...The communication policy and the marketing strategy of the French Stage Brief presented by Pereira Jeremiah In order to obtain the 1st year of Master of Marketing and Production of Services Under the direction of: Briot Eugenie Academic Year 2007-2008 Pereira Jeremiah Master 1 MIE 2 Summary Introduction… … … … … … . … … … … … … … … … … … … … … … … … … .p 4 1. The growth strategy of the French Stage… … … … … … … … … … … .p10 1.1 . The development of the sporting club … . … … … … … … … …................... p11 1.2 . The policy of sponsorship of the stadium Francais………………………………… .... p12 1.2.1 . Sponsorship: an evolving activity since 1990 … … … … … … .p12 1.2.1.1 . The economic evolution… … … … … … … … … … … … … …................... p12 1.2.1.2 . An evolution of methodes………………………………………… … …p13 1.2.2 . The foundations of the sponsoring………………………………………………… ... p13 12.2.1 . The characteristics of l'echange……………………………………… …p13 1.2.2.2 . The sponsorship as a component of a comprehensive system… … … … … … …p15 1.2.2.3 . The objectives of the sponsorship… … … … … … … … … … … … … … … … … …p15 1.2.3 . Why the French Stage attracts t-it both for sponsors ? ......................................... p18 1.2.3.1 . Sponsorship: a dynamic positive……… … … … … … … … … … … .p19 1.2...
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...groups and all the stages of the sports participation pyramid I am going to explain the barriers to participation from 3 different target groups at each stage of the sport development pyramid. My 3 target groups are Over 50s, Women and Young people. Over 50s is a target group because there is more over 50s playing sport now than ever before, this is because people are living longer and wish to keep fit and active. Young people is a target group because if people can get young kids active and give them a chance to do sport at a young age then it is more likely that they will carry on with sport and go up through the sports participation pyramid. Women is a target group because although traditionally women participate less in sport, the number of women in sport has gone up in the past few years. From 2005 to 2008 the overall women participating in sport went up from 2.57 Million to 2.81 Million (12.3% increase). Also more women are playing male dominated sport like Rugby and Football. Target group 1 – Over 50s At the foundation stage for Over 50s there is not any facility’s that will teach the basic skills for a sport. For most sports such as Crown green Bowling participants will go straight into the participation stage. In the participation stage for Over 50s a barrier would be cost of travel. If a person cannot drive then the cost of the buss maybe too much and if it is too far to walk the participant may have to stop playing that sport. Also the cost of membership...
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...participating in sports 3.1.1 Good for health 3.1.2 Social Benefits 3.2 Barriers to women’s participation in sport and physical activity 3.2.1 Shortage of time and child care 3.2.2 Cultural Barrier 3.2.3 Lack of money 4. Conclusion 5. Recommendations 6. References Barriers to women participation in Sports 1. Abstract It is clear that various factors have affected for declining number of female participant in sports. The sporting organizations have to consider about the situation and forward necessary steps for improvement of involvement of women in sports. The report investigates the reason behind declining number of women participant in sports; describes advantage and factors that affect women doing sports. The key findings are: Benefits: * Good health for women * Social Benefits Reason for not participating in sport * Culture * Responsibility 2. Introduction It has been a long time women are participating in sports despite of numerous barriers based on gender discrimination. However, men play a dominant role in sport till today. Women are frequently segregated involuntarily into different types of sports, events and competitions specifically targeted to women.(UN, 2007) Now-a-days, in Australia, the number of women participating in sport has continuous...
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...Date Student club In realization of the potential with the students in sports in this university, we have sets out to create a club for a matched methodology to physical training, physical actions and sport in university and public surroundings for kids and young persons. It pulls on the National Guidelines on Physical Activity for America (2009), which plan the nature, occurrence and strength of physical actions to be involved in for body fitness benefits. Those plans form the base for this club strive for clarify the preferred results, in terms of awareness, fitness and boldness, of value physical training, bodily action and sports. The club is targeted at students in large number and young persons and those who work straight with youngsters and young persons in physical training settings in universities. This includes lecturers in this university and/other universities and outside physical training providers at high school level, and physical training trainers and instructors involved in establishing co-curricular doings at college level, and sporting leaders. Those who effect the nature of physical learning, physical doings and sports skills, such as: Panels of Organization; and Parental Associations of all universities; after-school baby-sitting providers at primary level; and Student Bodies at university level. With that spirit, therefore, we have come up with a Sports club and after a meeting with the starting members, we have agreed to name it as Sports Management Alliance...
