...------------------------------------------------------------------------ 3 Strategic Analysis --------------------------------------------------------------------------- 4 Analysis results ------------------------------------------------------------------------------ 7 SWOT ----------------------------------------------------------------------------------------- 8 Balanced scorecard ------------------------------------------------------------------------- 9 Recommendations --------------------------------------------------------------------------10 Executive Summary Our consulting firm, NG Inc, was asked to research Starbucks and compile a strategic analysis and balanced scorecard for their career objectives. Starbucks was founded in 1971 in Seattle and continues to be the lead marketer of fine coffee at the retail level. It currently has retail stores in all 50 states, as well as 36 countries outside the U.S. Its products and services include: over 30 blends of coffee, hand crafted beverages, merchandise, fresh food, global consumer products, Starbucks cards (rechargeable gift cards), and its brand portfolio (subsidiaries such as the Tazo Tea Company and Ethos Water). After preparing a balanced scorecard for their 2004 strategies, we compared the actual 2005 data to their goals to measure how successful they were in achieving these goals. In order to prepare a strategic analysis and balanced scorecard, we conducted extensive research on the company. We analyzed...
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...WEEK 10 Starbucks Balanced Scorecard University of Maryland University College Professor AMBA 630 12/14/2015 Table of Contents Executive Summary……………………………………………………………………………3 Balanced Scorecard for Starbucks Coffee Company-Figure…………………………………..4 Vision Statement…………………………………………………………………………….…5 Mission Statement…………………………………………………………………………...…5 Values................................................................................................................................…….5 Balanced Scorecard for Starbucks Coffee Company………………………………………….6 Financial Perspective ………………………………………………………………………….6 Customer Perspective………………………………………………………………………….8 Internal Perspective……………………………………………………………………………9 Employee Learning and Growth……………………………………………………………...11 Conclusion……………………………………………………………………………….……13 References…………………………………………………………………………………….14 Appendix……………………………………………………………………………………...16 Executive Summary The balanced scorecard is a technique that helps organizations to implement strategies to reach their mission and vision. In this paper, I will discuss a balanced scorecard that managers of Starbucks Coffee Company should use to measure their business. The first store of Starbucks opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet. At first, only coffee beans and coffee making equipment were being sold, but after 10 years Howard Schultz was hired as Director of Retail Operations and he wanted...
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...MNGT2001 Business Strategy Starbucks Case Analysis Endang Abu Bakar 3171895 Dagamac Janelle Tan 3156283 Nguyen Dinh Duy 3158495 Le Duc Anh 3159239 Sutthisiriwattana Pimchanok 3175067 Ye Xintao 3156684 Tutor: Dr. Ha Huong Tutorial Group: A4 Table of content I. Introduction 1 II. Strategic Analysis 1 A. Macroenvironmental Analysis 1 1. Opportunities 2 2. Threats 2 B. Microenvironmental Analysis 2 C. Strategic Competitive Advantage 3 III. Strategic directions 3 A. Mission and Vision 4 B. Strategic Objectives 4 IV. Business Level Strategy 4 A. Differentiation 5 B. Market Penetration 5 C. Product Development 6 1. Seasonal Products 6 2. New Products 6 D. Other Strategies 7 V. International Strategy 7 VI. Strategic Implementation 7 A. General Perspectives 8 1. Strategy 8 2. System 8 B. Strategic Implementation Issues 8 1. Economic risk 8 2. Environmental risk 9 3. Global risk 9 VII. Strategic Evaluation 9 VIII. Recommendation 9 A. Financial 10 B. Customer 10 C. Internal processes 10 D. Learning and growth 10 VIII. Recommendation 11 IX. Conclusion 11 Reference 12 Appendix 13 I. Introduction Market conditions all over the world have fostered an evolution in modern business practice (Obstfeld...
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...McDonalds Case Analysis Chandra Stevens Manda Roth Erica Jones Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal Threats 16 External Weaknesses/Internal Threats 16 Porter’s Five Forces 17 Threat of New Entrants 18 Bargaining Power of Suppliers 18 Bargaining Power of Buyers 19 Rivalry Amongst Existing Firms 19 Threat of Substitute Products or Services 19 Financial Ratios 20 Liquidity Ratio: Cash Ratio 21 Debt Management Ratio: Total debt Ratio 22 Profitability Ratio: Profit Margin 22 Balanced Scorecard 23 Balanced Scorecard Diagram 27 Strategy Formulation 28 Plan of Action and Recommendation 31 Highlights From This Year 31 Budget and Time Line Expectations Summary 31 Citations 33 Abstract This report reviews the McDonald’s corporation profile to include; an introduction to corporate history a time menu and current franchise information. The strategic Profile will provide a complete analysis of economic, socio-cultural, technology and global synopsis...
