...805–825 eAirlines: strategic and tactical use of ICTs in the airline industry Dimitrios Buhalis* Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford, England GU2 7XH, UK Received 16 June 2002; received in revised form 26 April 2003; accepted 6 August 2003 Available online 13 November 2003 Abstract Information Communication Technologies (ICTs) have revolutionised the entire business world. The airline industry in particular has fostered a dependency on technology for their operational and strategic management. Airlines were early adopters of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses. This paper discusses comprehensive research, including exploratory research with airline executives, using qualitative methods to examine the use of ICTs in the contemporary airline industry and to discuss recent developments in the industry. The work demonstrated that the airline industry was using the Internet to improve its distribution strategy and reduce costs; it also used Intranets and internal systems to develop tactical and strategic management. In addition, Extranets were being gradually used for communicating with partners and to support business-to-business (B2B) relationships. The effort demonstrated that ICTs will be critical for the strategic and operational management of airlines and will directly affect the future competitiveness of airlines. # 2003 Elsevier B.V....
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...Introduction Information and communication technologies (ICT) refer to several forms of information exchange between two or more computers through any of the several methods of interconnection. These technologies provide speedy, inexpensive and convenient means of communication. The adoption of these technologies in many countries by different sectors of the economy have been found to have direct positive impact on the organizations's efficiency and have led to more rapid acceleration of development in these countries. In Nigeria, however, preliminary investigations show that only a few organizations in the economy have adopted the ICTs, but there has not been formal study to determine the level of adoption and impact on the efficiency of the organizations and the consequent effect on the nation's economy. This study, is therefore, designed to determine the level of adoption in the Nigerian organizations, and the impact on the operations of these organizations as well as investigating the factors responsible for the present level of adoption of these technologies in the organizations. Globalization of the social economy will further increase during the 21st century. The mission of international air transportation will become more important, and all airports around the world will have a significant role to play. Furthermore, it is predicted that air transportation demand in the world will double over the next 15 years. In the meantime, since the September 11, 2001 terrorist attacks...
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...1.0 Introduction to analysis of British Airways on ICT task Information Communication Technologies (ICTs) have revolutionized the entire business world. The airline industry in particular has fostered a dependency on technology for their operational and strategic management. Airlines were early adopters of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses. British Airways (BA) is one of the world’s leading global premium airlines. It operates a worldwide air cargo business, largely in conjunction with our scheduled passenger services. The use of Information Technology and the Internet are key factors in BA’s strategy, success and efficiency of the organization. BA recognized this opportunity and turned it into one of its strengths. Today, 76% of all its bookings are carried out via its e-ticket system giving customers the possibility of on-line/Kiosk check-in and seat bookings options. (Buhalis, D. 2004) BA is always implementing effective IT solutions and is considered today a market leader as is the case for the fare-explorer booking engine and the in-flight entertainment system which was awarded the ‘Best in Europe’. (2009/10 Annual Report and Accounts) BA is always keeping step forwards on the way of ICT enhancement and development: (2009/10 Annual Report and Accounts) * 2002 BA introduced first "calendar selling" of flights * 2004 Ability to change bookings added to web site * 2006 On-line...
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...Integrating ICT- Based Applications for Sustainable Tourism Development in Algeria BOUTKHIL Guemide Assistant Teacher Department of English Language Faculty of Letters & Languages University of Med Seddik Benyahia. Cité Ouled Aissa B. P. N°98 Jijel (18000) Algeria titanicmaze@hotmail.fr Pr. CHELLALI Benachaiba Assistant Professor Department of Electronics & ICTs Faculty of Electrical Engineering University of Med Tahri B. P. N° 417 Bechar (08000) Algeria. IBTISSAM Bedri Assistant Teacher Department of Political Sciences Faculty of Law & Plitical Sciences University of Med Khaidar 145 RP, BISKRA (07000) Algeria Dr. Salima Maouche Assistant Professor Department of English Language Faculty of Letters & Languages University of Abd Errahmane Mira, Bejaia (06000) Algeria ABSTRACT: Information and Communication Technology (ICT) has inevitable impacts on different industries and their performances. The tourism industry, as the largest and fastest growing industry in the world, cannot be excluded from this technology and its huge impacts. ICT provides information about tourist attractions in different destinations before travelling and improves tourists‘ satisfaction. Although Algeria has great tourism potentials, it still needs to be performed well in promoting its attractions to international tourists via ICT tools yet. This research explores the impact of ICT on foreign tourists‘ satisfaction of the tourism industry and uses Algerian...
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...TVU training hotel; it will also take into account the increasing statutory obligations that it needs to meet. According to Wood and Brotherton (2008, p.331) Lodging businesses can no longer expect to succeed without the solid support of information technologies (IT), this is true for a variety of reasons but is partly because the current customers that the lodging establishments are looking to attract are part of the Net Generation, these people are surrounded in their daily life by IT, if these people are not provided with the technology that they are used to using they will not return, hence lost business. ICT is now a prominent part of our daily life, within the tourism industry it is quickly becoming an important tool for a hotels organisation, it enables them to become competitive and is a good way of communicating with both consumers and partners. ICT is increasingly becoming a source that is enabling competitive advantage for the...
