...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...Analysis of visual text Fearless In the picture of Fred Vuich’s Masterpiece, Tiger Woods is shown teeing off on the eighteenth hole at the 2001 Masters. The Masters is a very prestigious event in golf and draws thousands of fans every year it is held. As clearly seen in the photo, Tiger is the most popular player and attracts the most fans. We can infer that he is the best player in the world both by the title and by how it’s taken, the framing of it. We can also assume that in order to reach this highlight of his career at such a young age, not only did he have to put the time and effort in, but he also had to be fearless and exhibit positive thought in order to achieve his success. In the picture Tiger Woods is teeing off with a large number of fans holding their breath and watching to see where his tee shot ends up. The fans are not just attracted to the tournament of the Masters but are witnesses to the greatest player to ever play the game. At this time he was the greatest player in the world, an achievement that so few players have ever accomplished. Not only is he surrounded by hundreds of fans but he is being televised to the entire country with a surplus amount of media and photographers following him too. The angle at which Vuich took the photo shows the landscape of the course on its final hole, running out four hundred plus yards with the small entry between the trees in front of him. This angle can demonstrate a metaphor to some extent, it leads on a...
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...David Chinchilla English M01A Professor Hamma 9/28/12 Selling Sex or Selling Food? Sexual imagery has been utilized in advertisements for as long as we can all remember with a crazy rate of success. With the increasing difficulty of advertisers to obtain attention from the social media consumers, the use of both successful and unsuccessful sexual imagery has thrived recently. Certain products such as clothing and cologne are quite easy to sell with sexual imagery. Corporations selling wares such as fast food, however, must have a different approach with their use of sexual imagery. Arby’s Restaurant took such a constructive approach with its one-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. Arby’s sells their new Roastburger to men aged 18-25 by cleverly placing their product in a place no man can deny looking at. Men who flipped through this issue undoubtedly did a double take and read the entire advertisement and were affected through the suggestive placement of the product. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of...
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...selections the companies made not only to display their ads. Meanwhile also notice which vehicles the companies selected to exhibit on the pages in the magazine. What excited me was the association of the ads, the different audience that reads the different type of magazines, and what the car companies feel appeals to the readers. Methods and Procedures Therefore, after realizing my interest in the selection of the placement of these ads I chose to do some research to find out which vehicular ads were used in what magazines to where the readers would see the different ads and which companies felt it would be advantageous to them to place an ad in the magazine they felt was worthy. The magazines I used for my investigation includes; Sports Illustrated, Time Magazine, Motor Trend, and lastly Golf Digest. Not only did I study which vehicles were placed in the different assortment of magazines I also used the content of chapter five to my advantage to properly take a sharp look at the specific strategies used by the Vehicle Companies in the way they presented their ads visually as well as the print to their targeted audience. Evidence Through my research there were some interesting findings. Some of which were kind of expected as well as quite a few that were surprising to see the technique that was put in place. I estimated the magazine Motor Trend to consist of the most vehicle ads and as I did my research the evidence was there. In one magazine there were ten different vehicle...
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...Sexual imagery has been utilized in advertisements for as long as we can all remember with a crazy rate of success. With the increasing difficulty of advertisers to obtain attention from the social media consumers, the use of both successful and unsuccessful sexual imagery has thrived recently. Certain products such as clothing and cologne are quite easy to sell with sexual imagery. Corporations selling wares such as fast food, however, must have a different approach with their use of sexual imagery. Arby’s Restaurant took such a constructive approach with its one-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. Arby’s sells their new Roastburger to men aged 18-25 by cleverly placing their product in a place no man can deny looking at. Men who flipped through this issue undoubtedly did a double take and read the entire advertisement and were affected through the suggestive placement of the product. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of the ad and no other part of the model’s body was visible. In the lower quarter of the...
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... Tyra Banks is a retired fashion model, America’s Next Top Model host, Victoria Secret model, and her own tv show host. Tyra is very strong minded about body positivity and the wrongness of body shaming yourself or others. Most people will know Tyra because of her accomplishments in the fashion modeling industry, but there is a variety to learn from and about her. My advocate is extremely passionate about helping people get a different outlook about themselves and others for the reason that she is relentless. Tyra banks is a influential advocate of body positivity through her actions of speaking out, changing the modeling industry, and her self acceptance. Tyra is a very influential advocate of body positivity through speaking her mind on how she feels about the topic no matter what people may say to her. Tyra speaks out about body positivity when she accepts interviews on different tv shows and even on her social media accounts. “I don’t want to use the term plus-size, it just doesn't have a positive connotation to it” (Dailymail 1). This quote shows the way that Tyra truly feels about body positivity and how she isn’t ecstatic with the word plus-sized. If the fashion industry got to decide what type of body people have, than most of the girls that are healthy striving Americans would be considered fat. Tyra isn’t pleased with that happening thanks to Tyra believing that everyone is beautiful in their own way, no matter size, skin color, or personality. In comparison...
