...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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...Social Media Overview Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. By creating and implementing a complete syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community. Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati. The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse...
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...WEB ANALYTICS DEMYSTIFIED AND ALTIMETER GROUP SOCIAL MARKETING ANALYTICS A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA JOHN LOVETT AND JEREMIAH OWYANG WITH ERIC T. PETERSON, CHARLENE LI AND CHRISTINE TRAN EXECUTIVE SUMMARY Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital media over the past decade illustrates that we operate in an environment that is constantly in flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are apparent in the ways in which consumers interact with marketers and their brands as well as the ways in which consumers empower one another. Yet, as consumer connections, networks and relationships spider to the edges of the globe, marketers take their messages to social media channels with reckless abandon. Organizations that view social marketing as experimental forays jeopardize the relationships they have with their customers because consumers do not regard their actions as frivolous endeavors. They’re making decisions based on the new information they learn from their networks and using that knowledge to take actions and influence others. These actions leave indelible impressions upon brands and the consumers that interact with them. In an effort to help clients better understand the value of these emerging channels on their business, Web Analytics Demystified and Altimeter Group interviewed dozens of companies who are active participants in social...
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...10 Smart Must-Have Social Media Tools for Today's Social Media Manager A variety of social media tools are already available for major channels like Twitter or Facebook, if ever you are not too familiar with their functionality, they may all sound the same. Trying to determine the distinction between a sentiment analysis and an online influence tool might take up the time you could be using mapping out an effective social media campaign strategy as a social media manager. We arrived with this useful list to help you sort through the numerous tools and choose the must-haves for your social media management brand. 1. Bulk Scheduler Establishing a good collection of engaging content is half of a successful social media strategy. When you already have the...
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...Lab Discussion 3 New Dashboard Analyse patterns of Web traffic Behaviour A google analytic dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so all information can be monitored at a glance. (Online-behaviour.com/analytic-dashboard) In accessing the web page http://suport.google.com/analytics/answer/1068216?hl (manage your dashboard) for the discussion topic I was able to create a new dashboard for Emack Solutions Limited a relatively new company with minimal presence on the web. This was able to outline the various levels one can use in analysing the activities on their web page such as: * Getting to know how many new users have hit your website * Existing users who keep checking for updates * How many times (sessions) a customer has hit your site * The average duration a customer spends on the site * Allows you to know if you are achieving you web presence as intended * And your revenue. I realised that the inflow of traffic to this site was very slow and non-existence at all. The website was vague with scanty information and dull pictures, I also realised it was not optimised in the search engine. My new dashboard allowed me to see the users on my mobile e-commerce platform and I am able to monitor, such as: * Revenue * Onsite Behaviour * Top Performing Campaigns * Top Mobile products, e.t.c Findings 1 In creating a new Dashboard...
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...Selection of the topic- Text Analytics Title- Using text analytics to improve the hospitality experience of customers. Key Words- Text analytics, content categorization, sentiment analysis, Abstract- With advance text analytics solutions, the hotels and hospitality providers can analyze conversations on the social media and online public forums to extract valuable business insights and using the same to improve their customer’s experiences into their hotels and with their services. Introduction- Today’s travelers are vocal and willing to share their experiences with hotel and travel providers; they’re more apt to share their experiences online with others through means of social media like- facebook & twitter, in online review sites such as tripadvisor.com etc. From check-in process to the quality of services, their feedbacks provide valuable insights that hospitality providers can improve the guest experience with their brands, better target customers with offers and differentiate ‘emselves from the competitors in terms of products and services. Collecting quantitative responses from the guests through surveys was the sole feedback method used by hotels and travel service providers. Of late, the trend has changed. These days, these providers recognize the value of collecting feedback through social media and other online sites. They even encourage open-ended comments in their surveys these days. With thousands of reviews generated each day, compiling and interpreting...
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...Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com Copyright © 2012 by KNIME.com AG all rights reserved Revision: 120403F page 1 Table of Contents Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ....................................................................................................
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...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
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...WHAT IS SOCIAL MEDIA? Social mediais the collection of online communication channels which are community-based input, interaction, sharing content and collaboration. Basically it isa series of websites and software designed to allow whole world to share content quickly, efficiently and effectivelyin real-time. Now a days most of the people define social media as apps on their smartphone, tablet etc. but the fact is, this communication equipment started with computers. This misconception stems from the fact that most social media users access their tools via applications. In fact, many of online users never engage social media. IMPORTANCE OF SOCIAL MEDIA The ability to share photos, events, videos etc. in real-time has changed the way...
