...online communities The importance of social media in today’s generation is really significant, and because of its influence, it is recognized as an excellent marketing tool and could help businesses in building an online presence. Social media paved the way for the evolution of social relations and of people’s interaction. Nowadays, people seem to do everything online: making friends, watch movies, and even transact businesses (admin, 2011). As part of your social media branding, the importance of social media in today’s society is nothing to be overlooked at and it should never be, it was not existed a short few years ago but yet we could not see ourselves without it. Today’s social media is much more than just a website that young teenagers and our children use to talk to their friends. Everybody from big business to independent business owners is using some form of social media marketing plan in their day to day lives. Social media is being used all over the world by many people, different age range but mostly by teenagers and young adults. Social media is being used mostly for businesses, social networking, researching, entertainment and news. The importance of social media has really made the world a smaller place; we can now do business with people from all over the world so much easier and quicker than before (Lodge, 2012). If social media was to be removed, the effects on society would obviously be negative but in a way somewhat positive. Social media being part of our...
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...Summary Mobile communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way...
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...residents have some type of understanding as to what is going on around them. There are negative and positive advantages when it comes to using different forms of communication. It is important for the administrator to understand how to communicate while still following the laws of HIPPA. There are new policies and many changes that are about to be implemented at this nursing home due to the fact that the company has been bought out by a national group. It is very important that the nursing home administrator understand the importance of communication and how to fully explain the situation to each resident and their family, if necessary. Each resident must understand, if applicable, the meaning of being a part of a new organization and learning about their policies as opposed to the old ones. For some residents who are elderly and may not comprehend what we are saying, the administrator may also explain the situation to that resident’s family member or caregiver. It is important to know that each resident may require a different type of communication and agreement. There are three major types of communication that are used in the healthcare field including, but not limited to, nursing home facilities. There are many advantages and disadvantages when it comes to using traditional communication, electronic communication,...
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...Media is the most powerful tool of communication (answer.com, 2012) Social Medias are the use of shared dialogues in communications among individuals. Social Medias are available in computers, interactive television and mobile devices. Facebook, Twitter, LinkedIn and Flickr are all examples of social media. Facebook is a social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas...
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...Is “Social Media” a Beginning of an Unsocial Community? ─Abstract ─ In the last 10 years, with the development of the technology, “Social Media” concept entered literatures and spreaded quickly and became a powerful material on both individual and institutional perspective. Also it’s growing its power every day. Nowadays, lots of companies could not resist of this power and settled it in their business dynamics to take advantage of social media. Lots of the companies using social media on their marketing strategies and number of firms that use social media on customer feedbacks growing day by day. With these methods, companies are trying to turn over social media threat to an opportunity. The other fact that must be discussed about social media is, collecting personal and demographic data from registered users and there is no method to restrict using of these data for intelligence information and commercial purposes without approval of the users. The other interesting fact is, the number of users that registered only top 10 favorite social networks is more than the population of the world that uses internet. Although there are lower age limits on most of the social networks, the statistics show these rules are breaking. With social networks, information can be shared by thousands of people within minutes. On the other hand, with the use of social media (especially by Y and...
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...ICOM101 Major Essay Does Media Discourse Reproduce Social Inequality? Student Name : Pratama Robin Rachel Discourse denotes to the various forms of representation, codes, habits, conventions associated with language are responsible for producing specific culturally and historically located meanings. Media discourse can be described as an interaction through a media platform with the help of verbal or non-verbal communication. It has been found that media can potentially influence the public. The objective of this essay is to find out the role of media discourse in reproducing social inequality. In order to meet this objective, in the following sections the concept of discourse is explained vividly along with its style of operations. A relationship between media discourse and social inequality will be established in this essay. Discourse can be referred to the manner or way of communication between individuals or group. Discourse plays a major role in determining how an individual will understand and interpret a specific thing based upon ideas, thoughts and beliefs. According to Michel Focault, discourse is an entity of sequences, codes and signs in that they are enouncements. Media discourse includes various media outlets such as radio, television, newspaper, magazine, internet etc. The inevitable power of media has been discussed in discourse studies. Many research studies have shown that media plays an important role in influencing the thought process of individuals...
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...Health Care Communication Methods- Option 1 HCS/320 August 20, 2014 Professor Anderson Communication is undoubtedly a crucial part of healthcare, and it is growing in its’ importance to sustain health services in nursing homes. In this paper I will review the different forms of communication within a health care organization including but not limited to traditional, electronic and social media for health care communication. In the process I will further discuss the effects of HIPAA and other regulations on the use of these media for health care communication. The importance of communication within our health care field is often overlooked and minimized, but we must understand it is significant to all who hold a health care position as well as those in managerial functions. There has been situations that occurs in our nursing homes in which we have faced transitions of management and unfortunately our residents/patients were not given the opportunity to communicate with our healthcare providers effectively. This could possibly be due to the lack of family locally, also the patient may have not given us permission to release their medical information has been an ongoing problem that we as administrators have been facing daily. It is these current situations where we as administrators take initiative to improve those situations by incorporating better ways to communicate effectively amongst the entire health care team and to face this challenge head on. ...
