...Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled "Who leads the charge in Social Media? Marketing, PR, Sales, Customer Service, Who Knows?" It's a year later and the various Social Media platforms have evolved with massive increases in adoption rates and a larger glaring problem has emerged: The very concept that Social Media is 'Marketing'. It's not. It's a communications tool. As the platforms like Facebook, Twitter, Linkedin, and now G+ have evolved more and more marketing people have started to develop strategies to utilize the various platforms functionality. Strategy is useless without a tactical implementation plan. So marketers have developed Social Media editorial calendars that are built with the hope that the platforms don't change their API's and the dashboards actually post the message. The concern is more about will the technology continue to work when the real tactical quesiton is "how will it be utilized by our COMPANY. This is where large company heirarchical structures tend to impede rather than help the effort. The reason Social Media works so well for smaller companies is because of the mere fact that they are smaller. The decision making and internal communications structure all lie with one or two people wearing multiple hats. Large corporations tend to silo who controls what. The idea that...
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...SOCIAL MEDIA FOR BUSINESS COMMUNICATION SOCIAL MEDIA FOR BUSINESS COMMUNICATION What is Social Media? Before it turned into the marketed collection of data and huge entertainment that it is today, way before it was open to the general public, it was the point of meeting for the social intelligent. Now, Social Media is the collective of online communications channels dedicated to community based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, micro blogging, social networking, and social book marking are among the different types of social media (whatis.com). Some of us think of social media as a place to post pictures, see what the next person is doing or advertisement. However may employment industries are gravitating towards social media for various reasons. Recruiters and Human Resource representatives are now using social media as a tool in their hiring process. The 4 most used networks in the professional network are: LinkedIn, Facebook, Twitter and Indeed.com. Companies that use the social network have a better opportunity in improving correspondences and the ability to spread information amongst various groups of employees in a more viable manner. Instead of planning a meeting in a brick and mortar, businesses could use social network/media to arrange gatherings or meetings with their associates. Companies can also benefit from incorporating social network into their training sessions. The use of social media...
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...smiley faces giving the impression that she was happy. To Sharons surprise, her daughter attempted suicide later that same night. In the days that followed, it came to light that she’d been holed up in her dorm room, crying and showing signs of depression — a completely different reality from the one that she conveyed in texts, Facebook posts and tweets.As human beings, our only real method of connection is through communication. Studies show that only 7% of communication is based on the written word and a staggerring 93% is based on nonverbal body language. Evidently, it’s only when we can hear a tone of voice or look into someone’s eyes that we’re able to know when the typical response of “I’m fine” doesn’t mean they’re fine at all. Goodmorning Ms.Phillip and class. Today, I would like you to ask yourself at what cost has technology replaced personal interactions? and I will present the reasons why the use of social media is sabatoging the ability of teenagers to properly communicate with one another. First and foremost, texting as a form of regular communication is dangerous, because how well can one communicate via text?Yes, it`s quicker than calling or getting together with eachother but because of sacrificing time for convenience, we miss out on the flow of conversation. Without the face to face interaction, we don`t get to listen to the tone of their voice, or watch the change in their facial expressions or the movement of their gestures. In doing so, we are limiting...
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...Sam was an active teenager. He joined many school activities, and he was pretty smart too. All of that made him famousat his school. But, he had dark side too. He had bad personality, especially at social media. All of his popularity made him arrogant and rude at social media. Until one day, Sam’s father knew about it from his friend. “Why are you so rude with your friend? Your friend told me about that. And you know it’s social media!”, said his father. “Why shouldn’t I? And who the hell told you about that!”, Sam replied. “That’s not your concern. What the matter is, you put yourself into a problem, and being hated isn’t good for you”, said his father. “Don’t be overreact Dad, it’s just social media”, Sam replied. “Listen son. There are regulations about talking in social media and all what you had said could be recorded and screenshoted. I want to tell you a story”. There was a man called Thomas. He was a...
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...Health Care Communication with Social Media Tila Newbery-Sorrell HCS/490 May 13, 2013 Dan Crawley HEALTH CARE COMMUNICATION WITH SOCIAL MEDIA The demand for transparency and consumerism in health care has opened the doors for the involvement of social media. There is an increasing use of social media for communication between consumers and health care providers. The use of social media has advantages as well as disadvantages. Medical information can be disseminated quickly, over distances, and cost effectively through the use of social media like Facebook Pages. Marketing of health care products and services is made possible through the use of social media. Confidentiality and security are issues with the use of social media. Due to a need for regulations, recent policy has set guidelines for the use of social media by physicians. American Medical Association Policy The American Medical Association (AMA) released new policy in 2010 to assist physicians in the use of social media. The AMA Board Member Mary Anne McCaffrey, M.D. said, “Using social media can help physicians create a professional presence online, express their personal views and foster relationships, but it can also create new challenges for the patient-physician relationship” (American Medical Association, 2013, para. 2). The AMA policy on social media guidelines for physicians suggests: 1) The use of privacy settings 2) Routine monitoring of their...