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..."Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It is about having collaborative interactions with customers, prospects and even employees allowing these companies to gain valuable insights, solidify longlasting relationships and cultivate customer advocates. More and more companies are embracing social media as a strategic part of their business.” (Desk, 2015) The pharmaceutical industry is one of the great absentees of the social media. Out of fifty pharmaceuticals included in a social media use study, only ten had an identifiable presence on social media. Several articles had been written about what they call the "PharmaSocmephobia." A very interesting study from IMS Institute dedicates over 40 pages to explore, discuss and analyze the reasons, the pros and cons of this behavior. By ignoring social media pharmaceuticals are missing on great information for product development, key opinion leader identification and monitoring. Social media are a tool to listen to customer ideas and feedback, and collaborate with social groups to test products and services. As stated by IMS Pharmaceutical companies cannot afford to delay their entry into these ever evolving and increasingly significant new channels of communication. "Early movers will test the water with an educated trial and error approach and discover benefits for the company as a whole...
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...2014 by EssayShark “Evaluate The Role Of Social Media Marketing In Regards To Apple’s Products The story of social media marketing started a long time ago when the markets were conversations places for people. Almost everyone is aware of the importance of social media marketing, networking sites and blogs. Social media marketing techniques have been adopted by businesses and governments. All the major businesses and companies in the world use social media for marketing their products. Apple on the other hand has proved everyone wrong who thinks that success without social media marketing is not possible and is considered to be a type of company that does not directly play in the world of social media or market their products with the help of social media. Almost all the business leaders believe that companies need to be socially active in order to be successful in today’s world but Apple acts in a different way. Up till 2011, Apple remained absent from all social networking sites, but was still ranked as one of the most admired brands in the world. The company only maintained the twitter and the Facebook accounts for iTunes and App Store and these accounts were not used to engage customers (Mashable, 2012). This means that social media marketing directly did not play a great role in the success of Apple’s products but it is opposite. But this also does not mean that social media marketing is not helping Apple or Apple is not getting benefited from social media. Other companies are advertising...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...CONCLUSIONS Paper Five Best Practices for Social Media Measurement How to link social media metrics to business results Insights from the webinar, Less Talk + More Action = Better Results, in the Measure What Matters: Redefining Marketing Success in the Digital Age series, presented in association with the American Marketing Association and SAS Featuring: Katie Delahaye Paine, CEO of KDPaine & Partners John Bastone, Global Customer and Media Intelligence Manager at SAS Five Best Practices for Social Media Measurement 1 If there’s anyone out there who still believes social media doesn’t warrant serious consideration, consider some basic facts: There are more than 750 million active users on Facebook, 140 million unique visitors to the site each month, 200 million registered Twitter users, and more than 100 million professionals on LinkedIn. That’s just for starters. In addition to social networking sites, there are blogs, comments on traditional media and e-commerce websites, review sites such as ConsumerSearch and Epinion, content-sharing sites such as YouTube and Flickr, and collaborative projects such as Wikipedia. Nearly half of Americans now get their news from the Web. One in five reads blogs. More than 80 percent of Americans use social media in some fashion each month. Some of those people just might be talking about your brand – and your competition. Some may be ambassadors and advocates, or they may just as easily be detractors and malcontents...
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...COMPANY DESCRIPTION & EXEC. SUMMARY OF SOCIAL BUSINESS CASE For this assignment we had the fortune of getting to know a bit about the business workings of Brands Cycle and Fitness http://brandscycle.com/. They are a family owned business in existence since 1954 and are located on Long Island, in Wantagh, NY. Brands is very well respected within their industry, and are consistently voted one of the top 10 bike stores in the country by Bicycling Magazine. They have a staff of 90 to 110 employees which scales seasonally to accommodate their peak selling and servicing season in Spring and Summer. We spent an evening with Dan Sirota who is the 3rd generation co-owner of Brands. His father, Gary Sirota, is still an active owner of the business. We were given a behind the scenes tour of the operation and shown the local inventory management process. We learned that the business has evolved from originally selling luggage, then just bicycles, and then bicycles plus fitness equipment with more recent additions of skateboards, fitness apparel, and bicycle shoes. They currently sell about 7,000 – 8,000 bikes per year. The majority of the volume sold is at the $400 – $700 price point, and their maximum bike price is approximately $3,000. Prior to 2010 they were only selling offline and their volume was approximately 10,000 bikes per year at a lower average price point. Their consumers are comprised of locals in the tri-state area as well as national and global customers online. 2012...
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...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...
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