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Strategic Analysis on City Development Limited, Singapore

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Submitted By pravin
Words 5173
Pages 21
Table of Contents
1. Executive Summary…….………………………………………………………………………………………………2
2. Analysis of External General and Industry Environment……………………………………………. 3
Porter’s Five Forces…………………………………………………………………………………………………….3
PESTEL Analysis……………………………………………………………………………………..……………………4
External Factor Analysis Summary (EFAS)…………………………………………………………….…....5
3. Internal Analysis of the Company………………………………………………………….……………………6
Internal Factor Analysis Summary (IFAS)………………………………………………….…………………8
4. Assessment of Company Performance………………………………………………..………………………9
Financial Ratio Analysis………………………………………………………………………………………………..9
5. Recommendation of Strategies…………………………………………………………………………………15
TOWS Matrix………………………………………………………………………………………………………………15
Recommended Strategies…………………………………………………………………………………………..16
Discommended Strategies………………………………………………………………………………………….17
6. Implementation of the Recommended Strategies……………………………………………….……19
7. Models used for Company Analysis…………………………………………………..…………………..…21
8. References……………………………………………………………………………………………………………....23
9. Appendix………………………………………………………………………………………………………………….24

Executive Summary This report has been executed with an objective of exploring and examining the strategic options ahead of City Developments Limited (CDL), an international property conglomerate firm. The report focuses on the analysis of both the internal environment within the company and the external environment of the industry.
To analyze the external environment of the company, I have used Porter’s five forces model and the PESTEL analysis, which concludes that CDL has immense threats lingering due to intense competition, and needs to differentiate itself through changes in its prices, product and services to continue to be the market leader. However, after analyzing the internal environment within the company, I have concluded that the main

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