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...Head: SOCIAL MEDIA & CROSS CULTURAL COMMUNICATION 1 SOCIAL MEDIA & CROSS CULTURAL COMMUNICATION SHAWN MYERS SSC 101 HUMAN BEHAVIOR PERSPECTIVE SAINT LEO UNIVERSITY SOCIAL MEDIA & CROSS CULTURAL COMMUNICATION 2 Abstract Social media technologies are important tools in our lives. They make it possible to maintain social relationships with existing friends and family, while at the same time building new relationships. The social lives of different cultures affect how they use this technology such as the social life of those living in the United States might benefit more from using communication technologies to build new relationships, while another social life such as those living in Germany might benefit more from using communication technologies to maintaining existing relationships. The influence the technology has on these new and existing relationships affects those lives as well. The use of communication technology such as calling, texting, instant messaging and emailing more frequently with an existing social network of friends is associated with a higher sense of belongingness to a strong and supportive social network. Calling, texting and instant messaging more frequently to new social network may be associated with an increased sense of belongingness but e-mailing to a new social network is associated with a decrease in belongingness. SOCIAL MEDIA & CROSS CULTURAL COMMUNICATION 3 Social Media &...
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...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and Target...
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...implement plans and procedures or maybe the best way to demonstrate the needs for those procedures is to perform a Cyber Security audit and implement the resulting recommendations. Moreover, work in conjunction with IT departments can ensure that implementing the resulting recommendations will make both sides of the social media communication more secure. Like most criminals, hackers look for easy targets. If your media has simple security issues that are easy to exploit, hackers will dive right in. If your infrastructure is strong on your end, hackers will become frustrated and move on to the next easy mark. Furthermore, in these days it is almost impossible to be in an online business with an organization that does not collect or hold personal identifying information like names, addresses, Social Security numbers, credit card numbers, or other account numbers. So, how comprehensive is Cyber Security if it cannot protect us? Would it be better if we do not exist online? 2 Research Question: My research will be guided by the following question: How will the advancement of Cyber Security affect communication on social media? Literature Review Social media encompasses a variety of online...
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...The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication John Santry Embry Riddle Aeronautical University Abstract Social Media offers an exciting new area for individuals and business to explore relationship building and communication on a grandiose scale. This study explores how the tools and opportunities afforded by social media sites are enabling and legitimizing a new form of communication. While social media is beneficial in numerous ways, greater audience engagement increases the possibility of misperception. Therefore, a new category of social network related etiquette and ethical responsibility is warranted. This paper will look at some of those reasons for increased awareness and attention to being politically correct when publically participating in social media, and how those elements can affect ones personal or professional perception. Keywords: social media, social network, Facebook, Twitter, communication, etiquette, ethics The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication Introduction Social media has broken the barriers of space and time, enabling 24/7 communications on a scale unlike any before. Most people alive today can recall a time when not too long ago, we primarily communicated via hand written mail, spoke on landline telephones, and shared updates face-to-face. Today, technology enables us to send text messages; leave voice mail; instant message...
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...Social Media in the Product Development Strategy by Jens Gutermann Integrated communication has emerged as both the core element and one of the main challenges facing corporate communication over the last few years. Everything revolves around communication. As companies dicker over gaining customers’ favor, integrated communication appears to offer an escape from the bewildering multitude of options available for customeroriented and targeted communication with users. New forms of information and communication commonly known as social media or Web 2.0 have opened up evolutionary and revolutionary opportunities for positioning products and services on the market and getting in touch with consumers. However, this also poses a new and completely different type of challenge with regard to our communication, particularly when it comes to integrated communication. Companies are finding themselves in a problematic situation where comparison with competitors is just a mouse click away, and where only strong brand identities that are able to incorporate social media in their integrated communication strategy manage to withstand the information overload. If we consider the fundamental aim of integrated communication, namely to achieve the greatest possible degree of control, this contrasts paradoxically with the situation described. The information society was still a thing of the future in the 1980s, and when it became a reality in the 1990s, yet another future started to beckon. It...
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...Summary Mobile communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...Shrivastava, H. Roque Has social media socially handicapped the young? As human beings, the only real method of connection is through authentic, face to face communication. Face-to-face interaction allows us to understand each other profoundly and allows us to get to know each other down to the most fundamental levels of who we are (Tardanico, 2012). According to Forbes magazine, less than 10% of communication is based on spoken words. This means that over 90% of communication is based on nonverbal signals such as body language, eye contact, and tone of voice. Therefore, it implies that face to face communication is a very efficient way of communicating and it evidently improves our interpersonal and social skills (Jones, 2013). However, direct interaction is not being seen as the best way to communicate anymore, especially among teens, and people are not putting as much value as they once did on face to face interactions (Suliveres, 2014). Young people nowadays mostly use text messaging and other digital devices to communicate their concerns to their target recipient. Mobile phones and SMS help them to stay connected with their peers especially with those at a distance and thus, making life much more bearable by getting moral support from them. Furthermore, it helps them to fight boredom. This type of communication makes it easier for them to reach out to other people making them more sociable in a sense (Horstmansho, Power, 2005). On the other hand, social networking sites have...
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...In Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five years, Vietnam has seen a number of company or brand crises that started on social media. From a single post online, a story could be shared virally, attract attention from customers, mainstream media and even the government to become a full crisis....
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...of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring social media and crisis planning was conducted with 251 members of the Public Relations Society of America. Nearly half of respondents (48%) said they have incorporated social media into their crisis plans. Of these respondents, most indicated they have incorporated Twitter as a tool in their crisis planning, primarily for distribution purposes. Additionally, the study found that public relations professionals whose organizations rely more heavily on social media tools in their crisis planning correlated positively with practitioners’ greater confidence in their organization’s ability to handle a crisis. As for practitioners’ use of social media in their every day practice, results revealed that a large percentage use social media on a personal level; however, results also indicated that a large percentage of respondents’ organizations (82%) use social media. Survey respondents indicated that the stakeholders they communicate with most via social media are potential customers and...
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