...Developing a competitive strategy can take on many avenues of approach. For Apple, Inc., a few competitive strategies can be pursued in the Brazilian market. Those strategies include a product differentiation strategy, a pricing strategy, and/or a market segmentation strategy. However, determining which strategy will be ideal can only be determined over time, but an initial path needs to be taken based upon identified strengths and weaknesses. Therefore, it is recommended that Apple, Inc. move forward with a competitive pricing strategy in Brazil. A product differentiation strategy would not be conducive in the Brazilian market because several other businesses already operating in the market provide products that either meet consumer needs, wants, etc. Although Apple, Inc. does provide quality products and services, they are not really ahead of the competition in Brazil. A market segmentation strategy may or may not work for Apple, Inc. in the Brazilian market. While focusing on a specific market may seem like a viable option, it would be rather difficult for Apple, Inc. to benefit from it because they focus on all users of their products and services. Apple, Inc. may be able to focus on providing products and services for high dollar amounts in the United States and other countries; however, this strategy is viewed negatively in the Brazilian market. Not to mention, there is no specific market that would really produce a significant enough profit for Apple, Inc. in...
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...in constant change which last a lifetime (Witt, Mossler, 2010, p. 3). As Witt and Mossler also state that “each category shows distinctly different types of development and different schedules of development; they are, however, not separate” (2010, p. 3). Why is it important to consider each domain in the study of adult development? Because this is a very helpful way for everyone to know where they are in life. An I think that it would be interesting to see if you feel you are where they say your age falls. My mother always said, that childhood experiences will shape you into the type of adult you will be and this will guide you in your future as an young adult and beyond. As a young children we begin to acquire effective stragegies for focusing and solving problems from our parernt an enviornment as we age from a small child to young...
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...CASE STUDY Red Iguana The Red Iguana is a mexican restaurant which offers various menus. The owners Ramon and Maria Cardenas started in the restaurant business over years ago. In a short time the Red Iguana was a sucess and developed a « cultlike following». Mexican flavour and unique traditional recipes were the key of this sucess.After Maria 's death, Lucy their daughter took over the restaurant with its husband Mr Cooker. They modernized the restaurant's organization with the «diners, drive-ins and dive» and buying the parking lot next door. These changes had an impact on the business and on the profit which keeps increasing. Is it a good solution to open an another Red Iguana just two block from the first one? For my part, it would be a great opportunity for Lucy Cadenas and his husband to open a second restaurant to meet efficiently the need of their customers. This plan could be useful to settle issues that the Red Iguana is facing now. For instance the long wait and out of state crowds which can definetly have an effect on the restaurant's profit. Indeed,we know that the customer is not patient and wants to benefit from a quick service. The Red Iguana has to respond to the customer's requirements offering the best service at the best price to increase the restaurant's customer satisfaction. However, opening an another red iguana present also some drawbacks. Indeed opening 2 same red iguana closed each other can make people confused, who will wonder what...
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...reliant on the local black community wearing down the white community. The protestors provoked southern white violence by staging specific campaigns in racially tense cities, like Birmingham and Selma. Police brutality was transmitted to the nation through the media, particularly television, which allowed the movement to gain sympathy from the north. For Example, coverage of the Little Rock Nine, a group of black high school students who were allowed to attend an, at the time, white segregated school, showed the brutality the teenagers had to go through, garnering sympathy for the movement. King and others used this sympathy to push for the civil rights legislation to be passed by the federal government. Targeted mass protests were the main stragegy of the non-violent civil rights movement. Black Power, however, a fundamentally different group, meant different things to different people. In terms of its goals, Black Power and the non-violent protest had much in common. Both wanted to help their race politically, socially, and economically. Unlike non-violence, however, Black Power’s reach was deeper; it was fundamentally changing black culture. At Black Power's core was Black unity, self-determination and pride in black culture. Malcolm X created the basis for the black power philosophy, because of his demand for black pride and self-sufficiency, and asking his people to stray away from the notion that they were “sheep in need of a shepherd.”. Champions of black power focused on...
