...Development Analysis Two Mini Cases 1 21 June 2012 Final Project: Development Analysis Two Mini Case Studies DeVry University Professor Mozinski, BUS412 Business Policy Development Analysis Two Mini Cases 2 Mini Case 1: Bikes for the World (BfW) Challenge or Problem: The Bikes for the World organization was formed to offer valid solutions to the transportation problems facing the poor around the world. Lack of affordable and eco-friendly transportation system led founder Keith Oberg to create BfW. Oberg states he did so in order to solve two problems: to help address the developing world’s lack of affordable, eco-friendly transportation, and to help find a better use for the glut of unwanted bikes in the United States (Thompson, 2010). (Pictured above a young boy from Nyariga, Ghana receives a Bikes for the World bicycle. Photo courtesy of the Shape Lives Foundation) Oberg’s mission was simply to “assist poor people overseas to become more productive through providing affordable bicycles for personal transport to work, school, and health services. Secondarily, provide satisfying community service opportunities to Americans—collecting bikes and spare parts--towards realizing this primary goal of helping others overseas” (BfW, 2012). Through a goal to achieve a sustained impact both here and abroad BfW has partnered with over 600 volunteers, donors, and agencies worldwide who all share a common concern for reducing waste and helping the poor earn, learn,...
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...What was Howard Schultz’s original strategic vision for Starbucks? How has his vision changed? Is his present strategic vision and the direction in which he is taking the company different from his original 1980s vision? Has the vision/mission long-term direction changed/evolved during the 1990s? How? What strategically relevant new features/elements do you see? Is Schultz’s strategic vision for Starbucks likely to undergo further evolution? Early on in the course , students need to understand that missions, visions, objectives, and strategies are not set in concrete. They evolve and, on occasion, undergo radical change. The case of Starbucks is one of evolution. The Original Vision (mid-1980s) 1. Began to materialize in 1983 when Schultz went to a housewares show in Milan, Italy—his first exposure to Italian-style espresso bars 2.Based on his experience in Italy, Schultz concluded that just selling coffee beans and coffee-making equipment was incomplete—he saw the value of modifying the store-format to include fresh-made coffee drinks using only high-quality dark-roasted beans. 1)Schultz’s Il Giornale venture was modeled after the Italian espresso bar format—complete with baristas espressos, cappuccino, lattE9s, Italian opera music, and so on. 2)His original vision, upon acquiring Starbucks, was to create a nationwide chain of modified Italian-style coffee bars that also sold beans and coffee-making equipment. Freshly-brewed coffee drinks were to be t...
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...uncontrollable elements that Starbucks has encountered in entering global markets. Solution: Controllable elements The controllable elements that Starbucks has encountered in its entry to global markets are: a) Strong competition The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. ... should set up a plant in Asia which would cut down operating costs, thereby cutting down the prices and getting an edge over its competitors. b) Starbucks should expand its international market operations, so that they do not depend as much on the US market. c) Starbucks should customize to local needs (wherever required) and not only follow its traditional culture as not all countries would accept the American Culture. In my opinion, if the above three pronged growth strategy is followed, it would go a long way in improving Starbucks’ profitability in Japan. Starbucks Going Global Fast There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal”...
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...EXECUTIVE SUMMERY This paper is focused on the case study of Black Canyon Coffee in 2003, a coffee company that started operating in 1993 in Bangkok. His Founder and managerial director Pravit C, wanted to enter the coffee market with a western style of coffee shop in Thailand one of the most important markets in Asia. The success of the company can be measured with the 78 outlets, 1000 staffs and with 15% to 20% average annual growth. Also BCC’S strategy has succeeded in Thailand, differentiation its business from competitors, offering a wide range of products and facilities to coffee lover. The company during 1993 and 2003 has developed its strategy based on the internal and internal analysis so the following paragraphs will summarized what makes BCC so special and how the company has survived even after the crisis that stroked Asia in 1997. And concluding with the current strategy priorities of the company with the main objective of leading the Thai and Asian market and expand the business to Middle East, Europe and the Americas. This report is divided in three parts that will analysis the current situation of BCC and its strategy, the first part covers the external environment analysis of the company, the second part is related to strengths and weaknesses and how the company is responding to the eternal environment and the third part concerns about BCC’S strategy priority. This analysis determines which goals the company should pursue in following years, founder Pravit...
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...Tugas Personal ke-1 Minggu 1 Answer for Toyota case : 1. In what ways is Toyota's new-product development system designed to customers ? Toyota owners want to keep making profit. The best way to do it is to make customers buy more cars of their brand. Only happy customers stick to a brand they've been happy with. It doesn't take lots of fat tires or fancy styling to keep them happy, most want just plain old reliability and most miles per their money spent (not just for fuel, but ALL costs). “Do that and you're the winner” that's the Toyota method. Toyota system responds also more quickly than competitors. The chief engineer have the responsible for the product to marketing. There are a number of features to this system that make it customer oriented. * The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. * The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. * Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota’s manufacturing system designed to serve customers ? Toyota's manufacturing systems that are designed to serve customers, including : * Employees, even...
