...Emerging Trends in Social Networking Sites & Their Applications Social networking sites along with their applications in business, government, education, dating and e-shopping, have tremendous global presence and influence and have positively impacted India also. Social networking is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. Most social network services are web based and provide means for users to interact over the Internet, such as e-mail and instant messaging. With the widespread use of the internet, Social Networking Sites (SNS) have become increasingly popular among people. Social networks provide means for enterprises to capture and build collaborations, partnerships and build informal connections between their stakeholders. SNS websites like Facebook, Myspace, Twitter, Flickr, LinkedIn, Google’s g+, etc. have opened a new era of innovative techno-entrepreneurship which has immense potential to sustain growth and unfold business opportunities. The prowess of these websites can neither be ignored nor underestimated as this would mean restricting the business to a limited sphere in a seemingly limitless world. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those which contain category places (such as...
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...INDUSTRY TRENDS & RESEARCH REPORTS FOR INDUSTRIAL MARKETERS Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today »»» Industry trends and research rePOrts fOr IndustrIal marketers Contents GlobalSpec Industrial Marketing Trends Survey .................................................................................. 3 Highlights from the Survey Results .................................................................................................... 3 Conclusions ........................................................................................................................................ 4 Recommendations ............................................................................................................................. 5 Marketing Goals and Challenges ....................................................................................................... 7 Marketing Channels and Programs..................................................................................................... 9 Marketing Budgets and Sales Expectations ..................................................................................... 13 The GlobalSpec Advantage .............................................................................................................. 17 About GlobalSpec, Inc. ..................................................................................................................... 18 Graphs What is your primary...
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...Our updated Terms of Use will become effective on May 25, 2012. Find out more. Social networking service From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the type of service. For the concept of relationships between people, see Social network. For a list of services, see List of social networking websites. A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust. Popular methods now combine...
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...Social Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media. Typically, that is because the internet has virtually merged the real world with the virtual world and its presence in the whole world is overwhelming. Unlike, therefore, the traditional marketing strategies that focused on segmentation with the 4Ps underlying concepts, a radical departure in the recent past where social media is increasingly taking the place of social media has been the trend. However, the implications and future trend share that firms have to fully get into the internet and use social media as one of the best strategies of direct marketing to reap the benefits of direct marketing...
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...computer networking to facilitate newly improved forms of computer-mediated social interaction was suggested early on.[8] Efforts to support social networks via computer-mediated communication were made in many early online services, including Usenet[9], ARPANET, LISTSERV, and bulletin board services (BBS). Many prototypical features of social networking sites were also present in online services such as America Online, Prodigy, CompuServe, and The WELL[10]. Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[11] Geocities (1994) and Tripod.com (1995). Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace. Some communities - such as Classmates.com - took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests. New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends.[12] This newer generation of social networking sites began to flourish with the emergence of SixDegrees.com in 1997,[13]...
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...Online Social Networking dbaker SOC100 November 21, 2012 Online Social Networking Today, social networks have paved the way for communicating in an efficient and effective manner. With just a few clicks, you can open up a world of opportunities. Several popular online social networks currently exist. Social networks, such as Facebook, Linkedin, Myspace, and Twitter, will allow you to reunite or stay in touch with old friends and family, find out breaking news, get insight about job openings or receive updates. The list goes on and on with apparently no end in sight. Each day our world continues to work harder towards a technology revolution and social networks are supporting their efforts. Facebook: Purpose, Population, and Content In 2004, Facebook was created for Harvard students as a student social network to provide student support (“Wikipedia”, 2012). In 2012, we use the network to make friends and communicate with other people that are as close as your neighbor next door, or as far as people who live all over the world. Facebook is a social network that is available for individuals and groups as young as thirteen years of age and older. The Facebook network has not only captured Harvard students, but it has taken America and the rest of the world as well. At this point Facebook has an estimated population of close to 1 billion users and counting. Over 70% of Facebook users are actually outside of the United States. Facebook has seized every audience, every diverse...
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... 1.1 Background of the Study Social networking has been growing since its creation. Nowadays, most people have their own social media account. Social networking has integrated the daily lives of many people. Due to its many uses, people have resorted using them than the old conventional ways. And with this trend, makes us wonder on how these people with social media accounts have used it in their own gain. Social networking offered us communication in a new and varied way. With the use of internet and a computer or a mobile phone, communicating is made easier and more accessible to us. They let us create a profile and construct a network of contacts, often labelled as ‘friends’. This allows us to communicate with people we know personally and virtually. With the different functions and use of social networking, it brought us closer to our goals without exerting too much effort. Hence, increases the odds of the growing social networks. And these social networks affect us. In a way, we are drawn into using them with their features. Many social networking sites offer a middle ground where users ‘share’. Sharing any type of media they choose. Through this, users have communicated and shared faster than before. 1.2 Significance of the Study This study is significant because of the data it would bring us. This study would provide us answers to what prompts the students of the Pamantasan ng Lungsod ng Maynila to use social networking sites. On what the students of PLM do...
