...a modern one, told by the English novelist James Hilton in his novel Lost Horizon(1933). To start my paper we should use page 380 from the book retail stores as brands: performance, theatre and space spatial settings and the aesthetic structuring of a range of expressive artefacts are increasingly pervasive components of the construction and communication of brands AS per the consumer culture theory, service scape studies generally include environmental dimensions such as ambient conditions (noise, music and aromas) and space (design, layout and furnishing) as well as signs and symbols (style and personal artefacts) . If brands represent symphonies of meaning, managers must be viewed as orchestrators and conductors as well as composers, whose role is not only to coordinate and synchronise but also to create space and spatial arrangement(s) in retail shops as used to construct and to communicate a brand theatrical experience: This perspective allows us to understand how a theatre removes consumers from everyday life and isolates them in a constructed environment in order to create a unique and aesthetic experience to be used for first page for work introduction: In this way, initial observations have been made concerning location, atmosphere, in-store design, retail space, clothing, uniforms and customers. . Furthermore, desk research was carried out to understand the history, development and vision of the fashion house. We analysed the Oger website, newspaper and...
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...a lot from going into space, and we could create amazing inventions from it. A great deal of modern technology is a result of space exploration, so we should continue to explore space to expand our technology and knowledge. Technology before the exploration of space was different than the technology we have today....
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...I. Introduction: The purpose of this paper is an overview about the current space tourism industry with advanced developments of space vehicles. Until now, seven tourists have ridden Soyuz spacecraft, a Russian spacecraft, to the International Space Station. Capturing the potential demand of space tourism, many private companies began to introduce their new and well-designed spacecraft promising to enable tourist to travel to space. From now to the next couple of years, we are expected to see many launches including testing and commercial flights into suborbital and low Earth orbit. There are also some private companies, who were awarded by NASA for their space programs to carry astronauts to the space station. II. Virgin Galactic – Scaled Composites (Suborbital): Virgin Galactic – Scaled Composites founded by Burt Rutan designed a unique type of spacecraft. Using a mothership aircraft, the space plane will be carried to midair and then be released to launch toward the edge of the atmosphere. Using carbon composite construction, the company has introduced two version of the space plane: SpaceShipOne and SpaceShipTwo along with two model of the mothership aircraft: WhiteKnightOne and WhiteKnightTwo. (Ref 1,3) A. Spaceship: a. SpaceshipOne – WhiteKnightOne: Scaled Composites first launched the SpaceShipOne to the suborbital in 2004 while the first of WhiteKnightOne was in 2002. Overall, the WhiteKnightOne’s features are carriage and launch of payloads up to 7...
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...been discussed by a variety of scholarly voices. Among the most prominent is Michel Foucault, who described the various ways that consumer markets circumscribe public spaces, placing important distinctions between class members. In particular, Foucault discusses heterotopia – the public space which carries both physical and psychological gravity. For Foucault, public spaces are characterized by existing without truly existing. The heterotopia serves as a metaphor for a larger context while having the appearance and characteristics of other everyday spaces. Tyndall takes this notion a step further by developing social rules that are attached to consumer places, such as malls and shopping districts (Tyndall, 2009). This version of consumer-driven rules – culled from qualitative research and personal interviews – depicts a new notion of public-ness that is less egalitarian than ever before. It is a version of public space that is not entirely open to the public. Baker adds to this perspective by historicizing the commercialization of public space, dating the use widespread use of public space for advertising purposes to before the dawn of the 20th century (Baker, 2007). This argument inextricably links the notion of “culture” with “consumerism”, and sets the stage for the potential for access to public spaces to be consumed, or purchased. Finally, Klingle underscores this spatial history of consumption, placing the transaction of consumer power contexts as diverse as Thoreau’s...
