...take from quantitative or qualitative research (hsc.csu.edu.au, n.d). As the consultant for Heavenly Blush, we could suggest to use survey and questionnaires. From four types of primary research can be done, survey and questionnaires is the most effective. Heavenly Blush can conduct survey and questionnaire because by conduct both of them can clearly tell the information that the company needed. From survey, company can create a chart to make people easy to understand. Survey means a form of questioning that is stricter than interview and it is more general because it involves big scope of people (owl.english.purdue.edu, 2013). Heavenly Blush’s consultants would get the information that they want from the medium until large population. It is very useful than the consultants’ interview one by one to know the information of people think about Heavenly Blush. Questionnaire is often focus on the specific topic (hsc.csu.edu.au, n.d). For instance, if the consultants’ of Nike that want to know about what customer want from Nike’s products. So the consultants would ask some questions that are focus on one topic to fulfill the questions from Nike. As well as the Heavenly Blush’s consultants, they may ask some question to the large population to fulfill the objectives of conduct questionnaire. According to hsc.csu.edu.au, before conducting a survey or questionnaire, Heavenly Blush consultants should consider six stages; first, deciding upon the areas the consultants want to investigate...
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...What is it? Quantitative research is a more logical approach which provides a measure of what people think from a statistical and numerical point of view. For example, if you wanted to know how many of the customers like the new car or our new customer service and how strongly (on a scale) they support it, then this will provide the company with a numerical statistic. Quantitative research can gather a large amount of data that can be easily organized and conveyed into reports for analysis. How to do it Quantitative research uses methods such as questionnaires and surveys with set questions and answers that respondents tick from a predefined selection. Answers can be measured in strengths of feeling such as ‘strongly agree’ ‘disagree’ or numbers such as scales out of 10. This form of research will help Aston Martin to gather fair opinions about their products and services. Quantitative research — including surveys and customer questionnaires — can help ASTON MARTIN to improve their products and services by enabling them to make informed decisions * More reliable and objective * Can use statistics to generate a finding * Tests theories and hypothesis...
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...these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions, you can determine the appropriate sampling design for your study. Penton Media has created their sampling plan from these questions. The target population for Penton Media’s study is the people who read their business magazines. Their subscribers consist of 1.7 mission people in the US, so they originally tested out the survey via phone with a small selection of subscribers. They then...
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...Business Research Methods, Part I Nikkei Crowder, Jessica Thompson, Delores Winton QNT/561 Anthony Matias August 13, 2012 Business Research Methods, Part I There are elements needed when conducting research, such as developing a theory and hypothesis, determining an appropriate research design, collecting data, providing analysis of the data, and revising the theory upon results. This paper will develop a research design behind the auto industry bailout and identify a sample design used for collecting data. Organizational Dilemma What was the ultimate cause of the downfall of the auto industry resulting in a bailout? This research question arising from the dilemma in the auto industry is one that many American’s found him or herself asking after the government decided to bail them out of their financial crisis. In 2008, the auto industry found itself in a downward financial spiral. Gas prices reached over $4 a gallon and the credit debacle is only a couple of reasons for the dilemma the auto industry faced. The country was facing a recession and they blame up-and-coming technologies of distracting technologies to validate and continue the old routine and procedure to fill their pockets with money and bonuses to retain the status quo in the industry without any regard to others affected, even if this method compromises their long-term strategy. Roche (2009), “This qualifies as failed management syndrome because they consider themselves royalty and...
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... | | |(130084702) |(130256995) |(130188773) | |Course Code: |Cheung Cheuk Fung | Leung Wing Ho | Li YeKun | |BA124013-1A |(130153724) |(130579354) |(130237065) | |Project Title: | Your Preferences of smartphone | |Objective(s): (state 2-3 objectives) | On behalf of the mobile phone multiple store to conduct a survey | | |To examine the habit of using smartphone among the young people | | |To help the mobile phone multiple store more understand the customers’ wants and needs in order to help the customers to purchase | | |the right products such as cell phones and batteries, etc. | |Target population: | IVE students ...
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...Understanding Business Research Terms and Concepts: Part 2 Ngoc RES351 April 8, 2015 William Khoepfer Understanding Business Research Terms and Concepts: Part 2 Businesses will always need market research and it generally falls into two different groups. Qualitative and Quantitative. Qualitative research is “Qualitative research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. The results of qualitative research are descriptive rather than predictive.” ("What Is Qualitative Research?” 2015). Quantitative research “is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.” ("What Is Quantitative Research?” 2015). There also are descriptive and statistical approach’s in this paper that will help with understand what is best for you business research. When constructing a business research there are several sampling methods that can be used. Some sampling methods would be simple random sampling, systematic sampling, cluster sampling and quota sampling and etc. The article I chose to do is called Qualitative and quantitative methods for sampling zooplankton in shallow coastal estuaries. “Many different devices are used for sampling zooplankton. Every sampler has its...