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...Business Environment TABLE OF CONTENTS INTRODUCTION 1 TASK 1 1 1.1 Purpose of different types of the organizations 1 1.2 Key stakeholders of the British Airways 2 1.3 Responsibilities of the organization and strategies to meet them 3 2.1 Economic system and allocation of resources 4 2.2 Impact of fiscal and monetary policies on the British Airways 4 2.3 Impact on regulatory and competition policies on the BA 5 TASK 2 7 3.1 Role of the market structure of the airline industry 7 3.2 Role of market forces in shaping the organization shape 7 3.3 Impact of the business and cultural environment on BA enterprise 8 4.1 Significance of the International trade for the BA organization 8 4.2 Analysis the impact of the global factors on BA 9 4.3 Impact of polices on the European Union on the BA 9 CONCLUSION 9 REFERENCES 11 INTRODUCTION British Airways is a multinational airline of the UK and it is the second largest firm in the world which carries highest number of passengers from one destination to other. It was established by the United Kingdom government in 1972 but after facing losses in 1987, it converted into private sector organization and now provides various services like carriage of freight and auxiliary service in compatible price etc. The research report explored the business environment of British Airways and evaluates the impact of competition, monitory and fiscal policies on the performance of the enterprise. Along with this, the project...
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...commerce, Electronic Intermediaries ABSTRACT Hitherto, the travel distribution role has been performed by traditional Outgoing Travel Agents (OTAs), Tour Operators (Tos) and Incoming Travel Agencies (ITAs). They were supported by Computer Reservation Systems (CRSs), Global Distribution Systems (GDSs) or tour operators’ Videotext systems (or Leisure Travel Networks). These traditional electronic intermediaries (or ‘eMediaries’), particularly GDSs, progressively consolidated their position. The Internet created the conditions for the emergence of new eMediaries, based on three ePlatforms, namely the Internet, Interactive Digital Television (IDTV) and mobile devices. New eMediaries include a wide range of organisations including suppliers (eg airlines, hotels etc) selling direct on the Internet by allowing users to access directly their reservation systems; web-based travel agents; Internet portals and vortals, and auction sites. The expected proliferation of Digital TV and mCommerce will gradually...
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...Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess...
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...ECONOMIC AND BUSINESS REVIEW | VOL. 15 | No. 1 | 2013 | 33–56 33 ICT AS A NEW COMPETITIVE ADVANTAGE FACTOR – CASE OF SMALL TRANSITIONAL HOTEL SECTOR Tanja Mihalič1 Dimitrios Buhalis2 Received: 12 December 2012 Accepted: 6 March 2013 ABSTRACT: This paper studies the information and communication technology (ICT) in a small hotel sector at a point in time when the transition towards a full market economy is coming to the end and competitiveness and ICT implementation is gaining on importance. Its main purpose is to study a business potential of this new competitive advantage resource and its productivity paradox. A competitive advantage factor model (CAF model) has been proposed and the structural modelling (SEM) has been performed on the case of a small transitional Slovenian hotel sector. The study contributes to knowledge on ICT competiveness and ICT productivity paradox in hotel sector. Further, its results hold practical implications for the strategy for hotels operating in small-sized hotel industries in transitional or ICT developing environments. In more concrete terms, research findings indicate that such hotel sectors need to speed the ICT implementation. ICT as such doesn’t directly increase the firm’s profitability, yet there is an indirect positive impact of factor ICT on a firm’s financial performance that emerges through other competitiveness factors, such as differentiation, qulity or image, which helps firms to stay competitive on the...
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...Short Report [Name of the Writer] [Name of the Institution] Executive Summary Technology’s role cannot be avoided form the development of any business as today’s rapidly changing technological advancements have given leverage to businesses as well as made things easier to individuals or consumers. The businesses in the present age function in a systematic manner and with advanced technology. The most positive thing to know is that the Darcy’s has recognized the importance of Internet Technology and needs to incorporate latest communication technologies in order to manage effective communication with their partners and employees. The implementation of Skype will bring multiple business benefits to the company in terms of cost reduction, efficiency in performance, active customer management and significant improve in communication with partners. The Skype has some security concerns as security breach and information theft has also been a great concern of many businesses as organizations face security incidents that bring significant damage to any organization. It is important to understand that nature as well as design of internet communication tools is very complex where it becomes difficult to protect information from theft. It would not be wrong to say that Darcy’s has concerns about its information security as the company cannot afford any security breach. However, the latest version of Skype and concrete IT policies will protect the privacy and data of the company...
