Nancy Pelosi also made a pre-recorded statement for the crowd which was played on big screens and loud speakers. Pelosi says, “We will not stop working until...

Words: 656 - Pages: 3

Premium Essay

Marketing Analy

...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty...

Words: 6923 - Pages: 28

Premium Essay

Applying Concepts at Mass

...Applying Concepts At Mass The service I attended was at St. Mary’s Catholic Church on the corner of South Fifth Avenue and Ann Street in Wilmington, NC. I went there on March 27, 2011 at 11:00 am. St. Mary’s Catholic Church is a post-Vatican II parish of the Roman Catholic Diocese of Raleigh. The Mass I attended celebrated the Third Sunday in Lent. As I entered the Church, the priest, Father Bob, was standing at the door greeting people. As I was looking around in the lobby, Father Bob noticed I was not a regular and approached me. He was very kind and eager to answer questions. He handed me the Church’s newsletter and an Order of Mass. The building was a large brick building. It is a Spanish Baroque style structure with no wood beams, framing, or nails. It is constructed of only bricks and tile. Ground was broken for the church on May 20, 1908 and the first mass held there was on December 17, 1911. The Roman Catholic Church is based in Christianity and is a theistic religion. In greater detail it is a monotheistic religion. There are many hierophanies in the Catholic Church. An example of a sacred place would be the church itself. An example of a sacred person would be the priest or Father Bob at St. Mary’s. Also in the Catholic Church Saints and Popes would be regarded as very sacred people. The mass I attended was during the sacred time of Lent, which is a forty day period. The Catholic Church is not iconoclastic at all. At St. Mary’s there were multiple depictions of the...

Words: 2454 - Pages: 10

Premium Essay

Negotiation

...describe one of my negotiations that resulted in the purchase of a used car. The roles of communication and personality in the negotiation will also be analyzed and how they contributed or detracted from the negotiation. COMMUNICATION AND NEGOTIATIONS Prior to diving into my negotiation scenario I would like to stress the importance and the role of communication in a negotiation. “Effective Communication is directly proportional to an effective negotiation (Management Study Guide, 2012).” A negotiation is basically a discussion between two parties in an effort to reach an option or alternative that is feasible for both sides. In turn, an effective discussion is a direct yield of communication. Communication is imperative so that the other person will understand and grasp your thoughts and ideas and be able to make sense of your arguments. It is important to transfer one’s thoughts into a speech by choosing appropriate and selective words that are relevant to the subject being discussed and that will of course exclude fowl words at all times. Communicating in negotiations requires one’s tone to be assertive, clear, and concise. Speaking just for the sake of it will not help the negotiation in any sense; one must be prepared to speak and listen. Non verbal communication is also plays an important role in our negotiations. If the other party senses nervousness or uncertainty they will for use that to their advantage and...

Words: 1050 - Pages: 5

Premium Essay

Paper

...Directed Independent Adult Learning COURSE SYLLABUS FEDERAL INCOME TAXATION ACC-421-GS Course Syllabus FEDERAL INCOME TAXATION ACC-421-GS ©Thomas Edison State College January 2008 Course Essentials Federal Income Taxation is a one-semester course designed to help you learn the basics of federal income taxation of individuals. The course covers the basic tax calculations, filing status, gross income inclusions and exclusions, gain and loss recognition, business and personal deductions, tax credits, and filing requirements. It also looks briefly at the taxation of partnerships, as well as that of corporations and special “S corporations.” Objectives By successfully completing the learning activities of the course, including careful study of the textbook, use of chapter self-tests, and problem solving, you should be able to: 1. Apply all steps in preparing individual taxable income and tax. 2. Indicate which items are included in income and which items are excluded. 3. Recognize deductible business expenses and nonbusiness deductions. 4. Calculate depreciation, bad debts, and losses. 5. Apply the rules for capital and ordinary gain and loss recognition. 6. Demonstrate conversance with available individual tax credits. 7. Articulate the fundamentals of the taxation of corporations and partnerships. Course Syllabus—Course Essentials S-3 Required Textbook In addition to the Course Syllabus, which consists of “Course Essentials,” “Course Calendar,” “Written...

Words: 10467 - Pages: 42

Premium Essay

Bud Light Company History

...are constantly updating and replacing old machines. • High emphasis is placed on keeping an impeccable image and reputation; thus creating a higher standing in its market. • Advertising know how – has memorable ads during super bowl Sunday that leaves the audience captivated. • Anheuser-Busch has great advantage, due to its name. It can be said that the Budweiser logo is one of the most valuable trademarks in the world. This is due to promotions yearly. Making them an acknowledged leader in the Beer industry. Weakness • With market concentration low, this causes consumers to move to other...