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... RM6.50 "I Love You" Color Changing Mug RM18.00 "I'm not a paper cup" Ceramic Eco Cup RM25.00 "Paris je t'aime" DIY Photo Album RM16.50 6-in-1 Educational Solar Robot Kit Toy RM20.00 A6 Mini Paper Shredder RM35.00 Angry Birds Board Game RM69.90 Angry Birds Plush Toys (7cm) RM10.00 Ant City RM49.90 Avatar Mushroom Lamp RM39.00 BUGSLOCK Mosquito Repellent Band RM5.90 Baby Angel Cup Cover RM6.90 Beautiful Flowerpot Memo Clip (Set of 6pcs) RM16.00 Blender Alarm Clock RM59.00 Cable Turtle - Wire Organizer RM2.50 Canon EF 100mm Lens Mug RM55.90 Carousel Music Box RM180.00 Cat Paw USB Flash Drive RM55.00 Chi's Sweet Home - Cute Cat Mobile Phone Strap RM4.50 City Crash Bot RC Toy RM55.00 Clapping Controlled Projection Clock RM59.90 Creative Pouring Paint Lamp RM35.00 Creative TV Alarm Clock RM59.00 Cute Animal Cable Ties RM4.90 Cute LED Light Bulb Keychain RM9.90 Cute Mini Blackboard Clip RM2.50 Cute Owl Shape Calculator RM9.90 DIY European Miniature Shop RM38.00 DIY Gramophone Music Box RM150.00 DIY Mini Farm Keychain RM13.00 DIY Simple Planting RM5.90 DIY Straws RM15.90 DIY Wooden Puppy Desk Lamp RM95.00 DIY Wooden Robot Tissue Box RM85.00 Dachshund Dog Earphone Wire Winder RM3.90...
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...LAB 1 1. Describe the function of the following pieces of safety and how each might be used. a. Eye Wash An eye wash station is used when chemicals accidently get into you eyes. In case that you get any kind of chemical into your eyes you need to wash your eyes with water for 15 to 30 minutes. You need to rinse your eyes from the inside to the outside of the eye. b. Fire Blanket A fire blanket is a sheet made from fire resistant material that is used to contain small fires or to wrap around a person. c. Shower A safety shower is used to wash your body in case of a fire or if chemicals are spilled all over your body. You need to stand under the shower head and turn on the shower and let the water wash you for 15 to 30 minutes. d. Chemical Spill Kit A chemical spill kit is used to clean up chemical spills that could be hazardous. A spill kit is made up from acid plus a base to salt and water. e. Biological Spill Solution A biological spill solution contains bleach and is used to sterilize an area that is contaminated. 2. Briefly describe a situation when each of the following waste disposal containers would be used and give examples of the waste involved: a. Broken Glass Container Be careful when handling glass so you don’t cut yourself. Make sure to discard of all the class in the appropriate sharps container. If you happen to break glass at home and you throw it in the trash can make sure that there was no harmful chemical...
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...show. Both the television and print industries alike seemed to thrive on this campaign. A recent article in Campaigns & Elections, states that these mediums are constantly pretentious and it is evident within the inventory, rates, demographics and geography. Only seasoned professionals can fully understand how to manipulate and maneuver it (Brooks, 2005). Therefore, the question is proposed; has the consumer become overly saturated with ads what are the powers of negotiation associated with these advertisements in various locations? To watch a favored show on television is a pass time, which is, pleasured however the shows are engrossed with product placement and many mini-commercials and advertisements. At one time there was an effort to make for consumers to be able to watch shows lacking placement; case in point the name on a cereal or oatmeal box at the breakfast table was removed of the known label and replaced with a fictitious label. The current state of the economy dictates a higher demand for advertising dollars within networks. To comply with the demand, network head quarters have been compelled to negotiate with peripatetic company advertising executives for the resolve of preeminent product placement within the scheduled programs. Leverage used during said negotiation is that the viewing audience would...
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...Case Analysis of Starbucks, Pepsi, & Coca- Cola International Marketing February 13, 2012 Starbucks, Pepsi, and Coca-Cola are companies that are globally well known. While all three companies initially started in the United States, they are now located in over 50 countries worldwide. Yet going into global expansion has caused a couple issues in which all three companies have had a setback. Despite having so much success in few years, Starbucks has reached a barrier which it has to overcome in order to continue succeeding. Starbucks has gone abroad in order to become a global market yet it must first reform the home market strategy, overcome the barriers in overseas market, and take into account the newer generation of consumers. In contrast, Coca-Cola and Pepsi needed to have done its homework prior to entering the market, since both are guilty of not thoroughly researching the Indian market before expanding their operations into India. To nurture the human spirit and to inspire through a cup of coffee with respect and dignity by Starbucks employees is the well-known Starbucks experience. Today Starbucks through its different flavors of coffee and mixtures of pastries, fresh foods, teas, and ice cold products has become known as one of “the fastest growing brands” to which many consumers can connect. In about 25 years, Starbucks has grown from a small coffee shop in Seattle to over 16,000 stores open in...