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...5/28/2015 Project | magictouch091983 | | DFW Technologies | | DFW Technologies | 1. Acceptable Use Policy: Policy Statement: Intranet-related systems/Internet, including but not limited to computer equipment, software, operating systems, storage media, network accounts providing electronic mail, WWW browsing, and FTP, are the property of DFW Technologies. These systems are to be used for business purposes in serving the interests of the company, and of our clients and customers in the course of normal operations. Purpose/Objectives: The purpose of this policy is to outline the acceptable use of computer equipment at DFW Technologies. These rules are in place to protect the employee and DFW Technologies. Inappropriate use exposes DFW Technologies to risks including virus attacks, compromise of network systems and services, and legal issues. Scope: This policy applies to employees, contractors, consultants, temporaries, and other workers at DFW Technologies, including all personnel affiliated with third parties. This policy applies to all equipment that is owned or leased by DFW Technologies. Standards: Policy is to set forth how DFW Technologies will be complaint with Federal Information Security Management Act and IT security best practices. Whom this Applies to: It applies to every employee, contractor, consultant, temporary, and other workers of DFW Technologies, including all personnel affiliated with third parties. Enforcement: All employees...
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...Mintzberg - Concept of Strategy - introductory chapter - Week 1. Author wants a set of working definitions for planning and strategy - Last sentence before 'Why Plan?' - p11 - Last paragraph - p27 - define planning/planners So now we have a more operational definition of planning, since the word can be identified with two observable phenomena in organisations - the use of formalized procedure and the existance of articulated result, specifically concerning the integrated system of decisions. - p14 PLANNING 1) Planning is future thinking. 2) Planning is controlling the future. 3) Planning is decision making. 4) Planning is integrated decision making. 5) Planning is a formailized procedure to produce an articulated result, in the form of an integrated system of decision. (-authur not think this is too restrictive. This is his main def of planning.) Can be seen as the preferred way of doing strategy or managment or decision making but not as them. - through de-composition, articulation and rationalization. - p15 WHY PLAN? -why formalize? 1)Organizations must plan to coordinate their activities. 2)to ensure that the future is taken into account. - "The first readon to look into the future in a systematic away is to understand the future implications of present decisions" and "..the present implications of future events." (Loasby, 1967:301) The future can be taken into account in 3 ways(Starr, 1971,315) a)preparing...
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...The Relevance of Sustainability in Marketing Decision Making Introduction Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while preserving and enhancing the ability of future generations to meet their needs (Kotler & Armstrong 2012, p. 582). The aim of sustainable marketing is to satisfy the customer’s the needs and wants while also putting high emphasis on the environment and the social issues and thus creating profits in a socially responible way. Mention triple bottom line While traditional marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong 2012, p. 5) This essay has been prepared to identify and understand the role of sustainabilty in marketing decision making and its impacts affecting current and future business operations. 1.1. Research Methods Data was collected based on qualitative research. Books, internet and online journals were used to identify different roles of sustainability in marketing. Sustainibilty of marketing by itself is a vast area for study, hence this paper will only focus and critically analysis some of the key aspects of s.m. The topics explored in this research are I. Role of sustainability in marketing II. 1. Sustainable Marketing practices adressing the triple bottom line. Sustainable marketing...
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...Recommendation of Report Learning to read and spell is the major focus of early year education, therefore, it is vital to investigate how different perspectives may help the Government to decide whether to invest in the methods designed to help children with reading skills, called Jolly Phonics. Based on the models of reading acquisition of Frith (1985), it has been concluded that the Government should invest in Jolly Phonics as a method to teach children in schools to develop reading acquisition. Jolly Phonics is a technique that provides different tools to teach children with reading development, such as recognition of words, combination with image and words, different stages of reading skills in which children starts develop vocabulary sound and their meanings. This is an effective multi-sensory framework to phonics that uses many types of learning styles, including visual and auditory techniques. According to Frith (1985), reading acquisition progresses through phases beginning with forming vocabulary of words enabling children to reading familiar words, by recognising a whole word through its features (often done by varies techniques including called flash-card), and building visual connection between letters and objects. For example, the phoneme to graphemes, a ‘c’ to report ‘carrot’. Jolly phonics is a creative, unique and fun method that teaches children how to read, for instances, by showing a letter or letters combination that presents sound. There are also motions...
