... 3 Promoters 4-5 Product 6 Production 7-8 Marketing 9-12 Finance 13-17 Project Summary Promoters All the team have a big interest in the world of sport. With Richards game being squash and football and hurling lee’s being football and Gaelic Hugh’s being rugby and Ciara’s being football. Product The product which this business plan is about is a product which we intend to call Mr Grip. Mr Grip is a grip for sports products that takes a long time to wear down compared to other grips. We came up with this when Richard was telling us that he always has to buy grip for his squash racket at least once every 2 months depending on the use and this can be very costly. So we came up with a plan to make a grip that lasts at least twice as longer as the regular grip and that it is a lot more grip on it than other so it has a lot more grip on it than other grips. We’re also going to make them in every county colour’s for the hurling teams around the country. Also different colours so people can choose their favourite colours. Markets The target market which we are going to target is the sports market that consists of hurling, squash, tennis, hockey and all other sports that may need grip. Investment To make this grip we need quite a bit of money to make it as good as we say it will. Will need money to market our product to get it know to the public, research- to find...
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...Executive Summary NIKE is the world's leading sports clothing and footwear designer, marketer and distributor. The company is established 45 years ago and it produces and sells high quality sports clothing, footwear, equipment and accessories for a range of sports, fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified...
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...ADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from other sports companies; it creates motivational short videos, which promote sport and inspire people to stay fit. Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive manner. In 2013, the total revenue of the company was $25.3 billion (Hall 2005). Adidas is a German sportswear company founded in 1924 by Adolf Dassler (Frenkel & Scott 2002). As well as Nike, Adidas focuses mainly on various types of sportswear, such as shoes, clothes, equipment and so on. The feature of Adidas manufacture is providing specific equipment for different kinds of sports, like tennis, baseball, basketball, skateboarding and cricket. The company’s total revenue was €14.49 billion in 2013 (Greeley 2014). Nike and Adidas offer similar services to clients; nevertheless, none of them have received the irrevocable advantage yet. Hence, each company has its own large audience of clients, which find something they like in a chosen sportswear provider. The analysis of...
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...innovation, demonstrating design thinking, sources of inspiration brainstorming, Design………………………………………………………………………………………………………………………………………………10 Critical Reflection: 11 References. 12 Appendices. 12 Design Brief: Design Brief: The problem is to identify a marketable product that will improve shoe hygiene and the overall lifespan of a sports shoe within the fitness and sporting world for both professionals and other fitness participants. The product being introduced to the market is a new unique and effective device that will increase the consistency and lifespan of the sports shoes. The product is a flexible and modern fragrance and delivery system that is designed to maximise a sports shoes lifespan, by optimising the endurance of the shoe and minimising occurrence of the shoe to misshape. When coming up with a design and a product to meet people’s demands there are many features that have to be considered. ‘Design is a process that turns a brief or requirement into a finished product or design solution’ A frequent use of a sports shoe will see its predicted life span of about 6 – 8 months, due to wear and tear and misshaping. Use of this product will facilitate an extended lifespan. The product is a foam made compound with a spring built into it, so when inserted into the shoe the device will adjust and mould itself into the trainer keeping a stern and solid shape. When inserted after a...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...are taking a new, no-nonsense approach to outdoor sports. The site provides excellent product reviews to help consumers find the gear they need to participate in their favorite sport. In addition, the site offers information on the best places available for these sports, so site visitors can make informed decisions as to where to head when they wish to engage in this activity. "True North Athletics understands individuals have different preferences when it comes to sports. Some prefer high adrenaline activities, such as climbing, yet others choose a more sedate activity, like yoga. For this reason, the website now covers a variety of sports to ensure the needs...
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...for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is accepted to be an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time...
