Social media marketing or SMM is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes. It is important to consider your business goals before creating social media marketing campaigns. Starting social media marketing campaign without social strategy in mind is like wandering through a forest without a map-you’ll only end up lost. Social media marketing can help with a number of goals, such as:
• Website traffic
• Conversions
• Brand awareness
• Creating a brand identity and positive brand association
• Communication and …show more content…
Brand Recognition - One of the most powerful ways to use social media is as a brand-building tool. With socials media, you get to decide how you want to position your company and what you want people to know about what to do. With consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.
2. Community - There is nothing like social media when it comes to cultivating a community. When you followers become part of your community. You gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can engage in ongoing dialog that can be more valuable than any kind of paid market research.
3. Repeat Exposure - A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.
4. Authority - For coaches, consultants, authors, speakers and other service-based businesses, social media ban be very powerful in helping you establish authority in your field-making you the go-to resource for your target audience to seek out for help. Share great content, answer questions and serve your audience, and you will build loyal …show more content…
And it can lead-over time-to a business dominating its niche online. It’s social media marketing in its purest form. While using social media marketing for competitive advantage it is very important to be genuine. You have to ignore your direct competitors and move your social media conversations forward in a way that clearly highlights the unique benefits of working with your business. Your competitors are not your concern-your audience is. It is important to be honest. Clients love honesty. It gives them further confirmation of why they are doing business with you and not a competitor. If you focus on honesty, and highlight this via social media engagement, more clients will come your way. Is is also essentially important to be open as too many social media bods are closed. You must always find something useful and interesting from your client meeting, because they are also open and interested in social media marketing. This openness can deliver competitive