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...Communication Paper XXXXXXX HCS/490 HEALTH CARE CONSUMER - TRENDS AND MARKETING March 16th, 2012 Carol Sweigert Communication Paper The intent of this paper is to ascertain one specific mode of communication used by consumers and healthcare providers. The communication modality that was chosen was electronic medical records (EMR’s). This paper will first define what an EMR is, then list and discuss several different modality aspects (as it pertains to EMR’s) to include, benefit to the patient and how the EMR differs from other modes of communication. In addition, this paper will explain one reason why the EMR is an effective means of communication between consumers and providers, as well as review the importance of maintaining patient confidentiality when using the EMR. This paper will conclude with how the media and social networking change communication in heart care. The goal of any healthcare organization worth its salt; is to ensure that the continuum of quality care is being adhered to within the ever changing realm of technology as it applies to healthcare. In order to ensure organizational success, it is necessary for any and all healthcare organizations to first acquire a basic understanding of the benefits and challenges of technologically based communication modality such as Electronic Medical Record (EMR) . (Personal communication, March 1, 2012). Electronic Medical Record (EMR) According to Ovid Technologies, Inc. (2000-2011), Electronic medical...
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...Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome:...
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...Kudler Fine Foods- Communications Plan Kudler Fine Foods- Communications Plan Factors involved in developing and managing an effective marketing communications plan There are many factors that Kudler Fine Foods needs to take into consideration when developing and managing an effective marketing communication plan. According to Kotler & Keller (2007), there are eight steps in developing and managing an effective marketing communication plan: (1) identify the target audience, (2) determine communications objectives, (3) design the communications, (4) select communications channels, (5) establish the total communication budget, (6) decide on the communications mix, (7) measure the results, and (8) manage the integrated marketing communications process (Kotler & Keller, 2007). Kudler will follow these steps as well as conduct market research and analysis to ensure the successfulness of the marketing communication plan. Managing the effectiveness of communication will allow Kudler to maintain an enduring relationship with consumers and in turn increase the value and relationship capacity of their brand (Banerjee, 2009). Evaluate advertising and promotion programs for the new product As Kudler Food begins promoting and advertising the new store locations, the store will consider many types of promotions and advertising. First the store will begin small promotion detail through social media. Kudler fine food will begin with a press conference or open house. Kudler...
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...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and Target...
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...Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning...
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...• Why businesses should utilize social media marketing along with traditional marketing practices? • What are the various applications of social media marketing for various companies functioning in the Indian market? What are the advantages and disadvantages of using social media marketing? • What are the social media marketing techniques followed by Coke and Pepsi in beverage industry? • What are the ways in which social media can more effectively be used by Coke and Pepsi for marketing their products? 2.4 Thesis Limitations Although the researcher has taken great efforts to ensure that this thesis is able to reflect good comparison of social media marketing techniques used by Coke and Pepsi but still there are some limitations of this study which are highlighted hereunder: 1. The first limitation of this thesis is that the results of the study are not generalisable and they apply in research settings only. 2. Secondly the scope of this study is limited to city of Delhi only as the data has been collected by the researcher in...
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...May 3, 2013 Mark Emmert, NCAA President P.O. Box 6222 Indianapolis, IN 46206 RE: Policy on Social Media use by Student Athletes Dear Mr. Emmert, The object of this letter is to provide you with a much needed policy on the education of proper use of social media by student athletes. It is very important that student athletes understand the effects that improper social media use can have on, not only themselves, but the college they represent, that way they can understand the importance behind this suggested policy. I’m sure you are aware of the increasing usage of social media by society, including student athletes. I hope you will take my policy into consideration helping to educate all student athletes on smart usage of social media. I would like to start off with defining social media as: “Web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.” (Boyd and Ellison) Over the past decade social media has created a boom of excitement throughout the cyber world. With the creation of Facebook, Twitter, and many more social networks, society has become increasingly dependent on social media. Social media is used in a variety of ways. For some it is used as a means of conducting business, rather it be used for advertisements and marketing...
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...SAMPLE ANSWER 01 CAM CAM Diploma Marketing and Consumer Behaviour December 2010 Contents Task 1: Marketing Principles Task 2: Communication Task 3: Communication, Advertising and Media Task 4: Consumer Behaviour Task 5: Channel Behaviour Appendices: Background information to THE AGE Appendices to task 2 4 - 14 15 - 20 21 - 31 32 - 43 44 - 47 48 - 54 References 55 - 57 Task 1 Word count 1618 Marketing Planning Planning is an essential task to ensure THE AGE continues to be a market leader. Drummond et al (2005) suggest planning should be systematic and structured, and is required in order to adapt to the changing business environment. The corporate objectives are at the heart of the marketing planning process (Brassington et al, 2000). The marketing plan will contribute to the corporate plan by developing specific functional strategies and tactics to achieve the corporate objectives. Figure 1.1 demonstrates the process. THE AGEs corporate plan is ‘to build on profits from the previous year and continue to be Britain’s number one quality selling newspaper’. From this, the marketing plan could be ‘to increase the number of subscribers’. Marketing planning process diagram A common framework to use in the planning process is the SOSTAC model, see figure 1.2 Marketing planning process • • Situational Analysis – The first stage of the planning process is to look at where the THE AGE is now - Britain’s number one selling quality newspaper with...
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