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...Whose Fault is it Anyway? Death is an element of life. Somewhere on the planet, someone just died. There is always a reason for death: a carcrash, a sickness, murder, etc. In Ray Bradbury’s short story, “The Veldt”, the parents of the two children, George and Lydia Hadley, die. It is known that they are slaughtered by lions but does not say if it was an accident or not. The fault lies on the parents because they did not involve themselves in their children’s lives enough. They let the Happy Life Home raise their children and let their children do whatever they wish. The bad parenting in the story, is the reason for the characters’ violent deaths. Letting their Happy Life Home raise the children, leads to George and Lydia Hadley’s deaths. When George and Lydia are talking about the house, Lydia states that the “house is wife and mother now, and nursemaid. Can I compete with and African Veldt? Can I bathe and scrub the children as efficiently or quickly as the automatic scrub bath can?” (Bradbury 78). She is admitting that her children have been raised mostly by the Happy Life home and not by their mother. George has been working since the time period is the story takes place in the 1950s. The parents let their house raise their children which, ultimately led to their deaths. Additionally, the children are not disciplined or punished by the parents, which leads to the parents’ deaths. When George Hadley warns his son, Peter, that he needs to behave or the house will be turned...
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... Ray Bradbury's ¨The Veldt” illustrates the parallels between emotional appeal in “The Veldt” and in advertising. In ¨The Veldt” the children develop a relationship with the nursery and makes them irrational through emotional appeal. The nursery in "The Veldt" is a very large room that displays interactive, immersive computer simulations that respond to and reflect the thoughts of the participants. But when the parents realize their children are developing a dangerous relationship with the room they turn off the room. The children's response is not pretty. “ The two children were in hysterics. They screamed and pranced and threw things. They yelled and sobbed and swore and jumped at the furniture. “ You can’t do that to the nursery, you can’t!” ( Bradbury 150)“ By looking at the way the children react to the nursery being taken away you can see their attachment to the nursery. If the children are in hysterics about a virtual reality room then what sort of emotional attachment must they place upon it? Emotional appeal can relate to the most primal instincts in our brain, especially needing a parent which is what the nursery does for the children. When the parents leave an emotional void by not parenting their children it is filled by the nursery. The emotions that the nursery produce for the kids make them act crazy when it is threatened. ¨The Veldt” also shows the parallels between our world and advertising that uses emotional appeal to get us to buy products. When...
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...Parents typically want what is best their children, but can a parent give too much for their child? According to the "Affluenza Teen" documentary and "The Veldt" by Ray Bradbury, it would seem the answer is clearly yes. In both, the theme of parents spoiling their children to bad ends is present. in "The Veldt" the parents spoil their children by giving them the easiest lives they could via machinery and technology to do their chores and menial tasks for them like "shoe shiners, the shoe lacers, [...] body scrubbers and swabbers and massagers". By doing this, it is shown that the machines have replaced them as caregivers, disconnecting the children from their birth parents and the morals they were supposed to teach them. The parents, in this...
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...The realization of technology one day parenting a future generation is frightening. In addition, technology becomes further involved in people’s lives everyday. Ray Bradbury writes about the future role of technology in society with apprehensiveness through short stories. He demonstrates through “The Veldt” and “There Will Come Soft Rains” that humanity’s further dependence on technology will be detrimental to society. “The Veldt” depicts the Hadley family as slaves to their reliance on technology, only to find it more harmful than beneficial. Lydia alerts George of her suspicions about the nursery, “They walked down the hall of their Happylife Home, which had cost them thirty thousand dollars installed, this house which clothed and fed and rocked them to sleep and played and sang and was good to them” (1). George and Lydia spend a vast amount of their fortune on technology to make their lives easier, eliminating their roles of a good mother and father. When buying these features they were irrational to think they would become unnecessary to their children. Their children have come to rely more on the Happylife Home than them. George questions Lydia’s request when she ask to turn the Happylife Home features off, “But I thought that’s why we bought this house, so we wouldn’t have to do anything?” (2). George doesn’t want the Happylife Home features off so that him and his wife won’t have to help their children or themselves. Lydia admits that the house can do whatever she can...