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...advantageous alignment of a planet and its parent star in the system HD 189733, which is 63 light-years from Earth, enabled NASA’s Chandra X-ray Observatory and the European Space Agency’s XMM Newton Observatory to observe a dip in X-ray intensity as the planet transited the star. "Thousands of planet candidates have been seen to transit in only optical light," said Katja Poppenhaeger of Harvard-Smithsonian Center for Astrophysics (CfA) in Cambridge, Mass., who led a new study to be published in the Aug. 10 edition of The Astrophysical Journal. "Finally being able to study one in X-rays is important because it reveals new information about the properties of an exoplanet." The team used Chandra to observe six transits and data from XMM Newton observations of one. The planet, known as HD 189733b, is a hot Jupiter, meaning it is similar in size to Jupiter in our solar system but in very close orbit around its star. HD 189733b is more than 30 times closer to its star than Earth is to the sun. It orbits the star once every 2.2 days. HD 189733b is the closest hot Jupiter to Earth, which makes it a prime target for astronomers who want to learn more about this type of exoplanet and the atmosphere around it. They have used NASA's Kepler space telescope to study it at optical wavelengths, and NASA's Hubble Space Telescope to confirm it is blue in color as a result of the preferential scattering of blue light by silicate particles in its atmosphere. The study with Chandra and...
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...Night time in space It is very easy to get busy up here and forget to “stop and smell the roses” as it were. (I think that is probably true for all of us everywhere!) So after dinner and before bedtime tonight I finally stopped and took a moment to watch the world go by during a night pass. It seems like it has been a while since I have done this. There are always excuses…other things that have to get done, e-mails to write, feet to warm up, too tired, there is always another day...blah, blah, blah. But I put my foot down, figuratively speaking, and took the time. We were passing up through the Atlantic going north across Africa and Europe and arcing down through Asia to come out east of Australia and New Zealand into the Pacific. I do not know exactly where we were but it was already night when I positioned myself at the docking compartment window. I think it was the one facing more starboard. I always get myself mixed up when I go into that module; I can never easily find the hatch again. It is completely night. There are thunderstorms across Africa and lightning is everywhere; bright flashes are going cloud to cloud illuminating the clouds as it arcs from one to the other. It is a private fireworks show. The storm is large and very spread out and at any moment you see 4 or 5 flashes occurring at one time, each one only lasting a moment. The colors range from something orange-ish to blue-white. Some are more like balls of light while others have that characteristic...
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...ceaselessly expanding. Space means the whole universe, including the earth, while outer space refers to space other than the earth; outer space begins where the earth's atmosphere ends and extends in all directions. Like, the air we breathe, space is everywhere and all around us. Most people describe space as the universe and do not distinguish between them. When the Universe was first talked of, as an orderly unit, it was called the cosmos, to distinguish it from chaos or disorder. The study of the cosmos was known as Cosmogony or Cosmology. The popular references now are to space and space sciences. Space is a wholly natural phenomenon and cannot either be created or destroyed by mankind, while the space sciences are evolved by talented scientists, a part of mankind. The observable universe has a diameter of 25 billion light years and the number of galaxies it contains is still uncertain. Theories of space also differ, and these are based on the flight of galaxies. Outer space is infinite; in fact it is so vast that the usual terrestrial units of measurement hardly suit its dimensions. The new units of measurement evolved by scientists are Light Years and the Astronomical Unit. It is well known that light and sound are the two principal media through which we gather our impressions of the external world. The study of space and of outer space is, of course, not the common man's cup of tea, but the interests of mankind are deeply involved when space is put to certain uses...
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...ace Space Exploration Name Institution Investing in Space Exploration is Profitable Human beings are curious in nature and this has led to numerous questions concerning the nature of the beautiful planet and the matter that exists beyond it. Space exploration plays a very crucial role in satisfying man’s curiosity by providing answers to various questions seeking to give the truth as to what lies up in the heavens. Space exploration ventures beyond normal people’s grasps, therefore, becoming a complex issue that many people find unimportant. Many opponents claim that the funds allocated to space exploration could be used to eradicate poverty or improve the damaged ecosystem. Consequently, many people are against the billions of dollars spent in space exploration and related subjects. However, space exploration is an important activity that plays a crucial role in advancing the human race. The activity contributes significantly in furnishing people with knowledge, developing various technologies, and discovery of new elements and other matter that can be used to improve lives on earth (Harris, 2010). The money spent on space exploration is not a waste because it advances the human race through civilization. Firstly, many people are against the large funds allocated to space exploration programs, as they claim that the money can be used to end poverty and improve the environment. However, these people fail to recognize the significant contributions made...