Words: 874 - Pages: 4

Premium Essay

The Status of the Newspaper Industry

...Introduction Most Americans can remember their father and mother sitting in their favorite chairs while reading their local newspaper. Others can remember waking up and walking outside to their driveway to get the morning newspaper before getting a cup of coffee. Also, it seems just like yesterday when a co-worker would take it personal if someone picked up their newspaper and started reading it without permission. Reading the daily paper was part of American culture and a favorite pastime. This simple activity informed the average citizen about local politics, events, crime, business, sales, jobs, entertainment, weather forecast, and one could even get his horoscope. Being informed through the newspaper about the local community, the nearest populated city, and our nation once gave people a since of pride. In current times, even though people are just as informed, there are many forms of media that has surpassed the newspaper in providing information with up to the minute news releases. This has taken a large share of the market away from the outdated art of reading the printed version of the news. As people have become more familiar and comfortable with the internet, they are increasingly choosing it as a source of news delivery. In addition there are several other sources of wired and wireless electronic media delivery platforms that are available to the vast majority of people. These devices include netbooks, mobile phones, and e-readers. The newspaper industry...

Words: 6617 - Pages: 27

Free Essay

The Vanishing Newspaper in the 21st Century Innovation

...Executive Summary The media have been covering the bad news about newspapers for years. To see and read these accounts is to encounter an industry that seems on the verge of crisis, and possibly on the edge of the abyss. In many U.S. markets, the dominant paper is a fading enterprise. In the long run, no newspaper is safe from electronic technologies. A crisis of confidence is combined with a technological revolution and structural economic change to create what can only be described as the perfect storm and as younger readers turn toward free tabloids and electronic media to get news. To be certain, all is not as well as it once was at the Miami Herald. Circulation, which has been on the downward spiral for two decades, has lately shown signs of free fall. Young readers are scarce, newsroom budgets are tight, and the competition remains unrelenting. Newspapers have wounded themselves with a series of credibility shredding scandals and screw ups. The Internet, with its vastness, its vibrancy and its immediacy, does seem poised to blow away the snoozy old newspaper. Introduction The U.S. newspaper industry is suffering through what could be its worst financial crisis since the Great Depression. Advertising revenues have plummeted due in part to the severe economic Down turn, while readership habits have changed as consumers turn to the Internet for free news and information. Newspaper publishers in 2012 have seen some improvement in financial conditions...

Words: 4238 - Pages: 17

Premium Essay

Politics and Power in Organizations

...POWER AND POLITICS Politics in work places simply put is about getting noticed and liked by the right people in other to advance up the career ladder in an organization and also to achieve position of power that confers a status of relevance in the scheme of affairs in an organization. This definition is supported by an old saying that ‘’it’s not what you know ,but who you know’’. It is upon this premise that human beings are classified as political animals and as such it is difficult to eliminate politics from workplaces.’’ While teamwork may be extolled as an organizational virtue ,in the real practice, workplaces are likely to be characterized by competition and conflicts as it is by cooperation (Fineman and Gabriel,1996). Politics is a means through which individual self-interests are pursued without regard to the their effect in the realization of the organizations objectives .Organizational politics is arguably one of the most researched concepts in the field of management’’ ( Boateng et al ,2013)the researches here are to understand the impact of organizational politics on business entities. One of these studies propagates that organizational politics may affect decision making and allocation of resources in an organization amongst other factors. Power on the other hand is the ability of a person or a group to influence others. If a person have influence, he or she is perceived as powerful. A person may hold power by having the ability to make decision, apportion...

Words: 1471 - Pages: 6

Premium Essay

Healthy Behaviours

...habitual nourishment c) the kind and amount of food prescribed for a person or animal for a special reason d) a regimen of eating and drinking sparingly so as to reduce one's weight <going on a diet> Definition of BALANCED DIET Eating a balanced diet means choosing a wide variety of foods and drinks from all the food groups. It also means eating certain things in moderation, namely: * saturated fat * trans fat * cholesterol * refined sugar * salt * alcohol The goal is to take in nutrients you need for health at the recommended levels. What is a SNACK? A snack is a small portion of food eaten between meals. The food might be snack food—items like potato chips or baby carrots—but could also simply be a smaller amount of any food item. Snacks and Health Excessive snacking has been implicated in the increasing prevalence of obesity in many countries. Healthy snacks include those that have significant vitamins, are low in saturated fats and added sugars and have low sodium content. Examples of healthy snacks include: * Foods that have whole grains * Fruits and vegetables * Nuts and seeds * Low fat dairy products * Lean meats, eggs such as hard boiled eggs and lean cheese. Smart snacking can help to keep you going until your next full meal. So, if you are on the late lunch plan but eat breakfast at 6 AM, toss some fruit or trail mix into your backpack. That way you won’t feel tempted to grab less-healthy...

Words: 1394 - Pages: 6