Strategic Choice and Evaluation
Student Name
STR / 581
April 20, 2015
Margarita Salas-Amaro

Strategic Choice and Evaluation
Introduction
Identifying an organizations options can be a concern for companies. The beginning point is in strategic analysis, a process that managers use to assess and select the competitive advantages that will help to separate them from their competition in the market. Top organizations have to decide on which alternative grand strategies to guide a company’s activities, mainly when they are trying to decide about extending the scope of the ’company’s actions beyond its core business (Pearce & Robinson, 2013). Apple is a known for their innovation and brand recognition. Apple products are easily identifiable in the stores and they make sure that their products are integrated to provide the best use and experience for their customers. Because the market is so competitive, Apple should stay focused on how to sustain their status as the next generation of technology leaders. Due to the similar products and new products entering into the market, Apple is faced with challenges from other competitors they must look to grow their vision. If Apple expects to continue to grow, they will need to make sure they grow at a pace that will not jeopardize their brand identity or their potential revenue market growth. The paper highlights the strategic choice and evaluation of Apple, Inc.
Generic Strategy
According to the text, generic strategy is “a core idea about how a firm can best compete in the marketplace” (Pearce & Robinson, 2013). In order to run a successful organization, the organization must have a strategy for its direction. According to Porter, advantages of strategies will help to achieve competitive advantages compared to rivals. There are three different models that firms can pick from: cost leadership, differentiation,