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...HIST101-1304B-10 Modern American History 1950 to the 21st Century The Space Race The Space Race began on October 4, 1957 when the Soviet Union launched a satellite into space named Sputnik. This satellite began its journey attached to a Soviet intercontinental ballistic missile (ICBM). Sputnik was the first piece of man made equipment ever sent into orbit around the Earth. The launch of Sputnik showed the United States that they were behind the power curve when it came to exploring space. The other thing that the Sputnik launched showed the United States was the power and range of the Soviet’s R-7 ICBM. It seemed that the Soviet Union was capable of delivering nuclear warheads to U.S. soil. This encouraged the U.S. military to take a particularly hard look into the weapon advancements that the Soviets were making. By 1958 the United States launched its own satellite into space, known as Explorer I. It was designed by the U.S. Army and over watched by a rocket scientist, Wernher von Braun. In 1958 President Eisenhower created the National Aeronautics and Space Administration, or more commonly known as NASA. In addition to signing the public order which created NASA, President Eisenhower also signed two more orders that would ensure the United States would not fall behind in gathering intelligence via space again. The first was used by the U.S. Air Force, which focused on using space for military operations. The second named Corona was a collaboration with the CIA, U.S...
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...Space Exploration Space exploration has been a hot topic in the last couple of years on whether the government should fund space programs. Funding space programs for new research is a great idea because it could help us solve many problems on earth such as overpopulation and medicine. Overpopulation may be reduced by space exploration. The population of earth is growing like never before, overpopulation causes many problems like air quality. The world population increased from 3 billion in 1959 to 6 billion by 1999, a doubling that occurred over 40 years. The Census Bureau's latest projections imply that population growth will continue into the 21st century, although more slowly. The world population is projected to grow from 6 billion in 1999 to 9 billion by 2044, an increase of 50 percent that is expected to require 45 years (1). Space exploration can reduce the number of people living on earth by placing them on another planet that could have the same exact environment as earth. If we invest in these space programs they might actually find a planet that is close to the environment of earth. NASA has found planets in the recent years close to size and the atmosphere of earth but they claimed all of them are not livable (2). This indicates that we are closer to the grand prize which is finding a planet that we can live on, if these indications are true we might actually find a planet that people can live on and survive. We are getting closer and closer to finding a sister...
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...Ryan Einspahr HIST101 Individual Project 4/13/2015 The Space Race After World War II the two most powerful nations began a battle between each other known as the Cold War. According to History.com Staff (2010) “The two nations, The United States, and the Communist Soviet Union sought to prove superiority over one another through technology, its military firepower and - by extension - its political-economic system.” The Space Race lasted from the late 1950’s through the early ‘70’s with both countries making giant leaps into the realms of space we had yet to explore and discover. According to History.com Staff (2010) “On October 4, 1957, a Soviet R-7 intercontinental ballistic missile launched Sputnik (Russian for “traveler”), the world’s first artificial satellite and the first man-made object to be placed into the Earth’s orbit.” Sputnik scared most Americans, with most people thinking that Russia could see our every move and potentially use a nuclear weapon from space against us. Although these were reasonable ideas the Sputnik satellite was nothing more than a harmless silver ball with a blinking light on it. This was truly the beginning of the Space Race. The United States knew it was losing ground on the Soviets and had to even up the score fast, and Explorer-I was the answer for the United States. According to Ludwig, George H. (April 1959) “Explorer-I, officially known as Satellite 1958 Alpha, was the first United States earth satellite and was sent aloft as...