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...IT and the Executive: Value Chain Analysis Question: What is a Strategy(1) ? The Oxford English Dictionary defines a strategy as follows: 1: The art of war. 2a: The management of an army or armies in a campaign. 2b: the art of moving troops, ships, aircraft, etc into favourable positions 3: A plan of action or policy in business or politics So let us now ask this question again, and this time attempt to answer it using a more information systems and business oriented language. “Strategy is a rule for making decisions under conditions of partial ignorance, whereas policy is a contingent decision. Business strategy is the broad collection of decision rules and guidelines that define a business’s scope and growth direction.” [1] “Strategy is the pattern of objectives, purposes or goals and major policies and plans for achieving those goals stated in such a way as to define what business the company is in or to be in and what kind of company it is or is to be.” [2] “Strategy formulation involves the interpretation of the environment and the development of consistent patterns in streams of organisational decisions.” [3] “Strategy is a broad based formula for how business is going to compete, what its goals should be, and what policies will be needed to carry out those goals. The essence of formulating competitive strategy is relating a company to its environment.” [4] “ Strategic decisions are concerned...
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...Running Head: IKEA ANALYSIS REPORT Josephine Apuri Argosy University Atlanta IKEA’S marketing IKEA’s products and services are geared towards the overall satisfaction of the needs and wants of every individual customer that walked through their doors, looks them up on the internet or flips through the pages of their catalog. The founder of Ikea Ingvar Kamprad stated that what is good for their customers is also in the long run good for ikea. Their goal is to create a better everyday life for majority of the people. The starting point for Ikea is always, their customer’s needs and wants. That is why Kamprads idea was to offer a wide range of home furnishings of good design and functionality at a price low enough to be afforded by most people (Edvardsson and Enquist, 2006.) Most customers would want to go shopping and not feel pressured to buy, thus Ikea has very few sales people on the floor, and they are rather more of a help aid in locating the items which are stored at the market hall section, often located at the end of the store. They also have special QR codes in case a customer wants to learn more about a specific product. With Ikea’s concentration on individual marketing rather than mass marketing, also takes into consideration the needs and wants of each country. For instance beds are bigger for the U.S customer (Marketing Week, 1996.) Austria’s taste for seventies corner sofas are satisfied too .A majority of Ikea’s stores are located outside of cities centers...
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...Environment Analysis 2 2.1.1 Political-Legal Analysis 2 2.1.2 Business Etiquette Analysis 3 2.1.3 Economic Analysis 3 2.1.4 Socia-Cultural Analysis 4 2.2 Hofstede’s Typology Analysis 4 2.2.1 Power Distance 4 2.2.2 Individualism 4 2.2.3 Masculinity 5 2.2.4 Uncertainty Avoidance 5 2.3 Market Analysis 5 2.3.1 Market Demographics 5 2.3.2 Main Segments 6 2.3.3 Market Needs 7 2.3.4 Market Trends 8 2.3.5. Market Growth 8 2.4 SWOT Analysis 9 2.4.1. Strengths 9 2.4.2. Weaknesses 10 2.4.3. Opportunities 10 2.4.4. Threats 10 2.5 Competition and Buying Patterns 10 2.6 Product Offering 11 2.7 Keys to Success 11 2.8 Critical Issues 11 3.0 Marketing Stragegy 12 3.1 Mission 12 3.2 Marketing Objectives 12 3.3 Financial Objectives 12 3.4 Target Markets 12 3.5 Positioning 12 3.6 Marketing Mix 13 4.0 Financials 14 4.1 Break Even Analysis 14 4.2 Sales Forecast 14 5.0 Controls 14 5.1 Implementation 14 5.2 Contingency Planning 15 1.0 Executive Summary Tiffany & Company was established in 1837 as a quality jeweler. They use only the highest quality of resources, such as their trademark platinum, to handcraft classic everyday pieces as well as trendy special occasion pieces. While Tiffany & Company is a high end jewelry retailer, there is something for everyone within the various collections. Based in New York City, Tiffany & Company has become a household name within...