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... Peter: A Perturbed Scorpio “Inside a Scorpio is a volcano threatening to explode”, said Emma Braun. This is shown in the story, The Veldt by Ray Bradbury where it portrays a mom and dad and their two vain kids Peter and Wendy. This quote though is clearly for Peter’s personality. Due to Peter’s powerful, obsessive and secretive personality, he is a Scorpio. Peter’s powerful nature makes him a Scorpio. In the story, Peter’s attitude shows that he is built like a ringleader of the family. For example, when he tells Wendy what to do and when to do it; and he calls his dad by his first name (Bradbury 4). These examples clearly shows that Peter has “taken” over the family. For example, when he tells Wendy to do stuff for him, she listens and sticks on his side like glue. Peter calling his dad by his first name shows that he has the authority towards someone that is older than he because typically kids say Dad or Papa towards their father. It also shows that Peter has less respect towards his dad. Another example of Peter being powerful is shown in a conversation where Peter asks his dad if he is shutting down the house, and his dad says he is thinking about it, but suddenly Peter strikes against his dad and says, “ I don’t think you’d better consider it anymore, Father” (Bradbury 6). This conversation between George and Peter shows Peter’s powerfulness and rebellious nature because of the threats he said towards his dad. This conversation also shows that Peter is not...
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... Ray Bradbury and “The Pedestrian” The reason Ray Bradbury is such a good author is because he states his themes through figurative language, symbolism, and setting. He writes about the future and lives will be taken over by technology. For example, he wrote a story called “The Pedestrian”, and the protagonist Mr. Mead walks in a town where nobody comes outside anymore; these people are addicted to their technology. In this story they are watching television and listening to the radio. Ray Bradbury in “The Pedestrian” uses literary elements to successfully illustrate a negative view of technology. Ray Bradbury uses the setting to successfully impact his readers view of technology. Bradbury has a way with words, when describing the setting which was in the future. For example, Mr. Mead talked to the houses as if they were people because no one came outside anymore. Ray never really showed any emotion besides loneliness and that had a big impact on the way he wrote the story. Ray also used symbolism, he used light and dark to show emotions of the town and when people came out. Ray pretty much stated that at night he feels so alone and the way he described the setting put a even bigger impact on the story, for example, “You could feel the cold light going on and off, all the branches filled with invisible snow.” He is talking about how the outside represents a Christmas tree, and pretty much stated that people inside don't get to see the beauty on the outside. Another...
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...Warner 1 Nicholas Warner Instructor Grubbs English 112 26 Feb. 2015 Analytical Paper: The Veldt While many stories arguably have a hidden meaning, Ray Bradbury’s short sci-fi story “The Veldt” is often seen as one of the greatest examples; showing how families are too reliant on technology. The story is about a family who has recently moved into a new, more technologically advanced house with all sorts of mechanical wonders, which the children soon come to put on a pedestal and worship. The children also develop a disturbing reliance on all of the machines that are in their new home. The parents notice the house acting strangely and decide to shut it off, but the children don’t take it very well and it doesn’t end well for the parents. In the story Bradbury has created a utopia, but in the case of Bradbury’s creation, a lot of things go wrong, and the Hadleys’ world is turned on its head. Bradbury’s poetic writing style takes the reader out of the everyday world and into a fantasy world, not unlike a child’s fantasy. The world of “The Veldst” takes children’s fantasy and makes it concrete. Phrases in the story such as “Nothing is too good for our children” and “Every home should have one” (Bradbury, “The Veldt”) bring the reader’s attention to the material worship that dominate many American households. Warner 2 In this dark and troubling story, Bradbury shows the dangers that are quite possible with the speed and advancement of technology and how important communication...
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...Have you ever looked back at the past, and had that urge or wished to do something different? Have you ever fantasized about your childhood and desired to live innocent and stress free again? In the book Something Wicked This Way Comes by Ray Bradbury, Bradbury expresses that "Youth comes but once in a life time"-Henry Wadsworth Longfellow. The quote shows how precious youth is and how critical it is to enjoy it, because you can't go back. This is what Bradbury conveys throughout the novel with multiple characters such as Charles Halloway, Ms.Foley, and Mr. Crosetti. Charles Halloway is one of the main characters in the book that displays the theme. He is an aging janitor at the age of 54. His strongest desire throughout the novel is to be...
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...The parents are to blame for their own death because they allowed their children to roam freely and use technology without any parental guidance or limits whatsoever. In the Veldt, there are two children, Wendy and Peter, along with their parents, George and Lydia. This family lives in a Happylife home, a home which does everything for them. The parents have bought the kids a nursery which is supposed to be 3 dimensional which the kids can use to explore any area in the world without limits. In the text, it says," They stood on the thatched floor of the nursery. It was forty feet across by forty feet long and thirty feet high; it had cost half again as much as the rest of the house. "But nothing's too good for our children," George had...
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