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...Competitive Strategies of Riordan The decision to begin, enter, or continue with a business venture has a specific amount of risk associated with the undertaking and once begun specific goals and objectives need outlining and measurement devises put in place to confirm the future success of the entity. In a simple form, a strategic plan determines where an organization is going during the year to two years, how it will get there, and if it can reach the objective desired. There is a variety of approaches in a strategic plan but what need the most consideration is the leadership in an organization, organizational culture, and the organizational environment. One manner of ensuring the continuity and attainment of a company is by way of a comprehensive strategic plan in which a business “lays out its future direction, performance targets, and strategy” (Gamble, Strickland III, & Thompson, Jr., p 30, 2006). When crafting a strategic plan the roles of ethical and social responsibility, competitive advantages, sustainability in foreign and domestic markets, measurement guidelines, internal dynamics, cultural and structural leadership concerns, and assessment and feedback controls need consideration to move the company in a direction that promotes longevity of the business. Riordan, a manufacturer and supplier of high-grade plastic products will incorporate each of the individual requirements outlined as well as employing the specific strategies and tactics essential to remain...
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...MANAGEMENT AND STRATEGY EXERCISES 1-24 Strategy; Real Estate Services (15 min) This exercise can be used to provide a good perspective for the students to see the role of cost management in solving business issues, and in placing the management accountant in more of a leadership role in the firm. It also provides an early motivation for the cost behavior issues to be discussed later in chapter 3 and chapter 8. The management accountant has a hunch that the company is about to take on a potentially damaging strategic initiative. This is a great opportunity to begin to play more of a strategic role in the company. The first step should be to obtain the relevant information about projected revenues and costs and do a careful analysis of the likely profitability of developing the new, smaller customers. Here’s how the case might be used in a class discussion. First, ask the class to identify the types of costs likely to be incurred by this company in providing its service. The answers are likely to include labor costs and materials for cleaning and maintenance, in addition to costs for maintaining the firm’s office. As these examples are given, put them on the chalkboard and collect 6 or 8 of them. Then, ask how each of these costs might differ between large and small customers. For example, the cost of cleaning labor and materials will likely be somewhat proportional to the square feet of space each customer occupies, so that cost projections based on current...
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...quick-service restaurants, has experienced slow growth recently (Standard and Poor’s, 2012). The increase in traffic from those switching from higher priced restaurants to quick-service restaurants has been balanced by the number of individuals who opt to eat at home to decrease their costs of eating out. Further, costs for quick-service restaurants have increased. According to Standard and Poor’s (2012), increases in food and paper costs this past year, have resulted in lower operating margins as restaurants are assuming the costs rather than increasing the cost of food for consumers. According to Jim Yin (n.d.), CFA, “Year to date through February 17, the S&P Restaurants Index was up 4.4% versus an 8.7% increase for the S&P 1500 Index. In 2011, the sub-industry index outperformed the 1500, with a gain of 27.9% versus a 0.3% decline.” Financial Position of McDonald’s Corporation (MCD) McDonald’s Corporation (MCD) is the leader in global foodservice retail with more than 33,000 restaurants worldwide and 1.7 million employees in 119 countries (“McDonald’s Corporation”, 2012). Approximately 68 million people eat at McDonald’s each day (“McDonald’s Corporation”, 2012). With international growth and globalization on the rise for many quick service restaurants, such as Starbucks and Yum!, McDonald’s Corporation has also taken advantage of worldwide global growth. McDonald’s has grown their market in China, India, and other foreign countries (Murphy, 2011). According to Standard...