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...friend to take up this hobby. Play Handball My favorite hobby is playing handball which I have been exercising for about 20 years. Handball is a very popular sport in Europe and is known as “Olympic Handball” in North America. I grew up in Germany and came to the US about one and a half years ago. My whole family used to be active member in a handball club and I started to play it when I was only six years old. At that time my dad used to be the coach of a handball team for kids between the ages of five and seven. Initially I was not interested in practicing it at all but he took me to a game once and I suddenly became quite excited. Maybe it was because I have seen all those kids running around chasing a ball… However, I’d like to bring you a bit closer to the sport of handball and hope to encourage you in taking up this activity. I believe handball is an excellent sport for children. Practice with small children usually starts with general motor exercises. They jump, jump on one foot, run, try to catch and throw a ball while running, do balance exercises, and the list just goes on. It’s a great sport to get your child moving, stay active and get into the habit of weekly exercises. Additionally, it keeps them away from playing with electronic gadgets day in and day out. Besides, handball is a team sport. An individual alone cannot have any success in this activity. The younger you are to start it the better and the more intense your team spirit is being developed...
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...(1995) defined Sports Development as a process in which real opportunities, processes, systems and structure are created to boost people participation into sport and recreation or to improve their performance to any grade they wish to achieve. By that time in the UK, Sport Development was linked to increase participation and creation of opportunities, as Collins highlights in his definition. The term has evolved and is defined by Hylton and Braham (2008: 8) as “a term used to describe policies, processes and practices that form an integral feature of the work involved in providing sporting opportunities and positive sporting experiences.” Essentially sport development is about “getting more people involved into sport” (Bloyce and Smith, 2009). The traditional Sport Development Continuum is likewise known as the “sports development pyramid” due to its shape and is also frequently use to define the system of sport in the UK. It is formed by four stages: -Foundation. Beginners in sports, usually children learning basic skills. Primary schools and sports clubs are the main suppliers. -Participation. People begin to participate regularly in sports. It is also health and community sport related. Local authorities are the main providers. -Performance. Aimed for most talented performance who progress to compete in sport. Voluntary clubs play a key role in this stage. -Excellence. Focusing on top class performers competing at national and international levels. NGBs, sports council and...
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...17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal is to establish and increase club membership from three target markets located in...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Audience The primary audience for Lubbock Turf is people who are building new homes, homeowners that are updating and maintaining their landscape, and business owners opening a new location. The secondary audience would be neighbors of the homeowners that use Lubbock Turf to improve their lawn, anyone who is hired to water or cut the grass to keep it alive, and any patrons of a business that Lubbock Turf provides a service too. The secondary audience plays a big part in the promotion of Lubbock Turf because they see the services already implemented and want them also. Lubbock turf provides services to Lubbock and the surrounding areas. Understanding The knowledge of the audience of Lubbock Turf varies. A homeowner that is looking to sod their front or back yard isn’t going to need to do this that often, so they are just going to take the opinion of Lubbock Turf for that one time purchase. Contractors are some of Lubbock Turf’s returning customers who have a lot of knowledge about the grass. They buy it often, and for other people. They want to make sure they are making an educated purchase, so that they in turn don’t hurt their own business. Having an involvement with this returning customer base is beneficial for the audience and for Lubbock Turf. Demographics The customers range from their mid 20’s all the way to their 80’s. Most of the customers have at least a high school education. A large majority of the audience is the adult of a family. Males are more likely to purchase...