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...Sport Franchises and Tariffs on Imported Goods Devry University Sport Franchises and Tariffs on Imported Goods page 1 A cultural factor that a sports franchise must overcome is managing and ownership.This includes acquiring a sponsor or sponsors that can pay the players good salary and help build the talents of the younger generation in competition.Alot of sponsors have failed in the past due to poor financial management and embezzling of managers funds(Eitzen,1999). Sports are activities that include encompassing competitions like the Olympics.They also include other activities such as basketball,football,skiing and other recreational activities.The cultural practices have affected the popularity of the nations sports capacity in the United States over the years.The professional leagues of sport's clubs are organized in sport franchise and the league has the role of overcoming cultural practices. Some products of sport franchise include jerseys,shirts and coats with team logos,mugs and cups with team logos,license plates with team names,blankets with team name and logos,and etc.One way to ensure the product sells in the international market is by building a strong team that wins several competitions.When a team is successful,the share of the club increases in the share market and the club can sell a lot of its products which are profitable both locally and professionally(MacCambridge,1997). Another way for sport franchise to ensure their products appropriate...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...Slater White STR 356 Sports Promotion Professor Walpole 5/2/12 The World of Red Bull Red Bull is a sugary, caffeinated drink intended to give consumers a boost of energy. Available in cans ranging from, 8, 12, 16 and 20oz cans. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in many young, and active people’s lives. Much of Red Bull’s triumph in the industry comes from its ability to market itself within the sports industry. The approach is aggressive and exceeds simple sponsorship. Red Bull focuses much of its time on brand management, and ownership allows it to completely control how its brand is connected with a given sport. The drink claims to improve some of the most important attributes of successful sports people – fast reactions, concentration and endurance. Priding itself on these attributes, Red Bull realized how effective the drink would be within the sports industry. As soon as Mateschitz realized the possible profitability Red Bull could generate within the sports industry there was nothing stopping him. Red Bull began supporting approximately 500 extreme sports athletes and hosting exclusive parties for these amazing competitors. By 1997, Red Bull’s buzz marketing strategy proved successful. Brandon Steiner, of Steiner Sports Marketing says, "It's a good relationship with what the drink stands for and what the sport stands for. It doesn't surprise me to see that kind of synergy....
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...company that wants to be successful. The fictional company that I would start would be a sporting goods store. The business name would be “Big Jays Sporting Goods.” This business would offer everything that the sportsman would need at a low price. Our mission statement is “To provide the best products at a low cost.” What makes us different from other sporting good stores is that we will make ever customer feel like family. A vision is to become one of the top sporting goods store in the United States. Our primary products will be seasonal sporting goods from football to camping and everything in between. There are many sporting goods store that we will have to compete with. To stay ahead of the competition our products will be sold at a wholesale price. Our many goals are to have the products on hand when the customer needs them. We plan on keeping a well stock warehouse. Our target market will be local little leagues, pee wee football teams and people that play sports for recreational purposes. The staff will be professional trained to help our customers pick the right equipment for their teams. Well will offer the best sports equipment available at the time. We will work with sport equipment manufactures to get the best price so that we can pass the savings on to our customers. We want to create a loyal customer base to help us become successful like other big name stores....
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...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
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...For more than 80 years, Adidas has been a top tier brand contender in the world of sports apparel, consistently innovating and delivering best in class footwear, clothing and accessories. At year end 2002, Adidas was the ‘number two’ sporting goods company in the world, with more than 100 million pairs of sport shoes and 170 million textile pieces sold annually. Thanks to a refocused business structure headed up by Herbert Hainer, Adidas became part of the Adidas-Salomon AG global sporting goods group, with a strong growth profile and a clear strategic vision to be ‘the world leader in the sports market’. To achieve this mission, Adidas builds on a set of distinctive core competencies and values which differentiate it from competitors. With a strong brand built on a heritage of innovation in sporting goods technologies and association with iconic succesful athletes, Adidas ‘designs products and technologies and creates designs that help all people to experience and share sporting sensations’. Adidas is positioned as ‘the brand for sports performance, whether for competitive or lifestyle purposes’, with a recognised brand slogan of ‘Forever Sport’. To deliver the corporate strategic objective, Adidas requires immediate focus and additional investment to leverage its position in the European football market. Adidas should develop increased presence and share in targeted segments of this market over the next few years to create a growth platform leading into the 2006 World Cup...
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...personal care items for all ages and genders. Nikes mission statement is: To bring inspiration and innovation to every athlete in the world. Nike serves more than 160 countries on the globe, and is located in six continents. Nike is seen in every sport, their core competencies is the well known name of the company. Nike draws consumer attention by bringing their favorite athletes into commercials, and even offering the athletes own line. Tiger Woods, and Lebron James are just two of the many famous athletes who have endorsement deals with Nike. Consumers like seeing familiar faces wear, or use the product. Nike is seen everywhere in the sporting world, and you could say it is the biggest name in sports, and offers great product. Also, Nike allows the customer to personalize anything they buy with the new Nike ID program. People can literally put their name and sporting number on their shoes. Nike also offers the running shoes which tell you how much you have ran and how many calories you have burned through a little micro chip program installed in the shoe. So, Nikes main competitive advantage would be the offerings on shoes like these. Nike is great at marketing and designing these shoes. They look at what their consumers need, in vision a product, and make it happen. Also they keep up to date with new technology. The running shoes used to send a signal to the computer and you would check Nike online to see how far you ran, and how many calories you have burned. Now Nike has a new application...
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