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...Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming was a former high school football player, boxer, bull rider and man of great faith. Father Prior Daniel Mary was known to never back down from a challenge, a challenge which would take precise planning and execution to complete. This challenge would require Father to rally his group of men...his monks, to get them all focused on this common goal Father Prior had envisioned. This vision was to create a new Mount Carmel in the Rocky Mountains. His vision of altering the small brotherhood of 13 monks living in a small home into a 500-acre monastery that would include: accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat centre for lay visitors and a hermitage; these visions all presented the daunting challenge. Father Prior had located a nearby ranch for sale (Irma Lake Ranch) that met his requirements but the current listing price was $8.9 million dollars which presented a financial obstacle. It didn’t help that Father Prior Daniel Mary did not have a great deal of experience in business, he lived as a Carmelite hermit in Minnesota before moving to Clark, Wyoming to establish the new monastery. While Father had proclaimed a very detailed future direction for his monks and monastery, he hasn’t created the strategy needed to achieve such expectations. Father Prior currently has unclear vision, mission and value statements; the monks need to progress forward with the...
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...Josephine Campeau Sustainability in the Business Environment | Ronald Whitfield Josephine Campeau Sustainability in the Business Environment | Ronald Whitfield Burt’s Bees: leaving the Hives Burt’s Bees: leaving the Hives It is fascinating to see how quickly trends are launched, accepted and then spurned. The world of consumer products can be compared to a roller-coaster; always full of surprises. Yet, health and sustainability have seemed to gain shopper’s consideration. Fortunately, Burt’s Bees has managed to seize market opportunities and offer products that have satisfied consumers desires for more than 30 years. Still, the company has evolved and is very different than when it first begun. This analysis will consider the evolution of the brand, the current business model and the risks and opportunities accompanying those transformations. The acquisition of Burt’s Bees by Clorox has raised concerns. People feared of having to let go “their brand” other thought that Burt’s Bees would have to forgo all its special characteristics by merging with Clorox. Certainly, the purchase brought changes but also optimism. With an altered distribution process and an economy of scale greater number of people can now have access to the brand. Furthermore, the marketing team understood that it had to convey a convincing message to its clientele; the ecofriendly and natural benefits of the product line would remain. The fidelity that people had toward the brand was in jeopardy...
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...Faculty of Business, Brock University | Starbucks Strategic Analysis | MGMT 4P90: Strategic Management | | Submitted by: | Amar Mohla | Akshat Kaushal | Tania RahmanVijay Bhullar | Presented to: Professor Peter Yannopoulos, PH.DMarch 28th, 2012 | | | ------------------------------------------------- Michael Porter’s 5 Forces Analysis Michael Porter uses the 5 forces model to analyze the industry environment. His ideas on competitive strategy are the most pervasive analytical tool used in strategic management (Henry, 2011). The five forces is used to capture the variation of competition, to determine whether a firm outside an industry should enter the industry, to see barriers to entry, to determine attractiveness of firm and to determine where the organization stands in relation to their industry. These five forces also help increase awareness of a trend towards suppliers and buyers bargaining power as well. Unlike SWOT analysis which is company specific explained in the next portion of this project, Porter’s five forces framework is industry focused. Furthermore, the five variables in the porter analysis are the industry suppliers, buyers, potential new entrants, substitute products and competition among existing firms. This section provides a thorough examination of the five forces affecting Starbucks’ coffee industry environment. Potential for new entrants The first force in Porter’s model analyzes potential new entrants which may impact...
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...Selvin Dubon Selvin Dubon Strategic plan for the management of the café, bakery and chocolates neighborhood and internet business Strategic plan for the management of the café, bakery and chocolates neighborhood and internet business Buday’s Sweet Temptations Cafe Strategic Plan Buday’s Sweet Temptations Cafe Strategic Plan Contents Strategic Plan Part 1: Business Concept 2 Buday’s Sweet Temptations Cafe 2 Mission 2 Vision 2 Guiding Principles and Values 2 Strategic Direction 3 Competitive Advantage 4 Strategic Plan, Part II: SWOTT Analysis 6 Introduction 6 SWOTT 6 Buday’s Sweet Temptations Café SWOTT Table 7 External Forces 8 Internal Forces 10 Economic and Legal/Regulatory Trends 11 Adapting to Change 11 Supply Chain Operation 12 Issues and/or Opportunities 12 Conclusion 12 Balanced Scorecard 14 Financial 16 Internal Business Process 16 Customer 17 Learning and Growth (Employees) 17 Communication Plan 18 Communication Plan Table 19 Conclusion 21 References 22 Strategic Plan Part 1: Business Concept Buday’s Sweet Temptations Cafe Buday’s Sweet Temptations Café will be a neighborhood café and catering business offering specialty chocolates, baked goods, sandwiches, and gourmet coffee and other assorted drinks; and it will be an online virtual café that offers products for sale through a sophisticated website. The business will be designed to be a meeting place and a focal point for the community in person and...