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...1. Discuss what should be ADDED to the bungee jump tape. I would add security information and contact information to the video. Nowadays we can read often articles online about bungee jumping disasters where the cord broke or was not adjusted properly. Zimbabwe is not a really developed country so tourist from Europe or the United States can be afraid of the leak of security, which leads to fewer people jumping. So I would add at least 5 different examples about the high safety standard they use. The other thing I would add is some contact information at the beginning and end of the video. A website, phone number and address at least. Price information at the end could also strength the promotional effect of the video. A high definition version of the video would also be needed today. Since the video is old it is understandable that there were no available technical equipment’s at the end of the 90’s for this. (the video is from 18.1.1999) I have found the music they have used in the video was very good. I add this information to give some positive feedback also. 2. Discuss what should be DELETED from the bungee jump tape. I would remove some of the jumps. In my eyes the jumps are not categorized and there are too many of them displayed. Fewer jump videos could do more in this case. Another thing is the slow motion snap shot part at the end of the video. I thing this is completely useless and is bad designed. I would simply remove it. 3. Select three areas...
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...Extreme Sports in the United states of America Have you ever done something so extreme, that you've actually risked your life for it maybe? If so, why did you do it? Maybe to prove a point, but to who? Many people actually feel like they must make that impact in the world and prove a point to everyone else about being able to accomplish something maybe no one else could. It seems like a way to get attention possibly. Or maybe this just proves what people will actually do for money if it in fact was involved. It's actually said some people with personal experience to be more of a mental and spiritual thing to do, as opposed to a physical challenge, but there's no denying that you do work your legs, lung and ligaments. Everyday, daring people all over the world are participating in extreme sports like adventure racing, bull-fighting, in-line skating, bungee jumping, snow boarding and skateboarding. All of these sports involve a serious risk, and that's why they are called Extreme Sports (Now also known as action sports)wich is a general, somewhat hazily-defined term for a collection of newer sports involving adrenaline-inducing action. Starting with one of the most vigorous and growing sport in North America, adventure racing in 1999 will see up to 80 competitions for the sport alone. This means that tens of thousands of people will be participating, while many millions will be watching it on their very own televisions at home. Adventure racing includes completing...
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...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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...Violence has been a part of ice hockey since at least the early 1900s. According to the book Hockey: A People's History, in 1904 alone, four players were killed during hockey games from the frequent brawls and violent stick work. Fighting in ice hockey is an established tradition of the sport in North America, with a long history involving many levels of amateur and professional play and including some notable individual fights. While officials tolerate fighting during hockey games, they impose a variety of penalties on players who engage in fights. Unique to North American professional team sports, the National Hockey League (NHL) and most minor professional leagues in North America do not eject players outright for fighting but major European and collegiate hockey leagues do. The debate over allowing fighting in ice hockey games is ongoing. Despite its potentially negative consequences, such as heavier enforcers knocking each other out, some administrators are not considering eliminating fighting from the game, as some players consider it essential. Additionally, the majority of fans oppose eliminating fights from professional hockey games. Examples In an NHL preseason game between the Boston Bruins and St. Louis Blues on September 21, 1969 Bruins defenseman Ted Green and Blues left wing Wayne Maki, attacking Green, engaged in a bloody stick-swinging fight that resulted in Green sustaining a skull fracture and brain damage, forcing him to miss the entire season of 1969–70...
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...Issue The issue raised by the case study are: How the surplus should be distributed?, Whether the Social Member should be included in the decision-making process? Facts Austinmer Bowling Club Ltd is a company limited by guarantee established under the Companies Act 1961 (NSW). It was recorded for the purpose of the Registered Clubs Act 1976 (NSW). The Austinmer Bowling Club consisted 552 Members: including 85 Bowling Members, 7 life Members and 460 Social Members by the end of financial year (31 May 2007). The club was facing financial crisis and the bowling activities were ceased in September 2007, and as of then membership in the club declined from 552 members to 384 members. As at 22 October 2007, the club introduced voluntary administration...
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...less than sports such as volleyball. Sport is an integral part of today’s society and as such, volleyball should be organised, participated in and distributed in an equitable manner. The aim of equity and access in sports is to encourage all people, regardless of age, gender, disability or ethnic origin to participate in and develop their potential within sport and in particular, volleyball. Disputes over equity have been apparent in our society for hundreds of years, over such things as gender, religion or race. A framework developed by Figueroa deals...
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