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...Thesis Presented in Fulfillment of the Requirements of the Psychology Course of BS(A&F) at FAST-NU, Lahore * * * * * Acknowledgement We have conducted a survey on the topic: “DETRIMENTAL IMPACTS OF BOTH WORKING PARENTS ON THEIR CHILDREN”. Before selecting this topic, we took instructions from our teachers and seniors. Under the supervision of or teacher, we prepared a questionnaire and conducted a survey. We are indebted to our teacher for her advice as we prepared this report. We are especially grateful to the students of FAST-NU, LUMS, LSE, GC University and Punjab University for giving their point of view regarding this topic and helping us with the survey. TABLE OF CONTENTS Abstract | 03 | Statement of Problem | 04 | Purpose | 04 | Central Phenomenon | 04 | Literature Review | 05 | Limitations of Study | 05 | Key Question | 05 | Survey Method | 06 | Introduction to The Topic | 10 | Causes: Why Do Parents Work? | 12 | Child Development: The Critical Parent-Child Relationship | 14 | What Kids Think About Working Parents | 17 | Stress on Working Mother | 18 | Effects on the Children of Working Parents | 19 | Problems Faced by the Children | 22 | Solutions to the Problems | 24 | Conclusion | 27 | Questionnaire | 28 | Graphical Representation of Survey | 33 | References | 34 | ABSTRACT Ever since both the parents began entering the work force, the debate has been looming over parents who enter the work force and...
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...preparation and analysis. The value of marketing research is its ability to provide accurate decision-making information to the user. To accomplish this, the data must be converted into usable information or knowledge. After collecting data through the appropriate method, the task becomes one of ensuring that the data provides meaning and value. Data preparation is the first part of the process of transforming data into useful knowledge. This process involves several steps: (1) data validation, (2) editing and coding, (3) data entry, (4) error detection, and (5) data tabulation. Data analysis follows data preparation and facilitates proper interpretation of the findings. Validation, editing, and coding of survey data. Data validation attempts to determine whether surveys, interviews, or observations were conducted correctly and are free from fraud. In recontacting selected respondents, the researcher asks whether the interview (1) was falsified, (2) was conducted with a qualified respondent, (3) took place in the proper procedural setting, (4) was completed correctly and accurately, and (5) was accomplished in a courteous manner. The editing process involves scanning of interviews or questionnaire responses to determine whether the proper questions were asked, the answers were recorded according to the instructions given, and the screening questions were executed properly, as well as whether open-ended questions were recorded accurately. Once edited, the questionnaires...
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...|Individual Fundamentals of |Write a 700- to 1,050-word paper describing the scientific method and the fundamentals of |Mon, 11/18/2013 |10 | |Research Paper |research. Address each of the following in your paper: |11:59 PM MST | | | | | | | | |Define the scientific method. How does it relate to human services research? | | | | | | | | | |What are the steps in the process of scientific inquiry? Why must each of these steps be | | | | |included to support the scientific method? Provide a human services research example of the | | | | |scientific method and identify each step within your example. | | | | | | | | | |Define quantitative research...
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...introduce you to SPSS. You are encouraged to actively access the interactive help of SPSS and ask your tutor questions if you get lost. You are expected to spend time outside of class (i) familiarising yourself with SPSS and (ii) completing the homework exercises to complete the Assignment 2 (Research Report) for assessment (20% of your MKTG7510 Grade). SPSS is accessible in all computer labs in Building 39A and 35. Please check current times of access to the computer labs and plan your study time accordingly. 1. How to create a new project? (1) Click on the ‘Start’ menu. Click on ‘All Programs’. (2) You will find the folder ‘Data Analysis and Stats Programs’ - click it to open the folder. (3) Click on the ‘IBM SPSS statistics’ folder. Click on the ‘IBM SPSS Statistics’ icon. (4) Once SPSS is open, the screen (see Fig. 1) asks you what you would like to do: either type in the data manually, or find an existing data file (as circled below). Figure 1: Create a New Project MKTG7510 Market and Consumer Research S1-2014 P. 1/20 2. What are the main components of an SPSS ‘project’? When you open a new ‘project’ you will see the Data Editor window where the raw data are visible. However, there are multiple windows that allow you to interact with the data in different ways. The following is a list of the main components of a ‘project’. i. Data Editor: screen containing all the data and information for one study. You can have multiple worksheets open when working in SPSS...
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...Unit 1 - Fundamentals of Statistics ReneeCarina Benavente American InterContinental University BUSN311-12005B-11 Abstract In many organizations surveys are done to determine the job satisfaction of their employees. Job satisfaction is important for theses organizations large or small because it makes the aspects of the job easy for employees. Analyzing the data within these surveys is to find the overall job satisfaction using qualitative and quantitative variables. Introduction A word wide study of job satisfaction has been assembled by a large organization called American Intellectual Union (AIU). I have been chosen to be a part of this massive global undertaking. I will be analyzing the data from this study and results survey using AIU’s data set. Chosen Variables In examining the data set and results of AIU’s employees I chose to analyze the positions of the employees as my qualitative variables and the intrinsic job satisfaction as my quantitative variables. I chose to analyze these two specific variables because as an hourly or salary paid employee their internal job satisfaction is very important to know. It is best to understand the job satisfaction of employee position within the organization to better the work environment. Qualitative and Quantitative Variables Using qualitative and quantitative variables you have to know and understand the difference between the two variable or the results would not add up. Quantitative data is data that...