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...Author: Group 2 Course: Operation Management SERVICE QUALITY IN STARBUCKS COFFEE An in-depth study ABSTRACT This report has been prepared to analyze the processes and strategies such as control of operations systems, design and planning of Starbucks. Theoretical frameworks have been applied to evaluate the company’s operational strategy in terms of its products and services offering. While the report considers Starbucks overall strategy, it also focuses on the daily operations of Starbucks franchises. The study evaluates how Starbucks has been able to position itself as a leader in its market segment and analyses the strengths and weakness in the company’s existing strategy. Upon dissecting various aspects of the company’s processes, it provides an appreciation of the company’s efforts to continuously evolve in the changing market conditions by incorporating new product design and being innovative to stay at parity with its competition. Finally, upon identifying the areas of improvement in the company’s existing strategy, the report conclusion discusses about lesson learned and possible recommendations that can be incorporated in order to further ensure operational efficiency thereby maximizing profits and increasing its value offering. Page 1 of 31 Table of Contents ACKNOWLEDGEMENT .............................................................Error! Bookmark not defined. ABSTRACT ..........................................................
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... • Being evidence-based, it can solve differences of opinion amongst team-members. It also allows each individual, both amongst the management team and in the wider organization beyond, to see where their activity contributes to the whole, and on whom they depend. • Since it highlights exactly where management actions and decisions exert control, it provides clear and specific strategies and action plans, that can be adapted as the future unfolds. • The method provides a solid foundation for methods such as the Balanced Scorecard and Value Based Management, and is a means of integrating other established strategy frameworks and approaches, such as PEST, Core Competence and Value Chain. Application of Strategy Dynamics: Starbucks Corporation by Pascal Gambardella, Ph.D. The Processes of Strategy Development and Implementation by Clayton M. Christensen and Tara Donovan Developing the Strategy: Vision, Value Gaps, and Analysis by Robert S. Kaplan and David P. Norton with Edward A. Barrows Jr. http://www.strategydynamics.com/info/What-is-strategy-dynamics.aspx...
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...Chapter 01 The Changing Role of Managerial Accounting in a Dynamic Business Environment True / False Questions 1. Controlling involves the coordination of daily business functions within an organization. True False 2. Measuring the performance of managers and subunits is not an objective of managerial accounting. True False 3. Middle-level managers would likely be considered internal users of accounting information rather than external users. True False 4. A controller is normally involved with preparing financial statements. True False 5. The upper limit on the production of goods and services if everything works perfectly is known as practical capacity. True False Multiple Choice Questions 6. Which of the following statements about managerial accountants is false? A. Managerial accountants more and more are considered "business partners." B. Managerial accountants often are part of cross-functional teams. C. An increasing number of organizations are segregating managerial accountants in separate managerial-accounting departments. D. In a number of companies, managerial accountants make significant business decisions and resolve operating problems. E. The role of managerial accountants has changed considerably over the past decade. 7. The day-to-day work of management teams will typically comprise all of the following activities except: A. decision making. B. planning...
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...1 1. | Controlling involves the coordination of daily business functions within an organization. True False | 2. | Measuring the performance of managers and subunits is not an objective of managerial accounting. True False | 3. | Middle-level managers would likely be considered internal users of accounting information rather than external users. True False | 4. | A controller is normally involved with preparing financial statements. True False | 5. | The upper limit on the production of goods and services if everything works perfectly is known as practical capacity. True False | 6. | Which of the following statements about managerial accountants is false? A. | Managerial accountants more and more are considered "business partners." | B. | Managerial accountants often are part of cross-functional teams. | C. | An increasing number of organizations are segregating managerial accountants in separate managerial-accounting departments. | D. | In a number of companies, managerial accountants make significant business decisions and resolve operating problems. | E. | The role of managerial accountants has changed considerably over the past decade. | | 7. | The day-to-day work of management teams will typically comprise all of the following activities except: A. | decision making. | B. | planning. | C. | cost minimizing. | D. | directing operational activities. | E. | controlling...
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