Part I: The current State of the News Media The entrance into a new millennium has brought countless changes to the world as we know it. The time tested ways of old have all been subject to forces of change, which is fostered by advances in technology. The way people receive and view the media has not been immune to these changes. Current media is in a state of metamorphosis, undergoing great changes in its preferred medium, with research showing a clear shift from printed text to digital formats. In 2011, PEW research showed a stark change in media viewership -- a shift to digital media. Historically, news paper periodicals have been people’s primary method of receiving information, but in the 2000s that began to change; in 2011, forty-six percent of people received their media online compared to forty percent receiving it from a newspaper (Rosenstiel & Mitchell, 2011). This is not the only change. In 2011, forty-seven percent of Americans received some form of their news from a mobile device (Rosenstiel & Mitchell, 2011). The advent of these new mediums is slowly forcing out the old print methods. Continued advances in technology are only going to further increase the number of subscribers using portable media devices. These changes in media have received mixed responses from researchers. According to PEW, 2010 showed an improvement in news media, and cutbacks began to cease (Rosenstiel & Mitchell, 2011). At this point, though, many jobs had already been lost. For example, newsrooms shrank thirty percent, shedding more than a thousand jobs (Rosenstiel & Mitchell, 2011). But all is not lost; the improvement of the Internet sector may yet supply much-needed revenue to the shrinking media conglomerates. The internet allows for new forms of revenue generation ranging from banner adds to paid subscriptions. Though it is a growing trend online, and has been around