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...The Space Race was a competition between the Soviet Union and the United States for supremacy in space exploration from 1957-1975 . The Cold War rivalry between the two nations focused on being firsts in space exploration to show a sign of superiority. The Space Race involved launching satellites, suborbital and orbital human spaceflight around the Earth, and manned flights to the Moon. It first began with the Soviet Union’s launch of the Sputnik 1 satellite on October 4. 1957, and ended with the Apollo-Soyuz human spaceflight mission in July 1975. The Apollo-Soyuz project symbolized an easing in the relationship between the Soviet Union and the US. The Space Race was originally a missile-based arms race that occurred just after the end of the World War 2. The Space Race all began in Germany during the beginning of the 1930s and continued during World War II when Germany researched and built ballistic missiles. Starting in the early 1930s, German aerospace engineers experimented with liquid-fueled rockets hoping they would be capable of reaching high altitudes and going long distances. The head of the German Army's Ballistics Branch, Lieutenant Colonel Karl Emil Becker, created a team of engineers to figure out how to use rockets as long-range artillery in order to get around the Treaty of Versailles' ban on research and development of long-range cannons. At the end of the war, American, British, and Soviet scientific intelligence teams competed to capture Germany's rocket engineers...
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...Production of Space is a theoretical text written by Henri Lefebvre. It was first published in French in 1974, and later translated to English by Donald Nicholson-Smith in 1991. Lefebvre has carefully entwined a main theme within the pages of The Production of Space; he argues that space is a socially constructed phenomenon, which alters viewpoints and behaviors within it. This report will deal more specifically with Lefebvre’s views on social space and contradictory space; and the direct relationship the human has with the space they exist in. Lefebvre has written an astonishing amount of books on the importance of space and has been a large contributor to the mapping of modernity, which makes this book, and Henri Lefebvre, an integral part of studying space and its history. The Production of Space deals primarily with the social constructs of space and the complexities that come from within. Lefebvre covers a lot of ground within this book, and a lot of deep theories are strewn across the pages. However, he has one clear theme that lingers throughout. This theme deals with the fact that all spaces are produced in one way or another; they do not simply exist, they were achieved. One of the main highlights he touches on frequently is the divide between natural space and social space, and clearly shows the differences. Along with this, Lefebvre writes about many other intrinsic areas of space and how it is produced. Some of these complex areas include how spaces are read and...
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...Torres English 1A Professor Miller May 10, 2014 Her Righteous Stuff Space exploration has come a long way since that night of October 4, 1957, when Sputnik 1 was launched by the Soviet Union, eventually starting the Space Race. In Tom Wolfe’s book, The Right Stuff, he dives into the lives and perspectives of the male pilots/astronauts who accomplished one of the greatest feats of American and world history. But what about the women? In its early years, much like everything involving people in its early years, the space program was extremely male-dominant. However, in 1959 – according to an article from the Advances in Physiology Education – General Donald Flickinger and Dr. W. Randolph Lovelace II had suggested (from an engineering standpoint) it would have been “more practical” to try to send women into space because of their lower body weight and oxygen requirements. However, this suggestion was rejected by the Air Force. At least there was some sort of consideration of women involvement to play a crucial, early role in one of the most important times in American history. Despite the early times and setbacks for women, they continued to push through. Women have played a crucial role in the space program, from overcoming discrimination to make significant contributions in all aspects of space exploration, including mathematics and orbital flight. Women have made significant contributions to space flight, and one particular woman, Katherine G. Johnson, had had a huge contribution...
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...synthesis Essay Is space exploration really worth the cost? This is the inevitable question we must face when deciding how much of our tax dollars and the federal government's dollars are spent on space exploration versus things such as education, social security, medicare and health. Although space exploration could eventually make a difference in the way we live our lives and life as we know it here on Earth, we should be focused on the things that could change our lives now. Things like a cure for cancer, and a cure for HIV and AIDS. Our money needs to stop being spent on space exploration, and be put towards something that’s been proven to benefit the people of our nation. It would not be wrong to say that maybe one day space exploration could provide us with something miraculous here on earth, but in the meantime the extensive amount of money being spent on space exploration should stay here where we can make a difference now. In February of 2006, Margaret Mclean published an article on a web page dedicated to ethics called To Boldly Go: Ethical Considerations for Space Exploration. The article stated, “almost $17 billion will fly into NASA’s coffers with around $5.3 billion dedicated to space exploration” (source E). I don’t know about you, but to me this seems like an awful lot of money to be spending on something that has no supporting evidence of benefiting the United States and its people. Our government is responsible for how our tax money is spent and it is clear...
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