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...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...opportunities on both Country macro and market related factors * the global competitive landscape that includes strong local competitors * balancing global and local considerations when developing the marketing mix with a focus on the tactical challenges of adapting to specific market needs * the rapidly changing challenges and opportunities in Emerging Markets My objective is to provide you with useful frameworks, tools and ‘rules of thumb’ which we apply to cases in virtually every class. Many cases will be only one or two pages and they focus on a specific question. Our longer cases will deal with multiple issues and will require the application of frameworks and concepts from numerous classes. We will have five guest speakers who will share their business experiences. The speakers are carefully chosen and their materials reviewed in advance. Attendance and participation in these sessions is critical (and interesting!). TEXT and MATERIALS There are two sources of readings and cases: 1. A digital course pack from Harvard Business...
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...pan-American C. universal D. multinational A multinational enterprise (MNE) is any business that has productive activities in two or more countries. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 01-03 Topic: The Changing Demographics of the Global Economy 109. (p. 22) Since the 1960s, there have been two notable trends in the demographics of the multinational enterprise. These two trends have been: A. the rise of medium-sized enterprises and the decline of small multinationals. B. the decline of non-U.S. multinationals and the rise of unionized organizations. C. the decline of non-U.S. multinationals and the growth of nationalized institutions. D. the rise of non-U.S. multinationals and the growth of mini-multinationals. The rise of non-U.S....
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...Starbucks: Case Analysis | An in depth analysis of The Starbucks Corporation | Prestige Worldwide | Executive Summary Starbucks Corporation has been brewing and selling specialty coffee, espresso based drinks, and other novelty items since there conception in 1971. CEO and President, Howard Shultz, has been leading and driving Starbucks to be the world’s best coffeehouse since he joined the company in 1982 as a director of retail and marketing. After becoming CEO in 1987, Shultz has driven Starbucks to be a tycoon in the specialty coffee industry with a large competitive advantage. Some of the problems that face Starbucks are their limited product line, highly priced menu, and speed of service. Also Starbucks had expanded globally an in the United States over the past years but has been forced to close down a large number of stores due to the lack of demand for specialty coffee in certain places. Companies like Dunkin Donuts and McDonalds also offer a larger variety of food at a lot cheaper of a price compared to Starbucks. All of these factors together can be harmful to the future of Starbucks if nothing is done about it. Starbucks has time and the power to take this information and implement successful strategies to reverse these paths they are heading down. First by implementing a value menu Starbucks can gain back the people that do not want to spend too much money on their morning cup of coffee. McDonalds stated “4 dollars for a cup of coffee is dumb” and...
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...Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 Stefano Di Nicola CPR 081190-3523 Tomás Vaz De Carvalho CPR 190491-4025 Leadership and strategic Management Mini-Project Why Starbucks failed in Israel? COPENHAGEN BUSINESS SCHOOL 2015 Program: Cand.soc Service Management N° of pages: 14 N° of characters: 30,946 Hand-in the 03/05/2015 1 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 2 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 TABLE OF CONTENTS 1. Introduction ...................................................................................................... 4 1.1. 1.2. 2. Problem Statement ................................................................................................ 5 Methodology .......................................................................................................... 5 Analysis ............................................................................................................. 6 2.1. Cultural Analysis .................................................................................................... 6 2.1.1. Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6 2.1.2. Israeli culture vs. United States culture...........................................................................
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...Chapter 1 Executive Summary Executive Summary CoffeeTIME is not just another coffee shop. In a world that never sleeps, we all need time to pause and unwind. Whether it’s a business or a romantic meeting, gathering of friends or relaxing on your own, reading a book or surfing the net, CoffeeTIME will provide you with the perfect backdrop. Our friendly staff will make you a coffee to suit your taste, mood or occasion. Our snacks and desserts will restore your energy and compliment the drink of your choice. For those in a rush we will pack it all, so you can enjoy your favourites on the move. CoffeeTIME is the place where we understand you, so you can come out refreshed and ready for the road to your success. CoffeeTIME is your lifestyle, built around a delicious aroma of a freshly made cup of coffee. Founders Cydtahdel Layug is the founder of CoffeeTIME. She exhibits enthusiasm and abilities of a promising entrepreneur in the future. Paulo Gopez and Hilrome Gonzales are also one of the idea generators for the success of team and the business. The chosen location for CoffeeTIME coffeeshop is in one of the hearts of the Metro—Tomas Morato, a commercialized place fit for the business. The partnership will contribute to a total of P4,500,000 for capital investment. The projected sales for the first year is P24,820,000 with Net Income of P6,327,467.22. The business expects a 20% increase in sales within the first 2 years...
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