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Sri Lanka Subcontract Gem Company

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Submitted By blaine
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Introduction
After being designated the Sri Lankan market for our assignment we began in depth research as to what areas of their economy we could exploit. After further examination we decided upon the gem industry as we saw a lot of potential to combine with an Irish company, in this case Waterford Crystal. We chose an Irish company as a result of a rising cost base and lack of raw materials for Gems in Ireland, both of which are not a problem in Sri Lanka. By combining Waterford Crystals expertise and reputation with the natural resources of Gems in Sri Lanka, we found we could exploit the growing trends in exports of gems and jewellery which is currently worth $450million but has the potential to be a billion dollar industry in the country with Waterford Crystal to the fore.

Why subcontracting in Sri Lanka?

One of the key components in our research into Sri Lanka and the possibility of moving our operations to the country depended on how the operations would be structured in the Sri Lanka and also the viability of those structures. We have decided on a process where we will subcontract our operations out to a Sri Lankan company which basically means we will supply a local company with the technology and sophisticated components to manufacture our products and export them to foreign markets under our brand Waterford Crystal. However upon choosing this process of subcontracting in Sri Lanka it is important to remember that along with many advantages, there are also many hurdles we will encounter which we will have to jump. The first hurdle in our way is the fact that crystal making is not big industry in Sri Lanka so therefore finding a partner company in Sri Lanka to work with could be difficult. As a solution I feel it would be in our best interest to build our own plant in Sri Lanka and therefore train staff in the country by bringing masters

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