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...business………………………………………………………….3 Targeted customers………………………………………………………………..3 The gap in the market………………………………………………………..……4 1.4. INDUSTRIAL ANALYSIS…………………………………………………...5 1.5. VISION, MISSION AND OBJECTIVES…………………..…………………5 Vision………………………………………………………………………….…5 Mission……………………………………………………………………….…..5 Objectives ……………………………………………………………….……….5 2.0. THE MARKETING PLAN………………………………………………………6 2.1 THE TARGET MARKET………………………………………………………6 Market location & Customers……………………………………………………….6 Market Trends & the future………………………………………………………….7 2.2. COMPETITION………………………………………………………………..7 Profile of customers…………………………………………………………………7 The stratergy in competing……………………..……………………………………8 2.3MARKETING PLAN AND SALES STRAGEGY………………………………..9 Market penetration..................................................................................................…...9 Marketing strategy.…………………………………………………………………….9 3.0 OPERATIONAL PLAN…………………………………………………………10 Facilities and offices……………………………………………………………….10 Controls over the shuttles………………………………………………………….10 4.0. MANAGEMENT AND ORGANIZATION PLAN……………………………11 Management………………………………………………………………………11 organizational structure……………………………………………………………12 5.0. LONG-TERM DEVELOPMENT AND EXIT PLAN………………………….14 Goals………………………………………………………………………………….14...
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...Vol. 5, No. 1 International Journal of Business and Management International Market Expansion Strategies for High-Tech Firms: Partnership Selection Criteria for Forming Strategic Alliances Øystein Moen (Corresponding author) Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Tel: 47-7359-3505 E-mail: Oeystein.Moen@iot.ntnu.no Ottar Bakås SINTEF Technlogy and Society, Department of Industrial Management N-7465 Trondheim, Norway E-mail: ottar.bakas@sintef.no Anette Bolstad Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Vidar Pedersen Investment Office Nordic, Telenor Nordic Finance Snarøyveien 30, N-1331 Fornebu Tel: 47-9823-2599 E-mail: vidar.pedersen@telenor.com Abstract Newly established, technology-based firms entering international markets often have limited resources in terms of capabilities, time, and capital. As a consequence, these firms often use entry modes characterised by low resource commitment, including partnership agreements (strategic alliances). This paper, investigates which partner selection criteria that are important for this group of firms when they are selecting partners. Based on case studies of three Norwegian firms targeting the UK market, five selection criteria have been identified as important (trust, relatedness of business, access...
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...EXECUTIVE SUMMARY Asian Paints is India's largest paint company and the third largest paint company in Asia today, with a turnover of Rs 30.2 billion (around USD 680 million). The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 22 countries and has 30 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints. The Company's paint business in India consists of Decorative, Industrial & Automotive coatings. During the fiscal year ended March 31, 2006, paints accounted for 79.1% of the Company's sales. Decorative paints include wall finishes for interior and exterior use, enamels, wood finishes and ancillary products, such as primers and putties. Industrial Coatings comprise high performance coatings, powder coatings and auto refinish coatings. The automotive coating segments are catered to by the joint venture Asian PPG Industries Ltd. The Company also has chemicals businesses consisting of phthalic anhydride and pentaerythritol manufactured at Ankleshwar, Gujarat and Cuddalore, Tamil Nadu, respectively. The Indian paint market is highly saturated with many paint companies with varieties of product. Kansai Nerolac paints Ltd. Berger paints India Ltd. ICI India Ltd. Shalimar...
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...ACCESS / ADULT AND CONTINUING EDUCATION STUDY SKILLS: MANAGING YOUR LEARNING A Guide for Students in Higher Education This guide was developed as part of the University’s Access and Adult Education Programme with support from the Targeted Initiatives Fund of the Higher Education Authority under the National Development Plan 2000 - 2006. HEA Higher Education Authority An tÚdarás um Ard-Oideachas Author: Rita O’ Donoghue, MPhil, M.A. (Ed) Editor: Anne Keane M.A. Cartoons: Richard Chapman Publisher: Access Office, NUI Galway ©2005-2006 National University of Ireland, Galway Table of Contents INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .i CHAPTER 1 Motivation, Goal Setting and Time Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Goal Setting for Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 The Goal Reward Achievement System (GRA) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Using Your Time Well: Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Look to Your Future: The Year Planner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Look to Today: Timetable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 CHAPTER...
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