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...Social Networking has been on a steady climb amongst millions of internet surfers. The dominance of landlines phones are a thing of the past. The new craze for communication is Social Networks. Facebook and Twitter are among some of the current poplar ones. Which literally hundreds of ways to access these websites, makes them almost a necessity to be a part of. How does this current trend affect the society of the world today? This trend extends worldwide with instant access to almost anyone anywhere. What are the consequences for this new technological trend? Certainly, any new technological addition to the current culture has to affect the psychological thought processes and actions with those who are involved in it. With a whole generation of children born in the middle of this “information age” are there psychological repercussions that are apparent? Social Networking has truly taken the world by storm. Online communities and interaction is prominent within our current culture and affects our everyday lives psychologically. Implications of how this form of communication has affected society are all around. Social Networking has been linked to causing adverse behavior amongst children and teens. “Facebook can be distracting and can negatively impact learning. Studies found that middle school, high school, and college students who checked Facebook at least once during a 15-minute study period achieved lower grades (Social Networking’s good and bad effects on kids. 2011).”...
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...are being conceptualized and run today. Social Media is gaining dominance in our and the citizens. We observe that most companies have a social media strategy in place and Cloud based The roll out of 3G and 4G broadband services, the National Broadband Plan and much expected opening of the Retail Sector will certainly usher new business opportunities for e-Commerce in the country. I am happy to note that most of the leading e-Commerce companies are participating in the 2nd ASSOCHAM Conference on e-Commerce to deliberate upon the emerging opportunities in e-Commerce in the country. I thank the ComScore Team for this report and convey my good wishes for the success of this Conference. D. S. Rawat, Secretary General State of Ecommerce in India - Sept 2012 comScore Message India is among the fastest growing online market and has registered a 41% growth in the last 12 months. Internet usage has reached almost 10% penetration in India. With this trend, e-Commerce has shown a very exciting growth trend among travel and retail sites. We expect a similar or even better growth in the coming years as more users come online through easier internet access and wider mobile internet penetration. comScore in India is the preferred partner for audience measurement for publishers, agencies and anyone who has a business online. I believe that the e-commerce report will help a lot of travel and retail players in tracking competition trends, e-commerce marketeers to harness the potential...
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...reaching a place without losing energy, public transport, an invention of modern technology. In each and every phases of our life, we are using the facilities of modern technology and it is almost impossible for us to pass a day without it. This is the era of globalization and what we need most to survive in this is communication. As an era globalization, we have our network worldwide and we have to keep in touch with them always. Whenever we need to communicate, we have to able to reach within seconds when it is emergency. To do so, we have different social sites, e-mail and so on. We can reach our desired one within seconds of time and all we need is internet connection. Do not have internet connection? Then we have mobile phone, we can call whenever, wherever we want. All these are invention of technology, made our life easier than ever. We can always keep in touch with our friends and family using Facebook, Twitter and other social sites. We can talk to them using Skype, Hangouts (previously known as Google Talk), Viber and so on. Process of recruiting employees for an organization, once it was a really lengthy process. But now-a-days it has become easier for some websites. Some of those are JobsA1.com, BDJobs.com, ProthomAlo-Jobs.com and so on. These websites made the publication of vacancy so easier that organizations have no need to pay much and people can find them sitting at their home. It has been years since these websites are being used for recruiting which made this...
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...the question of three social trends affecting US based businesses. The first trend I discovered was the power of Facebook. “. . . Facebook has the highest penetration among the top social media entities” (Cohen, 2013). Through Facebook, people are able to not only set up personal profiles but also post reviews and recommendations about businesses that can be viewed all over the world. This is a huge tool that essential works like word-of-mouth, but electronically. To be competitive businesses are setting up additional advertising here to help bolster crowds which frequent this site. The other social trend I found interesting was of the use of twitter which is essentially a site that streams blasts and updates continually for people that a user chooses to follow. As businesses have seen the power of Facebook, they have also jumped on this new trend so consumers can follow a not only people like celebrities, but also businesses and get the most up to date news at the touch of a finger. The last social trend that seems to be quite prevalent is the use of spam mail. When businesses want to easily promote something like a product or service, it is fairly easy to do this by bombarding people will e-mails by way of advertising and phishing. While most respectable businesses don’t normally do this, many others take advantage of be able to reach multiple people without them having to visit their home web site directly. I then looked at three technological trends that are affecting business...
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...of trends, but are not all fashion innovators; most of our customers are not able to afford the newest trends and wail until prices drop, making our customer a fashion follower. We do also appeal to a few fashion innovators, special individuals who are able to create new innovative trends out of recycled clothing. Our customers appreciate designer brands but are not necessarily brand loyal. They are educated either in high school, college or college graduates. Our customers are in middle to upper middle income brackets and are living on a budget, and pay close attention to their spending habits. Are they users of social media? Based on survey results our customers are considered heavy users. They use many social outlets such as Tumblr, Instagram, Pinterest and Twitter. To keep up with trends and to voice their opinions, consumers must regularly follow brands and designers; to review consumer motivations and concerns and to maintain public interest, designers must regularly update their sites and responses. Who are all competitors? Our vendors can be considered our competitors since our product is handed down to us second hand. Vendors sell original products in large quantity. Our sellers are also competitors, there is no legal obligation for them to do so. What social media activities are their marketing and promotional plans? No designer or brand inherently holds power in the social media realm, some luxury fashion brands have been resistant to joining the social media...
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...Trends in Public Relations Until recently most public relations activity involved person-to-person contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right. Trends include: Updating Corporate News Corporate Blogs Social Media RSS Feeds Podcasting Search Engine Optimization PR Trends: Updating Corporate News Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis. In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant...
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...Social Media Business Law 1 Leg 100 April 27, 2013 Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places...
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...Social Media Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places. Social media can help people find...
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