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...in Tourism Management A review of innovation research in tourism Anne-Mette Hjalager University of Southern Denmark, Niels Bohrsvej 9-10, DK-6700 Esbjerg, Denmark a r t i c l e i n f o Article history: Received 27 January 2009 Accepted 31 August 2009 Keywords: Innovation Innovation systems Knowledge Clusters Policy a b s t r a c t Over the past two decades, there has been increasing focus on the topic of innovation in tourism. This article reviews the research contributions. Various categories of innovation – product, process, managerial, marketing and institutional – are addressed. Important determinants of innovation are acknowledged, including the role of entrepreneurship, technology push and the existence of territorial industry clusters. Representation of knowledge is also identified as a critical factor for both the occurrence and nature of innovations. The review reveals that there is still only limited systematic and comparable empirical evidence of the level of innovative activities and their impacts and wider implications for destinations and national economies. An agenda for future research is emerging, suggesting that there is quest for both formal quantification and for qualitative studies of the foundations, processes, implications and policies of innovation in tourism. Ó 2009 Elsevier Ltd. All rights reserved. 1. Introduction Throughout history, tourism has been a phenomenon characterized by immense innovativeness. Books and articles have drawn attention...
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...Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (þ44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services...
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...business environment 25 4. A Bangladesh ITES strategy 28 Potential ITES Market Segments 29 Building Productive Capacity 32 Lowering Costs 37 Building a Competitive Environment 38 Marketing of Bangladesh ITES sector 40 5. Recommended Actions 42 Improving Productive Capacity 42 Lowering Cost, Improving Efficiency 44 Marketing and Business Environment 45 Focus on Growth 47 Annex A: Analysis of Market Segments 49 Annex B: ITES Workshop Report 63 Annex C: The opinion surveys of this study 68 Annex D: Summary of the Philippines Case Study 81 Executive Summary Information Technology Enabled Services (ITES) is a large, fast-growing worldwide industry fueled by customers seeking efficiency and cost-savings from outside vendors, as well as rapid advancements in telecommunications and information technology. Offshore outsourcing of these services has become accepted and prevalent. Bangladesh has the potential to obtain a share of this market, which could result in a substantial number of jobs and meaningful export diversification for the country. As a provider of ITES for...
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...Table of content Table of content 1 CHAPTER 1: INTRODUCTION 5 1.1. Background of study 5 1.2. E-business in Vietnam 5 1.3. Profile of HolcimVietnam Ltd 6 1.4. Research objectives 8 1.5. Scope of study 8 1.6. Research contribution 8 1.7. Research ethics 9 1.8. Structure of the research 9 Chapter 2: Literature Review 10 2.1. Introduction 10 2.2. E-business in Vietnam 10 2.2.1. Awareness of need for adopting e-business 10 2.2.2. Slow growth 12 2.2.3. Bright future 12 2.3. Impacts of e-business 13 2.3.1. Impact on HVL and cement industry 14 2.4. Application of e-business 15 2.4.1. E-business application capability 15 2.4.2. Application of e-business 17 2.5. Identification of challenges and critical success factors (CSFs) of e-business implementation for HVL 18 2.5.1. Challenges 18 2.5.2. CSFs 19 2.6. E-business strategy 20 2.6.1. Approaches to e-business strategy 20 2.6.2. Developing e-business strategy 22 2.7. Chapter summary 23 Chapter 3: Methodology 24 3.1. Introduction 24 3.2. Research philosophy 24 3.2.1. Positivism philosophy 25 3.2.2. Phenomenology philosophy 25 3.3. Research approach 26 3.4. Research strategy 26 3.5. Research method 27 3.6. Research data collection 28 3.6.1. Data source 28 3.6.2. Collection method 28 3.7. Sample size 29 3.8. Data analysis method 29 3.9. Reliability and Validity 29 3.9.1. Reliability 29 3.9.2. Validity 30 3.10. Research limitations 30 3.11. Chapter summary...
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...AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors | 11 | | 3.1.5 Environmental Factors | 11-12 | | 3.2 PORTER's 5 Forces Model Analysis | 12 | | 3.2.1 Threats of New Entrants | 12-13 | | 3.2.2 Threats of Substitute | 13-14 | | 3.2.3 Bargaining Power of Buyers | 14-15 | | 3.2.4 Bargaining Power of Supplier | 15 | | 3.2.5 Competitive Rivalry | 16 | 4.0 | SWOT Analysis | 17-18 | | 4.1 Strengths | 19-27 | | 4.2 Weaknesses | 28-31 | | 4.3 Opportunities | 31-34 | | 4.4 Threats | 34-36 | 5.0 | Marketing Objectives | 37-46 | 6.0 | Marketing Strategy | 47 | | 6.1 Target Market | 48 | | 6.1.1 Behavioral Factors | 48 | | 6.1.2 Demographic Factors | 49-50 | | 6.1.3 Psychographic Factors | 50-51 | | 6.2 Marketing Mix | 52 | | 6.2.1 Product | 52-54 | | 6.2.2 Price | 54-55 | | 6.2.3 Place | 55-57 | | 6.2.4 Promotion | 57 | | 6.2.5 People | 58 | | 6.2.6 Performance | 58 | ...
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