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...Goudy RES/351 July 6, 2015 Tracy Sipma Descriptive statistics Descriptive statistics suggests a straightforward quantitative outline of a data-set which has been gathered. It helps us comprehend the experimentation or data-set in-detail and tells people concerning the mandatory details that help show the data perceptively. Descriptive statistics, we just convey exactly what the data reveals and tell us. Most of the statistical averages and numbers we estimate are essentially illustrative averages. For instance the Dow Jones Industrial tells us about the typical performance of select firms. The grade-point avg. tells us about the typical performance of a pupil in school. The GDP growth rate tells us about the typical performance of a state. Therefore illustrative statistics attempts to catch a sizable group of observations and offers us some concept concerning the data-set. Descriptive statistics aims to describe data set information with summary graphs and tables (Linda Hollis, n.d.). Inferential Statistics Inferential statistics includes drawing the correct conclusions from your statistical evaluation that's been performed using descriptive data. Ultimately, it really is the inferences that make studies significant and this element is dealt with-in inferential data. Most forecasts of the potential and generalizations of a population by analyzing a smaller sample come under the scope of inferential statistics. Many social sciences experiments offer with analyzing a little...
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...BSHS 382 Week 5 Learning Team Statistics and Hypothesis Testing Presentation To Buy This material Click below link http://www.uoptutors.com/BSHS-382/BSHS-382-Week-5-Learning-Team-Statistics-and-Hypothesis-Testing-Presentation Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation on statistics and hypothesis testing. This is a Microsoft® PowerPoint® presentation with speaker notes. Anorexia, as described on p. 383 of Statistics Enchiladas, as described on pp. 113 and 114 of Statistics FL Student Survey, as described on pp. 22 and 23 of Statistics Georgia Student Survey, as described on pp. 22, 23, and 151 of Statistics Olympic High Jump, as described on pp. 124, 125, and 128 of Statistics Introduction o Introduce the Learning Team members and the data set. o Briefly explain how the data was gathered and identify the study population. Descriptive Statistics o Define descriptive statistics and list the various descriptive measures. o Explain how descriptive statistical analysis increases understanding of the data. o Include an original graph created with StatCrunch that uses at least one descriptive statistical measure to illustrate the data set. Inferential Statistics o Define statistical inference and include and explain at least one original inferential statistical calculation. o Use StatCrunch to check the calculation and show the steps in your presentation. o Explain how inferential statistical analysis increases...
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...whole area. Sample means a sample of people taken out of the population to be tested or studied. 1.13 What is the difference between a statistic and parameter? The difference between parameter and a statistic is that a parameter is a number obtained by calculation from a population while statistic is a number calculated from a sample. A statistic is usually used to estimate a parameter. 1.22 A Gallup poll indicated that 74% of Americans who had yet to retire look to retirement accounts as major funding sources when they retire. Interestingly, 40% also said that they looked to stocks or stock market mutual fund investments as major funding sources when they retire. (data extracted from D.Jacobs, “Investors Look Beyond Social Security to Fund Retirement,” www.gallup.com, March 28, 2011). The results are based on telephone interviews conducted March 24, 2011, with 1,000 or more adults living in the United States, aged 18 and older. a. Describe the population of interest. They are the Americans that have not retire yet. b. Describe the sample that was collected. They are the 18 and older group of adults. c. Is 74% a parameter or a statistic? Explain. It is a parameter. It measuring the characteristic of the population. d. Is 40% a parameter or a statistic? It is a statistic. It is measuring the characteristic of a sample. 1.23 The Data and Story Library (DASL) is an online library of data files and stories...
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...and statistics are two related but separate academic disciplines. Statistical analysis often uses probability distributions, and the two topics are often studied together. However, probability theory contains much that is of mostly of mathematical interest and not directly relevant to statistics. Moreover, many topics in statistics are independent of probability theory. Probability (or likelihood) is a measure or estimation of how likely it is that something will happen or that a statement is true. Probabilities are given a value between 0 (0% chance or will not happen) and 1 (100% chance or will happen). The higher the degree of probability, the more likely the event is to happen, or, in a longer series of samples, the greater the number of times such event is expected to happen. These concepts have been given an axiomatic mathematical derivation in probability theory (see probability axioms), which is used widely in such areas of study as mathematics, statistics, finance, gambling, science, artificial intelligence/machine learning and philosophy to, for example, draw inferences about the expected frequency of events. Probability theory is also used to describe the underlying mechanics and regularities of complex systems. Statistics is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data, including the planning of data collection in terms of the design of surveys and experiments. The word statistics, when...
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